Serve Scale Soar®

Hosted by Brandi Mowles

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Jun 2026

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Serve Scale Soar is the podcast for women building a 1:1 service-based business whether you’re starting a side hustle, replacing your full-time income, or scaling to consistent $10K+ months without burning out or building an agency . Hosted by Brandi Mowles , a multi-million-dollar service business owner and strategist, this show breaks down what actually works now to attract premium clients, price your services confidently, and build a business that supports your life not the other way around. Each episode delivers practical, strategy-first conversations Landing and retaining high-quality 1:1 clients Scaling income without working more hours Pricing, packaging, and positioning your expertise Moving from “doer” to strategic partner Marketing that converts without chasing trends Building predictable revenue with services not launches Navigating side hustle → full-time transitions Creating freedom, flexibility, and sustainability as a woman business owner You’ll hear honest conversations, real-world strategies, and guest interviews with women who are actively building and scaling service businesses, not hype, not hustle culture, and not overnight success stories. If you’re a freelancer, consultant, strategist, ad manager, VA, OBM, or service provider who wants to grow smarter, earn more, and build a business that actually fits your life this podcast is for you. 🎧 New episodes weekly.

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July 7, 2026Episode 29230 min

8 YEARS, 8 LESSONS: WHAT I'D TELL YOU IF YOU WERE SITTING ACROSS FROM ME

Eight years ago this month, I was sitting on my bathroom floor, five months postpartum, crying, googling "legit work from home jobs" so I could pay a bankruptcy attorney and still buy formula and diapers.That was rock bottom. It was also the decision that changed my entire life.This week is my eight-year business anniversary, and instead of a "look how far I've come" celebration post, I'm doing something different. I'm pulling you up a chair like we're sitting in my favorite coffee shop and giving you the 8 biggest lessons from 8 years of building this thing. Some are about how you build the business. Some are about how you have to show up. And the last one changes everything.IN THIS EPISODE, YOU'LL LEARN:Why a boring business is actually the best business (and the coach line that woke me up)The KISS rule that pulled my revenue back up in 60 days after I overcomplicated everythingWhy one-on-one is your fastest path to cash and a course is your best path to scale (with Samantha's $500 vs $150K story)How I scaled to multiple seven figures with a team of two, working under 25 hours a weekThe confidence tax you pay for bargain bin clients that no refund can coverThe 5 standards of excellence that took us from $350K back to $675KWhy a structured schedule is the thing that actually buys you freedomThe mindset shift in Lesson 8 that ties all of it togetherMENTIONED IN THIS EPISODE:Conversions For Clients (early-stage service providers): https://conversionsforclients.comStrategist Society (scaling past $10K months): https://thestrategistsociety.comDM me the word EIGHT on Instagram: https://instagram.com/brandimowlesThe Bounce Back episode (the post-Bodhi revenue dip story): https://brandimowles.com/253Samantha's episode (the marketing pro who restarted her ad management business): https://brandimowles.com/136READY TO SCALE PAST $10K MONTHS?If Lessons 3 and 4 lit something up in you and you're ready to scale toward consistent $30K months with a lean team, simple offers, and real structure, that is exactly what we build inside Strategist Society. Come see if it's your room: https://thestrategistsociety.comLOVED THIS EPISODE?Take a screenshot, share it to your stories, and tag me @brandimowles so I can celebrate eight years with you. It genuinely helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

June 30, 2026Episode 29128 min

How a Homeschool Mom Built a Six-Figure Ad Business in Under 25 Hours a Week

Y'all, this one is going to light a fire under you.Brittney Roberts spent over a decade as a jack-of-all-trades freelancer, strictly hourly, wearing every hat, and after childcare she was making almost nothing. One year she looked at her taxes and saw $18,000. That was the wake-up call.In this student spotlight, Brittney shares the exact pivot that took her from $18K a year to over six figures as a freelance ad manager, all while moving across the country, homeschooling three energetic boys, and living in temporary housing. This is proof of what's possible when you stop doing everything for everyone and go all in on the right thing.In this episode, you'll learn:Why being a jack of all trades is quietly keeping you stuck at low incomeThe exact moment Brittney decided to go all in on Meta ads (and why she waited too long to fully pivot)How to reach back out to past clients when you change your servicesThe strategist trifecta: three package types that grow your revenue without more retainer clientsHow Brittney structures her VIP days into two simple sessionsThe two-or-three-needle-movers daily habit that protects her timeWhy working nights and weekends is not the problem (and when it actually is)The Voxer stat that shocked Brandi: members who vox weekly all doubled their business or moreMentioned in this episode:Strategist Society: https://thestrategistsociety.comConversions for Clients (for early-stage freelancers): https://conversionsforclients.comDM Brandi the word SCALE on Instagram: https://instagram.com/brandimowlesBook mentioned: "Trust Me, I'm Lying" by Ryan HolidayReady to scale past $10K months?If you're ready to be in the room with women like Brittney, with real community and one-on-one Voxer support behind you, head to thestrategistsociety.com and apply. We'll jump on a call and see if it's a fit.Loved this episode?Share it with one friend who needs to hear it, and tag @brandimowles so I can see it.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

June 23, 2026Episode 29023 min

Halfway Through the Year and Not Hitting Your Goals? Your Mid-Year Reset

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your business, do the gap math (it's smaller than you think), and walk away with three action steps for the next seven days.In this episode, you'll learn:Why service providers should plan in 90-day increments instead of 12-month chunksThe year-over-year growth number that tells the truth about your business (and why the average business only grows 5 to 10% a year)The car-seat gut check: are you in the driver's seat, passenger seat, back seat, or the trunk?How to close your revenue gap by spreading it over six months instead of panicking over the whole numberThe brain dump exercise that took Brandi from a $250K year to $1.2MWhy "I don't like it" is not a reason to skip what actually works (cold email, cold calling, Upwork, local networking)How to reconnect to your North Star and pick the two life areas to focus on nextMentioned in this episode:Strategist Society (scale to consistent $10K, $15K, $20K months): https://thestrategistsociety.comConversions for Clients (just getting started, no clients yet): https://conversionsforclients.comDM Brandi the word RESET on Instagram for the lightning version: https://instagram.com/brandimowlesReady to scale past $10K months?If you're sitting here thinking "this is exactly what I needed, but I'll talk myself out of doing it alone," that's exactly what Strategist Society is for. It's the room where we look at your real numbers with you, tell you where to raise your prices, help you brain dump your gap fill, and hold you to the three things you committed to. Built for service providers ready to scale to consistent $10K to $20K months on less than 25 hours a week. Head to https://thestrategistsociety.com.Loved this episode?Screenshot it, share it to your stories, and tag @brandimowles. It helps more service providers find the show and it makes my whole day.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

June 16, 2026Episode 28934 min

£0 to £7,125 in 4 Months: After Lauren Started A Freelance Ad Management Business

Y'all, this spotlight episode hit different.Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources.No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing.In this episode, Lauren breaks down her exact numbers month by month, the four channels she used to find her first clients (none of them are Instagram, by the way), how she repackaged her offer to charge £3,000 for a foundational month plus £1,500/month retainer, and the mindset shift that took her from no self-belief to feeling invincible.If you've been sitting on the fence about starting your service business or you're scared the timing isn't right, this is your sign.In this episode, you'll learn:How Lauren scaled from £500 to £7,600 months in her first 4 months of businessThe 4 client acquisition channels she used (and why you only need 3)How to structure a £3,000 foundational month offer that clients will pay forThe exact moment she fired her £500/month client (and why you should too)Why "back against the wall" energy is the best place to start your businessThe strategist trifecta approach that lets you charge premium without burning outHow AI is changing service delivery (and why strategists are irreplaceable)The mindset shift that builds real, lasting confidenceWhat aligned hustle looks like versus the toxic versionMentioned in this episode:Conversions for Clients: conversionsforclients.comStrategist Society: thestrategistsociety.comConfident Ad Manager Bootcamp: confidentadmanager.comDM Brandi the word LAUREN on Instagram for the cliff notes version: @brandimowlesThe Champagne Clients podcast episode (referenced by Lauren): https://brandimowles.com/278Ready to scale past $10K months without burning out?Inside Strategist Society, I teach the strategist trifecta, the systems, and the offer structure that let you raise your rates and reduce your hours at the same time. If you're ready to stop trading hours for dollars and start building the business Lauren is now building, come hang out with us at thestrategistsociety.com.Loved this episode?Screenshot it, tag @brandimowles, and share it with one service provider who needs to hear Lauren's story. The more we lift each other up, the more women win.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

June 9, 2026Episode 28827 min

How to Work From Home With Kids Home All Summer (Without Dropping the Ball on Your Clients)

If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you.You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep.There is a way to actually do this. I've coached hundreds of women through it, and I pretty much live on a summer schedule 365 days out of the year. So let's get into it, friend.In This Episode, You'll Learn:The mindset shift you HAVE to make about summer (this is non-negotiable, and it's the reason most service providers melt down in June)The 4 client conversations you need to have this week (with the exact energy to bring to them)Why "I need to hire someone to cover for me" is the wrong instinct, and what to do insteadThe Summer Work Bucket List framework: full work weeks, modified weeks, and vacation weeks (and how to map every week of your summer into one of the three)The "power days and pockets" rhythm my Strategist Society members use to run profitable businesses while travelingA real student example: how one of our members handled a Disney cruise with four retainer clients and ads runningWhat to do RIGHT NOW if you didn't pre-plan and your summer is already on fireMentioned in This Episode:Strategist Society: thestrategistsociety.comConversions For Clients: conversionsforclients.comDM me on Instagram: @brandimowles (send the word SUMMER)Ready to Scale Past $10K Months?If you're sitting at $3K to $10K months as a service provider and you're tired of trading hours for dollars (especially when summer or any time off destroys your income), Strategist Society is exactly where you need to be. We help you repackage your offers, get in front of champagne clients, raise your prices, and build a business that runs without you babysitting it every time you want a week off. No agency required. Apply at thestrategistsociety.com.Loved This Episode?Share it with one friend who's already drowning in summer chaos, and tag me @brandimowles so I can see it. I read every single message and DM.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

June 2, 2026Episode 28724 min

From 30+ Hourly Clients to ONE $12K Retainer: Mandy's Spotlight

Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job.If that is your current reality, this episode is the mirror you need.This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went from $10K hourly months (and full-on burnout) to one $12,000/month retainer client, a $19K best month, and a $130K year in 2025, all while working around 30 hours a week. Same brain. New container.We get into the exact moment it finally clicked for her at Strategist Summit Live, the boring (and consistent) Marketing Minutes strategy that landed her dream client out of a free Facebook Group, and the unexpected champagne client problem nobody warns you about when you finally get your time back.In this episode, you'll learn:Why hourly pricing is a pay cut every time you get better at your craft (and the math behind it)The Strategist Summit moment when one sentence from another member finally cracked Mandy openThe exact Marketing Minutes strategy Mandy ran during our 30-day challenge (hint: Facebook Groups are NOT dead)How she pitched and landed a $12K/month retainer from a free Facebook Group postThe "champagne client problem" of suddenly having time and not knowing what to do with itWhy you should build your retainer floor BEFORE the scalable offerWhy Strategist Society works for funnel builders and consultants, not just ad managersWhat actually moved the needle inside the program (and what Mandy did NOT consume)Mentioned in this episode:Apply for Strategist Society: thestrategistsociety.comDM the keyword MANDY to @brandimowles on Instagram for the lightning recapFor early-stage ad managers: conversionsforclients.comReady to scale past $10K months?Strategist Society is the room where high-level service providers (ad managers, funnel builders, consultants, OBMs, copywriters) scale to $20K, $30K, and $50K months while working under 25 hours a week. If you are ready to drop hourly pricing for good and want a coach in your corner who will quote the bigger number until your nervous system catches up, head to thestrategistsociety.com and apply. We will hop on a call, do a full business audit, and figure out if we are a fit.Loved this episode?Screenshot it, tag @brandimowles on Instagram, and share it with one service provider friend who is still stuck on hourly. That is how more women find their way out of the hourly trap.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

May 26, 2026Episode 28617 min

The Hidden Page That's Killing Your Discovery Call Conversion Rate

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

May 19, 2026Episode 28520 min

From Pinterest Management to Ad Management: How Natasha Got Her Time Back

What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts.Then she joined Conversions for Clients, landed two ad clients within two weeks at $1,000 each, and made her entire investment back before the 45-day mark.The best part? She went from not being able to track her time because she was always working to spending maybe 10 hours a month on her ad clients. Same money, fraction of the time.In this episode, we cover:Why Natasha was so frustrated with Pinterest management (and why organic services can burn you out)How she landed her first two ad clients from her existing client baseThe pricing and contract structure she used to transition clients smoothlyWhat it actually feels like to go from constant work to 10 hours a monthHer 90-day goals for phasing out Pinterest and going all in on adsWhy ads might be the perfect fit if you have both a creative and analytical brainThe unlimited opportunities available when you learn ad managementIf you're a service provider spending way too many hours on organic content and not seeing the results you want for your clients, this episode is your sign that there's a better way.Links Mentioned:Register for an upcoming workshop: brandimowles.com/100KLearn more about Conversions for Clients: conversionsforclients.comDM me on Instagram: instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

May 12, 2026Episode 28423 min

5 Ways Ad Managers Should Be Using AI (But Aren't)

Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money.These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code.In this episode, you'll learn:How to create voice guides and customer avatar documents that used to cost $5K (and how to use them as fast action bonuses on sales calls)The AI + Meta reporting hack that took my reporting from 1 hour to 10 minutesHow Crystal in Strategist Society sold a $2,500 audit that took her 45 minutesHow to use competitor gap analysis to find what everyone else is missingThe reverse engineering framework for pulling winning hooks from other industriesHow to set up automated weekly briefings so you always know what's changing in MetaReady to implement these strategies? Grab The Ad Copy Shortcut! for just $27 at brandimowles.com/copy-shortcutResources Mentioned:The Ad Copy Shortcut!: brandimowles.com/copy-shortcutConversions for Clients: conversionsforclients.comStrategist Society: brandimowles.com/strategistsocietyConnect with me:Instagram: @brandimowlesWebsite: brandimowles.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

April 21, 2026Episode 28328 min

From $2,400 Social Media Manager to $9,800 Ad Manager: How One Mom Scaled Her Service Business While Getting Her Kids Off the Bus

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany