Seriously in Business: Brand + Design, Marketing and Business

Hosted by White Deer, Jacqui Naunton

Business Entrepreneurship Management

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270

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Jun 2026

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About the show

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

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June 15, 202637 min

Episode 270: Emily Built a DIY Brand So Good, People Ask Who the Designer Is

Want to join Emily and I inside DIY Design My Biz? Join today: https://whitedeer.com.au/diy-dmb (DM me “secret squirrel” on Instagram (@whitedeergd) for $200 off 🤫) What does it look like when a student actually follows a design process? Today I chat with Emily Richardson, founder of Holistic Dermal Clinic, who joined DIY Design My Biz with zero brand and a very clear idea of how she wanted things to feel. She's since built a brand so polished that her suppliers and clients regularly ask who her professional designer is... and she gets to say, "actually, that was me." Emily is a skin therapist and university student who runs her clinic half-days so she can give every client her full attention. She's creative, detail-oriented, and unapologetically a control freak when it comes to her brand, which is exactly why she wanted to learn the skills herself rather than hand it all over to someone else. This conversation is a really honest look at what it's like to build a brand from scratch when you're also running a business, studying, and trying to make everything feel cohesive. In this episode, we cover: Why Emily built her brand before she had clients (and why that decision paid off) How the online modules gave her the knowledge... and how the calls gave her the edge The moment she realised Canva had become a time-saver Emily's take on when to DIY vs. when to outsource, and how to think about investment when you're starting out Three skin care non-negotiables you actually haven't heard a million times Timestamps Intro 0:00 Interview 1:49 Wrapping up 35:51 ABOUT GUEST: Emily Richardson is a Dermal Therapist and owner of skin clinic, Holistic Dermal Clinic located in Townsville QLD. She helps women love their skin with non-invasive, gentle methods that embrace both modern advancements as well as holistic wisdom. This involves treating the skin through getting to understand the person as a "whole" to truly create custom, personalised treatments for the individual. Outside of all things skin related, Emily’s a wife, a dog mum and a former professional dancer. Plus she juggles all things business alongside uni, because life long learning is crucial to stay ahead of the curve! CONNECT WITH GUEST: Holistic Dermal Clinic: Insta: https://www.instagram.com/holisticdermalclinic Website: https://www.holisticdermalclinic.com.au Emily’s Insta: https://www.instagram.com/thedermalskintherapist Watch on YouTube: https://youtu.be/Uq8TLVFVC08 Read on the Blog: https://whitedeer.com.au/ep270/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

June 8, 202611 min

269: Graphics That Sell vs Graphics That Just Look Good

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Is your brand looking good but not converting? There's a reason for that. You've done the work. You've built a brand, you're making graphics, you're showing up consistently...and people are liking and saving your posts. But they're not getting in touch. They're not purchasing. And it's making you wonder what's missing. In this podcast, I get into the difference between graphics that look good and graphics that actually sell, and why those two things are not the same. The prettiest graphics aren't always the ones that convert. The clearest ones are - you'll learn exactly what that means in practice. What’s covered: Why clarity beats pretty every single time Four psychological tools you can use to stop someone mid-scroll Why your graphic is just one part of your sales sequence Four questions to audit every graphic before you post it Timestamps: Intro 0:00 The elephant in the room 0:56 Tool 1 2:45 Tool 2 3:45 Tool 3 4:14 Tool 4 4:39 Remember this 5:33 Questions to ask 7:43 PSA 9:44 Watch on YouTube: https://youtu.be/8m7YwJMXP_4 Read on the Blog: https://whitedeer.com.au/ep269/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

June 1, 202613 min

268: The mindset shift that makes DIY design actually work

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass If you've ever spent an hour fiddling in Canva and walked away wondering whether it actually... worked, this video is for you. The problem with DIY design usually isn't the tools or even the skill level. It's that nobody taught you to think like a designer. And that one shift changes everything about how your graphics perform. I break down the difference between decorating and designing, why pretty graphics aren't always strategic ones, and the three questions to ask yourself before you start any graphic from here on out. Once this clicks, design becomes a genuine competitive advantage for your business rather than just a time sink. What’s covered: Why DIY graphics sometimes deserve their bad reputation, and when they absolutely don't The difference between decorating and designing (and why it matters!) Why your graphics need a job to do The three questions to ask yourself before you start any new graphic Why knowing how to DIY well actually gives you a speed advantage over businesses that outsource to designers Timestamps: Intro 0:00 Where DIYers get stuck 3:08 Things to ask yourself #1 7:00 Things to ask yourself #2 7:47 Things to ask yourself #3 9:00 PSA 11:58 Watch on YouTube: https://youtu.be/mcsS6X0rCDo Read on the Blog: https://whitedeer.com.au/ep268/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

May 25, 202614 min

267: The brand shift that could take you to $100k

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass You've got a great offer, know your stuff and you’re working hard. So why aren't the right clients finding you, following you, buying from you? A lot of the time the answer isn't your pricing, your confidence, or even your copy. It's your visual brand. And specifically, it might be quietly signalling to your dream client that you're not the one for them, before they've even read a word of what you've written. If that sounds confronting, it's actually really good news. Because it means there's something concrete you can fix. I walk through the key reasons your visual branding might be getting in the way of your growth and what you can actually do about it today, even if you're not a designer. What’s covered: Why humans decide if something is "for them" based almost entirely on what they see first What a full visual brand actually is How inconsistency in your graphics is silently telling your audience you're not a professional Why your clients aren't just buying your offer How design principles like hierarchy, contrast, and white space actually build credibility Timestamps: Intro 0:00 Tip 1 3:52 Tip 2 6:06 Tip 3 9:12 Wrapping up 12:14 Watch on YouTube: https://youtu.be/aClsaQEOtWI Read on the Blog: https://whitedeer.com.au/ep267/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

May 18, 202631 min

266: Who You Surround Yourself With Matters More Than You Think

Business can be lonely. Like, genuinely, surprisingly lonely. You're in your office, making things happen, and unless you've got the right people around you, it can feel like nobody quite... gets it. In this podcast, I’m joined by my biz bestie and marketing business coach Hazal Ozturk for a really honest, unscripted chat about the rooms and relationships that have shaped both of our businesses. We talk about what emotionally safe friendships in business actually look like, how being around people doing more than you raises what you think is possible, and why group programs surprise almost everyone who joins them (including what surprised us most). Plus, we chat about the things we disagree most about on our business retreats. Key takeaways: What makes a business friendship genuinely safe How surrounding yourself with people ahead of you shifts what you think is possible The difference between inspiration and jealousy, and what to do if you feel the latter Why "healthy comparison" is a real thing and how to use it without losing yourself What genuinely surprised both of us about being inside group programs Timestamps: Intro 0:00 Question 1 3:40 Question 2 6:04 Question 3 9:12 Question 4 11:46 Question 5 18:43 Question 6 22:58 Question 7 26:08 ABOUT HAZAL: Hazal is a marketing genius turned powerhouse coach for brilliant women who feel like they're blending in when they were born to stand out. With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be. Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run. She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do. CONNECT WITH GUEST:https://www.instagram.com/hey.hazal/ Watch on YouTube: https://youtu.be/tysBJYKV72k Read on the Blog: https://whitedeer.com.au/ep266/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

May 11, 202624 min

265: Stop Repurposing Until You Have These 6 Brand Building Blocks

Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should. Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now. This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere. I cover: Why repurposing amplifies your brand (for better or worse) The 6 visual brand building blocks every business needs, starting with your logo suite How to know if your colour palette, font system, and templates are actually working The 4 tests to audit your brand honestly What to do next depending on where your gaps are Timestamps: Intro 0:00 Logo Suit 3:21 Colours 5:57 Font Systems 7:50 Photos 10:54 Templated 12:07 Style guide 14:14 PSA 20:30 Watch on YouTube: https://youtu.be/6Xky4Qqw0hs Read on the Blog: https://whitedeer.com.au/ep265/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

May 4, 202657 min

264: Why Your Team Can't Do Great Design Without This One Thing

Ready to get design support for your business and your team? The Co+Creation Design Club is open now: https://whitedeer.com.au/designclub If you've ever looked at your team's graphics and thought "it's not quite right... but I can't explain why", I sat down with Sarah Greener, business coach for ambitious women who want thriving businesses and full, well-rounded lives, to chat about what changed to help her team stop guessing designs. Sarah is not a designer. She'd be the first to tell you that. But her business doubled the year after her rebrand, and clients are now signing at $12,000 USD simply from seeing her brand and resonating. Before they've downloaded a freebie. Before they've booked a call. Just from first impression alone. We pull back the curtain on exactly what her content operation looks like, how she went from "just put something out" to having a professional creative director in her corner, and what changed when her team started getting real design support through the Co+Creation Design Club. We cover: Why "good enough" branding quietly caps your growth, and what Sarah did about it The difference between delegating and abdicating design What Sarah's content approval process looked like before and after joining the club How the club plugged directly into her existing team structure without adding extra load Why consistent, professional visuals carried her business through a difficult personal season What she'd tell any business owner sitting on the fence about this kind of investment Timestamps Intro 0:00 Sarah’s Rebrand 3:15 Sarah’s Content Creation Process 5:15 The Missing Piece in Sarah’s Business 7:15 Difference between Delegating and Abdicating 7:47 What being a Good Boss Looks Like 13:15 The Co+Creation Design Club Onboarding Process 16:00 Importance of Strategic Design 25:00 Value of a Consistent Brand 29:13 Attracting Ideal Clients 32:15 Importance of Consistency 34:15 Value of Design Support 40:37 What Sarah would tell someone about the Club 45:50 More about Sarah 48:30 Wrap Up 52:07 ABOUT SARAH: Sarah Greener is a business consultant, founder of The Moxie Movement, and the author of The Off Switch. She has spent 20 years building, buying, and selling businesses across multiple industries — including a boat charter company, a restaurant, retail, ecommerce and an Airbnb — while raising a family and relocating internationally. Her work is built on one plainly stated premise: the business advice most women are following was designed for someone without a second full-time job called parenting. Through The Moxie Movement, Sarah helps established business owners rebuild the structure of their business and their life so that both run properly, at the same time, without one costing the other. She works with women building businesses strong enough to run without them, profitable enough to pay them properly, and designed to outlast them. CONNECT WITH SARAH:https://www.instagram.com/sarahgreenercoachhttps://the-moxie-movement.captivate.fmhttps://themoxiemovement.com Watch on YouTube: https://youtu.be/69Cz9iVmZQk Read on the Blog: https://whitedeer.com.au/ep264/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

April 27, 202618 min

263: Sloppy Design Is Quietly Costing You Money

Join the Hero Design System Masterclass: https://whitedeer.com.au/hero Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky. There’s something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding problem. It's a revenue problem. And it might be the quiet reason your podcast content isn't building the momentum your business deserves. If you already have a podcast, a team helping you repurpose content, and a feeling that something's not quite working, this one is for you. We cover: Why your audience makes a split-second decision based on design before reading a single word you've written How inconsistent graphics are unconsciously signalling an inconsistent business to your higher-ticket prospects The hidden time drain Why the answer isn't hiring a designer Timestamps: Intro 0:00 Effects of deprioritising design 2:37 Tip 1 4:38 Tip 2 6:38 Tip 3 8:12 Track your time 9:32 Building blocks 14:09 PSA 15:18 Watch on YouTube: https://youtu.be/z0tozn6qBVs Read on the Blog: https://whitedeer.com.au/ep263/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

April 20, 202648 min

262: The Canva System That Helped Sarah Stop Starting From Scratch

Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero If you've ever finished recording a podcast episode and thought, right, now I just have to figure out what to post about it... this one's for you. In this guest podcast, I’m joined by Sarah Beisel, a Facebook group strategist and business coach, for an honest conversation about what content creation actually looks like for a busy business owner without a big team, unlimited childcare, or hours to spare. Sarah walks through exactly how she used my Content Multiplier system to go from scattered posts, lost Canva files, and content that never made it out the door, to writing 30 pieces of content in around 90 minutes at a coffee shop. We cover: Why design was the thing holding Sarah back from showing up on Instagram What changes when everything lives in a design system The mindset shift that helped Sarah start treating content like a business task Why posting the same template repeatedly is actually strategic How having the basics handled frees you up to try fun stuff Timestamps Intro 0:00 Interview 2:29 Wrapping up 45:15 ABOUT SARAH: Sarah Beisel is a Facebook group strategist and business coach for female entrepreneurs who want to run a profitable Facebook group in under 4 hours per week. She’s the host of the Facebook Group Revival Podcast and Profitable Facebook Groups community, where she helps thousands of women create Facebook groups people actually want to be part of. CONNECT WITH SARAH: Connect inside the free Facebook group: Facebook.com/groups/sarahbcommunity Say hi on instagram: instagram.com/sarah.beisel Go deeper with the free masterclass, How to Create a Profitable Facebook Group (even if you’re starting from scratch!): offers.sarahbeisel.com/masterclass Watch on YouTube: https://youtu.be/gaBKquKA1_I Read on the Blog: https://whitedeer.com.au/ep262/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

April 13, 202613 min

261: The Design System Every CEO Needs for Scalable Content

Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero If you’ve ever tried to “just resize” your content across platforms… you already know the truth, it doesn’t work. What performs on Instagram won’t perform on YouTube. What works on LinkedIn won’t land on Pinterest. And when you try to force the same design everywhere? Your content flops… or worse, you burn HOURS redesigning everything from scratch. I’m breaking down the biggest lie in content repurposing and introducing you to my Hero Design System. This is the exact system my team and I use to turn one podcast into 14+ pieces of strategic, high-performing content… without the overwhelm. I cover: Why resizing your content is NOT repurposing (and what to do instead) The 3 biggest mistakes keeping you stuck and overwhelmed How to create platform-specific content without starting from scratch The power of templated design systems for speed + consistency How to scale content with your team (without becoming the bottleneck) Timestamps Intro 0:00 How it works 1:40 PSA 3:10 PSA 2 5:58 Managing your posts 7:15 Templates 10:30 Wrapping up 11:45 Watch on YouTube: https://youtu.be/k0LI02FoKHs Read on the Blog: https://whitedeer.com.au/ep261/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio