A podcast connecting trailblazing women in business throughout the capital region of upstate New York – a community networking x creativity podcast for trailblazers by trailblazers. Each month a new woman in business takes over the show. They showcase what they're doing in business, what they've learned along the way while also keeping the audience up to date with the latest "hot takes" on what's happening in the news; a personal business lesson; and we also take a moment to rehash local lifestyle ongoings. Interested in taking over a month? Email us: info@brightsighted.com
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January 22, 202540 min
PART 2: Overcoming Challenges and Making Waves (Palette Pro-Mixer Series)
Marcella Hammer introduces the Pro-Mixer Series by Palette Community, where entrepreneurs share their stories of overcoming challenges. The conversation emphasizes the importance of community and collaboration among women entrepreneurs, encouraging listeners to tune in for more inspiring stories.
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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January 15, 202552 min
PART 1: Overcoming Challenges and Making Waves (Palette Pro-Mixer Series)
Marcella Hammer introduces the Pro-Mixer Series by Palette Community, where entrepreneurs share their stories of overcoming challenges. The conversation emphasizes the importance of community and collaboration among women entrepreneurs, encouraging listeners to tune in for more inspiring stories.
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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January 8, 202559 min
Balancing Motherhood and a Career in Real Estate w/ Heidi Rotter and Caitlin Cucchiella
Heidi Rotter and Caitlin Cuchiella discuss their journeys as women in business, focusing on their transitions into real estate, the challenges of balancing motherhood with career aspirations, and the importance of empowerment and collaboration in their fields. They discuss the importance of setting priorities, self-care routines, and surrounding oneself with positive influences. They emphasize the significance of personal choices and the impact of relationships in both personal and professional growth. The discussion also touches on the value of collaboration over competition and the excitement of dreaming big and setting ambitious goals for the future.
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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January 1, 202541 min
The Business of Real Estate
In this conversation, realtors Heidi Rotter and Cait Cucchiella discuss their experiences in the real estate industry, highlighting the importance of personal growth through adversity, the significance of timing and relationships, and the power of belief and resilience. They share insights on overcoming challenges, the value of mentorship, and the need for action in achieving success. The discussion also touches on the role of women in business and the importance of creating a supportive work environment.
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December 25, 202453 min
Financing Over Feelings: A New Approach
In this conversation, takeover Host Heidi Knoblauch and guest, Small Packages founder Riham LaRussa, discuss the importance of focusing on financial growth for women, rather than just emotional support. They explore the challenges faced by minority entrepreneurs, the resources available for business growth, and the significance of community and networking. The discussion also touches on the balance between family life and entrepreneurship, the need for supportive ecosystems, and the role of humor in easing business conversations. Ultimately, they emphasize the importance of overcoming intimidation and rejection in the entrepreneurial space.
Links Mentioned:
Small Packages: https://smallpackages.co/
Connect with Heidi:
Linkedin: https://www.linkedin.com/in/heidi-knoblauch/
Instagram: https://www.instagram.com/heidi_knoblauch/?hl=en
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December 18, 202454 min
Perfecting The Pivot: Alissa McDonald's Entrepreneurial Journey
Takeover Host Heidi Knoblauch interviews Techstar and PopPD Founder Alissa McDonald about the importance of pivots in business. She discusses her transition from teaching to founding PopPD, a platform aimed at improving professional development for teachers. Alissa reflects on the challenges faced in the startup ecosystem, the role of Techstars in her journey, and her new venture, Good Hype, a marketing agency. The discussion highlights the need for ongoing support in education and the search for a technical co-founder in the capital region.
Terms:
MVP: Minimum Value Proposition
Links Mentioned:
PopPD: https://www.poppd.co/
Good Hype: https://www.goodhype.co/
Techstars: https://www.techstars.com/
EVENT: Startup Tech Valley: https://www.startuptechvalley.org/
Connect with Heidi:
Linkedin: https://www.linkedin.com/in/heidi-knoblauch/
Instagram: https://www.instagram.com/heidi_knoblauch/?hl=en
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December 11, 202440 min
Lessons from Letterly w/ Heidi Knoblauch and Jane Chen
Jane Chen, CEO and founder of Letterly, joins Heidi to discuss her journey from a finance career to creating an AI-powered writing coach aimed at addressing the literacy crisis. She shares insights on social entrepreneurship, the importance of having a clear business model, and the value of location and community resources in building a startup. Jane emphasizes the significance of relationships and mentorship in her entrepreneurial journey and offers practical advice for aspiring founders.
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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December 4, 20241 hr 1 min
Worried Your Prices Are Too High? Here’s What To Say! w/ Heidi Knoblauch & Jeff Buell
Are you second-guessing your pricing strategy? Do you feel like charging what you’re worth might scare clients away? This episode is a must-listen for entrepreneurs looking to confidently tackle the tricky subject of pricing!
Join hosts Heidi Knoblauch and Jeff Buell as they take calls from listeners to discuss the art of price negotiation, understanding opportunity cost, and building meaningful connections that grow your network and your business. Packed with actionable advice, real-world examples, and a healthy dose of humor, this episode will equip you to set your prices unapologetically—and explain them with conviction.
Whether you’re a seasoned entrepreneur or just starting out, you’ll learn how to turn pricing conversations into opportunities for growth. Tune in, take notes, and start charging what you're worth!
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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November 27, 202451 min
Social Entrepreneurship: Embracing Business With a Social Mission w/ Heidi Knoblauch & Jeff Buell
Heidi and Jeff take calls from SUNY Albany students this week, exploring social entrepreneurship, various themes surrounding personal growth, the importance of understanding experiences, and the journey of self-discovery. The callers share their experiences and insights as young entrepreneurs launching business ventures and what it takes to facilitate a safe environment to take risks and promote social missions through their endeavors.
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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November 20, 202454 min
Building Bridges: Partnerships in Entrepreneurship w/ Heidi Knoblauch, Jeff Buell & Kevin O’Bryan
Heidi, Jeff, and Kevin delve into the complexities of economic development, particularly focusing on the roles of the IDA and LDC, the challenges faced by women entrepreneurs, and the importance of risk-taking and incentives in development projects. They share personal experiences and insights on navigating the entrepreneurial ecosystem, accessing capital, and the significance of partnerships in achieving business success. They also discuss the barriers women face in securing funding and the need for effective storytelling to overcome these challenges. In this conversation, the speakers discuss the challenges women face in accessing capital and the banking system, emphasizing the importance of partnerships and mentorship.
Connect with us: https://www.instagram.com/seriouslyconnectedpod/
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