Serial Entrepreneur Show

Hosted by Nicole Schmied and Matt Deulley

Business

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Episodes

100

Latest episode

Jun 2024

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About the show

An entrepreneur's guide to help you leverage shiny objects.

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60 recent

June 27, 2024Episode 11639 min

From Microsoft to Market Research with Founder, Sean Campbell

Do you or your team members work remotely? *** Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! https://smartcookie.thrivecart.com/sales-fast-fix/ *** Meet Sean Campbell. He is the founder of Cascade Insights. His team helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services — and they do it all remotely. In fact, Sean has been doing remote work before it was 'cool' and he believes that remote work can help families be more present. Grab a pen and paper, because he gives us his best tips on how to successfully work remote. Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: Cascade Insights Email Sean: Sean@cascadeinsights.com Have a story to tell? Signup here: www.serialentrepreneurshow.com

June 20, 2024Episode 11524 min

Why Local Marketing Matters with CEO, Alex Nocifera

How many marketing channels do you use in your business? Print? Digital? Community-based? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Alex Nocifera is the Founder and CEO of LOMA, a software-enabled marketplace of community ambassadors that provides brands with the data, tools, and last-mile talent resources needed to activate local demand anywhere, anytime in the US. With a background in venture-backed companies, Alex shares insights on how LOMA helps franchises market better to their local communities and discusses the unique challenges and strategies in the franchise industry. ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: LOMA Email Alex: alex@lomaplatform.com Have a story to tell? Signup here: www.serialentrepreneurshow.com

June 13, 2024Episode 11417 min

Avoid Online Business Scams, with Cybersecurity Expert & Educator, Ron Zochalski

Do you know how to protect yourself and business from an online scam? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ron Zochalski, CTO and CISO of Lake County, IN Government. He is also an instructor at Indiana University NW — where Nicole, Matt, and even our editor have attended. Ron believes data security is as important as physical security and he's here to give some quick tips on how to do that! ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Connect with Ron: LinkedIn Visit: The Struggle of Secrecy, Safety, and Security Have a story to tell? Signup here: www.serialentrepreneurshow.com

June 6, 2024Episode 11341 min

How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen

Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Brandy Whalen. She is a shiny object chaser, a mom, and co-founder of a couple of businesses. Including two of our favorites, Kitcaster and Wildcast. Kitcaster is a podcast agency where they book entrepreneurs on top ranking podcasts (ahem, they regularly send us guests!). The other is Wildcast where they pair podcasters with sponsors with advertisement opportunities for their niche audience. In this episode, Brandy talks about how she manages both companies, how podcasting is a great way to bring brand awareness, and how Taylor Swift has inspired her latest idea! ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Email Dear Brandy: Brandy@kitcaster.com Monetize Your Podcast: Wildcast Get Booked on Podcasts: Kitcaster Have a story to tell? Signup here: www.serialentrepreneurshow.com

May 30, 2024Episode 11241 min

Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans

Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch?? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. While assessing liabilities for U.S. oil and gas companies in Iraq during the Gulf War, Gareth and his team faced nightly mortar attacks. And when a recording was found from an attacker who just wanted to be with his family, it made Gareth realize that "energy is the lifeblood of everything and without it, our lives, business, and economy suffer." Today, Gareth is the co-founder of VECKTA. They help businesses discover the optimal mix of onsite energy and grid power to lower energy costs while also implementing a more reliable power source. And even reduce your company's emissions. Their platform can hep you access capital, services, and the equipment you need to finance and deploy onsite power. Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: VECKTA Gareth's Podcast: Renewable Rides Connect with Gareth: LinkedIn Have a story to tell? Signup here: www.serialentrepreneurshow.com

May 16, 2024Episode 11137 min

Attorneys, AI, & Straight Answers, with Taylor Willingham

Can you ever get a straight answer from an attorney? Good news: The lawyers in the room today share more than the words "it depends." Especially when it comes to life planning and real estate. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Taylor Willingham, serial entrepreneur and an estate planning and probate attorney located in Texas. He owns WG Title, a Commercial Title Company which closes multi-million dollar projects all over the United States. Taylor helps his clients in a variety of different ways, including legally reducing their tax payments to a minimum. He helps his clients properly structure their business and pursue every opportunity to reduce their tax obligations. Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: Taylor Willingham Taylor's Book: Will Trust: Do I Need a Will or a Trust? Have a story to tell? Signup here: www.serialentrepreneurshow.com

May 9, 2024Episode 11029 min

How AI + Dogs Are Diagnosing Diseases with Founder, Dejan Nenov

Did you know man's best friend can detect diseases in urine? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After a day of skiing and watching TV, Dejan and his co-founder learned a dog detected cancer in a patient — just by smelling a urine sample. So they set out to replicate and scale what dogs can do with their noses via AI. Dejan Nenov is co-founder of Luventix. They believe their unique urine-based technology will be able to diagnose multiple medical conditions from a single sample, making affordable screening and diagnostics available to people worldwide. Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Watch Video Mentioned: Luventix Visit: Luventix; Penaton Connect with Dejan: LinkedIn Have a story to tell? Signup here: www.serialentrepreneurshow.com

May 2, 2024Episode 10937 min

How to Avoid the Spam Folder and Win More Sales with Josh Kropkof

Struggling to get results from email marketing? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With backgrounds in Direct Response Copywriting, they discovered a gap in the e-commerce marketplace they were determined to fill. Today, these email brothers are helping store owners, marketing teams, and freelancers of all kinds revolutionize the way we email by using personality-driven email campaigns. In this episode, Josh tells us why email is still important, what most businesses are doing wrong with their email campaigns, and what it's like to work with family and friends (and how despite a falling out still doesn't change his perspective). Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: The Email Agency Get Your FREE Email Audit: FREE Email Audit Download: Email Profits Cheat Sheet Book Mentioned: Deep Work by Cal Newport Have a story to tell? Signup here: www.serialentrepreneurshow.com

April 25, 2024Episode 10835 min

Married to My Business Partner, Meet Graeme and Leanne

Could you run a business with your life partner, happily? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After catching an Oprah Winfrey show with Robert Kiyosaki, Graeme bought all of Kiyosaki's books to improve his financial literacy — and he even roped in his new girlfriend (now wife and business partner), Leanne. They quit their jobs on the same day and started their entrepreneurial journey, together. The Carling Group invests in and partners with established businesses with growth potential in the healthcare, technology, sport, renewable energy, and real estate sectors. In this episode, Graeme and Leanne share stories of their shared upbringing, how they resolve fights, and why they left the corporate world and never looked back. Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: The Carling Group Connect on LinkedIn: Graeme Carling; Leanne Carling Have a story to tell? Signup here: www.serialentrepreneurshow.com

April 18, 2024Episode 10734 min

How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch

What legacy are you creating for your kids? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time parenting in 2020. Based on the financial principles introduced to her by her late husband, she dreamt up her own version of a "give-save-spend" bank. In need of a pandemic hobby, she tried selling it on Etsy. She was thrilled by her first sale — and slightly surprised when the sales kept coming — when they didn't slow, she realized this was how she could pass down the financial legacy with her sons and with the world. Amanda remarried in 2019, and together, she and her husband Dan are working to continue that legacy for their three sons. Small Legacies is a children's gift brand that focuses on thoughtful, practical items enhancing a child's development and fostering peace within parents' homes. Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Give, Save, Spend: Small Legacies TEDxOshkosh: In Defense of Participation Trophies Have a story to tell? Signup here: www.serialentrepreneurshow.com