Episodes
60
Latest episode
May 2026
Language
EN
Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.
Fery Kaszoni is back. The Search Intelligence founder unpacks how AI search is changing the game (and why it's making organic SEO more important, not less), shares the honest truth about measuring ROI in AI search, and reveals what's actually moving the needle in digital PR campaigns today.
Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO fundamentals still rule, dig into why AI-generated content keeps failing, and explain what digital PR actually means in an LLM-driven world. Tired of the hype? This one's for you.
Google has become the world's largest publisher — and for brands that relied on organic search, that's a crisis. In this episode, Russ sits down with Chad White, Head of Research at Zeta Global, to map out what comes next. Chad shares his five-part framework for staying visible beyond Google, makes the case for email as a genuine search platform, and explains why Google's Personal Intelligence initiative — connecting Gemini to Gmail — could be the most powerful AI personalization signal hiding in plain sight. They also get into multi-channel strategy, machine-to-machine commerce, and why empathy is the most underrated marketing tactic of 2026.
Listen as Impressive’s Russ Macumber talks with Jessica Redman about The Evolving eCommerce SEO Landscape
Listen as Impressive's Russ Macumber talks with show regular Mordy Oberstein about his recent career change and how Wix is becoming more SEO friendly.
What is the #1 biggest challenge SEOs face in 2023? “2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI’s new chat experience, Google’s Bard and other search engines going into the space, I think 2023 is the year of AI and search.” Barry Schwartz is a Contributing Editor at Search Engine Land and a member of the programming team for SMX events. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics and owns RustyBrick, a New York-based web consulting firm. JOIN OUR HOSTS, RUSS MACUMBER IN CONVERSATION WITH BARRY SCHWARTZ ON SEARCH ENGINE NEWS AND THE EVOLVEMENT OF SEO THROUGHOUT THE YEARS. “I feel like it’s only in the last 5 or 6 years that SEO has been integrated into the whole marketing strategy, rather than just standing on their own. Based on my experience, an SEO specialist was always associated with someone who sits with headphones on, is buried in code, and refuses to talk to others. Nowadays, SEO specialists are more innovative and work across various areas such as content, product, brand, and more. Your soft skills have become so much more important because SEO does touch on many different aspects of a business.” – Barry Schwartz on the evolution of SEO over the years. The conversation covers:Barry’s initial marketing background (2:59)Black hat SEO tactics back in the days (5:54)The early development of Search Engine Land’s website (7:51)The purpose of Search Engine Land (8:48)Significant search engine stories that Barry has covered (9:35)The role of Search Engine Land in the SEO community (11:01)The importance of integrating SEO into the whole marketing team (12:55)The future of AI as search engines (23:24)TikTok vs Google (25:57)"I have always wished to make an impact in making people’s lives easier, driving the community forward, and thinking about the right things versus trying to take shortcuts. " - Barry Schwartz.In this episode, we're thrilled to have Barry Schwartz, a content editor specializing in search engine related news, share his thoughts on search engines and how they have developed throughout the decades. Barry's interest in the SEO community and the fast-paced evolution of search engines propelled him towards journalism and documenting news related to the search engine industry. This episode will touch on the evolution of search engines and the groundbreaking rise of AI technology. We hope you enjoyed this episode of our podcast! Please tune in for more SEO success stories by hitting “subscribe.”
Listen as Impressive’s Russ Macumber talks with Nik Vujic about LLMs and SEO
Listen as Impressive’s Russ Macumber talks with Peter Rota about Local SEO
“I think one of the biggest challenges [facing SEOs in 2022] is one of the biggest opportunities as well: organic marketing has a real opportunity to push for and get buy-in for further investment.”Lindsay Sakraida is currently the Director of Content Marketing at Yotpo, a cloud-based content marketing platform for e-commerce businesses that allows users to collect user-generated content and use that content to build a brand.But don’t call Yotpo a ‘unicorn’ - the company prefers to be referred to as a ‘flamingo:’ a real animal, because Yotpo provides real value. Join Russ Macumber as he talks with Lindsay Sakraida about her journey in content marketing and copywriting.Russ Macumber talks with Lindsay, who comes from a writing and content marketing background, about her SEO journey. As a growth marketer with a strong background in content production, SEO best practices, and media outreach, Lindsay has extensive experience generating content campaigns to support acquisition, retention, and business development goals. Learn about her experience here“Not all traffic is good traffic.”Click play to get started!The conversation covers:How Lindsay started her SEO career (4:03)What does “just write good content” mean? (9:44)The importance of review recency (11:00)Progression from DealNews to WeWork (11:50)About the Yotpo platform (13:48)Lindsay’s experience at Yotpo (17:32)The content marketing structure at Yotpo (19:02)Moving the needle in Lindsay’s first 90 days at Yotpo (20:30)Lindsay’s SEO role models (22:12)Forecasting Yotpo’s direction and success (24:19)Barriers at Yotpo (25:55)Secret software tools: revealed! (30:01)Quickfire Vox Pop Q&AWhich previous Google algorithm change still keeps you up at night?Panda. Duplicate content was a real problem at the timeGun to your head… which do you prefer: content or links?Content, but that’s pretty obviousWhat’s the most effective link-building technique you have used?I think partnering with PR and media outreach (it’s so much more authentic)Is the skyscraper technique still relevant today?I do…What do you love most about SEO?I really love learning what people are searching for. Sometimes you stumble on the funniest things.How do you apply SEO principles to your daily life?I guess just always thinking about “what do people really want?”WFH life or Office life or Hybrid life?Hybrid-life.SEMrush or Ahrefs or Moz?I like SEMrushAgency or In-house or Combo?I think a combo can be really great, especially depending on where your strengths lie and what your goals are.We hope you enjoyed this episode of our podcast! Please tune in for more SEO success stories by hitting “subscribe.”
Listen as Impressive’s Russ Macumber talks with Alex Galinos about International SEO
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