SEO 101

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About the show

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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60 recent

34 min

SEO 101 Ep 539: AI Tracking Issues and Google’s Latest Technical SEO Tips Explained

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down critical URL formatting best practices, including hyphens vs underscores and handling special characters. They cover the PHP2Shell exploit and its SEO impact, robots.txt rule pitfalls, Google Business Profile verification updates, delays in review appeals, and the surprising value of raw log file analysis for site owners and SEOs. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

28 min

SEO 101 Ep 538: AI Overviews Soar, Google Spam Update Ends, and Healthcare Star Ratings Disappear

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Google's September 2026 spam update, disappearing review snippets for healthcare, AI content fact-checking, fake author warnings, and quality rater guidelines. They also break down Google's AI overviews growth, changes in Reddit search presence, updated crawling and indexing timelines, and the new WhatsApp button in Google Local Panels. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

27 min

SEO 101 Ep 537: SEO 2026 Ranking Factors, Indexing Bug Updates, and Google AI’s Impact on Traffic

In this episode of SEO 101, Scott Van Achte covers the 2026 top Google ranking factors survey, a recent Search Console indexing bug, and the growing dominance of AI Overviews in People Also Ask results. Additional topics include Google’s new character counter tool, changes to product listings, updates to Google Business Profile verification, and reporting challenges with Bing. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

26 min

SEO 101 Ep 536: Reddit Citations Drop in ChatGPT and Google; AI and Search Updates Discussed

In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into Google’s August 2026 spam update, go-to URL redirects, the expanding impact of AI Overviews, and new AI reporting tools in Google Search Console. They also discuss ChatGPT ads, Reddit citation declines, and manual action changes in the European Economic Area. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

27 min

SEO 101 Ep 535: Major Changes in Search Console, Plus AI Overview Lawsuits

In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console’s new social tracking, multilingual site advice for AI visibility, and updates on Google’s metadata conflict handling. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

21 min

SEO 101 Ep 534: Google to Share Search Data with Rivals, Plus AI Features Drive Billions of Clicks

In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization fixes, Google Business Profile bugs, the importance of review management, domain citations in AI mode, and best practices for changing URLs without hurting site traffic. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

28 min

SEO 101 Ep 533: Episode 533: Google Search Console, AI in Content Creation, and Remembering an SEO Pioneer

In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They also discuss best practices for content creation, the impact of AI, and the June 2024 spam update. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

31 min

SEO 101 Ep 532: Listicles Backfiring, the Dangers of Domain Changes, and Unfair Review Removal

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and important advice on managing and responding to online reviews to protect your business reputation and conversions. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

23 min

SEO 101 Ep 531: Zero Click Searches Up, Schema Popularity, and AI Overview Lawsuits

In this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in Google Ads, AI overview lawsuits, rejected Google review replies, and the growth of Claude as an AI referral source. Essential SEO news and actionable best practices are discussed throughout. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

33 min

SEO 101 Ep 530: Google’s AI-Powered Search: What SEOs and Retailers Need to Know Now

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-exclusive AI controls in Search Console, and Google's stance on mentions manipulation and AI attribution in search. It’s a big episode! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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