
Broken By Design: Why Financial Services Is Drowning In Data It Can’t Use, Sam Seaton and Alan Clay (#29)
Financial services has spent years trying to make customer data more useful. The crux of the problem is simple: can the firm reach the right person, through the right channel, when the information actually needs to be acted on? In this episode of Sense of Identity , Paul Holland is joined by Samantha Seaton , co-chair of the Smart Data Council , and Alan Clay , Head of Strategy, Customer Data Solutions at LexisNexis Risk Solutions , to discuss why so much financial services data still fails at the point of customer contact.





