Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.
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August 13, 2026Episode 236 min
Everything Works in Marketing. That's the Problem. | Dave Gerhardt | Send & Grow 2.0 Ep. 2
In this episode of Send & Grow 2.0, Hunter Kallay sits down with Dave Gerhardt, founder of Exit Five and former CMO at Drift, to talk about building a modern media and community business around B2B marketing. About Send & Grow: Send & Grow is a podcast about the people, strategies, and businesses behind today's most interesting newsletters. We talk to newsletter operators and creators about how they build audiences, create great content, and turn attention into sustainable businesses. Subscribe to Send & Grow for more conversations with the people shaping the newsletter industry.
July 30, 2026Episode 143 min
Building a Newsletter People Love with Matt Gross (Shut Up N' Eat)
🍔 What's the secret behind one of the most engaging food newsletters? In this episode of Send & Grow, we sit down with Matt Gross, the creator behind Shut Up N' Eat, to talk about what it really takes to build a newsletter people actually look forward to opening. We dive into: 📬 Building a newsletter readers love 🍔 Turning a passion into a thriving publication 📈 Growing without losing your voice ✍️ Creating content people can't wait to read 💡 Lessons every newsletter creator can apply Whether you're just starting your newsletter or looking for your next growth breakthrough, this conversation is packed with practical insights and honest stories from someone who's done it. 👇 Let us know in the comments: What's the #1 lesson you've learned from growing your newsletter? 🎙️ About Send & Grow Send & Grow is the podcast for newsletter creators. Every episode features conversations with the operators, founders, and marketers behind today's best newsletters, sharing actionable strategies to help you grow your audience, improve your content, and build a sustainable newsletter business. Subscribe for new episodes featuring the people shaping the future of email. #Newsletter #EmailMarketing #CreatorEconomy #NewsletterGrowth #ContentMarketing #EmailNewsletter #Podcast #Marketing #Substack #beehiiv
April 23, 2024Episode 471 hr 0 min
Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business. Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills. In this episode, Dylan & Josh explore: Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies. Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy? Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates. Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income. A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry. ...and much more OTHER LINKS MENTIONED For The Interested newsletter JoshSpector.com Skill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!) Josh on LinkedIn Josh on Twitter Dylan on Twitter/X SparkLoop Certified Experts Directory SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
April 16, 2024Episode 4638 min
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Geoff discuss… The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities. Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue. Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures. ...and much more OTHER LINKS MENTIONED Lookout Media Vancity Lookout Ottawa Lookout Geoff on LinkedIn Geoff on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
April 9, 2024Episode 4534 min
The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss… → The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom → Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition → The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth → Landing Page Optimization: learn the essentials of a high-converting landing page → Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank → Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately → ...and much more OTHER LINKS MENTIONED GrowJoy.co (Gunnar's Growth Agency) Gunnar on LinkedIn Gunnar on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
April 2, 2024Episode 4446 min
How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland. In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers. In this episode, Dylan & Ryan explore: The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands. Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement. Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model. The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact. Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities. ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator. OTHER LINKS MENTIONED Naptown Scoop newsletter The Life of Scoop newsletter Ryan on LinkedIn Ryan on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
March 26, 2024Episode 4340 min
Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal . Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth. In this episode, Dylan and Alex discuss... The Genesis of Faster Than Normal: How Alex's journey from an early passion project to a substantial newsletter unfolded. Strategic Growth Tactics: The pivotal role of social media, LinkedIn's fertile ground, and leveraging platforms like SparkLoop and Refind for exponential subscriber growth. The Pitfalls and Peaks: Lessons learned from experiments in growth strategies, including the underestimated power of paid and organic recommendations. Monetization Insights: From sponsored content to affiliate marketing, discover the strategies that turned Faster Than Normal into a profitable media venture. The Infinite Game: Alex shares his long-term vision for the newsletter, focusing on providing unmatched value to entrepreneurs and business leaders. ...and so much more! OTHER LINKS MENTIONED Faster Than Normal Newsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY) Alex on LinkedIn Alex on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
March 19, 2024Episode 4241 min
Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences. In this episode, Dylan & Jeremy dive into: The Synergy Between Newsletters and Podcasts : How Jeremy leverages this dynamic duo to build a loyal audience. Podcasting for Newsletter Operators : Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense. Practical Steps to Start Your Podcast : From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach. Newsletters for Podcasts : Flipping the script — the benefits of having a newsletter for your podcast. ...and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters! OTHER LINKS MENTIONED podcastmarketingacademy.com/sparkloop Podcast Marketing Trends Explained on Apple Podcasts Podcast Marketing Trends Explained on Spotify Dylan on Twitter/X Dylan on LinkedIn SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!
March 12, 2024Episode 4132 min
Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss… How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff 2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the stage for what's to come. 2024 Ad Market Trends & Predictions: What newsletter operators should be paying attention to in 2024. Starting with Sponsorships: Whether you're at 1,000 or 100,000 subscribers, uncover the right time and strategy to introduce ads to your newsletter. Pricing and Performance: Learn how to set your ad rates and ensure your ads perform well, enhancing sponsor relationships and securing renewals. The Future of Newsletter Sponsorships: Ryan and Jesse's take on the balance between subscription and ad-supported models, and why ads can be a win-win for your content and audience. ...and much more! OTHER LINKS MENTIONED Who Sponsors Stuff The Newsletter Conference (use code SPARKLOOP for $100 off your ticket!) Ryan on LinkedIn Ryan on Twitter Jesse on LinkedIn Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest
March 5, 2024Episode 4035 min
How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm." Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. In this episode, Dylan & Noor discuss… The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform. Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth. Content Creation: The art of curating engaging and relevant content that resonates with readers. Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads. Engagement Secrets: Maintaining an astonishing open rate and the role of visual content. Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting. ...and much more! OTHER LINKS MENTIONED Touristy newsletter Noor on LinkedIn Noor on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest
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