Episodes
44
Latest episode
Mar 2026
Language
EN
Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan. Hosted on Acast. See acast.com/privacy for more information.
We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it.CD Media Consulting#sales#radio#sports#media#broadcasting#NASCAR Hosted on Acast. See acast.com/privacy for more information.
This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you.Links discussed:Beer Trail ExampleRadio Ink spotlight on TourismWestwood One Tourism StudyAmerica 250 Hosted on Acast. See acast.com/privacy for more information.
There's been a lot about artificial intelligence recently in the radio trades, but where do you start and how can it help an over worked and under-staffed sales force. I took some time to look into it for you and find ways that it can help you in your sales process.ChatGPTMicrosoft Co-PilotSuno AISelling Speed: November 2025 - To see AI generated logos#NASCAR#sales#media#marketing#advertising#radio Hosted on Acast. See acast.com/privacy for more information.
Media Consultant Chris Fleming helps us respond to the misinformed statement "No one listens to radio anymore."#NASCAR#radio#sales#media#sports#advertising#marketingLinks from this episode:Chris Fleming LinkedInCD Media ConsultingPeter Drucker BioDouble Your Revenue book (Amazon)2025 August Selling Speed Hosted on Acast. See acast.com/privacy for more information.
As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them.Links from this episode:Mythbusters TV Series"The Focus Group of One"Current federal government efforts to keep AM in cars.The Truth About Radio book#NASCAR#radio#media#sports#marketing#advertising Hosted on Acast. See acast.com/privacy for more information.
With the recent news of IHeart and Audacy working together, I have thoughts on a collaborator that possibly is already in your market...The CW.Links from this podcast:Audacy Joins the IHeart AppRAM CEO Kuniskis on NASCARFox TV Daytona 500 vs. Indy 500 Pricese.l.f. Cosmetics: Why NASCARJeff Gordon on New Sponsor InterestAmazon Prime NASCAR ViewershipJerry Bruckheimer on Days of Thunder IINo Perfect NASCAR In-Season Challenge BracketsDaniel Suarez Leaving Trackhouse after 2025 Season#NASCAR#Radio#Sales#Marketing#Media#Sports#Advertising Hosted on Acast. See acast.com/privacy for more information.
Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer.Links from the podcast:NASCAR TV Coverage in 1979NASCAR Full Speed TrailerEarnhardt documentary trailer#NASCAR#Sports#Marketing#Media#Radio#Sales#Advertising Hosted on Acast. See acast.com/privacy for more information.
As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business.We also look at a new study that proves once again that radio sells cars.Links from the newsletter version:Twitter Post Examining 2024 Car SponsorsMedia Audit Study of NYC Radio Listeners Car Buying Plans2023 NASCAR NextGen Fan Study#NASCAR#Sales#Media#Radio#Advertising#Sports#Marketing Hosted on Acast. See acast.com/privacy for more information.
Stations always ask what non-traditional advertising categories might be available and make sense for NASCAR. On a recent visit to our affiliate in Jacksonville, FL, Station owner Steve Griffin and General Sales Manager Ken Brady sang the praises of their account executive Stacey Haskell for selling NASCAR to a local union. This month, we find out more about her relationship with UA Local 234 and why NASCAR and 101XL works for them.1010XL WebsiteNASCAR PageYouTube Live StreamUA Local 234#NASCAR#Sports#Media#Radio#Advertising#Marketing#Sales Hosted on Acast. See acast.com/privacy for more information.
A just announced NASCAR Official partnership can be looked upon as a local opportunity and as an example to follow when pitching multiple location businesses in your area,Suburban PropaneSuburban Propane 2nd link2024 TV Viewership Gains2024 TV Auto Racing Broadcast Rankings#NASCAR#Sports#Media#Radio#Advertising#Marketing Hosted on Acast. See acast.com/privacy for more information.
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