Episodes
46
Latest episode
Nov 2026
Language
EN
Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Selling Speed we talk with Emily Williams from the research firm MRI-Simmons. Emily shares their findings from the 2026 July Sports Fan Study, specifically what their findings were about the NASCAR fan. Link to her blog about the study. Hosted on Acast. See acast.com/privacy for more information.
We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See acast.com/privacy for more information.
We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. CD Media Consulting #sales #radio #sports #media #broadcasting #NASCAR Hosted on Acast. See acast.com/privacy for more information.
This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: Beer Trail Example Radio Ink spotlight on Tourism Westwood One Tourism Study America 250 Hosted on Acast. See acast.com/privacy for more information.
There's been a lot about artificial intelligence recently in the radio trades, but where do you start and how can it help an over worked and under-staffed sales force. I took some time to look into it for you and find ways that it can help you in your sales process. ChatGPT Microsoft Co-Pilot Suno AI Selling Speed: November 2025 - To see AI generated logos #NASCAR #sales #media #marketing #advertising #radio Hosted on Acast. See acast.com/privacy for more information.
Media Consultant Chris Fleming helps us respond to the misinformed statement "No one listens to radio anymore." #NASCAR #radio #sales #media #sports #advertising #marketing Links from this episode: Chris Fleming LinkedIn CD Media Consulting Peter Drucker Bio Double Your Revenue book (Amazon) 2025 August Selling Speed Hosted on Acast. See acast.com/privacy for more information.
As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: Mythbusters TV Series " The Focus Group of One " Current federal government efforts to keep AM in cars. The Truth About Radio book #NASCAR #radio #media #sports #marketing #advertising Hosted on Acast. See acast.com/privacy for more information.
With the recent news of IHeart and Audacy working together, I have thoughts on a collaborator that possibly is already in your market...The CW. Links from this podcast: Audacy Joins the IHeart App RAM CEO Kuniskis on NASCAR Fox TV Daytona 500 vs. Indy 500 Prices e.l.f. Cosmetics: Why NASCAR Jeff Gordon on New Sponsor Interest Amazon Prime NASCAR Viewership Jerry Bruckheimer on Days of Thunder II No Perfect NASCAR In-Season Challenge Brackets Daniel Suarez Leaving Trackhouse after 2025 Season #NASCAR #Radio #Sales #Marketing #Media #Sports #Advertising Hosted on Acast. See acast.com/privacy for more information.
Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer. Links from the podcast: NASCAR TV Coverage in 1979 NASCAR Full Speed Trailer Earnhardt documentary trailer #NASCAR #Sports #Marketing #Media #Radio #Sales #Advertising Hosted on Acast. See acast.com/privacy for more information.
As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business. We also look at a new study that proves once again that radio sells cars. Links from the newsletter version: Twitter Post Examining 2024 Car Sponsors Media Audit Study of NYC Radio Listeners Car Buying Plans 2023 NASCAR NextGen Fan Study #NASCAR #Sales #Media #Radio #Advertising #Sports #Marketing Hosted on Acast. See acast.com/privacy for more information.
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Simone Cimiluca-Radzins, CPA
