Selling Real Estate with Kelly Cook

Hosted by Kelly Cook

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Episodes

222

Latest episode

Jun 2026

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About the show

Welcome to the podcast “Selling Real Estate” with Kelly Cook where we discuss the latest and most relevant business strategies to help you do one thing extremely well: Sell more homes. We’ll discuss everything from Business Planning, to Lead Generation/Conversion, to Past Client Customer Service, and everything in between. Discover how to create systems and processes to turn your real estate sales job into a scalable business! Join us for authentic conversations and nuts and bolts takeaways you can implement into your business today! And now, “Selling Real Estate” with Kelly Cook.

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60 recent

June 16, 202624 min

223: AI for Real Estate Agents: How to Automate Transactions, Back Office Tasks & Stay Organized

Can AI help real estate agents spend less time on paperwork and more time closing deals?In this episode of Selling Real Estate with Kelly Cook, Kelly sits down with Karan Khanna, co-founder of ListedKit, to discuss how artificial intelligence is changing real estate transaction management, compliance, and back-office operations.They dive into one of the biggest challenges agents face: balancing client relationships, lead generation, and sales while managing contracts, deadlines, emails, paperwork, and compliance requirements.Karan explains how AI-powered tools can help agents automate transaction coordination, track deadlines, organize documents, manage inboxes, create task lists, and reduce administrative work without sacrificing customer service.Whether you're a solo agent, team leader, transaction coordinator, or brokerage owner, this conversation explores practical ways to use AI to streamline operations, improve efficiency, and create more time for revenue-generating activities. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

June 10, 202612 min

222: Why Every Real Estate Agent Needs a Trust Strategy, Estate Planning & Asset Protection Tips

Are trusts only for wealthy people? In this episode of Selling Real Estate with Kelly Cook, we break down why trusts are one of the most overlooked tools in real estate, estate planning, and asset protection.Know the differences between trusts and wills, how trusts help families avoid probate, and why real estate agents should be discussing trust ownership with their clients. Whether you're a homeowner, real estate investor, or real estate agent looking to provide more value to your clients, this episode offers practical insights into trust planning, real estate ownership, probate avoidance, and long-term wealth preservation. LET'S GO!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

May 27, 202619 min

221: How to Turn Cold Buyer Leads Into Signed Clients in Real Estate

In this episode of Selling Real Estate with Kelly Cook, we break down one of the most overlooked skills in real estate today: creating a real sales process for buyer lead conversion.Most agents are still “winging it” when it comes to showing homes, handling buyer broker agreements, and converting cold or semi-warm leads into actual clients. Kelly explains why having a structured system matters more than ever after the NAR commission lawsuit changes, and how agents can use Zoom consultations, buyer presentations, and better communication to stand out from the competition.Kelly also shares a real-world example from a garage door company’s sales process and explains how top businesses use systems, follow-up, and presentation strategies to increase conversions, and why real estate agents should be doing the same thing.Whether you’re a new real estate agent or an experienced Realtor looking to improve your conversion process, this episode is packed with actionable takeaways you can immediately apply to your business. LET'S GO!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

May 22, 202614 min

220: Real Estate Marketing & YouTube Strategies That Actually Work in 2026

In this episode of Selling Real Estate with Kelly Cook, Kelly dives deep into one of the most important topics for real estate agents in 2026: marketing. From YouTube strategy and branding to direct mail, drip campaigns, email marketing, and long-form video content, this episode breaks down how agents can create consistent lead flow and build a recognizable real estate brand in today’s competitive market. We share why marketing and sales are completely different skill sets, why marketing should come first, and how real estate agents can start building long-term momentum through content creation and audience trust. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBACook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868 kelly@cookandassociatesaz.comCookandAssociatesAZ.com

May 12, 202610 min

219: Why Most Realtors Fall Behind Mid-Year, And How to Fix It

2026 has been a challenging year for many real estate agents, and in this episode of Selling Real Estate with Kelly Cook, Kelly breaks down the exact mindset, systems, and daily metrics agents need to stay on track and grow their business in a slower market.If you’re behind on your goals, struggling with consistency, or wondering how to create momentum in your real estate business, this episode is packed with practical strategies you can implement immediately.Kelly shares why “winning the day” matters more than chasing random motivation, how top agents track opportunities instead of just contacts, and why knowing your numbers is the foundation for predictable income and long-term success.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

May 8, 202616 min

218: Real Broker Buys RE/MAX, What This Means for Real Estate Agents

The real estate industry just saw one of the biggest brokerage announcements in recent years: Real Broker is acquiring RE/MAX Holdings. In this episode of Selling Real Estate with Kelly Cook, we break down what this merger could mean for agents, brokerages, technology, AI, revenue share models, and the future of real estate as a whole.With Real Broker rapidly growing through tech, AI tools, and cloud-based systems, and RE/MAX bringing a massive global footprint with over 145,000 agents across 120 countries, this deal has the potential to reshape the real estate landscape.Whether you’re with Real, RE/MAX, EXP, Keller Williams, Compass, or any other brokerage, this conversation gives important insight into where the industry may be heading next.👉 Follow for more real estate business strategies, market updates, and industry insights designed to help you sell more homes. LET'S GO!!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

April 30, 202616 min

217: How to Use AI in Real Estate Before It’s Too Late

AI is transforming real estate faster than most agents realize, and the question isn’t if you should adapt, it’s how fast you can.In this episode of Selling Real Estate with Kelly Cook, we break down what artificial intelligence really means for real estate agents, from simple tools like content creation to fully reimagining your business using AI-first strategies.Most agents are only using about 10% of what AI can actually do. The real opportunity lies in restructuring your workflows, scaling your systems, and creating a business that blends automation with high-touch client experience.If you want to stay competitive, scale your business, and avoid being left behind, this is a conversation you need to hear. LET'S GO!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

April 23, 202613 min

216: Stuck at Lower Price Points? Here’s How to Level Up Your Listings

If your deal volume is down, your price point matters more than ever. In this episode, we break down exactly how agents can move into higher price points and start working with more luxury listings, even in today’s challenging market. From proximity and positioning to open house strategy and door knocking with purpose, this episode is packed with practical steps you can implement immediately. We also talk about the mindset shift required, the role of consistency, and why sacrifice is often the missing piece for agents trying to grow. If you want to earn more without needing more transactions, this is the blueprint. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

April 14, 202618 min

215: How AI Is Transforming Real Estate CRMs (And Why It Matters Now)

AI is evolving fast in real estate, but this might be one of the biggest shifts yet.In this episode of Selling Real Estate with Kelly Cook, we break down the concept of AIRM, Artificial Intelligence Relationship Management, and how it goes far beyond a traditional CRM. From AI-powered home search to real-time client insights, this new system is changing how agents generate leads, understand buyers, and close deals.We also dive into how AI tools from platforms like Zillow and Homes.com compare, what makes this approach different, and why this could reshape the entire client experience moving forward.If you’re a real estate agent, team leader, or just someone trying to stay ahead of the curve, this is something you cannot afford to ignore.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

April 10, 202629 min

214: AI Is Replacing Sales Coaching? How Top Agents Close 60–120 Deals a Year

In this episode of Selling Real Estate with Kelly Cook, Kelly Cook sits down with top-performing broker and tech innovator Chris Waters to reveal how AI is transforming agent performance and conversion. From analyzing real listing appointments to identifying why deals are lost, Chris shares how his platform is helping agents consistently close 60–120 homes per year. If you're struggling with conversion, pricing conversations, or winning listings in today’s market, this episode breaks down the exact systems, mistakes, and AI-driven insights you need to scale your real estate business in 2026.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com