Selling Real Estate with Kelly Cook

Hosted by Kelly Cook

BusinessInterviews guests

Website RSS feed LinkedIn Facebook Instagram YouTube

Episodes

228

Latest episode

Aug 2026

Language

About the show

Welcome to the podcast “Selling Real Estate” with Kelly Cook where we discuss the latest and most relevant business strategies to help you do one thing extremely well: Sell more homes. We’ll discuss everything from Business Planning, to Lead Generation/Conversion, to Past Client Customer Service, and everything in between. Discover how to create systems and processes to turn your real estate sales job into a scalable business! Join us for authentic conversations and nuts and bolts takeaways you can implement into your business today! And now, “Selling Real Estate” with Kelly Cook.

Listen to episodes

60 recent

September 3, 202618 min

230: How to Make Real Estate Clients Feel Luxury on Any Budget

In this episode of Selling Real Estate with Kelly Cook, Kelly shares his "unexpected sprinkles" philosophy for client experience—inspired by a keynote at a Las Vegas event and the Savannah Bananas' approach to disrupting the status quo—and breaks down the exact luxury listing touchpoint system his team uses, from gifting a copy of The Nordstrom Way and a custom felt pen at signing, to Crumbl cookies when going on market, flowers at the open house, a bottle of Prosecco going under contract, Tiffany wine glasses once contingencies clear, and a Shutterfly memory book at closing. The core lesson: luxury isn't a price point, it's how you make a client feel, and every touch is designed to be genuinely unexpected rather than a promised perk in the listing presentation. Kelly also shares a budget-friendly version any agent can implement: a bi-monthly past-client gifting system that costs under $40 per client per year, covering a $5 Starbucks card in January, a $2 lottery ticket in March, a cheap Amazon book in May, a coffee mug in July, another gift card in September, and a small holiday item in December. With just 10 past clients, that's roughly $400 a year to build raving fans who refer business—no lead spend required—as long as the gifting is given with zero expectation of an immediate referral in return. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

August 27, 202613 min

229: From Solo Agent to Scalable Business: Systems, Freelancers & Tech That Create Leverage

In this episode of Selling Real Estate with Kelly Cook, we break down how to get real leverage in your real estate business without immediately hiring more full‑time staff. Instead of jumping straight to “I need another admin,” we share a practical framework: document every repeatable task into SOPs (often via Loom or Zoom screen recordings into Google Drive), use freelance and gig‑economy help on platforms like Upwork and Fiverr to test workloads and costs, and only then decide when it truly makes sense to add that next W‑2 or long‑term hire.We also talk candidly about defining what you actually want in your business—growth, team size, lifestyle—and how that clarity should drive your use of technology and AI, not the other way around. You’ll hear about time‑blocking for focus, using CRMs and tools like Trello/Asana and Slack to increase team efficiency, and where AI callers, lead follow‑up systems, and showing assistants fit in once you’ve tightened your systems and documented workflows, so you can scale output before you scale payroll.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

August 18, 202611 min

228: Agent Retention in 2026: Personal Brand, Career Path, Fair Splits

In this episode of Selling Real Estate with Kelly Cook, we break down why some agents stay on a real estate team for years—and why others quietly leave even when the splits look great. Drawing on Kelly’s experience both as a team member and as a team leader, we walk through three core reasons agents stick around: room for personal branding, a clear career path beyond “just closing deals,” and fair, transparent compensation structures that reward both team leads and self‑generated business. You’ll hear how to build levels of personal brand freedom inside a team, how to give agents leadership opportunities without forcing them to start their own ecosystem, and how to structure different splits for team leads vs. SOI deals so everyone feels fairly treated. We also talk about abundance mindset, letting agents take relationships with them if they’ve truly nurtured those clients, and why the best retention comes when compensation, purpose, and growth all work together instead of relying on splits alone. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

August 5, 202614 min

227: AI for Real Estate Agents: Stop Losing Deals in Your CRM

In this episode of Selling Real Estate with Kelly Cook, we talk honestly about where your business is at in mid-2026 and why it’s not too late to reset your goals and finish the year strong. We start with business planning, building vacations into your schedule so you don’t burn out, and then pivot into the biggest opportunity most agents are ignoring: the money sitting in their CRM and database that AI can now help you uncover. You’ll hear a real example of a past client who clicked on a home-value link, how the AI followed up with a relevant sold comp without me lifting a finger, and why detailed notes and authentic content (YouTube, video messages, stories) still matter even when AI is helping with the heavy lifting. If you’ve been curious about AI for real estate agents, Real Brokerage’s tech stack, or how to turn “dead” leads into future listings, this conversation gives you practical ideas you can start testing in your own business right away. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

July 9, 202619 min

226: The Simple System That Keeps Top Real Estate Agents Consistent

Success in real estate isn't built one closing at a time, it's built one winning day at a time. In this episode of Selling Real Estate with Kelly Cook, Kelly shares the daily system his team uses to stay consistent, hit production goals, and build a predictable real estate business instead of relying on motivation or luck. Discover why tracking the right activities matters more than celebrating closings, how to create your own "daily scoreboard," the difference between lead measures and lag measures, and why consistent opportunities create long-term success. Kelly also explains how top-producing real estate agents stay on track throughout the year and avoid falling behind on their business goals. Whether you're a new Realtor, an experienced real estate agent, or a business owner looking to improve accountability, this episode provides practical strategies to help you win more days, close more transactions, and build a business that grows consistently year after year. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

July 5, 202620 min

225: How to Build Long Term Wealth, Investing, Compound Interest & Smart Money Habits

Building wealth isn't about chasing the next hot investment, it's about mastering the fundamentals. In this episode of Selling Real Estate with Kelly Cook, Kelly breaks down the four core principles that create long term wealth: time, compound interest, financial habits, and psychology. Whether you're a real estate agent, investor, entrepreneur, or simply looking to improve your financial future, this conversation offers timeless strategies that can help you make smarter money decisions. Kelly shares practical examples of how consistent investing, living below your means, and allowing compound interest to work over decades can dramatically change your financial future. He also explains why many people fail to build wealth, the dangers of trying to time the market, how index fund investing works, and why discipline often beats income when it comes to financial success. If you're looking to build wealth through smart investing, better financial habits, and long term thinking, this episode is packed with practical insights you can begin applying today. For more real estate business strategies, investing discussions, and wealth building conversations, subscribe to Selling Real Estate with Kelly Cook. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

June 24, 202618 min

224: How Investing in Yourself Can Double Your Real Estate Career Growth

If Kelly Cook could go back to the beginning of his 21-year real estate career, what advice would he give himself? In this episode of Selling Real Estate with Kelly Cook, Kelly shares the biggest lesson he learned about investing in yourself, embracing calculated risks, and building a successful real estate business faster. From borrowing $40 for his first newspaper ad to discovering coaching, mentorship, networking events, and proven business systems, Kelly explains how keeping an "open hand" mindset helped him grow his income, adapt to changing real estate markets, and avoid costly mistakes. He also discusses the impact of accountability, real estate coaching, and following a proven blueprint for success. Whether you're a new real estate agent, an experienced Realtor, or an entrepreneur looking to grow your business, this episode is packed with practical insights on professional development, business growth, real estate coaching, lead generation, networking, and creating long-term success in any market. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

June 16, 202624 min

223: AI for Real Estate Agents: How to Automate Transactions, Back Office Tasks & Stay Organized

If you're a real estate agent looking to streamline your transaction management process, this episode is for you. Kelly sits down with Karan Khanna, founder of ListedKit, to discuss how agents can create a more organized, efficient, and scalable business through better systems and workflows. Karan shares how ListedKit helps agents manage transactions, automate repetitive tasks, improve client communication, and reduce the administrative burden that often slows down growth. The conversation explores why systems matter, how technology can create a better client experience, and the common operational mistakes that prevent agents from scaling their businesses effectively. Whether you're a solo agent looking to save time or a growing team seeking more consistency, this episode offers practical insights into building a business that runs more smoothly behind the scenes. Kelly and Karan discuss transaction management, workflow automation, client communication, operational efficiency, and how the right systems can help agents scale their businesses without sacrificing service. Learn more about ListedKit at https://bit.ly/3Q4DJV2 Connect with Karan on LinkedIn: https://www.linkedin.com/in/karkhanna/ Email Karan directly at hello@listedkit.com . Mention that you heard about ListedKit on Kelly's podcast and you'll receive 10% off your first purchase, with your first deal free. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBA Cook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

June 10, 202612 min

222: Why Every Real Estate Agent Needs a Trust Strategy, Estate Planning & Asset Protection Tips

Are trusts only for wealthy people? In this episode of Selling Real Estate with Kelly Cook, we break down why trusts are one of the most overlooked tools in real estate, estate planning, and asset protection. Know the differences between trusts and wills, how trusts help families avoid probate, and why real estate agents should be discussing trust ownership with their clients. Whether you're a homeowner, real estate investor, or real estate agent looking to provide more value to your clients, this episode offers practical insights into trust planning, real estate ownership, probate avoidance, and long-term wealth preservation. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

May 27, 202619 min

221: How to Turn Cold Buyer Leads Into Signed Clients in Real Estate

In this episode of Selling Real Estate with Kelly Cook, we break down one of the most overlooked skills in real estate today: creating a real sales process for buyer lead conversion. Most agents are still “winging it” when it comes to showing homes, handling buyer broker agreements, and converting cold or semi-warm leads into actual clients. Kelly explains why having a structured system matters more than ever after the NAR commission lawsuit changes, and how agents can use Zoom consultations, buyer presentations, and better communication to stand out from the competition. Kelly also shares a real-world example from a garage door company’s sales process and explains how top businesses use systems, follow-up, and presentation strategies to increase conversions, and why real estate agents should be doing the same thing. Whether you’re a new real estate agent or an experienced Realtor looking to improve your conversion process, this episode is packed with actionable takeaways you can immediately apply to your business. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com