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Self Storage Explained

Self Storage Explained

Hosted by Stora

Episodes

28

Latest episode

Feb 2026

Language

EN

About the show

Expert advice to set up and scale your self storage business. A podcast from Stora hosted by Gavin Shields. Each episode explores a different topic you'll need to become familiar with in order to build a great self storage business. Everything from smart entry systems to online sales and beyond. Follow Self Storage Explained on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at https://stora.co.

Listen to episodes

28 recent
February 10, 202614 min

Running a Profitable and Scalable Container Storage Business

What actually makes a container storage business profitable—and why do so many sites struggle to scale?In this episode, we’re joined by Maartens from Universal Storage Containers to break down what separates high-performing container storage operators from the rest. We dig into the real numbers, operational habits, and scaling decisions that matter most if you want long-term profitability.Whether you’re running a single site or planning your next phase of growth, this conversation is packed with practical insights you can apply immediately.In this episode, we cover:- The biggest misconception people have about container storage- What separates profitable vs unprofitable container storage sites- The key metrics operators should track to truly understand profitability- How much operational efficiency impacts margins- When a container storage business is actually ready to scale- Does scaling mean more containers or more sites?- What scalable operators do differently from day one- What usually breaks first when businesses scale too fast- How profitable container storage businesses will operate over the next 3–5 yearsSpecial offer: Universal Storage Containers customers get 50% off their first 3 months of Stora.If you’re serious about building a profitable, scalable container storage business, this one’s for you.👉 Subscribe for more deep-dive conversations on storage operations, growth, and profitability👉 Learn more about Stora: https://stora.co

January 13, 202624 min

Next-Gen Self Storage: Trends, Tech, and the Future of Automation with Nokē by Janus

Uncover the power of self storage tech with Stora’s Gavin Shields and Nokē’s Shalin Sankar.In this episode, we break down how automation, contactless access, and smart tech are transforming the way operators run facilities, and how customers expect to use them.Key highlights:- How Nokē’s contactless entry is changing storage access- What automation really means for self storage operators- Tips for modernising and remotely managing your site- Emerging tech trends shaping the industryIf you’re a self storage operator or tech enthusiast, this episode is packed with insights to help you stay ahead in the evolving storage landscape.Subscribe for more self storage insights!For more information about Nokē® Smart Entry, the electronic smart lock & access control system, visit: http://www.januseurope.com/nokeFor more information about Stora's self storage software that helps you grow your revenue and business effortlessly, visit: https://stora.co/

December 17, 202519 min

Inside Stora’s New API: Automation, Integrations & What’s Coming Next | Self Storage Explained

In this special episode, Gavin and David reveal the brand-new Stora API — a major release designed to give self storage operators more flexibility, automation, and integration possibilities than ever before.Whether you run a single facility or a multi-site operation, the new API opens the door to:- Custom integrations with your existing software stack- Deep automation of everyday workflows- Building bespoke customer experiences- Real-time data access across bookings, payments, units, customers & more- Connecting Stora with CRMs, accounting tools, marketing platforms and facility hardwareLearn more: https://stora.co/api

November 5, 202524 min

How to Maximise Self Storage Profits With the Right Payment Processor

Your payment processing fees are only one part of what makes up your overall payment processing costs. Learn how Stora and Stripe have combined to deliver the lowest fees in the industry while increasing collections, minimising churn and slashing payment admin.In this episode, Stora’s CEO Gavin Shields sits down with Jamie Heaslip (former Ireland & Lions rugby legend, now Growth Lead at Stripe) to reveal how self storage operators can reduce payment processing costs, while delivering a seamless, automated experience for customers.Key takeaways:- The visible and hidden costs of payments in self storage- Why Stora + Stripe is the most powerful partnership in the industry- How Stora offers the best Stripe fees available- The future of payments and automation in self storage- Why it’s not just about processing fees, but the total cost of paymentsWith Stora’s guaranteed lowest payment processing fees, you’ll pay less than with any competitor, all while benefiting from Stripe’s industry-leading reliability and automation.Learn more: https://stora.co/features/payments

October 30, 202521 min

The Ultimate Guide to Self Storage Security with DSOC | Self Storage Explained

In this episode of Self Storage Explained, we sit down with Ant Hebblethwaite from DSOC, the leaders in self storage security solutions, to break down everything you need to know about protecting your facility, your customers, and your reputation.From cutting-edge CCTV systems and access control to AI-powered monitoring and theft prevention, Ant shares insider tips, real-world examples, and expert advice to help storage operators take their site security to the next level.Learn more here: https://www.dsoc.uk/Request a free Stora demo and learn how our tool can simplify self storage facility management: https://stora.co/get-started

October 23, 202519 min

Unbundling the Self Storage Sale: How to Boost Revenue & Give Customers More Choice

In this episode of Self Storage Explained, Gavin and David dive deep into the concept of unbundling the self storage sale: breaking the traditional “one-size-fits-all” model into flexible, value-driven options for customers.Key highlights:- Why the self storage industry has stayed “bundled” for so long- How airlines and hotels inspired the shift toward unbundling- The three key reasons it hasn’t yet taken off in self storage (and how technology can change that)- How to offer the right upsells at the right time without frustrating customers- Why automation, APIs, and online checkouts are critical to unlocking 20%+ revenue growthLearn how to balance simplicity, transparency, and choice with Advanced Checkout: https://stora.co/blog/introducing-advanced-checkout-the-next-evolution-of-online-self-storage-sales

October 16, 202520 min

Building Smarter Storage Businesses Through Technology | Self Storage Explained

In this episode of Self Storage Explained, we sit down with Mark Dawson to explore how technology is transforming the self storage industry. From cloud-based management tools and automated workflows to dynamic pricing and revenue optimisation, we unpack what it really takes to build a smarter, more efficient storage business.Mark Dawson shares insights from speaking with over a thousand operators, offering practical advice for choosing the right software, improving online booking conversion, reducing processing fees, and scaling seamlessly across multiple sites.If you’re an operator looking to grow your business, save time, and future-proof your operations, this episode is packed with actionable takeaways.Learn more: https://stora.co/

September 18, 202525 min

The Top Features Your Self Storage Management Software Needs

Want to boost occupancy and revenue at your self storage business?The right management software can make all the difference, but which features actually move the needle?In this session, David Hughes, Head of Product, and Gavin Shields, CEO, break down the must-have tools your platform needs to deliver real results.Because here’s the truth: not all features are created equal.Stora is more than just management software, it's a growth engine: https://stora.co/

August 25, 202531 min

The Rise of AI in Self Storage - Self Storage Explained with swivl ai

How is AI reshaping the self storage industry? In this episode of the podcast, we sit down with swivl, to dive into how artificial intelligence is transforming self storage operations, improving customer experiences, and unlocking new opportunities.We cover:- What swivl does and how it helps operators- The biggest problems AI solves in self storage- Balancing AI automation with a human touch- Where AI outperforms humans—and where people are still irreplaceable- Common misconceptions about AI in storage- How operators can get started with AI todayWhether you’re curious about AI, just getting started, or looking for the next edge in your operations, this episode is packed with insights you won’t want to miss.Subscribe for more insights to help you grow your self storage business.For more information, visit: https://stora.co/ and https://www.tryswivl.com/

July 1, 202527 min

Mastering Self Storage Customer Service

In this episode, we’re joined by the team from Zion Call Management, a U.S.-based company offering tailored call answering and remote management services designed specifically for the self storage industry.We dive deep into what makes a great customer experience in a space that’s often considered purely functional, and how Zion helps operators deliver exceptional service even in unstaffed or automated environments.Whether you're a self storage operator or just interested in the future of customer service, this episode is packed with practical insights and real-world examples.For more information, visit: https://stora.co/ and https://zioncallmgmt.com/

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