Episodes
37
Latest episode
May 2025
Language
EN
Self-Made Marketer is the podcast that teaches you the skills, strategies, and mindset moves you need to cash in on your marketing hustle. I'm your host, Jenessa, and I love the freedom being a freelance marketer has given me. Seven years in, I'm here to share what I've learned so you can bet on yourself and build a business that makes your dream life possible. Ready to become a top-tier (and top-paid) marketer? Enjoy the show!
Let’s talk about money! More specifically, the 3 flawed beliefs that hold many freelancers back from making more of it. Overcoming these beliefs will transform your business and bank account.
Here's the exact Pitch Deck Template I use in my business.I use Dubsado for invoicing, contracts, client onboarding, etc.My go-to contract template is the Freelancer Contract Template from Artful Contracts. The single biggest game changer for my financial freedom as a freelance marketer was moving away from a project-based business model to a retainer-based business model. In this episode, I'm peeling back the curtain on what goes into my monthly retainer services and how you can set up systems for repeatable income in your business.This description includes affiliate links, which means I may earn a small commission when you purchase through the links at no additional cost to you. I only recommend products and services I use and trust.
My go-to contract template is the Freelancer Contract Template from Artful Contracts.Far too often, freelancers set the bar too low when it comes to who they want to work with. Then, they get frustrated when nobody is willing to pay their rates, or when they can’t sign new clients.In this episode, we’re talking about the caliber of client you need if you want to be successful as a freelance marketer (because, spoiler, not all clients fit the bill), and how you can shift your mindset and services to attract the type of clients who gladly pay their invoices on time.This description includes affiliate links, which means I may earn a small commission when you purchase through the links at no additional cost to you. I only recommend products and services I use and trust.
Whether you’re building a freelance business, marketing for clients, or pivoting like I am with this podcast, clear positioning is essential. In this episode, I break down what positioning really means, why it matters, and the key questions to ask to make sure your audience immediately knows who you help, what you help them achieve, and why you're the right fit.If your messaging isn’t making it obvious, this is your sign to revisit your positioning.
Influencer collaborations can make or break a brand. In this episode, I take you through my TRUST framework for vetting influencers to make sure they're the right fit for a brand's growth goals.
Click here to download the case study (no email required)!Did you know that social media SEO goes beyond using keywords in your posts and bio? In this episode, I hack the social media SEO strategy for the brand RobeCurls and explain how you can replicate their wins and own the front page of Google.
Should you partner with influencers, creators, or UGC creators? The answer is "it depends." In this episode, we're breaking down the key players in the creator economy in 2025 and how marketers and brands can leverage them to reach their goals.
After stepping up from social media manager to fractional marketing manager for two e-commerce clients, I quickly realized that big results depend on better systems, not just more content or campaigns.In this episode, I’m breaking down the three foundational systems I implemented in my first month to increase clarity, streamline operations, and drive growth.
After a long (and unplanned) hiatus, Self-Made Marketer is back—and so much has changed. In this episode, I’m sharing where I’ve been, what led me to pause the podcast, and why I’ve shifted from social media manager to fractional marketing manager. If you're a freelancer, marketer, or founder who's rethinking how you work, this one’s for you. Let’s talk about burnout, boundaries, and building a lucrative business that fulfills you.
Rock your client meeting with my free Discovery Call Prep Checklist. I'm Jenessa. I help freelancers scale sustainably by stacking skills, systems, and simple strategies. Watch this episode on YouTube.
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
Claim this listing
