Seeding Social Good

Hosted by Katrina VanHuss

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Nov 2025

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About the show

Doing good is hard. Doing good professionally is even harder. The next-layer conversation is when you actually get the help you need. Turnkey's hosts bring you into deeper and deeper understanding, layer after peeled layer. Bringing the biggest and brightest names in social good to your ear, Katrina VanHuss and Otis Fulton PhD and the occasional guest will ask harder and harder questions to get you better and better help. Status quo beware. We're coming for you. Katrina VanHuss is the Founder of Turnkey For Good. Otis Fulton is VP Psychological Strategy Turnkey For Good.

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29 recent

November 21, 2025Episode 2944 min

AI, Donors, and the Nonprofit Data Reckoning: A Conversation with Three Truth-Tellers

Nonprofits are in buzzword hell—AI, tipping, data lakes, CRMs, donor privacy. What actually matters? In this sharply honest conversation, Katrina VanHuss sits down with three industry tech pros—Emily Eakin, Mark Becker, and Erik Tomalis—to unpack what’s real, what’s hype, and what leaders must do now. They tackle the GoFundMe controversy, the future of CRM, the rise of data-first strategy, and how AI can finally solve the staff-capacity crisis (without stealing anyone’s job). For a clear, grounded, unvarnished look at where nonprofit tech is headed, earbud up.

October 29, 2025Episode 2840 min

It Gets Better's Playbook for Surviving Targeting

Brian Wenke, Executive Director of It Gets Better, joins Katrina VanHuss to share how the organization has stayed relevant for 15 years—by evolving platforms, centering belonging, and guarding its mission.From brand partnerships to smart digital moderation, this conversation is packed with real lessons for any nonprofit leader navigating a noisy world.

September 18, 2025Episode 2728 min

Inside Nonprofit Tech

Shantanu Bose has been in places people don’t talk about…behind the closed doors at major nonprofit tech providers: Blackbaud, Kintera before acquisition, Classy, GoFundMe. Okay, maybe that’s a bit dramatic but 30 years in the business at high levels gives him a unique perspective. I tracked him down on sabbatical to find out what this mind-at-rest might produce. At the end of the podcast is an offer of community for high level tech leadership.

August 4, 2025Episode 2611 min

The Psychology of Asking and Giving

The Psychology of Asking and Giving explores the psychology of generosity, persuasion, and human connection—especially in the nonprofit sector. Hosted by Katrina VanHuss, a longtime fundraising strategist, and Otis Fulton, a social psychologist, this episode explores why people find asking others for money so difficult and how people decide to give. Whether you work in philanthropy or just care about making change, this show digs into the deeper psychology behind asking—and why people say yes.

June 5, 2025Episode 2533 min

Transforming “Little A” Advocacy into “Big A” Activism: A Conversation with Courtney Bugler

What happens when traditional advocacy doesn’t cut it anymore? In a raw and timely conversation, I sat down with Courtney Bugler, CEO of ZERO Prostate Cancer, to talk about the shift from “little a” advocacy to “Big A” activism—and what it means for nonprofit leaders navigating fear, risk, and rising misinformation. Courtney doesn’t flinch when the stakes are high. She names what’s broken, leads with values, and challenges the rest of us to get louder. Her message? Chaos is the point. So, we better show up loud enough to break through it.

April 4, 2025Episode 2440 min

P2P Fundraising & Generational Change

In this episode, we dive into the evolving landscape of peer-to-peer fundraising and ask some provocative questions: Should we still organize fundraising efforts around traditional formats like walks, runs, and rides? Why do those formats often make sense to nonprofit staff but fall flat with volunteers? We’ll unpack the behavioral trends of different generations, explore whether DIY fundraising is the real solution, and ask the question no one seems to be asking: Why aren’t we talking more about gaming and streaming? Joining us for this conversation are three fundraising powerhouses: Aimee Simpson, Chief Development Officer at the Immune Deficiency Foundation; Michael Wasserman, CEO and Co-Founder of Tiltify; and Katrina VanHuss, Founder of Turnkey For Good.

January 31, 2025Episode 2350 min

Nonprofit Mergers

Katrina VanHuss, CEO Turnkey, interviews two CEOs who have successfully merged nonprofits to great advantage to their respective missions. Colon Cancer Alliance CEO Michael Sapienza successfully merged two nonprofits. John Lehr, CEO Parkinson Foundation, has merged nonprofits twice with success. These CEOs talk about the path, the pain, the purpose and the product of those mergers.Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

January 15, 2025Episode 2216 min

Trump Got Elected: How You Should Prepare

In this episode, I break down the four critical actions every nonprofit leader must take in the face of mounting challenges: double down on major gifts while building community, merge for greater impact, find your people, and prioritize self-care. But why these steps? I dive into the psychology behind it, exploring how the Just World Hypothesis fuels neoliberal policies that deepen inequality, erode social safety nets, and reshape the nonprofit landscape. Discover how cognitive biases, political ideologies, and shifting donor behaviors are changing the game—and what you can do to navigate this new reality.Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

December 15, 2024Episode 2127 min

How People Respond to Recognition, and How That Helps You Raise Money, Part 2

Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 2Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

November 22, 2024Episode 2040 min

How People Respond to Recognition, and How That Helps You Raise Money, Part 1

Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 1Need somewhere to get immediate help from experienced peers, without judgment? Here you go.