School of Sales by Macy McNeely

Hosted by Macy McNeely

Business Careers

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Episodes

558

Latest episode

Oct 2026

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EN-US

About the show

The School of Sales by Macy McNeely, CEO and Founder of The Salesgirls®, drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Macy McNeely answers your questions centered around personal growth, entrepreneurship and all things sales. At School of Sales, we are passionate about making sales cool again and helping you reach your full potential in all parts of life. Sit back and enjoy. 🍋

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60 recent

October 21, 202627 min

How to Stop Dreading the Work Your Business Needs

I gave myself a full year to fix the part of my business I hated most and it only took 30 days. After training about 3,000 women in sales, I keep noticing one thing that separates the ones who win from the ones who don't and this keynote is about that one thing. ⏱️ Timestamps 0:00 Ashley Brock's intro: someone always goes first 5:37 You can pay for the click, but not for them to stick 6:52 The $25K offer that became $50K 9:08 The strongest tree in Texas 11:15 What Ed Mylett has to do with it 14:03 The seed that can't grow on its own 15:31 What stays with you your whole life 17:17 The clean-your-room test 18:20 Yes, there are dumb questions 19:47 What a waiter in Vegas taught me 20:39 How moms lift cars 22:26 I went through five operators 25:59 Three years vs. 30 days Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

October 14, 202641 min

How to Never Run Out of Content Ideas Again

I never wanted to be a content creator. I wanted to train women in sales. So I stopped creating content and started extracting it. If you sell an offer, you already know you have to say the same thing a million times. The hard part is doing it without boring yourself, boring your audience, or putting your whole life on camera. ⏱️ TIMESTAMPS 0:00 I never wanted to be an internet personality 2:57 The anyway offer (and why I let it go) 4:20 Anyway content 5:09 Why oversharing makes people treat you casually 7:13 The 5 categories in my story arsenal 9:08 Your story is happening every single day 10:26 Why extracting stories makes you better at sales 16:58 The story extraction framework 20:05 Example: the $1,200 cabana fan 24:13 Example: “I’m not that kind of mom” 26:53 Example: the pond house 27:56 Example: where legends are made 29:04 Example: fever blister buddies 31:52 Example: a big life needs big support 36:18 Example: the webinar where I didn’t teach a thing 40:02 Social media is my gym ✨ Read the Untold Stories email series:https://go.thesalesgirls.com/lore-optin?utm_medium=referral&utm_source=youtube&utm_campaign=free-rsource&utm_content=lore-asset 💄 Watch how to pitch your offer so one thing is worth it all: https://youtu.be/b2LCXVD0GLU 💋 See every reel from this video: https://www.instagram.com/p/DbGSdHkRpFC/ https://www.instagram.com/p/Db345MYR8V0/ https://www.instagram.com/p/Dcl4sgCxqxs/ https://www.instagram.com/p/Dct_lmGRytB/ https://www.instagram.com/p/DdUUmnPR6gh/ Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

October 7, 202639 min

My Business Got Better When I Stopped Doing This

I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!! This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off. ⏱️ Timestamps 0:00 Surprised by my own event 1:33 What a fulfillment event is 4:18 Why I hated the "orchestrator" kind of leadership 8:22 Orchestrator vs. rockstar 9:47 The Taylor Swift post that changed everything 14:42 Treating a fulfillment event like a sales event 16:25 Why you only get ONE point 18:34 Why our theme was "Rich" 19:50 Running the event like a concert 20:43 Bringing in featured artists 26:14 What I'll never do again 28:03 Creating meaning around seemingly meaningless things 30:34 What my team built without me 32:01 "They're coming for your brain" 34:58 The one thing only the founder owns 37:20 How to get to Sales Mastery Live Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

September 30, 202633 min

Why Most Women Quit Before Their Business Takes Off

Most women don't fail at building a business online, they quit before it works!! Jasmine Star is one of the OGs of online business. She walked away from a full-ride scholarship to UCLA Law School to become a photographer before she even owned a camera. She made $100,000 her first year, went on to win awards for her work, and started helping other photographers build their businesses. In 2016, she paid $25,000 to join a mastermind where her hot seat question was "what's a webinar?" Two months later, her first course did $255K in five days, all organic, and the next launch did over $1 million. Since then she's built a membership, a tech company (without knowing a line of code), and a coaching program with its own team of coaches, and she's been on more than a thousand calls with women building their businesses. Live on stage, Macy asked Jasmine what separates the women who make it from the ones who stall out. Her answer wasn't strategy, and it wasn't better content. 0:00 Meet Jasmine Star, the OG 0:55 "I refuse to die": staying power in business 1:38 Quitting law school to become a photographer (no camera required) 3:48 The $25K mastermind and "what's a webinar?" 6:54 Her mom, and the question that changed everything 8:50 Why she wants women to make money 14:25 What sets apart the women who run with it 15:00 Double your cringe 17:27 Consistency vs. strategy vs. quality 20:09 Attract or repel 22:30 Lessons from five seasons of business 25:01 Sales come from the inside, and being too close to your own magic 26:54 Rapid fire: flops, wins, and the $275 watch 30:11 Audience Q&A: "What do I even have to offer?" 💋 Follow Jasmine Star on IG: https://www.instagram.com/jasminestar/ Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

September 23, 202649 min

The Real Reason "Starving Artist" Is Still a Thing

The painting behind me in almost every ad we run was made by the woman in this video. Her name is Sydney Faulkner. Three years ago I went looking for a "woman in the arena" piece, the Roosevelt quote as an image instead of words, and a stranger on Instagram pointed me to Sydney. That painting has been in the background of my office, my content, and nearly every ad since, and it outperforms almost everything else we run. So we flew to her studio in Wilmington, North Carolina to talk to her properly, and to start building something together. Sydney is officially the artist on the Salesgirls team. There's a collection coming, and you'll see it here first. Then, in the middle of the conversation, she said one sentence about how she decides what to charge and I stopped the interview. This one is for every creative, service provider, and business owner who has ever sent a quote and felt sick about it after. We get into pricing on worth instead of permission, why meaning is what makes work valuable, how structure makes creatives more free instead of less, and what changes when you stop selling the object and start selling the story inside it. ✨ Follow Syd's work: https://www.instagram.com/bysydstudio/ Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

September 16, 202654 min

Why More Ads, More Offers, and More Team Won't Grow Your Business

Sales are being made in your business. That's proof sales happened. It's not proof that your ability to sell is what made them. Most female founders skip the skill entirely and go straight to more ads, more funnels, more offers, more team. Then they hit a ceiling and can't figure out why. In this episode Macy walks the whole business building floor by floor, marketing, content, recruitment, retention, delivery, pricing, packaging, strategy, and shows exactly how your sales skill is running all of it. 0:00 — The scissors demonstration, and why effort isn't skill 2:00 — Your business is a building, and sales is the bottom floor 4:24 — Why Macy won't let a "high ticket closer" near her business 8:25 — The marketing floor, your sales message amplified 10:12 — How Dylan handled one objection publicly and ran an $80K launch 12:13 — Funnels, and Russell Brunson's "clone of your best salesperson" 13:14 — Why the webinar works, and where the $30K minimum comes from 17:11 — The content floor, tour guide vs. professor 22:15 — What a sales principle looks like inside content 24:57 — The recruitment floor, people aren't looking for a job 29:11 — The retention floor, the Chanel bag and the toilet paper 33:36 — The delivery floor, your life is a reflection of how you sell 36:57 — The pricing floor, $600K in 8 months and still stuck 39:55 — The packaging floor, and why Macy will never run a discount 45:29 — The strategy floor, and the $20K program that didn't use its own strategy 47:41 — Wiring $350,000 on a Thursday, and making $355,000 back by Halloween 52:16 — The axe, and how sharpening actually works Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

September 9, 202627 min

Stop Saying This Before a Sales Call

The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts. Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead. 0:00 — Intro 1:48 — Why "consult call" is costing you 2:38 — The 3 reasons "consult call" backfires 8:14 — Whiteboard demo: the learning state 15:38 — The exact phrase to say instead 18:04 — Whiteboard demo: the decision state 22:47 — What this phrase does psychologically 26:12 — Real client story: booked and paid in 24 hours Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

September 2, 202631 min

I Was Trying to Be the Wrong Kind of Working Mom

⏱️ Timestamps 0:00 — Intro 1:10 — Why I thought I'd have to give up my business 3:36 — Crying myself to sleep over the fear of choosing 4:49 — Searching for a role model who'd done both 8:01 — Why I hated "manufacturing magical moments" 10:40 — The sentence my husband said that changed everything 13:06 — The 4 things I do: create, communicate, connect, coach 14:25 — #1: Create the moment before it happens 18:10 — #2: Communicate — practicing words with adults 19:49 — #3: Connect — giving them a social mission 22:26 — #4: Coach them through their emotions 23:21 — The story my dad taught me: "Good is cool" 29:23 — What this means for you Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

August 26, 202659 min

How to Build a Cult-Like Community That Follows You Anywhere

She has 90 people show up to a first event with zero track record. She has a mastermind where nobody yes-es her to death. And she has a community so loyal that if she says "we have thousands," you can double it and still be under. In this episode, Dr. Stephanie Wigner breaks down how she built The Wealthy Practitioner into a movement, not a program, and why she stopped trying to make people comfortable. We get into identity-first coaching, the exact question she asks clients before any strategy talk, how she's rebuilding her team and offers to scale past $10M without sacrificing her marriage or her son, and the mentor conversation that changed how she negotiates with her own potential. 0:00 — Community is the new offer 1:55 — Building a place where nobody feels like the black sheep 6:03 — Where her conviction actually comes from 9:00 — The "don't question me" energy 10:16 — "Why are you paying me?" 16:14 — What she's learned from mentors (Jay Abraham, Ed Mylett) 19:11 — Ed Mylett tells her to stop negotiating with herself 25:13 — "Why are you negotiating with your potential?" 37:06 — What she's let go of to get here 49:09 — Live Q&A with the room 56:53 — The most unhinged thing she's said in a mastermind call Links & Resources 🔗 📲 Work with Steph: https://stephaniewigner.com/ 🎉 Follow Steph on IG: https://www.instagram.com/drstephaniewigner/ 💖 Learn more about the Salesgirls: https://thesalesgirls.com/ 💋 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗

August 19, 202629 min

How To Handle Objections Before They Ever Come

Objections aren't the problem. Desire is. And once you know how to create it, objections start solving themselves. In this episode, Macy breaks down why the salesperson who says "I don't have any questions" is the one who was never buying in the first place, and why the real skill isn't learning ten new comeback lines. It's learning how to make someone want something so much they talk themselves through every excuse on their own. She walks through the exact exercise she uses to build desire in her own life first (yes, including a story about her husband that will make you side-eye your own relationship), then shows how to translate that into a "payoff picture" your audience can't stop thinking about. ⏱️ TIMESTAMPS 0:00 — Do you feel like you're always handling objections? 0:38 — How to handle objections before they ever come 1:27 — Welcome to the School of Sales Podcast 2:22 — Objections are good: the mall kiosk analogy 4:36 — The kitchen renovation that's waited 5 years 7:26 — Why creating desire is the real sales skill 9:34 — The desire exercise Macy runs on herself first 11:46 — Date night exercise: imagining a stranger meeting your husband 19:11 — The Bahamas eels story 23:01 — What financial freedom actually looks like 25:29 — The cookies-in-the-oven metaphor 28:27 — The Sell Your Offer Challenge Links & Resources 🔗 💖 Learn more about the Salesgirls: https://thesalesgirls.com/ 💅 Apply to work with us: https://go.thesalesgirls.com/apply-page 💋 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en Join the Sell Your Offer Challenge ❤️‍🔥 Buy our Book, Persuade for Good 📖 Watch us on YouTube !🚀 Follow us on Insta 💗