School of Impact

Hosted by Jason Meland

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336

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Oct 2026

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About the show

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

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60 recent

November 5, 202626 min

343. "I Need to Think About It" Is Never a Timing Problem (Say This Instead)

After 470 high-ticket sales calls and $1.5M closed in 12 months, Jason breaks down why "I need to think about it" is almost never the real objection, it's one of five hidden beliefs your prospect is missing. Each objection maps to a specific stage of your funnel, and each has an exact question that uncovers it and a script that overcomes it. "We're in the objection preventing business, my friend." Hear more about: Objection #5 — "I need to think about the money" Objection #4 — "I need to talk to my spouse" Objection #3 — "I've tried coaching before" Objection #2 — "I want to do more research" Objection #1 — "What if it doesn't work for me?" The real fix — preventing objections before you pitch Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

October 29, 202634 min

342. 7 Dark Psychology Sales Tricks That Make Clients Buy (Ethically)

This episode breaks down seven widely used dark psychology tactics in sales and marketing, fake scarcity, fear-mongering, shame, flexing, fake rapport, fake value stacks, and exploiting insecurity, plus a bonus guilt close. For each one, Jason shows real ads from real companies (Booking.com, Sensa, Tai Lopez, Protein World, Patagonia), explains why the dark version backfires, and offers an ethical alternative that shifts beliefs instead of manipulating them. "Manipulation will get a yes once, for sure. But belief shifting in an ethical way gets a yes they never regret." Hear more about: Fake scarcity vs. the cost of inaction Fear-mongering vs. reframing the real problem Shame vs. blaming the method, not the person Flexing (Lambo ads) vs. lookalike proof Fake rapport vs. the mind reader technique Fake value stacks vs. selling a new vehicle Exploiting insecurity vs. selling the future self The guilt close vs. the open door (Patagonia) Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

October 22, 202621 min

341. I Closed $1.4M in 12 Months. Here's What Most Coaches Get Wrong on Sales Calls.

Most coaches and consultants think they lose deals at the price. They don't. The real killers happen earlier, in the frame, the discovery, the transition, and even before the call starts. In this episode, we count down the seven most costly mistakes from least to most, with word-for-word scripts to fix each one. "People believe what they say, not what you tell them." Hear more about: Setting the frame before discovery Letting prospects hear their own cost Preventing "I need to think about it" Selling the idea before the program Grading calls with AI instead of feelings Transitioning to the offer without choking Pre-selling leads through your content Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

October 15, 202622 min

340. We Make $138K/Month With One Sales Funnel (You Don't Need More Leads)

A 13-year funnel veteran ranks six client-acquisition funnels for high-ticket coaching and consulting, from worst to best, backed by real revenue numbers from active campaigns. He breaks down why cold DMs stall, why pre-recorded webinars are losing steam, and why live masterclasses consistently outperform everything else, with a full framework for what a live masterclass must sell, how to hook your audience, and which funnel to start with based on your current revenue stage. "You can have the best material in the world, but if the hook doesn't actually engage people, you're screwed." Hear more about: The 6 funnels ranked worst to best Why cold DM outreach is a D-tier funnel Why evergreen webinars are losing effectiveness VSL application funnels and their blind spot Organic content + DM funnels that proved his messaging The #1 funnel: live masterclasses The 4 things a live masterclass must sell Why live beats recorded every time Hooks, promotional runways, and registrant targets Which funnel to start with by revenue stage Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

October 8, 202621 min

339. We Make $138K/Month With One Sales Funnel (You Don't Need More Leads)

In this episode, Jason breaks down the exact funnel and messaging strategy behind $138,000 in cash collected in 30 days and $1.9 million in sales over nine months, all using AI leverage and a single funnel. The breakdown covers conversion messaging, the two-path funnel structure, and how a live masterclass pre-sells prospects before they ever reach a sales call. The core insight: you probably don't need more leads, you need a message that makes the leads you already have want to buy. "People buy who they get to become." Hear more about: Conversion messaging, from struggling identity to aspirational identity The two-door funnel: direct call booking vs. live masterclass Why a live masterclass outperforms pre-recorded webinars The three sales made before the offer: belief, identity, and unique solution The Steve Jobs principle: selling identity, not products The microwave metaphor, heating cold leads until they're ready to buy Why more ads into a weak message just buys more unqualified leads Megaphone vs. dog whistle: specificity in marketing Social proof from people like your ideal client The 20% of client acquisition producing 80% of results Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

September 24, 202621 min

338. High Ticket Closing: 7 Lessons That Made Me $1.4M in 12 Months

Seven lessons from closing $1.4M in sales over the last 12 months. The core message: great sales is diagnosis, not persuasion, your job is to uncover the real problem, shift the prospect's beliefs, and get specific enough that they feel understood. Marketing does the heavy lifting before the call ever happens, and objections are usually symptoms of something deeper. Includes a bonus eighth lesson on communication as the meta-skill behind it all. "If you can articulate the prospect's problem better than they can, they're gonna automatically assume that you have the solution." — Jay Abraham Hear more about: Sales as diagnosis, not persuasion The 5–6 beliefs every prospect needs before buying Why the sale happens before the close Specificity creating emotion and movement Selling the change, not the features Handling objections as symptoms, not problems Detaching from needing the sale Communication as the ultimate sales skill Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

September 10, 202616 min

337. How to sell on a webinar (make these 4 sales to convert)

Want to convert more of your ideal clients from every presentation you give? In this episode, Jason breaks down the four sales you need to make inside any webinar, VSL, or live presentation to skyrocket conversions, the same framework that took one client's business from $55K to $117K in a single month. "We want to get people to adopt our way of doing things because you should believe in your way. Your unique mechanism or your methodology should be the thing that you are very convicted in helping people with." Hear more about: The 4 sales every presentation needs Shifting your audience's core beliefs Selling your unique mechanism Using storytelling to build belief Creating an aspirational identity Making social proof actually convert A real client's $55K → $117K growth story Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

September 3, 202621 min

336. How to create content that sells (steal my 3-belief method)

Most creators are stuck in the "friend zone" of content: informative, but not persuasive. In this episode, Jason breaks down the three core beliefs (problem, possibility, person) you need to shift in your audience to turn passive followers into consistent, predictable buyers, plus five proof mechanisms to actually make that shift happen. "Your message matters now more than it ever has before. Don't be afraid to speak it." Hear more about: Why "helpful" content keeps you commoditized The identity gap and finding your dream client The 3 beliefs that drive buying decisions Shifting the problem belief in your audience Building possibility through your unique method Becoming the trusted person, not just an option 5 proof mechanisms: story, client, analogy, credibility, example Turning belief shifts into real sales conversations Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

August 20, 202622 min

335. How to sell online coaching in the AI era (shift these 8 beliefs)

In this episode, Jason argues that chasing AI as a get-rich-quick "meta skill" is a mistake, the real leverage lies in mastering influence and sales. He breaks down the eight core beliefs that shape pre-sold buyers, shares two practical frameworks for belief-shifting content, and shows how these tactics apply across content, webinars, and sales calls. "The more people are leaning into fakeness, into AI, into they're becoming dumber, they're becoming less skilled, the more you lean into learning how to influence, the more you're not just gonna survive, the more you're going to thrive." Hear more about: Why AI isn't the real meta skill The 8 core beliefs of pre-sold buyers Shifting pain, doubt, and method beliefs Building desire and identity in your content A 4-step short-form persuasion formula The "belief collapse" sequence for deeper content Using stories and analogies as proof Turning influence into stronger sales calls Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

August 13, 202623 min

334. How to attract clients who buy (steal my messaging framework)

Selling in a world flooded with AI-generated information means standing out isn't about having more content, it's about understanding your ideal client's psychology deeply enough to make them feel truly seen. In this episode, the Magic Messaging framework breaks down how to magnetize the right clients, repel the wrong ones, and build a big idea that turns your offer into something impossible to ignore. "If you can articulate the problem better than they can, they're gonna automatically assume that you have the solution." Key Points: Know your client's exact words, not just their problem Struggle stories have external symptoms and internal beliefs Get specific, vague problems don't convert Avoid "coach speak", it distances you from clients Transformation = tangible outcome + aspirational identity Sell identity, not just results (think Nike, Apple) Your big idea bridges the problem and the transformation Philosophy matters more than naming your framework Use metaphors, analogies, and stories (the MAS method) Clear messaging attracts fewer but better-fit clients Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland