School of Impact

Hosted by Jason Meland

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329

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Aug 2026

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About the show

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

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60 recent

September 3, 202621 min

336. How to create content that sells (steal my 3-belief method)

Most creators are stuck in the "friend zone" of content: informative, but not persuasive. In this episode, Jason breaks down the three core beliefs (problem, possibility, person) you need to shift in your audience to turn passive followers into consistent, predictable buyers, plus five proof mechanisms to actually make that shift happen. "Your message matters now more than it ever has before. Don't be afraid to speak it." Hear more about: Why "helpful" content keeps you commoditized The identity gap and finding your dream client The 3 beliefs that drive buying decisions Shifting the problem belief in your audience Building possibility through your unique method Becoming the trusted person, not just an option 5 proof mechanisms: story, client, analogy, credibility, example Turning belief shifts into real sales conversations Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

August 20, 202622 min

335. How to sell online coaching in the AI era (shift these 8 beliefs)

In this episode, Jason argues that chasing AI as a get-rich-quick "meta skill" is a mistake, the real leverage lies in mastering influence and sales. He breaks down the eight core beliefs that shape pre-sold buyers, shares two practical frameworks for belief-shifting content, and shows how these tactics apply across content, webinars, and sales calls. "The more people are leaning into fakeness, into AI, into they're becoming dumber, they're becoming less skilled, the more you lean into learning how to influence, the more you're not just gonna survive, the more you're going to thrive." Hear more about: Why AI isn't the real meta skill The 8 core beliefs of pre-sold buyers Shifting pain, doubt, and method beliefs Building desire and identity in your content A 4-step short-form persuasion formula The "belief collapse" sequence for deeper content Using stories and analogies as proof Turning influence into stronger sales calls Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

August 13, 202623 min

334. How to attract clients who buy (steal my messaging framework)

Selling in a world flooded with AI-generated information means standing out isn't about having more content, it's about understanding your ideal client's psychology deeply enough to make them feel truly seen. In this episode, the Magic Messaging framework breaks down how to magnetize the right clients, repel the wrong ones, and build a big idea that turns your offer into something impossible to ignore. "If you can articulate the problem better than they can, they're gonna automatically assume that you have the solution." Key Points: Know your client's exact words, not just their problem Struggle stories have external symptoms and internal beliefs Get specific, vague problems don't convert Avoid "coach speak", it distances you from clients Transformation = tangible outcome + aspirational identity Sell identity, not just results (think Nike, Apple) Your big idea bridges the problem and the transformation Philosophy matters more than naming your framework Use metaphors, analogies, and stories (the MAS method) Clear messaging attracts fewer but better-fit clients Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

July 30, 202614 min

333. How to explain what you do in 30 seconds (so people say yes).

In this episode, we break down a simple four-step framework to explain what you do in 30 seconds or less in a way that actually converts. You'll learn how to call out your dream clients, speak directly to their real-time struggles, present a unique solution, and paint a compelling dream outcome so that your content, reels, and conversations consistently attract qualified, ready-to-buy clients. "If you can articulate the problem better than your clients can, they're going to automatically assume that you have the solution." Hear more about: Getting specific on your dream client Turning surface-level problems into "struggle stories" Crafting a unique mechanism and big idea Positioning your offer around a dream outcome Turning this framework into reels, captions, and long-form content Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

July 16, 202653 min

332. Content that creates buyers, not just followers (my 5-belief system)

This masterclass dives into how to turn your existing content into a true client acquisition engine instead of a vanity-metric machine. Jason walks through a complete system for creating content that pre-sells your offers by shifting core buyer beliefs, clarifying the identity journey of your ideal clients, and using a structured "10 P's" content mix. You'll also learn how to create powerful hooks, position your unique mechanism, and adopt the right energetic posture so your content attracts true fans and ready-to-buy prospects, not just likes. "Teaching creates learners. Influence creates buyers." Hear more about: The four jobs of content, and which one creates buyers The five beliefs every buyer must hold first Speaking to current vs. aspirational identity The 10 P's content mix for belief-shifting posts Hooks and high-value keywords that attract buyers Naming and explaining your unique mechanism Using story and proof to build authority and trust A one-to-many cadence for repurposing content How your energetic posture affects conversions Prompts to make content more fun and more you Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

July 9, 202611 min

331. I just failed on American Ninja Warrior (here's how I'm bouncing back)

On this episode, Jason "The Ocean Ninja" Meland recaps his American Ninja Warrior Season 18 run, breaks down what really happened on the Roller Coaster obstacle, and shares a powerful framework for handling setbacks in sports, business, finances, and health. He talks about mental blocks, shifting perspective, upgrading your skills and beliefs, and playing the long game so that failure becomes just a small blip on the path to your bigger dreams. "Failure is inevitable on the way to success, but when you change your perspective and upgrade your beliefs and skills, you can create a completely different future." Key Points: Aired on American Ninja Warrior S18E4 Right hand locked up on Roller Coaster Suspects a mental block, not fitness Failure is inevitable on the success path First step: zoom out and shift perspective Ask: "Would my 12‑year‑old self be proud?" Stop replaying the past and self‑beating Focus on skills you can improve now Identify and shift limiting beliefs Borrow beliefs from successful people Think in decades, not weeks or months Treat bad months/years as small blips Learn the lesson, apply it in the present Being a role model for his kids Working on Season 19 submission video Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

July 2, 202617 min

330. You don't need more leads (you need pre-sold buyers)

This training breaks down why chasing more leads is far less powerful than creating pre-sold buyers from the audience you already have. Using real client case studies, it explains how to sharpen your messaging, carve out a sub-niche, and build a content ecosystem (social, email, long-form, and workshops) that systematically shifts beliefs, shortens sales cycles, and makes you the obvious choice, without relying on endless new lead generation. "You don't need more leads, you need more pre-sold buyers." Key Points: Pre-sold buyers > more leads Scale revenue from existing audience Weak marketing makes sales hard Messaging must match your market Reposition with a clear sub-niche Use "dog whistle" messaging Attract right people, repel wrong ones Shift core beliefs about problem and path Sell a unique solution and identity Use stories and real social proof Build a content triangle: social, email, long-form Content ecosystem warms leads up Run regular workshops/masterclasses Workshops act as live video sales letters Aim to be the "obvious choice" in your niche Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

June 25, 202625 min

329. How to create a micro brand that stands out and gets dream clients

In this episode, you'll learn how to build a powerful micro brand that doesn't rely on huge follower counts or viral content, but on a sharp message, a clear sub-niche, and 1,000 true fans. The speaker breaks down the 4M Micro Brand Framework: Message, Media, Mechanism, Machine, and shows how to move from chasing random leads to consistently attracting pre-sold dream clients with a tighter brand, stronger point of view, and belief-shifting content. "You don't need a bigger audience, you need stronger resonance." Key Points: Micro brands win with depth, not volume 1,000 true fans can fuel a sustainable business Chasing followers ≠ getting quality buyers Stand out with a sharp, specific sub-niche Own one painful problem in your market Generic messaging attracts the wrong leads Create "dog whistle" messaging for dream clients Strong POV + story = memorable brand Use content as a belief-shifting ecosystem Workshops/masterclasses convert attention to clients Track KPIs to make growth repeatable Systems > motivation for consistent results Serve a smaller room more deeply Become the go-to expert for one clear outcome Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

June 18, 202621 min

328. Why your content gets likes but no clients (do this instead)

We explore in this episode why generic "how-to" content no longer works in a world where information is commoditized and infinite. The conversation breaks down how creators, coaches, and business owners can move from broad, viral-but-broke content to precise messaging that actually generates high-quality leads and buyers. Using vivid analogies like the "megaphone vs. dog whistle," weight loss and business examples, and the idea of 1,000 true fans, the episode shows how specificity, storytelling, and belief-shifting turn content into real demand. "Generic content optimizes for reach; specific content creates demand." Key Points: Information is commoditized; generic tips are worthless Viral reach ≠ qualified leads or buyers Think like a specialist, not a generalist Use "dog whistle" messaging for your exact dream client Close the "specificity gap" between your words and their experience Name their exact pains, symptoms, and situations Shift beliefs, don't just teach more information Steal clients' exact language from calls and DMs Name an enemy (e.g., generic content, crash diets, grind culture) Anchor messages to specific moments, not just numbers Specificity feels smaller but actually increases demand Focus on 1,000 true fans, not vanity metrics Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

June 11, 202626 min

327. 5 Day Content Campaign That Turns Followers Into DMs (Steal My System)

In this episode, you'll learn how to stop "posting more" and start running intentional, 3–7 day conversion campaigns that turn your existing audience into inbound DMs, sales calls, and clients.Jason breaks down how to pick a hyper-specific pain, anchor it to a single unique mechanism, and engineer a simple content sequence that shifts beliefs, builds demand, and drives people into a live workshop or other conversion event—without needing a bigger audience or more ads. "One well-run campaign will beat 90 days of value content, if you're saying the right words in the right way to the right people." Key Points Information is a commodity; strategy is the edge Weekly content rhythm warms your audience Four content types: connection, influence, authority, conversion Conversion campaigns: 3–7 day intentional sequences Four moves: trigger, sequence, event, follow-up Pick one specific pain, not a broad niche Anchor that pain to one pillar/unique mechanism Make four sales: belief, identity, solution, proof Live workshops/masterclasses convert best for coaches Great hook = clear, outcome-focused, "without X" Day 1: raise-hands / opt-in style post Day 2: belief-shifting post with story/metaphor Day 3: proof post with client case study Day 4–5: launch + last-call posts, same CTA Follow up DMs and emails to close high-intent leads You don't need more followers—just better campaigns Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland