
You Can't Fight What You Don't Measure, A conversation with Ken Westbrook, Founder and CEO of Stop Scams Alliance
What if one of the biggest reasons we’re struggling to fight scams is that we don’t fully understand the scale of the problem?In this episode of Scam Rangers, Ayelet Biger-Levin welcomes back Ken Westbrook, founder of Stop Scams Alliance and former CIA analyst, to discuss why scams should be treated as a national security threat, and why doing that starts with better data.Ken shares the story behind Stop Scams Alliance’s collaboration with Gallup and what the new research reveals about scam victimization in America. The findings paint a troubling picture: roughly one in four Americans report having been scammed, nearly three-quarters of victims say the experience negatively affected their mental health or well-being, and 98% of U.S. adults believe scams pose a threat.The conversation goes beyond the numbers to explore what needs to happen next: the role financial institutions can play in scam intelligence and reporting, how technology and AI can strengthen defenses, the need for greater public-private collaboration, and what it would actually mean to treat scams as a national security priority.In this episode: Why traditional reporting doesn’t capture the true scale of scams What the Gallup research reveals about victims and the impact of scams Why financial institutions could play a larger role in scam intelligence How AI is changing both scam attacks and defenses Why stronger collaboration across government and industry is critical Why we need consistent measurement to know whether we’re actually making progressLink to the Gallup survey: https://www.gallup.com/analytics/711827/scams-in-america.aspxAbout Ken WestbrookKen Westbrook is the founder of Stop Scams Alliance, a nonprofit bringing together stakeholders across the scam ecosystem to improve how the U.S. prevents and responds to scams. Before founding the organization, Ken spent 33 years at the CIA as an analyst — experience that now shapes his approach to understanding and combating scams as an organized, evolving threat.Stop scams Alliance: https://www.stopscamsalliance.org/About the HostAyelet Biger-Levin is the founder and CEO of RangersAI and host of the Scam Rangers podcast. A fraud and cybersecurity expert with more than 20 years of experience, she has held leadership roles at companies including IBM, RSA Security and BioCatch.Through Scam Rangers, Ayelet brings together experts from financial services, technology, behavioral science, law enforcement and policy to explore how scams work, why people fall victim, and what we can do to build greater scam resilience.www.rangersai.comFollow Ayelet on LinkedIn: https://www.linkedin.com/in/ayelet-biger-levin/














