Scale to Grow

Hosted by Shauna Vassell

Business Marketing

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Jul 2024

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About the show

Scale to Grow Podcast was created for business owners who want to grow to the next level. Each episode we bring on CEOs, leaders and professionals to share their expertise. We share the lessons, and practical strategies on all things business, leadership and marketing. Let's cut the fluff and scale to grow your business and leadership to the next level, without the overwhelm.

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60 recent

July 4, 2024Episode 9244 min

Building a 7-figure (RYA) revenue generating business

Rafi Shaik is a Financial Advisor turned business coach for Financial Advisors. He is the Founder of Peaceful Advisor Lifestyle Coaching. For over 17 years he worked as a Wealth Advisor and Financial Planner helping professionals like doctors and business owners achieve true financial freedom. Today we are talking about Building a 7-figure (RYA) revenue-generating business Want to find out more about our Guest? For more information on Rafi, Follow him at https://www.linkedin.com/in/rafi-mohammed-shaik-92a81213/ Grab our Self-Care Journal: Find our self-care journal on Amazon; https://a.co/d/czIm2jN Leave us a Review! Thank you for listening to our podcast! Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future. If you have a topic that you would like us to cover - submit a request here! Find us on Socials here: Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com Want to work with us? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Don’t feel like you’re on the same page with your team? Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and building more trust in your teams! Sign up to take the assessment.

June 20, 2024Episode 9125 min

Knowing Your Numbers

Angela Duncan was raised in Section 8 housing, welfare, and working at a young age. Her journey has been marked by resilience and determination. She is a serial entrepreneur at heart. She has a diverse career in banking, and financial advising, owning a top 10 RE/MAX office for 5 straight years with over $2 Billion in sales, and establishing and selling an insurance agency. With 25 + years of personal finance study, Angela has honed her expertise to inspire HOPE through financial literacy. Today we are talking about Knowing your numbers first. We cover What keeps people from reaching the next level in their finances The ways knowing your numbers affect investment decisions and opportunities How to improve financial literacy to “know your numbers” as a business owner Want to find out more about our Angela? For more information on Angela, Find her @https://linktr.ee/empowerhermoney Want to work with us? If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Want to start 2024 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. Sign up to take the assessment.

June 13, 2024Episode 9042 min

Leveraging your reach with TEDx

Cathlyn Melvin is a TEDx coach and copywriter whose insight has been featured via TEDx, Thrive Global, Fempreneur Online, The Writing Cooperative, and other outlets. With a degree in theatre performance and over a decade as an actor, director, writer, editor, and educator, Cathlyn draws on her diverse experiences to help idea-driven experts design and deliver their world-changing messages through TEDx coaching and done-for-you copywriting services. Today we are talking about Leveraging your reach with TEDx We cover How to integrate TEDEX in your business strategy Why your talk should not be promotional What should you have before or after your talk How TEDEX influences your networking and collaboration opportunities The role of storytelling in creating a TEDEX talk Common mistakes business owners run into when trying to harness the power of TEDEX Want to find more about our Guest? For more information on Cathlyn, Follow her IG @https://www.instagram.com/rightcatcreative/ More about her unique, diverse experiences: https://www.rightcatcreative.com/about-cathlyn-melvin Want to work with us? If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. Sign up to take the assessment.

June 6, 2024Episode 8945 min

Is your tech stack ready for more?

Pamela Dale advocates for women's economic independence through building a sustainable and profitable business. Pamela specializes in mentoring women to create both efficiently systematized and automated businesses, as well as strategies for generating sustainable monthly recurring revenue streams. Today we are talking about identifying if your tech stack is ready for more in your business. We cover What has changed over the last four years The concept of psychology in your business Pulling the right data with the right set of tools What it means to build a business, and what the buying cycle means for it Want to find out more about our Guest? For more information on Pamela, Follow her IG https://www.instagram.com/yourghlgal/ Want to work with us? If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. Sign up to take the assessment.

May 30, 2024Episode 8839 min

Scaling your business with a fractional DOO

Lloyd is the founder of VirtualDOO, and is adept in People Management, Projects/Operations, and Process Improvement. With his team they have been able to help business owners leading marketing agencies, e-commerce, coaching, education, and real-estate to simplify and create effective solutions in their business. As a fractional DOO, Lloyd has since published “9 ways to leave your day-to-day operations” to help business owners know where their blind spots might be. When is it the right time to bring in a DOO for your team? What are some signs business owners should look for? What specific areas of a business does a fractional DOO typically focus on when it comes to scaling efforts? How does the role of a fractional DOO adapt to the unique needs and goals of different businesses in various industries? Today we are talking about Scaling your business with a fractional DOO Want to find out more about our Guest? For more information on Lloyd, Follow Lloyd at https://www.instagram.com/lloydsthompson/ or https://www.linkedin.com/in/lloydt/ Want to work with us? If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. Sign up to take the assessment.

May 24, 2024Episode 8738 min

Strategies for Optimizing Your Sales Page Effectively

When do you bring in a professional to help or do it in house? Melissa is a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience Today we are talking about Strategies for Optimizing Your Sales Page Effectively We cover Strategies behind sales page - what does that look like and how important is it Specific psychological triggers that can be leveraged to boost sales page effectiveness Common mistakes when businesses are deciding to grow and how it impacts your existing sales page Want to find out more about our Guest? For more information on Melissa, Follow her IG @https://www.instagram.com/MEOMarketingGroup Want to work with us? If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. Sign up to take the assessment.

May 16, 2024Episode 8639 min

Using SEO for small business growth

Lindsay is an award-winning SEO expert, marketing entrepreneur, and dog mom to two doodles. After working in corporate for the majority of her career, Lindsay now helps product-based businesses and service providers get on the first page of Google via website optimization and marketing consulting through her business, The Happy Marketing Co. Lindsay also has a podcast, The Happy LeadHer, where she shares her entrepreneurship journey, interviewing incredible women who inspire her and others with their stories. Today we are talking about Using SEO for business growth We cover The most cost-effective SEO techniques to boost online visibility Common mistakes that businesses make when implementing SEO for growth, and The Importance of local SEO in scaling when targeting specific geographic markets Want to find out more about our Lindsay? For more information on Lindsay, Follow her IG https://www.instagram.com/thehappymarketingco/ Thank you for listening to our podcast! Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future. If you have a topic that you would like us to cover - submit a request here! Find us on Socials here: Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com Want to work with us? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Don’t feel like you’re on the same page with your team? Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and build more trust in your teams! Sign up to take the assessment.

May 9, 2024Episode 8544 min

Lead & Traffic Generation

Scott Gabdullin is a Canadian entrepreneur, investor, and search marketing expert. He has a proven track record of turning the trickle of prospects into a roaring cascade of business opportunities. Today we are talking about Lead and Traffic Generation We cover The difference between lead and traffic generation What are the most effective channels for small businesses to generate traffic and The role SEO plays for business expansion Want to find out more about our Guest? For more information on Scott, Connect with him on https://www.linkedin.com/in/scottgabdullin/ Website: https://scottgabdullin.com/ Grab our Self-Care Journal: Find our self-care journal on Amazon; https://a.co/d/czIm2jN Leave us a Review! Thank you for listening to our podcast! Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future. If you have a topic that you would like us to cover - submit a request here! Find us on Socials here: Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com Want to work with us? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Don’t feel like you’re on the same page with your team? Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and building more trust in your teams! Sign up to take the assessment.

May 2, 202447 min

How to motivate and identify key team members on your team

Alison is the managing director of Alto Solutions, LLC, she employs brain science in her approach to organizational change, communications, and leadership. An experienced facilitator, trainer, and coach, Alison has helped clients within the association, education, government, and private sectors for more than 20 years, facilitating strategic planning meetings, corporate retreats, and skills training workshops, as well as in-depth change, leadership, and team assessments and strategic communication campaigns. Today we are talking about how to motivate and identify key team members on your team. We cover Common mistakes managers make when trying to motivate their staff The secret ingredient for maintaining high motivation within the team The SCARF model and how you can apply it to motivating your team How to address individual differences in motivation within a diverse team and What is stopping most business owners from owning who they are and building an aligned business effectiveness of motivation strategies in the workplace Want to find out more about our Guest? For more information on Alison, Find her at: https://www.linkedin.com/in/alisontorrillofrench/ Grab our Self-Care Journal: Find our self-care journal on Amazon; https://a.co/d/czIm2jN Leave us a Review! Thank you for listening to our podcast! Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future. If you have a topic that you would like us to cover - submit a request here! Find us on Socials here: Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com Want to work with us? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Don’t feel like you’re on the same page with your team? Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and building more trust in your teams! Sign up to take the assessment.

April 25, 202448 min

Growth Strategies

John Papaloni is the CEO of Papaloni Capital / Papaloni Media with an Active Realtor & Mortgage License. He works with people to build generational wealth through real estate investing. Whether through helping someone acquire their property or joining his syndication. John has built several businesses, sold some, closed some, etc... John is a Serial Entrepreneur and sold an 8-figure business and podcasting for 4 years on Personal Development, Growth Strategies, Marketing & Real Estate Today we are talking about business growth strategies. We cover What it means to define and measure business growth and success Challenges that come up during the growth process What happens to the team when you are going through change and Criteria to consider when deciding to close your business from John’s experience Want to find out more about John Papaloni? For more information on John Papaloni, Connect with John on socials: www.instagram.com/johnpapaloni | www.twitter.com/johnpapaloni | www.linkedin.com/in/johnpapaloni Want to work with us? If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices Want to start 2023 with greater team alignment? Then let’s start with understanding how your leadership styles and tendencies influence your effectiveness in specific situations. Sign up to take the assessment.