Salon Owners Collective

Hosted by Larissa Macleman

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200

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Oct 2026

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About the show

Salon Owners Collective Podcast Ready to stop working in your salon and start leading it like a true CEO? Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle. Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role. Each episode brings you: ✨ Strategic frameworks to grow and scale with confidence 🎯 Actionable steps to lead your team, increase profits, and reclaim your time 💬 Real stories of transformation from salon owners who’ve done it 💡 Fresh ideas and mindset shifts to build the business—and life—you deserve Because here’s the truth: you were never meant to do it alone. And you absolutely have what it takes to build a successful salon without burning out.

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60 recent

October 25, 202620 min

If We Walked Into Your Salon Tomorrow, This Is What We’d Change First

You walk into your salon every day. Which is exactly why you can't see what your clients and team feel the moment they walk in. After Joel walked into a salon last week to pick up a gift, he and Larissa came straight back to the media room to share the changes they'd make if they walked into your salon tomorrow. Episode Overview: Not new strategies. Not new clients. Larissa Macleman, Founder, and Joel Bouzaid, SOC's head of coaching, each pick the changes they'd make first in a salon to lift revenue, keep clients coming back, and build a team that never wants to leave. You'll hear what a stranger notices in 30 seconds, the gap between how most teams treat clients and how they treat each other, why Larissa took the waiting room out of her salon, and the one part of the client experience that should never be left to the individual. Key Topics Covered: What your physical environment is telling your clients and your team, before anyone says a word What Joel calls stealing the moment, and why it matters more than your next team incentive The five-star vs three-star gap most salons don't realise they have Why Larissa got rid of her waiting area, and the client journey she built instead The one system in your salon with zero creative freedom The five meetings that rule them all, and why career pathways keep your best people Larissa Macleman is the Founder of Salon Owners Collective. Joel Bouzaid is SOC's Boardroom Coach, working with Salon CEOs on leadership and building teams that lead. R esources Mentioned: The free Million Dollar Growth Plan Want to know which of these changes would move the needle first in your salon? 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover what a stranger notices about your salon in 30 seconds that you stopped seeing years ago. Find out why your clients might be getting five-star service while your team quietly gets three. Learn the one part of your client experience that should never be left up to the individual stylist.

October 18, 202619 min

The Real Reason You Can’t Sleep the night before Payday: How to Build a Salon That Prioritises Profit

You make the money. You pay the bills. And you still can't sleep on payday. Straight out of her monthly profit workshop inside Salon Mastery, Larissa Macleman, Founder of Salon Owners Collective, walks you through the money principles that take a Salon CEO from running on luck to running on a system. Most salon owners aren't paying themselves correctly, which means the profit they think they're making isn't the real picture. Larissa breaks down the one decision you have to make before profit is even possible, the five magic margins that tell you exactly what to fix next, and the bank account system that shows you where you stand every single week. You'll finish this episode with homework. And a very clear idea of which number is holding your salon back. Key Topics Covered: Which of three payday habits is your default, and the reactive decisions it's quietly driving The principle Larissa calls the defining moment in her own money story The five magic margins, and the one most owners are over when she first meets them Why your accountant's report is looking in the rearview mirror What happens when everything goes into one big swimming pool of money The four steps to building a weekly money rhythm that sticks Larissa Macleman is the Founder of Salon Owners Collective. Resources Profit First by Mike Michalowicz The CEO Dash and monthly five margin assessment (inside Salon Mastery) The free Million Dollar Salon Growth Plan Ready to stop winging it with your numbers? Book your free Game Plan Call. We'll build a strategy plan to move you from stuck into momentum and toward a $1M salon, and work out together whether Salon Mastery is the right fit for you: https://bit.ly/ApplySMRiss 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover the one decision about profit that most Salon CEOs have never actually made. Find out which of your five margins is quietly eating the money you think you're keeping. Learn the simple weekly rhythm that means you'll never lie awake on payday again.

October 11, 202619 min

Why You Sabotage Your Salon the Moment It Starts Working

You finally have a great month. And then, somehow, you find a way to wreck it. Recorded at the bar in Bali the day after the Turning Pro intensive, Larissa Macleman, Founder of Salon Owners Collective, and Joel, SOC's Boardroom Coach, unpack what happened when 40 Salon CEOs decided to stop living with their amateur habits. Episode Overview: Turning pro isn't a course, a certification, or a revenue milestone. It's a decision. Joel walks through it all, the fix, the decision and the upper limit, and why most salon owners never get past the first step. You'll hear the question that showed every owner in the room what they needed to fix first, the line they had to cross on day two, and the reason your brain quietly works against you the moment things start going well. Key Topics Covered: The difference between an amateur habit and a pro one, and how to see yours clearly Why you can't decide to grow while you're still standing in the thing that's making you unhappy The one question that surfaced every owner's first move in under 15 minutes Why intent is the reason so many salon owners stay exactly where they are The upper limit, and your version of self-sabotage. What replaces push, push, push when you want to stay at your best for years, not weeks Larissa Macleman is the Founder of Salon Owners Collective. Joel is SOC's Boardroom Coach, working with Salon CEOs on leadership and mindset at the highest stage of growth. 3 Reasons Why Every Salon Owner Should Listen to This Episode: 1. Discover the question that shows you, in 15 minutes, what has to change before anything else in your salon can. 2. Find out why your best months are so often followed by your messiest ones, and what's really behind it. 3. Learn the one thing 40 Salon CEOs left Bali committed to, and why it matters more than working harder. Ready to turn pro in your salon, and have a plan for what comes next? Book your free Game Plan Call. We'll build a strategy plan to move you from stuck into momentum and toward a $1M salon, and work out together whether Salon Mastery is the right fit for you: https://bit.ly/ApplySMRiss

October 4, 202619 min

Delegate Faster in 5 Minutes: Stop Doing Manager Jobs on an Owner’s Schedule

You didn't achieve anything today. And it wasn't because you didn't work hard enough. In this episode, recorded poolside in Bali just hours before Larissa switched off for a week, she breaks down why overwhelm isn't a productivity problem at all, and gives you the exact system to fix it. Overview: Every salon owner has three types of work sitting on her plate, and most of them can't tell the difference between the one that grows the business and the one that's just noise. In this episode, Larissa introduces the rocks, pebbles, and sand framework, and the profit and energy audit that tells you in minutes what to prioritize, what to protect, what to delegate, and what to delete completely. Key Topics: Why you need to stop saying " I don't have time" and start making time The difference between a project, a task, and the daily duties that aren’t even yours The four-box filter that tells you instantly what to prioritize, protect, delegate, or delete The exact business stage where you have to start handing your day to somebody else What burnout actually is, and why working hard isn't the cause Why doing less, done better, beats doing more of everything Resources Mentioned: The profit and energy audit framework walked through live in the episode. 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover why the busiest hour of your day might be the one costing your business the most. Find out the exact filter that tells you what to prioritize, protect, delegate, or delete in under five minutes. Learn the real definition of burnout, and why it has nothing to do with how many hours you're working Ready to build a plan that gets you out of the sand and into momentum? Book your free Game Plan Call: https://bit.ly/ApplySMRiss

September 27, 202633 min

The 3 Problems Facing Every Salon Owner in 2026 and How to Fix Them

54% of salons aren't going to make it to 2030. That's the number Larissa and Joel landed on when they ran the research. In this episode, recorded poolside in Bali during their annual Salon Mastery intensive, they break down exactly why, and what separates the salons that will survive from the ones that won't. Episode Overview: Six years on from COVID, the economics of running a salon have shifted for good. Client spending has changed. The team you can hire has changed. And AI has changed how we show up on our socials. In this episode, Larissa and Joel unpack the three biggest shifts hitting every salon right now, and the one constraint that's quietly deciding who makes it to 2030. Key Topics Covered: Why your salon's real competition isn't the salon down the road The "triple constraint" that means no salon gets to be fast, cheap, and high quality all at once Why your top-performing team member might be the one most likely to walk The specific mental narrative running through the head of almost every salon owner right now The AI mistake most of the industry has already made, and what to do about it instead What "experience is the new currency" actually means for your pricing and your profit Joel is the Boardroom Coach at Salon Owners Collective, working with SOC's $1M+ salon owners on strategy, leadership, and profitability at the highest level. Resources Mentioned: MySalonCEO™ and Jemima, SOC's AI coach, referenced in the discussion of building an AI that sounds like your salon instead of generic AI. 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover the one constraint that's quietly deciding whether your salon survives to 2030, and why trying to have it all might be the riskiest move you can make. Find out why your best team member could be the most likely one to leave, and it's not about a pay rise. Learn the exact mistake almost every salon has made with AI, and the shift that makes your brand impossible to copy. Ready to future proof your salon? Book your free Game Plan Call: https://bit.ly/ApplySMRiss

September 20, 202634 min

The Question That Separates Salon Leaders From Everyone Else

You don't get in life what you want. You get in life who you are. And if that's true - and we believe it is - then the question isn't "What strategies should I implement?" or "What systems should I build?" The question is: Who am I? Not as a person. As a leader . As the person running your salon every single day. Most salon owners never answer that. And the cost is massive. Episode Overview: In this episode, Larissa and Joel break down the exact framework every Salon CEO needs to step fully into her power - without needing to do more, work harder, or sacrifice more of your life. You'll discover the three-part system for answering "Who am I?" - and why the owners who do this work are the ones who build scalable, sustainable businesses that don't require their constant presence. Why most human beings are walking around completely confused about who they are - and what that confusion is actually costing your salon The three-part framework : Distill your personal values, discover your life purpose, create your leadership philosophy - and what changes when you do all three The difference between internal and external identity work - and why most personality tests and frameworks miss what actually matters How knowing who you are makes you a better decision-maker - and why decision-making speed is what's actually slowing you down The confidence that comes from clarity - and how it carries you through the hardest moments in business and life Why your leadership philosophy determines whether your team steps up or stays stuck - and what it means to be the calm in the chaos Operating at your sustainable potential - the difference between working harder and working smarter How to build a business that doesn't need you for everything - the specific work that makes that possible Joel is the Boardroom Coach at Salon Owners Collective. With 25 years of coaching experience across youth at risk, high-level leaders, and salon owners, Joel specializes in identity work and leadership philosophy - the foundation that everything else is built on. He and Larissa are the architects behind Salon Mastery's three-day intensives and the ones who guide salon owners through the work of discovering who they actually are as leaders. Resources Mentioned: Les Brown's "You don't get in life what you want. You get in life who you are." The three workshops coming this summer: Distilling Personal Values, Discovering Life Purpose, Creating Your Leadership Philosophy The Bali/Fiji intensive for Salon Mastery clients 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover the one thing that determines whether your team steps up or stays stuck - and it has nothing to do with the right hire or the right training Find out why decision-making speed is what's actually holding you back from growth - and how clarity about who you are changes that Learn the exact work that gives you the confidence to lead through chaos, change, and hard conversations - without burning out Ready to step fully into your role as Salon CEO? Book your free 30-minute $1 Million Salon Growth Blueprint will help you find your next move. 30 minutes. We look at your salon, where you are, what's blocking you, and we build your exact growth blueprint. Not a pitch. A plan: https://bit.ly/ApplySMRiss

September 13, 202624 min

Your Manager's Not In. Here's Why - And What To Do About It

Your manager isn't the problem. The relationship structure is. In this episode, Larissa and Joel break down the exact framework, the Triple T, that transforms the owner-manager dynamic. If you're still doing your manager's job while she "isn't stepping up," this episode reveals what's actually happening and how to fix it in days, not months. EPISODE OVERVIEW: You'll discover why your manager isn't stepping in (it's not because she doesn't care). You'll learn the exact framework that brings her into real ownership. And you'll understand the rhythm, just fifteen minutes a week, that keeps you connected while she steps up. Most owners think they need to hire a better manager. The real breakthrough? Building the relationship structure that brings the manager you have fully in. KEY TOPICS COVERED: Why it's always the owner's fault (and why that's the path to freedom) The critical difference between blame and responsibility in leadership Understanding the "messy middle": why results don't come immediately and how to stay with it The Triple T framework explained: Training, Trying, Testing How to train someone in just four days (and why it works) Why your manager needs to fail and how to let her The invisible fear keeping most managers on the outside Bringing your manager into business numbers (and why it matters) The power of taking your manager to professional development The OMA (Owner-Manager Alignment): the 15-minute weekly rhythm that changes everything One marker that tells you the relationship has shifted ABOUT THE GUEST: Joel is the Boardroom Coach and Leadership Coach at Salon Owners Collective, specialising in the owner-manager relationship and team dynamics. He works with Larissa to help salon owners understand that the quality of their team is a direct reflection of the quality of their leadership — not a reflection of who they hired. RESOURCES MENTIONED: The Triple T framework: Training (owner's responsibility), Trying (manager's responsibility), Testing (both) The OMA (Owner-Manager Alignment): 15-minute weekly connection ritual Easy conversations vs. hard conversations framework (referenced from earlier workshops) Business numbers transparency and financial literacy for managers Ready to transform your manager relationship and build a team that runs without you? Book your free 30-minute Game Plan Call: https://bit.ly/ApplySMRiss 3 REASONS WHY EVERY SALON OWNER SHOULD LISTEN TO THIS EPISODE: Discover the one thing stopping your manager from stepping in (and it's not what you think) Most owners blame the manager. This episode reveals what's actually happening on the inside. 2. Learn the exact framework that brings your manager into real ownership — in days, not months The Triple T removes guesswork from delegation and gives you a clear rhythm. 3 . Understand why helping your manager win is your job as a leader (and what happens when you finally do it) When your manager feels connect

September 6, 202624 min

The $50K on the Shelf

Your bank account is nearly empty. Your revenue looked solid. Your team showed up. It doesn't compute. But here's what I know: the money isn't gone. It's in your salon right now. It's just in the wrong place. In this episode, I'm walking you through where hidden cash lives in your salon, why knowing one specific number changes everything about how you manage your business, and the framework that tells you exactly how much stock should actually be on your shelf - and what to do when it's too much. Most salon owners have no idea how much money is sitting on their shelf right now. And that gap - between where your cash is and where it should be - is the cash you can move back into your bank account. Key Topics Covered: The specific moment you realize the money isn't gone, it's just stuck Why one salon owner had $50,000 on the shelf instead of in her bank account The "magic margins" framework and why stock is one of them The rule: your total stock on hand should represent 1–3% of your annual revenue Why your team isn't selling the product they "love using" How to give your team a clear boundary on stock without drama The handbag story: what happens when you find $30,000 of cash you didn't know you had Why the CEO Dashboard catches cash problems before they become crises One move: find your number this week If you want help finding the money in your salon, understanding your numbers, and building a clear plan for where your business needs to go next. Map your next move with a 30minute Million Dollar Salon Growth Blueprint and discover the exact framework I use to find hidden cash, unlock profit, and build a salon that runs without you carrying it. I only work with salon owners who are ready to move from stuck into momentum - because this work is personal and the results need to be real. ➡️ GET STARTED 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover where $10,000–$50,000 of your cash might be sitting right now - and how to move it back into your bank account without hurting your business Learn the one number that tells you whether your stock is helping or hurting your profitability - and what to do when it's telling you something's wrong Find out what your team is actually doing with that product they "love" - and why using and selling are two completely different conversations

August 30, 202633 min

Why Your Team Meeting Isn’t Working (And What To Do Instead)

The Five Meetings Your Salon Actually Needs You've sat down to run a team meeting. You've talked about goals. Everyone nodded. And then nothing changed. So you stopped doing them. Larissa Macleman - founder of Salon Owners Collective, 20-year salon owner - sits down with Janine from Hair and Barber, and Colour Bar Manager. They've known each other since they were both baby salon owners trying to figure it out. Now they're breaking down the five meetings that actually move the needle. Not five random meetings. Five specific meetings, each with a real purpose, each designed to build accountability without you having to chase people around. Because the real problem with most salon meetings isn't the meetings themselves. It's that owners are running the wrong ones, running them without purpose, or running them so inconsistently that nothing sticks. What you'll discover in this episode: Why most salon owners dread team meetings (and how one structure flips that in a week) The daily nine-minute huddle that moves your financial needle faster than anything else you could implement The one meeting most salon owners skip entirely — and why it's costing them their top talent How to build real accountability and follow-through without becoming the person chasing every task How to structure meetings differently depending on your team member's development stage What the owner's actual role should be in meetings (it's probably not what you think) Why consistency beats perfection, and how to start if not everyone's there THE FIVE MEETINGS: Daily Huddle (9 minutes, daily) All-Team Meeting (60 minutes, weekly) One-on-One / Talent Development Meeting (30 minutes, weekly or more/less depending on experience) Talent Development Workshop (monthly minimum, skills training) OMA — Owner-Manager Alignment (fortnightly, 30 minutes, if you have a manager) This episode is for any salon owner who's been running meetings that feel pointless, who's stopped doing them altogether, or who's wondering what they should actually be talking about. If you've ever thought a meeting was a waste of billable time — this reframes that completely. FREE STRATEGY CALL: Ready to build a system around your leadership? Book your free call here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode: ✅ Discover the one nine-minute meeting that moves the financial needle faster than anything else you could be doing ✅ Find out which meeting most owners skip entirely (and why it's costing them their best people) ✅ Learn the real role you should play in meetings — and why you're probably doing it all wrong

August 23, 202612 min

Nine Minutes That Add $100K to Your Salon

You've hired the right people. You've trained them. And somehow they're still performing at 60% of what's possible. The trap? If you're still the most important person in your business, you're not building a business-you're building a job you can never leave. In this episode, Larissa reveals why team underperformance isn't a motivation problem-it's a visibility problem. And she shares the exact nine-minute morning huddle system that makes your team's daily target visible, personal, and theirs. Episode Overview: You'll discover why your team is underperforming (and it's not what you think), the step-by-step morning huddle framework you can run tomorrow morning, and the exact math behind adding $100,000 to your salon in the next 12 months from the people already standing behind your chairs. Key Topics Covered: The real reason your team is stuck at 60% (and why motivation won't fix it) The visibility problem holding most salon owners back from their next $100k The three-part morning huddle system: Wins, Numbers, and Plan How to calculate exactly what each team member needs to find today The past-client-history strategy that plans the perfect service before the appointment happens Why revenue can stay the same while profit nearly doubles (the Harper example) How to hand off the morning huddle so it doesn't depend on you The math: $300 more per week = $100k in 12 months Resources Mentioned: Salon Mastery Program: https://bit.ly/ApplySMRiss The Salon Career Pathway Guide: https://bit.ly/SOC-SalonCareerPathway CTA: Ready to map out exactly where the gaps are in your specific business? Book your free Game Plan call: https://bit.ly/ApplySMRiss 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover why fixing motivation has never worked-and what actually shifts your team into ownership Learn the nine-minute morning framework that makes your team stop guessing and start hunting See the real numbers: how a salon went from negative $12,000 profit to $215,000 yearly without hiring anyone new

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