Salon Owners Collective

Hosted by Larissa Macleman

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200

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Aug 2026

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About the show

Salon Owners Collective Podcast Ready to stop working in your salon and start leading it like a true CEO? Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle. Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role. Each episode brings you: ✨ Strategic frameworks to grow and scale with confidence 🎯 Actionable steps to lead your team, increase profits, and reclaim your time 💬 Real stories of transformation from salon owners who’ve done it 💡 Fresh ideas and mindset shifts to build the business—and life—you deserve Because here’s the truth: you were never meant to do it alone. And you absolutely have what it takes to build a successful salon without burning out.

Listen to episodes

60 recent

August 16, 202613 min

The One Number That Ends the Payday Panic

The One Number That Ends the Payday Panic Six times a year, Larissa Macleman was convinced her salon wasn't going to make it. Bad week. Team off sick. Clients cancelling. Every single time, she panicked. And every single time, when June rolled around, she'd made her goal. In this episode, Larissa Macleman, founder of Salon Owners Collective, breaks down the number that ended the panic for good, the exact maths behind it, and how any salon owner can use it to know if they're really tracking for $1 million, without waiting three months for an accountant's report. What you'll discover in this episode: The one number to track instead of your weekly revenue Why the weekly number makes you feel like a genius one week and a failure the next The exact calculation to know if you're trending for $100,000 more this year What six figures of growth actually costs each stylist, per week Why the growth has to come from your team, not from you getting back behind the chair The one shift that lets you stop running on gut feeling and start running on data This episode is for any salon owner who has felt that stomach drop on a bad Thursday, wondered if payroll would land, and then found out months later she was on track the whole time. FREE GAME PLAN CALL: Ready to build a full strategy for your salon? Book your free call here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode ✅ Discover the one number that ends the payday panic for good ✅ Uncover the exact maths to know if you're tracking for $100,000 more this year ✅ Find out what it actually costs your team, per person, per week, to add six figures to your salon

August 9, 202618 min

You Can't Build a Million-Dollar Salon While You're Hustling

The Answers Come in the Gap You know that moment. You're not trying to solve anything. You're in the shower, or you're swimming in the pool, and suddenly the answer is there. Clear. Simple. The thing you've been chasing for weeks. Most salon owners never get to that moment. They take holidays and bring the laptop. They step away and they're still checking emails. So their brain never actually stops. Never actually thinks. In this episode, Larissa Macleman and Joel Bouzaid record live from a coaching conference in Thailand — and share the conversation that's been shaping why they bring their salon owners to intensive events like Bali every single year. It's not about the destination. It's about three very specific things that happen when you finally create white space. What you discover when you're around people ahead of you. And why resetting your nervous system is the missing piece in scaling past a million dollars. What you'll discover in this episode: Why the best ideas don't come in meetings — they come in the gap The real cost of running on hustle when you're trying to scale to a million dollars What happens to your nervous system when you finally switch off (and why your business depends on it) Why being around people ahead of you is non-negotiable for your growth The moment business shifts from feeling heavy and stale to feeling light and inspired again This episode is for any salon owner who's been grinding. Who feels stuck. Who wonders why business feels so heavy when it shouldn't. You can't build a million-dollar business while you're just hustling. Here's what actually needs to happen. Larissa Macleman is the Founder of Salon Owners Collective and Salon Mastery, a 20-year large-format salon owner, and the architect of the Million Dollar Growth Plan. Joel Bouzaid is the Boardroom Coach and Leadership Coach at Salon Owners Collective, bringing 20+ years of business scaling experience to salon owners ready to step into CEO leadership. FREE STRATEGY CALL: Ready to discuss your salon's growth roadmap? Book your free strategy call: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode: ✅ Discover where the real answers actually come from — and why you've been looking in the wrong places ✅ Find out what's really costing you at the million-dollar mark (it has nothing to do with hustle) ✅ Uncover the one thing that shifts business from feeling heavy to feeling light (and how to get there)

August 2, 202618 min

The $48 Gap Between You and a Million Dollar Salon

The $48 Gap Between You and a Million Dollar Salon A million dollars in revenue. You've said the number. You've thought about it on a Sunday night. And then Monday hits, and it feels further away than ever. It's not. And in this episode, Larissa Macleman, founder of Salon Owners Collective and Salon Mastery, and Joel Bouzaid, Boardroom and Leadership Coach, sit down in Thailand and do the actual maths. Not the motivational version. The version that makes you realise the gap is far smaller than you think, and far more specific than you've been told. $48 an hour. That's the gap. But closing it requires three systems most salon owners don't have installed. Larissa and Joel break down each one, why they matter, and what happens when they're missing. What you'll discover in this episode: The $48 breakdown that turns a million dollar goal from someday into this year Why your team keeps leaving, even when your culture is strong, and what that really tells you What a career pathway actually looks like inside a salon (and why running without one is like asking your team to sprint a race with no finish line) The talent development shift that means you stop saying "do better" and start seeing measurable results How one tool changed everything in Larissa's salon after years of having the same conversation What the mentoring rhythm looks like when it's working, and what most salon owners are missing This episode is for any salon owner who has written down a revenue goal and then spent the rest of the year wondering why the number barely moved. The answer is simpler than you think. And it starts with $48. APPLY FOR SALON MASTERY: Ready to stop winging it and build a real strategy for your salon? Apply for Salon Mastery now. We'll map out exactly what it looks like to move from where you are to a million dollar salon, and we'll see if Salon Mastery is the right fit. Apply here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode: ✅ Discover the surprisingly small number that separates your salon from a million dollars in revenue ✅ Find out what your best team members are silently waiting for, and why they'll leave without it ✅ Uncover the three systems that make the difference between pushing harder and actually scaling

July 26, 202621 min

The AI Mistake Quietly Costing You Clients

The AI Mistake Quietly Costing You Clients Every salon owner has access to the exact same AI tools right now. And most of them are using them the exact same way, which means most of them are starting to sound exactly the same. In this episode, Larissa Macleman and Joel Bouzaid of Salon Owners Collective, sit down to unpack the three biggest AI mistakes they're seeing salon owners make right now. The ones quietly costing them clients, credibility, and control of their own business. What you'll discover in this episode: The dead giveaways that instantly tell someone AI wrote your message, and why they matter more than you think Why letting AI become the boss of your decisions is one of the most expensive habits you can build The calculator story that perfectly explains the risk of leaning on AI without understanding the business behind it Why a generic AI tool will only ever get you a generic result What it actually looks like to use AI as a tool that scales your brain, without letting it become your brand Larissa Macleman is the founder of Salon Owners Collective and creator of Salon Mastery. A 20-year large-format salon owner who built her own business to just under $2M, Larissa now coaches salon owners across Australia, New Zealand, and Canada to stop winging it and start building the business they actually had in mind when they started. Joel Bouzaid is co-owner of Salon Owners Collective and Boardroom Coach to hundreds of salon owners building high-performing teams and businesses. Resources mentioned: My Salon CEO, the industry-specific AI tool built by Salon Owners Collective for salon owners. APPLY FOR SALON MASTERY: Ready to build a real strategy for your salon instead of winging it? Apply for Salon Mastery here: https://bit.ly/ApplySMRiss

July 19, 202620 min

It's Not a Marketing Problem. It's a Mentoring Problem.

The Real Reason Your Best People Keep Leaving You've raised your prices. Possibly more than once. And yet the book still has white space, the roster still feels gappy, and you're left wondering if the market has genuinely turned against you. It hasn't. Something else has shifted, and most salon owners are only seeing one piece of it. In this episode, Larissa Macleman, founder of Salon Owners Collective and Salon Mastery, breaks down three shifts happening across the industry right now, and what they mean for the salons that will still be thriving by 2030. What you'll discover in this episode: Why five-star team members will not work in your salon, even with a genuinely strong culture The five dead giveaways that tell people instantly when AI wrote it for you The real reason your best people leave the second they run out of future What it actually takes to become the kind of mentor your team is waiting for Why systems and processes, not hustle, are the thing that finally sets you free Resources mentioned: The Three-Step Behavior Reset (link to be confirmed), and Jemima, the salon-specific AI mentoring tool referenced in this episode. Flag for team: this is the first content pack where 'Jemima' appears as a named, salon-facing AI tool in a transcript. Please confirm the correct public name, positioning, and link before this goes out, in case it's still an internal-only name. APPLY FOR SALON MASTERY: Ready to build a real strategy for your salon instead of winging it? Apply here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode ✅ Discover the real reason five-star team members choose someone else, even when your culture is strong ✅ Find out the five giveaways quietly telling your clients and team that AI wrote it, not you ✅ Uncover the real reason your best people leave, and what it means for how you lead from here

July 12, 202643 min

Become the Mentor your salon needs to grow $100K

Are you leading your team into the next level, or waiting for them to find it on their own? This is where so many Salon CEOs get stuck: You hire the team. You train the team. You pay the wages. You carry the emotional load. Then you quietly wonder why they are not stepping up, rebooking properly, lifting their column, or acting like the business matters. The gap is not always skill. The gap is leadership. And that does not happen by accident. In this episode, Joel Bouzaid takes you inside one of our Salon Mastery intensive workshops, where Salon CEOs doing between half a million and over three million in revenue worked through what it really means to become the 100K Mentor inside their salon. 3 Reasons Why Every Salon Owner Should Listen Why your future salon requires an elevated version of you The leadership shift that creates $100K stylists or beauty therapists The five traits your team needs from YOU before THEY can truly step up 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to build your own custom million-dollar salon roadmap? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

July 5, 202624 min

10 Years. 9 Lessons: The Final Four… and a Half. What We’ve Learnt From a Decade Coaching Salon Owners.

The Final Four (and a Half) Lessons - Continuation of the 500th Episode Ten years. Five hundred episodes. And the same handful of sentences Larissa and Joel still say more than anything else. Last week, on the 500th episode, they got through the first five (and a half). This week, they're finishing the job with the final four and a half truths that have carried Salon Owners Collective from a handful of stuck salon owners to a decade-long movement. What you'll discover in this episode: Why “do better” might be the most useful two words in your whole business, and how to use them without burning out The real reason a rising tide doesn't lift every boat, even in salons with genuinely good culture The question Joel asks so often he's lost count, and why most salon owners can't actually answer it Why treating your to-do list like an elephant changes how you get through the week The moment Larissa stopped chasing a “finished” business, and what she built instead This episode is for every salon owner who's still waiting to feel like they've arrived. That feeling isn't coming. What comes instead is better. RESOURCES MENTIONED: Want help with what comes next for you and your salon, and how to reach the $1 million milestone without burning out? That's exactly what the Double Double Goal inside Salon Mastery is built for. Click here to apply now: https://bit.ly/StrategyCallYT 3 Reasons Why Every Salon Owner Should Listen to This Episode: ✅ Discover the two words that quietly change how you run your whole business ✅ Find out why your team's culture might be lifting some boats and sinking others ✅ Uncover the one question that exposes exactly why you keep feeling stuck

June 29, 202624 min

The 9 Things We’ve Said Every Single Week for 10 Years

The 9 Things We've Said Every Single Week for 10 Years 500 episodes. Ten years. And the only way to mark that is with the truths that made it possible. This isn't a highlight reel. Larissa Macleman and Joel Bouzaid, founders of Salon Owners Collective, sat down for the 500th episode and did something far more useful than looking back. They looked inward. They asked: what are the nine things we say every single week? In coaching sessions, on stage, in strategy calls, in the hallways of Salon Mastery events. The phrases that have shaped hundreds of salon owners into Salon CEOs. The fundamentals that never go out of fashion. The truths that every growing salon needs to hear, and keep hearing. What you'll discover in this episode: Why consistency isn't just a discipline, it's the single greatest brand-building tool you have What the numbers are trying to tell you about your next move (and why most salon owners refuse to look) The three financial seasons every salon moves through, and why misreading which one you're in costs you everything Why the thing that got you here is quietly working against you now The systems principle that will stop your growth depending on one person's brain What 'do better' actually means when you're the CEO This episode is for any salon owner who has ever felt like they're doing everything and still not getting ahead. Who knows they're capable of more but can't quite see the path. The fundamentals aren't boring. They're the foundation of every million-dollar business ever built. Are you actually doing them? FREE STRATEGY CALL: Ready to build a full strategy for your salon? Book your free call here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode Discover the one financial season most salon owners rush through, and why it's silently undoing their growth Find out which of the 9 fundamentals you already know but aren't actually doing Uncover why what got your salon to this level will not be what takes it to the next one Listen to Part One here

June 21, 202620 min

If Your Salon Doubled Tomorrow, Would It Break?

If your salon doubled tomorrow, would it actually feel easier? Or would the same problems simply get bigger? More revenue does not fix team drama. More clients do not fix retention. More growth does not fix a salon built around one person. In this episode, Larissa Macleman is talking about the part most Salon CEOs skip before they chase the next level. Because the goal is not a bigger business that burns you out. The goal is a salon that runs as if you were there, even when you are not in the room. 3 Reasons Why Every Salon Owner Should Listen Why growth can amplify the problems you already have The hidden reason clients leave (and why it’s putting your salon at risk) What makes a salon brand strong enough to scale to $1M. 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to build your own custom million-dollar salon roadmap? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

June 14, 202629 min

Why Two Salons Won’t Automatically Double Your Profit

One salon works. So two must mean double the profit… right? Not always. A second location can grow your brand, your team and your opportunities. But it can also expose every weak spot in your systems, leadership and margins. In this episode, Larissa Macleman is joined by Sophie Anquetil, a Salon Mastery coach, to unpack what really happens when you make the move from one successful salon to two. Before you add another lease, another team and another set of expectations, listen to this conversation. 3 Reasons Why Every Salon Owner Should Listen ✨The copy-and-paste mistake that catches salon owners out ✨The hidden costs most CEOs underestimate before signing another lease ✨ Why your current salon may still have more growth inside it before you expand 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to fix your salon’s structures before opening a second location? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.