Salon Owners Collective

Hosted by Larissa Macleman

Business Entrepreneurship MarketingExplicit

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Episodes

200

Latest episode

Jun 2026

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About the show

Salon Owners Collective Podcast Ready to stop working in your salon and start leading it like a true CEO? Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle. Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role. Each episode brings you: ✨ Strategic frameworks to grow and scale with confidence 🎯 Actionable steps to lead your team, increase profits, and reclaim your time 💬 Real stories of transformation from salon owners who’ve done it 💡 Fresh ideas and mindset shifts to build the business—and life—you deserve Because here’s the truth: you were never meant to do it alone. And you absolutely have what it takes to build a successful salon without burning out.

Listen to episodes

60 recent

June 14, 202629 min

Why Two Salons Won’t Automatically Double Your Profit

One salon works. So two must mean double the profit… right? Not always. A second location can grow your brand, your team and your opportunities. But it can also expose every weak spot in your systems, leadership and margins. In this episode, Larissa Macleman is joined by Sophie Anquetil, a Salon Mastery coach, to unpack what really happens when you make the move from one successful salon to two. Before you add another lease, another team and another set of expectations, listen to this conversation. 3 Reasons Why Every Salon Owner Should Listen ✨The copy-and-paste mistake that catches salon owners out ✨The hidden costs most CEOs underestimate before signing another lease ✨ Why your current salon may still have more growth inside it before you expand 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to fix your salon’s structures before opening a second location? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

June 7, 202625 min

The 3 Queen Moves To Grow Your Salon

Your salon does not need more hours of you. In this episode, Larissa shares the 3 queen moves that help you step into the Salon CEO role, so you can build the right business structure and grow a salon that no longer depends on you holding everything together. If you have built the team, grown the clientele and done the hard yards, but your salon still depends on you to hold everything together- this episode is what you’ve been looking for. These 3 queen moves can transform your salon from an overwhelming monster into a successful, profitable business that can actually scale without constantly demanding more of you. But every new level will cost you the old version of yourself. Your old identity… Your old way of being needed. But these 3 queen moves also give you something back. Momentum. Confidence. A salon that can grow without every single thing running through you. 3 Reasons Why Every Salon Owner Should Listen. Discover- Which 1 queen move stops your team relying on you for every decisionThe salon manager mistake that creates more pressure instead of freedomWhat stepping off the salon floor really asks of you (that most CEOs never expect). Are you ready to finally break through… or stay where you are? If you want the same roadmap we’ve used to help scale hundreds of salons from $500K–$700K to $1M+, that’s exactly what we help salon owners do inside Salon Mastery. Using our proven 9-Part Salon Strategy, we help you build sustainable growth without more chaos, stress, or longer hours. ✨ Click here to apply now.

May 31, 202628 min

I Opened My Salon When I Was 20. Here’s What I Got Wrong.

For the first time ever, Larissa Macleman is sharing the founder story behind opening her salon at 20 years old - and the hard lesson that changed the way she saw salon growth forever. She was the best stylist in the salon. Fully booked. Highest revenue column. Working harder than everyone else. And somehow… she was taking home the least. In this episode, Larissa opens up about the moment she realised the business could not outgrow her while she was still behaving like the busiest stylist in it. Because the truth is: The version of you that built the salon is not always the version that can scale it. This is the episode for every salon owner who feels stuck carrying the pressure, holding the standard, and wondering why growth still relies on them. 3 Reasons Why Every Salon Owner Should Listen ✨ The #1 mistake that keeps you trapped behind the chair ✨ Why salons start breaking as they get bigger ✨ The decision every Salon CEO must make before the business can move toward $1M 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to build your own custom million-dollar salon roadmap? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

May 24, 202637 min

3 Behaviours Most Salon CEOs Won’t Do (That Would Make You Thousands of $)

Right now, the salons that are pulling ahead aren't doing more. They're doing different. 3 things, specifically. Most owners know about them. Very few will actually do them In this episode, we unpack the 3 behaviours most Salon CEOs probably won’t do, and why those behaviours matter if you want a salon that keeps growing while others pull back. This is not about adding more chaos. It is about installing the right structure at the right stage. Key Topics The communication shift most salons are missingWhy SMS could become one of your strongest revenue toolsHow to make team numbers simple enough to create actionThe daily gap your team needs to see before the day beginsWhy Instagram likes are not the metric to obsess overThe Reel number that shows whether your content is actually cutting through 3 Reasons Why Every Salon Owner Should Listen Discover the behaviour that could help your salon stand out while others blend inLearn what your team needs to understand before they can own their targetsFind out which content metric could change how you sell offers, roles and services Want to unlock more Salon CEO behaviours, secrets and strategies that will make you thousands of dollars? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

May 17, 202620 min

There’s No Stylist Shortage… Why Nobody’s Applying to Your Salon

You've said it. Your fellow salon owners have said it. The industry has been nodding along for two years now: "There's just no one out there." It's time to stop agreeing with that story. Because it's not true. And it's costing you far more than an empty column. JOIN THE LIVE WORKSHOP WITH LARISSA MACLEMAN: The Always-Recruiting Salon Playbook | Tuesday 26 May ✨ Auckland: 1 PM | Sydney: 11 AM | *Los Angeles: 6 PM* previous day* Walk away with a custom audit of why you're not getting applications right now ✓ , a real working recruitment ad ✓, and an Always-Recruiting plan mapped out for your salon. ✓ So you'll never have an empty chair again. 💪✨ Click here to join the workshop. Spots are limited. In this episode, Larissa shares the conversation she's been needing to have for the last 12 months. The stylist shortage isn't a market problem. It's a salon problem - specifically, a brand problem.   What you'll discover in this episode:   Why around 75% of stylists who are passively open to moving salons right now aren’t landing in your inboxThe real cost of panic-hiring the wrong person - and why the number will stop you coldWhat five-star stylists are actually looking for before they ever hit applyWhy your salon could have an extraordinary culture and still be invisible to the people you want mostThe moment that changed how Larissa thought about recruitment forever - and what she did next   This episode is for the salon owner who has posted an ad and gotten silence. Who has gone back to full-time on the floor. Who is covering a column they can't fill and feeling the resentment building.   The right stylists are out there. They're just not choosing you yet.   Hit play to find out why   FREE STRATEGY CALL: Ready to build a full strategy for your salon? Book your free call here.   3 Reasons Every Salon Owner Needs to Hear This Episode ✅ Discover why your empty column is about something far deeper than the job market✅ Find out what the stylists who aren't applying to you are actually seeing when they land on your page✅ Uncover the silent cost that keeps compounding every week that column stays unfilled   Using our proven 9-Part Salon Strategy, we help salon owners build sustainable growth - without the overwhelm, stress, or longer hours. 👉 Click here to apply now.

May 10, 202630 min

Why Your Salon Is Stuck at $700k (and How to Break Through)

If your salon is sitting somewhere between $500K and $700K… and no matter what you try, the revenue just won’t budge… This episode is for you. Because on paper, everything looks like it should be working. You’ve done the hard yards. You’ve built the team. You’ve got clients choosing your salon over the others. You’re no longer in the early survival stage. 👉 But somehow… your revenue has flatlined. And it’s frustrating because you know your salon should be making more money by now… but something keeps holding it back. In this episode, Larissa & Joel reveal the 3 key shifts they’ve used to help hundreds of Salon CEOs break through the plateau stage… and what actually needs to happen to finally reach that $1M salon milestone. Tune in to discover: ✨ Why more marketing is not always the answer when your salon growth stalls ✨ What’s silently capping your revenue right now ✨ What needs to change before $1M becomes your new normal — and why most salons never make the shift Are you ready to finally break through… or stay where you are? If you want the same roadmap we’ve used to help scale hundreds of salons from $500K–$700K to $1M+, that’s exactly what we help salon owners do inside Salon Mastery. Using our proven 9-Part Salon Strategy, we help you build sustainable growth without more chaos, stress, or longer hours. ✨ Click here to apply now.

May 3, 202630 min

Ready to Sell Your Salon? Or Buy Another?

When your salon hits $1M, it’s not the finish line. In this episode, Larissa Macleman and Joel Bouzaid unpack whether your next move should be to buy, sell or expand, and the costly mistake too many salon CEOs make when they choose too soon. Because once you reach that million-dollar milestone, suddenly there’s a whole new question… “WHAT COMES NEXT?” 👉Should I buy another salon? 👉Sell and finally escape the pressure? 👉Expand the one you already have? This is where so many salon owners make expensive, exhausting decisions. In this episode, Larissa and Joel unpack the 3 big paths Salon CEOs face once growth starts getting serious: ✨ Buy ✨ Sell ✨ Expand And the one question you must answer before choosing any of them. 3 Reasons You Need to Listen Discover the hidden trap behind multi-site salons.Learn why selling doesn’t automatically create freedom (unless you’ve done this 1 thing).Understand how to avoid making the wrong move, so you can keep your profit and peace of mind. So before you sign another lease, start dreaming of an exit, or convince yourself you’ve maxed out… 🎧 Listen now and get clear on your options. Want a proven pathway to make your salon worth buying, even if you never sell it? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

April 26, 202636 min

Why Most Salons Won’t Make It to 2030

54% of salons won’t make it through to 2030. The rules of the game have completely changed, but so many hard-working, talented Salon CEOs are stuck doing more in 2026… More hours on the floor. More admin behind the scenes. More pressure. But not more profit… And certainly not more freedom. And that’s exactly what Larissa Macleman unpacks inside this episode. How to stop being stuck and start building a salon that supports the life you want. There’s a massive divide happening in the salon industry right now between the salons that are growing and the salons that are quietly falling behind. 3 Reasons You Need to Listen ✨What it really means to be “stuck in the middle” of this industry divide ⚠️(and why that’s such a dangerous place to stay)✨What the top-performing salons understand that others don’t 💡✨The brutal reason your salon revenue is stagnant 💥 (and the 9 drivers you need to fix this). The game has changed… Hit listen now and see what needs to change before your salon gets left behind. Do you want to future-proof your salon? Are you ready for expert coaching to guide you through the 9 drivers of salon growth - so your business can be successful & profitable throughout 2026-2030? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.

April 19, 202621 min

3 Reasons Not to Give Up On Your Salon

Owning a salon can feel incredibly rewarding… and brutally hard. When you’re carrying the weight of your team, your clients, your profit, and your future, it’s easy to start asking yourself the question most salon owners are too scared to say out loud… Why am I still doing this? Inside this episode, Joel unpacks the 3 powerful reasons Salon CEOs should NOT give up… even when leadership feels heavy and business feels relentless.   3 Reasons You Need to Listen Why your work in the salon industry is more meaningful than you realiseWhat owning a salon is secretly doing to you (that no one talks about)Why walking away wouldn’t actually solve what you think it would (and the moment where everything starts to feel purposeful again) This one will hit if you’ve been feeling tired, stretched, or disconnected from the bigger picture of what you’re building. 💛✨   And hey, if you want to reconnect with your salon business dreams… And get the coaching, tech tools + business support to bring it to life? You might be who we’re looking for to join the Salon Mastery program… ✨ Click here to apply now and see if we’re the right fit.

April 12, 202629 min

The 3 Hats Every Salon Owner Must Wear (Don’t Get Stuck in #1)

You didn’t build your salon to become the most overworked person in it. But for so many salon CEOs, that’s exactly what happens. You start out doing what you love. Serving clients. Leading from the front. Making it work. Then before you know it, you’re wearing every hat, making every decision, solving every problem, and holding the entire business together with your own time, energy, and brain… And that’s exactly where SO many owners get STUCK. Busy. Needed. Responsible for everything. And quietly wondering why the business still feels so heavy. In this episode, Larissa Macleman and Joel Bouzaid unpack the 3 hats every salon owner must learn to wear if you want more profit, more freedom, and a salon that can actually grow without you carrying it on your back. 3 Reasons You Need to Listen The 3 hats required to GROW your salon (1 of them keeps owners trapped for years…)The role you haven’t stepped into yet (and it’s costing you profit)A powerful mindset shift that changes how you lead, pay yourself, and grow.   Do you want to future-proof your salon business model, so you can grow your profit and freedom without the overwhelm? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.