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Sales Strategy & Enablement by

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with is the world’s most-trusted sales podcast. Each week, hosts Howard Brown and Alastair Woolcock deliver inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit for more.


Last Episode Date: 18 April 2024

Total Episodes: 1336

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18 April 2024
1166: The Future of Sales Ecosystems, with Barrett King

This week, join host Alastair Woolcock and New Breed’s Senior Director of Revenue, Barrett King, in a forward-looking discussion on the integration of AI within partner relationship management. This episode explores how AI-driven tools are poised to revolutionize sales eco...

27 min
11 April 2024
1165: The Evolution of SaaS Partnerships, with Barrett King

This week, Alastair Woolcock is joined by Barrett King, Senior Director of Revenue at New Breed, to dissect the transformation in the SaaS partnerships arena. With a rich background from HubSpot to leading New Breed's revenue strategy, King discusses how partnerships have ev...

24 min
4 April 2024
1164: Leveraging Generative AI for Sales Excellence, with Ryan Vaillancourt

In this week’s podcast episode, Alastair Woolcock is joined by VP of Sales, Ryan Vaillancourt. They dive deep into the practical applications and impacts of generative AI in the sales domain. Ryan, drawing from his extensive experience on the front lines, shares...

23 min
28 March 2024
1163: Using AI to Become Even More Human, with Joy Rowan

Don’t miss this one folks. It’s our most human-centered episode to date! We talk with Joy Rowan, Vice President of Remote Sales at AmerisourceBergen (a company that distributes more product than Amazon on any given day), to break down how using today’s best AI tools ca...

25 min
21 March 2024
1162: AI's Impact on Sales Strategy

In this episode, Alastair Woolcock and Howard engage in a thought-provoking conversation about the impact of generative AI on sales strategies, highlighting findings from Gartner Peer Community research. They explore the challenges faced by sales leaders, including market co...

28 min
14 March 2024
1161: The Musicality of RevOps with Marcela Piñeros

Stripe is one of the fastest growing payment platforms worldwide. Marcela Piñeros, the Global Head of Sales Enablement, joins Howard and Alastair to discuss the musicality of making RevOps work. She also details how they use a 9-box method to maximize reps’ performance an...

19 min
7 March 2024
1160: Unlocking the Power of Customer-Centric Selling, with Paul Butterfield

In this week’s podcast, hosts Alastair Woolcock and Howard Brown engage with Paul Butterfield, founder of the Revenue Flywheel Group, to explore the transformative impact of customer-centric selling. The conversation reveals how this approach can significantly enhance prof...

25 min
29 February 2024
1159: Mastering Sales Methodologies, with Paul Butterfield

In this week’s podcast episode, hosts Alastair Woolcock and Howard Brown engage with Paul Butterfield, founder of the Revenue Flywheel Group, to dissect the nuances of sales methodologies versus processes. The trio delves into the findings of a recent study about the lack ...

28 min
22 February 2024
1158: The Evolution of Tech Ecosystems and AI's Impact on Business, with Christine Li

In this week’s podcast, hosts Alastair Woolcock and Howard Brown are joined by Christine Li, VP of Global Partnerships at G2, to explore the transformative role of AI and ecosystems in today's businesses. They delve into how companies are increasingly becoming tech-centric...

25 min
15 February 2024
1157: Strategic Sales and the Power of Partnerships, with Christine Li

On the latest podcast episode, hosts Howard Brown and Alastair Woolcock feature Christine Li, VP of Global Partnerships at G2, to share her expert insights on the evolving sales landscape. From the impact of AI on buyer behavior to the strategic importance of partnerships in...

25 min
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