Sales Strategies for Christian Coaches

Hosted by Justin Janowski

Business Entrepreneurship

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Episodes

182

Latest episode

Jul 2026

Language

EN-US

About the show

Christian Coaches & Entrepreneurs, the Sales Strategies for Christian Coaches Podcast was created to help you design your business model, craft your signature offers, clarify your pricing, optimize your marketing, and learn a high-integrity sales process that will help you grow your income and your impact. This podcast is hosted by Justin Janowski who did over $250,000 in sales as a first year Christian Coach after launching Faith2Influence. Justin has helped over 1,000 Christian Coaches build their businesses without complicated funnels. Sales, when done right, can be loving and generous!

Listen to episodes

60 recent

July 1, 202622 min

A Better Way to Pursue What Matters with Dr. David H. Green

What does it look like to lead people through encouragement, service, and genuine care?In this episode of Sales Strategies for Christian Coaches, I’m talking with David H. Green about supportive leadership. David shares how his longtime relationship with the Ziglar family shaped his faith, priorities, and belief that great leadership begins by helping other people succeed.We discuss the Ziglar Wheel of Life, how to recognize areas that need attention, and why balance may look different in every season. David also walks us through several important questions that can help us determine whether a dream or goal is truly worth pursuing.In this conversation, you’ll learn:→ How to identify the area of your life that needs your next step→ Why your priorities may change during different seasons→ How to determine whether a goal is truly yours→ Five questions that can help you qualify a dream→ Why emotional commitment matters when goals become difficult→ How collaboration and community can help you move forward→ A simple practice that can change how you see the people you leadDavid reminds us that leadership isn’t about controlling people from the top. It’s about supporting them, encouraging them, and finding genuine joy in their growth.Learn more about David and access the Ziglar Wheel of Life:DAVIDHGREEN.COMMeet David, Tom Ziglar, and our Christian Coaches Academy community at CCA Live 2026, July 15–17 in Milwaukee:F2ITRIBE.COM/CCALIVE2026

June 24, 202632 min

How to Tell Stories That Connect with J. Loren Norris

Your audience doesn’t need your entire life story.They need a meaningful moment that helps them feel seen, recognize what’s possible, and understand why you may be the right person to help them move forward.In this episode of Sales Strategies for Christian Coaches, I’m joined by J. Loren Norris, founder of Story Power Academy and a speaker at Christian Coaches Academy Live 2026.J. Loren has coached government officials, entrepreneurs, and nonprofit leaders across five nations. In our conversation, he explains how storytelling can help coaches, speakers, authors, and Christian entrepreneurs communicate their credibility without relying on a long résumé or a list of qualifications.We discuss the difference between sharing a personal story for your own benefit and telling a story that genuinely serves the person listening. J. Loren also explains why the most useful stories are often built around a single recognizable moment rather than an entire personal journey.In this episode, you’ll learn:→ Why a credential alone doesn’t establish credibility→ How client stories can demonstrate your experience and process→ Why your audience may not care about your story in the way you expect→ How to help listeners recognize themselves in the stories you tell→ The three wins created by a story that deeply connects→ Why authenticity and shared values build trust→ How to make your story a moment instead of a memoir→ Why speakers and coaches need a collection of stories→ How to develop storytelling as a flexible skill rather than memorizing one perfect story→ How observation can help you choose the right story for the people in front of youOne of my favorite ideas from this conversation is that you don’t need one perfect signature story. You need a growing collection of authentic moments and the ability to shape those moments for the audience you’re serving.A strong story gives people the context, clarity, and credibility they need to recognize that you understand where they are and may be able to help them reach where they want to go.Learn more about J. Loren and Story Power Academy:https://www.storypoweracademy.comJ. Loren Norris will be teaching storytelling in person at Christian Coaches Academy Live 2026, July 15–17 in Milwaukee.Register here:F2ITRIBE.COM/CCALIVE2026

June 17, 202629 min

Becoming A More Masterful Christian Coach

In this episode, I sit down with Brian Williams and Jonathan Armel of Two Master Coaches to talk about what it really looks like to coach clients at a deeper, more transformational level.Brian and Jonathan are both master certified coaches through the ICF, and they bring decades of experience helping coaches grow in presence, skill, awareness, and integrity. We talk about the difference between simply giving advice and truly coaching, why preparation matters before every call, and how Christian coaches can surrender the outcome while still serving clients with excellence.If you want to become the kind of coach who listens more deeply, asks better questions, and creates lasting transformation for your clients, this conversation will give you practical places to start.In this episode, we talk about:Brian’s journey from a difficult personal season into coaching and purposeJonathan’s transition from high school teacher to coach trainer and mentorWhy coaching at a masterful level requires both skill and surrenderThe importance of preparing your mind before a coaching callWhy great coaches listen more than they talkHow to ask questions that help clients gain deeper awarenessThe difference between coaching the “doing” and coaching the “being”Why the coach owns the process, but the client owns the destinationHow faith shapes the way Brian and Jonathan show up for their clientsTheir heart behind helping coaches create a greater impactMasterful coaching is not about having all the answers. It is about being present enough to listen deeply, ask the right next question, and trust God with the outcome.RESOURCES MENTIONEDFree training from Brian and Jonathan:2mastercoaches.comIf this episode encouraged you, I’d love to invite you to join us at CCA Live 2026. It’s an opportunity to grow your coaching business, sharpen your skills, and connect with other Christian coaches who care about doing business with integrity.Join us at CCA Live 2026:F2ITRIBE.COM/CCALIVE2026

June 10, 202625 min

How to Turn Your Book Into More Coaching Clients

What if your book was not just a book, but one of the most powerful business tools you could create?In this episode of Sales Strategies for Christian Coaches, Justin Janowski talks with Patricio Ordonez about how Christian coaches, entrepreneurs, speakers, and aspiring authors can use a book to build authority, attract leads, open doors to speaking opportunities, and move people toward their coaching offers.Patricio shares how he and his wife, Daniela, discovered their calling through years of trial, error, obedience, and imperfect action. Together, they now help faith-driven authors write, publish, and position their books as part of a purpose-driven business.This conversation is especially valuable if you have ever wondered whether writing a book could help you grow your coaching business, or if you already have a book sitting on the shelf and you are not sure how to use it strategically.In this episode, you’ll hear:Why coaches should consider writing a book even if they do not see themselves as authors yetHow a book can create instant authority in your area of influenceWhy your book should lead readers to breakthroughs, not just informationHow to think about your ideal reader as someone you are uniquely called to serveWhy your book should connect to your message, framework, and offerHow to use a book as the entry point in your customer journeyWhy book sales are not the only measure of successHow books can open doors to speaking, coaching, and client conversationsWhat the Kingdom Book Awards are and why Christian authors should consider submitting their workPatricio will also be speaking at Christian Coaches Academy Live, happening July 15-17 in Milwaukee, where he will teach more on how to turn your book into more sales.Learn more about CCA Live 2026:www.f2itribe.com/CCALive2026Submit your book to the Kingdom Book Awards:www.kingdombookawards.com

June 3, 20267 min

Who You Are Matters More Than What You Sell

Who you’re being matters more than what you’re selling.In this episode of Sales Strategies for Christian Coaches, Justin Janowski shares a simple but powerful reminder for Christian coaches, consultants, and entrepreneurs: your business is not built only on what you offer or how you sell it. It is also built on who you are while you do it.Justin reflects on his own early business failures, the lessons he learned about sales and marketing, and why integrity, generosity, and skill matter so much when you are building a meaningful business.This episode is a call to stop focusing only on tactics and remember that people buy from people. Your values, your communication, your energy, your integrity, and your way of being are felt before you ever make the offer.In this episode, Justin talks about:Why who you are matters more than what you sellThe difference between focusing only on “what” and “how” versus honoring the “who”Why Christian entrepreneurs are called to build with integrityHow being true to your word builds trustWhy generosity opens doors and strengthens relationshipsThe importance of becoming good at your craft, sales, marketing, and serviceWhy good can be a strong and faithful starting placeHow to show up as the person God made you to be in businessKey takeaway:As you figure out what to offer and how to grow, don’t forget the deeper foundation: who you are. Be true. Be generous. Be good.If you want to become the kind of coach people trust before you ever make the offer, join us at CCA Live 2026. You’ll learn practical sales and business strategies while connecting with Christian coaches who are building with integrity, generosity, and excellence.f2itribe.com/ccalive2026

May 27, 202628 min

Overcoming Toxic Shame with Guest Mark Hanson

Have you ever struggled with shame, imposter syndrome, or the fear that you are not enough to do the work God has called you to do?In this episode of Sales Strategies for Christian Coaches, Justin Janowski talks with Mark Hanson about overcoming toxic shame, shutting down, and the inner stories that keep Christian coaches and entrepreneurs from showing up fully.Mark is a pastor and coach who works with Christian men to help them overcome shame, stop shutting down, and stand fast in who God created them to be. In this conversation, Mark shares how shame affected his own life, ministry, marriage, and relationships, and how his healing journey eventually became part of the work he now does with others.Justin and Mark unpack the difference between guilt and shame, how toxic shame creates the belief that “I am not enough,” and why imposter syndrome often keeps coaches from marketing, selling, sharing their story, and making their offer.They also talk about why many coaches are called to serve people who are facing struggles they have personally walked through, and how honest, appropriate vulnerability can create deeper connection with the people you are called to help.This episode is especially helpful for Christian coaches, consultants, entrepreneurs, and leaders who feel stuck because of fear, self-doubt, perfectionism, or the belief that they need to be further along before they can serve others.In this episode, you’ll hear:How Mark Hanson discovered his calling as a coachWhy many coaches serve people who are facing struggles they once facedThe difference between guilt and toxic shameHow shame creates the lie that “I am not enough”Why imposter syndrome can keep Christian coaches from moving forwardHow awareness becomes the first step toward changeWhy exposure, grace, and safe relationships matter in healingHow your past struggles can become part of your messageA practical question to ask when shame is keeping you stuckOne of the key questions Mark encourages listeners to consider is:What is it costing you to not be honest with yourself about what is going on in your life?If toxic shame, imposter syndrome, or fear of being seen has been holding you back, this conversation will help you name what is happening and take a practical next step toward showing up with more honesty, courage, and purpose.To connect with Mark Hanson, email him at:mark@standfastcoaching.comChristian Coaches Academy Live is coming up July 15–17, 2026 in Milwaukee.Learn more and register here:f2itribe.com/CCALive2026

May 20, 202619 min

The TEACH Framework for Christian Coaches with Takhia Gaither

What if your coaching program worked more like a great lesson plan?In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with Takhia Gaither, also known as Takhia the Teacher, to talk about what it means to coach like a teacher.Takhia shares how her background as a classroom teacher, writer, coach, and speaker all connect through one core gift: helping people learn, apply, and grow. She also introduces her TEACH framework, which helps coaches think more clearly about transformation, curriculum, client implementation, and reflection.If you are a Christian coach, consultant, speaker, or entrepreneur who wants your clients to actually receive, understand, and apply what you teach, this conversation will help you build a stronger path from where your clients are now to where they want to go.In this episode, you’ll learn:➡️ Why teaching, coaching, and writing may be more connected than you think➡️ How to identify the gifts God may already be using through your work➡️ Why great coaching starts with the end result in mind➡️ How to break down your process into smaller, clearer steps➡️ Why coaches need coaches, mentors, and continued development➡️ How the TEACH framework can help you build better group programs, trainings, and curriculumTakhia’s TEACH framework stands for:T - Transform What do you want your client or student to receive?E - Equip What do they need to know, practice, or prepare for?A - Apply How will you help them take action and use what they are learning?C - Cultivate How do all the pieces come together into a meaningful learning experience?H - Honor How will you reflect on what worked, what needs adjustment, and what God is developing through the process?Justin and Takhia also talk about Christian Coaches Academy Live 2026, where Takhia will be speaking on how to coach like a teacher and build a stronger lesson plan for your coaching work.Learn more about Christian Coaches Academy Live 2026:www.f2itribe.com/ccalive2026Learn more about Takhia Gaither:Takhia.online

May 13, 202622 min

Jennifer Elia on Simple Marketing Systems for Coaches

If you're a Christian coach, you probably don’t need more marketing tactics.You need a simpler system that actually leads to conversations and sales.In this episode of the Sales Strategies for Christian Coaches, Justin sits down with returning guest Jennifer Elia to unpack what effective marketing really looks like for Christian coaches and entrepreneurs.They discuss why so many coaches feel overwhelmed by content creation, social media pressure, and constantly changing platforms - and how to build a marketing system that is sustainable, repeatable, and tied directly to sales.Jennifer shares three practical keys for simplifying your marketing while increasing clarity, consistency, and conversions.In this episode, you’ll learn:Why marketing feels overwhelming for so many coachesThe difference between random posting and a true marketing systemWhy every piece of content needs a clear “job”How repeating the same core message builds authorityWhy likes and views are often misleading metricsThe sales metrics that actually matterHow to avoid shiny object syndrome in marketingWhy conversations matter more than constant content creationHow to create marketing that works even when you don’t feel inspiredIf you’ve ever felt pressure to be everywhere online, this conversation will help you simplify your approach and focus on what actually leads to clients.Connect with Jennifer Elia:Lead Funnel ScaleReady to grow your coaching business with greater clarity, confidence, and integrity? Join like-minded Christian coaches at CCA Live 2026 for 3 powerful days of sales, marketing, leadership, and business training designed to help you build the business God is calling you to lead.Reserve your seat here:f2itribe.com/ccalive2026Subscribe for more episodes focused on sales, marketing, leadership, and business growth for Christian coaches and entrepreneurs.#ChristianCoaches #MarketingStrategy #SalesStrategies #BusinessCoaching #ChristianEntrepreneur #LeadGeneration #MarketingSystems #SalesTraining #CoachingBusiness #FaithBasedBusiness

May 6, 202629 min

Power Jumps and Exponential Growth with guest Tony Child

Power Jumps, Faith, and the Mindset Shift That Changes Everything with Tony ChildYou may think growth happens step-by-step.But what if real transformation doesn’t come from slow progress… What if it comes from a complete shift in how you see yourself, God, and what’s possible?In this episode of the Sales Strategies for Christian Coaches Podcast, Justin Janowski sits down with entrepreneur, speaker, and CEO of Elevated Worldwide, Tony Child, to talk about power jumps - the kind of exponential growth that changes everything.Tony shares his journey from a 15-year banking career to coaching high-level entrepreneurs, athletes, and leaders, and breaks down the mindset shifts that unlock rapid transformation in business and life.If you’ve ever felt like you were made for more but didn’t know how to access it, this conversation will challenge how you think about faith, fear, identity, and growth.What You’ll Learn in This Episode:➡️ Why most people stay stuck in incremental growth instead of exponential breakthroughs ➡️ The difference between a “hostile” vs. “friendly” view of God - and why it matters ➡️ How belief (not strategy) is often the real barrier to success➡️ What a “power jump” is and how to create one in your business ➡️ Why fear is tied to future thinking - and how to shift out of it ➡️ The real reason people say “no” to your offer (and how to handle it)When you change how you see things, the things you see begin to change.Growth doesn’t always come from doing more. Sometimes it comes from seeing differently, believing differently, and stepping into a new identity.If you want to keep growing in this area, CCA Live 2026 is a place to step into these conversations at a deeper level.Join us at CCA Live 2026: https://f2itribe.com/ccalive2026

April 29, 202619 min

Close More Clients by Focusing on Service First with guest Jacob Salem

What if sales didn’t feel pushy, awkward, or draining?In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with master marketer and speaker coach Jacob Salem to break down a simple, powerful approach to sales that actually aligns with your values.You’ll learn how to shift from transactional selling to relational conversations, how to detach from outcomes without losing drive, and how to use the POGO framework to confidently guide sales calls that serve people well.If you’re a Christian coach, consultant, or entrepreneur who wants to grow your business without compromising integrity, this conversation will give you a clear, practical path forward.What You’ll Learn in This Episode➡️ Why sales is essential if you want a real business (not just a hobby)➡️ How to stop sounding “salesy” and start building trust naturally➡️ The mindset shift that removes fear and pressure from sales calls➡️ How to handle rejection without taking it personally➡️ The exact POGO framework - a simple structure to guide meaningful, high-converting conversations➡️ Why establishing value before price changes everythingKey TakeawaysSales is about solving real problems for real peopleDesperation repels, service attractsYou are not the right fit for everyone and that’s okayRejection is part of the process, not a reflection of your worthThe best sales conversations feel like honest, helpful dialogueResources MentionedSpeaker Millionaire Secrets by Jacob Salem (available on Amazon)Who This Episode Is ForChristian coaches, consultants, and entrepreneurs who want to:Get more clientsImprove their sales conversationsSell with confidence and integrityBuild a sustainable, profitable businessIf you want clearer direction, stronger sales conversations, and real momentum in your business, this is the room to be in.Join us at CCA Live 2026. f2itribe.com/CCALive2026