Sales Game Changers | Tips from Successful Sales Leaders

Hosted by Fred Diamond

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922

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Aug 2026

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About the show

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

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60 recent

September 2, 2026Episode 86928 min

Stop Waiting Until You're Ready: Kristyn Hogan's Blueprint for Career Growth at Cisco

This is episode 869. Read the complete transcription on the Sales Game Changers Podcast website . This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Kristyn Hogan, Global Vice President of Partner Sales at Cisco. Find Kristyn on LinkedIn. KRISTYN'S TIP: "Know where you want to go. You don't have to know how you're going to get there, you don't have to know exactly what it is, but have a big crazy dream of where you want to go, invest in the relationships and people who are going to push you and help you get there."

August 27, 2026Episode 86829 min

Building Sales-Ready Graduates at the University of Cincinnati with Ann Sojka

This is episode 868. Read the complete transcription on the Sales Game Changers Podcast website . This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here . Today's show featured an interview with Ann Sojka, Assistant Professor of Marketing at the University of Cincinatti. Find Ann on LinkedIn . ANN'S TIP: "One huge life motto of mine is no ask, no get. If you never ask, the answer is always no. It takes a lot of courage to be bold and ask difficult questions, but if you don't ask, you're never going to get it."

August 26, 2026Episode 86726 min

What Many Years at Red Hat Taught Joel Jackson About Growing Deep Customer Relationships

This is episode 867. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here . Today's show featured an interview with Joel Jackson, Senior Vice President of Worldwide Technology Sales and Client Adoption at Red Hat. Find Joel on LinkedIn . JOEL'S TIP: "It's not the most technical rep that survives ever. It's also not the most intelligent one that survives. It's the one that is adaptable to change. I think adaptability starts with being curious."

August 19, 2026Episode 86626 min

Align Sales, Marketing, and Channels to Better Serve Public Sector Says Fivecast's Tony D'Angelo

This is episode 866. Read the complete transcription on the Sales Game Changers Podcast website . This is a Marketing and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred Diamond and Julie Murphy meet with Tony D'Angelo, Vice President of Public Sector at Fivecast. Find Tony on LinkedIn . TONY'S TIP: "Master your craft. Be an expert. Don't apologize for what you do. Be proud of it. We're solving problems, we're bringing technology to people that have real problems and solving those problems."

August 13, 202627 min

How Texas A&M Grads Stand Out in Professional Selling with Dr. Andrew Loring

This is episode 865. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here . Today's show featured an interview with Dr. Andrew Loring, Associate Director, Reynolds and Reynolds Sales Leadership Institute and Senior Lecturer at Texas A&M University. Find Andrew on LinkedIn . ANDREW'S TIP: "We can't be perfect at everything. There are areas of the sales process where we're naturally going to excel, and others where we need to double down and work a little bit harder."

August 12, 202631 min

Amanda Brown from XFERALL on Building a Successful Career as a Woman in Sales

This is episode 864. Read the complete transcription on the Sales Game Changers Podcast website . This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Amanda Brown, Senior Vice President of of Growth at XFERALL. Find Amanda on LinkedIn. AMANDA"S TIP: "Mentoring circles are important. Fill your circle with quality of individuals, ask for help. If you're doing all these things and you're not respected at that table, go build a different table, go find a different table. A lot of times we hold on in roles way too long, and you have a choice."

August 6, 202635 min

Leading a Sales Team Through AI Adoption with Jillian Swenson and Alex Cruz at SentinelOne

This is episode 863. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here . Today's show featured an interview with Jillian Swenson, Vice President of Federal Sales, and Alex Cruz, Senior Director of Global Field Enablement at SentinelOne. Find Jillian on LinkedIn . Find Alex on LinkedIn . JILLIAN'S TIP: "It's unacceptable to show up not prepared. With AI, there's no reason for that. That was last year's problem. This year's problem is then how do you translate it into business value." ALEX'S TIP: "AI is amazing. It does just crazy things for reducing time as a rep. But without guardrails in place, it can get you in some hot water if you send something over that's generated and you don't do trust but verify. We've all come through that frame of thought. We have to verify AI."

August 5, 202623 min

Partner Revenue Academy Faculty & Program Details

This is episode 862. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! In this special episode of the Sales Game Changers Podcast , host Fred Diamond is joined by industry leaders Rebecca Wetherly , Craig Booth , and Marc Palombo to introduce the Partner Revenue Academy , a new leadership development program designed to prepare partner account managers for the next generation of channel sales. Learn more here . Find Rebecca on LinkedIn . Find Craig on LinkedIn . Find Marc on LinkedIn . REBECCA'S TIP: "Partner sales roles are super complicated. You have to be a jack of many trades. You're critical to the sales process and need to always be demonstrating value to partners and colleagues. Driving revenue and creating meaningful pipeline growth has never been more important." CRAIG'S TIP: "We've got to get people thinking about their job as literally a partner revenue architect who's responsible for leveraging data and AI to help generate better revenue for their partners downstream." MARC'S TIP: "Once you actually get in the trenches, no plan survives five minutes with the enemy. It's about being able to take the initial plan, make adjustments, and rinse and repeat what's working and what's not working over time."

July 30, 202631 min

The Sales Framework Every Revenue Leader Needs with Brian Green

This is episode 861. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Brian Green, Advisor at CodeSignal and Founder of GenerativeSelling Solutions. Find Brian on LinkedIn . BRIAN'S TIP: "Mission clarity is not what you claim to believe. It's what your business can consistently decide, defend, and deliver."

July 23, 202631 min

What Military Veterans Must Know Before Starting a Business According to Jared Shepard

This is episode 860. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jared Shepard, Chief Operating Officer at Hypori. Find Jared on LinkedIn . JARED'S TIP: "Understand your technology well enough, or your capability well enough, that you can articulate to that need and then also understand the implications of that articulation, i.e., am I reducing cost, am I reducing burden, am I reducing friction? I hope you're doing one of those, because otherwise, people just aren't taking on new burden and new friction right now."