Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

Hosted by Sales Copywriting and Content Marketing Hacks

Business Management

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Episodes

311

Latest episode

Aug 2026

Language

EN-US

About the show

We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it! ]]>

Listen to episodes

60 recent

August 18, 2026Episode 31534 min

Episode 315: Create CALM and Never Have a Chargeback Again and Get More Return Customers

Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, wasted time in customer service, and ultimately more returning customers by staying CALM! The CALM Sequence: 1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision they made and connect it to the result they want. Instead of: Your payment has been received. Try: You are officially registered. You just took the first step toward turning your scattered follow-up into a simple system that keeps customers engaged after they buy. Then state what happens next, when it happens, and where they should look. The customer should finish this email thinking, I know where I am, and I know what comes next. 2. Activate a small win Do not make the customer wait until the event, course, or product arrives to feel progress. Give them something small and useful: a two-minute assessment, a checklist, a template, a single question to answer, or a setting to complete. The goal is not to bury them under bonuses. Give them one action that creates movement. A buyer who takes one meaningful step starts seeing the purchase as progress, not an expense. 3. Lower uncertainty Answer the questions buyers may feel silly asking. When does it start? How long will it take? What should they prepare? What if they miss a session? Where do they log in? Who can help? What result should they expect first? Do not confuse mystery with anticipation. Mystery before a purchase can create curiosity. Mystery after a purchase creates support tickets and refunds. This is also the right place for a short story, testimonial, or behind-the-scenes note that shows how the experience works. Choose proof that reduces a specific fear, not applause that merely says you are wonderful. “This changed my life” is flattering. “I was worried I had no time, but the first lesson took 12 minutes and helped me fix my welcome email that afternoon” is useful. 4. Move them toward commitment Before the main experience begins, ask the buyer to do something that signals participation. Add the event to their calendar. Reply with their biggest question. Introduce themselves in the group. Complete a short worksheet. Choose the result they want to leave with. Small commitments change the customer’s role. They stop feeling like someone who spent money and start behaving like someone who joined something. That distinction matters. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

August 5, 2026Episode 31442 min

Episode 314: Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel

Evergreen your emails, going live to evergreen, and setting up your evergreen funnel - now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards' system on driving traffic to your evergreen funnel? Buy traffic, Borrow traffic, Building traffic... Check out this training video where Jim does a mini-masterclass on driving traffic to where people become customers. For more information on training of this type of marketing for your products and services.

August 5, 2026Episode 31332 min

Episode 313: The Fortune is In The Follow-Up (Mastering the Follow up sequence) with Jim Edwards

Check out how Jim Edwards helps business owners continue the follow-up process to not just set up sign-up pages, but continue the communication with show-ups and then make sales. Your communications should demonstrate the value of attending. See https://www.copyandcontent.ai for tons of training on figuring out the right sales copy and content marketing. Jim sees a lot of people treat event/webinar registration like the finish line. Someone signs up for the webinar. Downloads the report. Grabs the free training. Clicks the button. And the business owner celebrates like they just won the Kentucky Derby. But that excitement falls apart rather quickly. Registration is not the end… Registration is the BEGINNING. That tiny distinction is where most of the money quietly evaporates. Not in a dramatic “the funnel is broken” kind of way. More like a leaky garden hose behind the shed. You don’t notice it at first. Then one day you look at your numbers and wonder why 1,000 registrants turned into 43 attendees, 4 buyers, and a huge bill on your Facebook ads account. The event didn’t fail. The follow-up did. And here is where this gets interesting. The fortune has never really been in the list, the webinar, the free report, or the traffic source. The fortune is in what happens after someone raises their hand to sign up. That’s the part most people under develop. They spend weeks creating the webinar. Days tweaking the landing page. Hours arguing with themselves over the button color (like lime green somehow has magical conversion dust). Then someone registers……And the pain begins. Be ready with follow-ups to get them from signups to sales.

July 23, 2026Episode 31242 min

Episode 312: Ways to Inject Urgency Into an Evergreen Offer Without Lying

Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then comes the problem. What happens when the offer is evergreen? What happens when the sales page is always live, the checkout link always works, and the product is technically available 24 hours a day, 7 days a week, whether someone buys today, next Tuesday, or three months from now while eating cold pizza on the couch? Check out this podcast with Jim Edwards as he and Stew Smith discuss your offer to help make your sales pages EVERGREEN. For More info- Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

July 16, 2026Episode 31129 min

Episode 311: Perfecting Your Follow Up Sequence (emails) to be Evergreen

Here is the truth: (https://www.copyandcontent.ai) Evergreen does not mean untouched. Evergreen means designed to stay relevant. There’s a big difference. A good evergreen email sequence feels personal, timely, and useful even though it’s automated. A bad follow up sequence feels like a broken vending machine selling expired Twinkies! (Do they actually expire?) Your audience can tell. They may not know what a workflow tag is. They may not know what dynamic dates are. They may not understand conditional logic, segmentation, or automation triggers. But they absolutely know when something feels off, looks dated, and smells strongly of BS! That tiny moment of confusion or inconsistency is where trust starts to fall apart. Not loudly. Quietly. Permanently. The hidden problem with evergreen email is not automation. It’s neglect. Check out this podcast with Jim Edwards as he and Stew Smith discuss email follow up sequences to help make your sales pages EVERGREEN. For More info- Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

July 13, 2026Episode 31036 min

Episode 310: Ever Green Content Marketing - Build a Training and Keep Selling It

What to do Before, During, and After your live/recorded training program and keep it evergreen for long-term sales! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach who offers these types of opportunities to your customers. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

July 13, 2026Episode 30941 min

Episode 309: Is Your Live Training Worth a Price?

Jim Edwards and Stew Smith discuss developing live training (or recorded) so good you cannot give it away for free! Jim shows the training group how to develop the type of training that sells – YOUR training. Learn how to take action on what you just learned and be the coach who offers these types of opportunities to your customers. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

June 17, 2026Episode 30841 min

Episode 308: Webinar Builder That Make You Money with Jim Edwards

Jim Edwards and Stew Smith use CopyandContent.ai Genies to build a webinar and how to best use pitches during teaching sessions. Webinars and LIVE QA videos require a solid marketing strategy that needs to learn when to pitch/stop teaching. Don’t teach too much – save some for the pitch and call to action. Show them the hard way – sell them the easy way. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

June 3, 2026Episode 30757 min

Episode 307: How Do You Not Get Replaced by AI?

Jim Edwards and Stew Smith discuss how to give away items that drive more sales. You show people how to do it yourself or do it for them. Give them what to do, and sell them on showing them how to do it to achieve the result. How do we keep from being replaced by AI? By being more human! Check out this video for more info! Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

May 27, 2026Episode 30635 min

Episode 306: Webinar Builder That Makes You Money with Jim Edwards

Jim Edwards and Stew Smith use CopyandContent.ai Genies to build a webinar and how to best use pitches during teaching sessions. Webinars and LIVE QA videos require a solid marketing strategy that needs to learn when to pitch/stop teaching. Don’t teach too much – save some for the pitch and call to action. Show them the hard way – sell them the easy way. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai