SaaS Business Secrets

Hosted by Stacia Loo

Business Entrepreneurship

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May 2026

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About the show

SaaS Business Secrets, formerly known as the Affiliate Marketing Influencer podcast with Stacia Loo. Helping you generate income online through Software as a Service (SaaS). https://StaciaKennedy.com

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53 recent

May 3, 202628 min

How She TRIPLED Her SaaS Revenue Using Human Performance Secrets

📈 How She TRIPLED Her SaaS Revenue Using Human Performance SecretsIn this episode, I talk with Kerry Taft, former university professor turned SaaS founder, to unpack what it really takes to pivot careers and build a business that doesn’t rely on constant hustle. Kerry shares how she walked away from a “dream job” in academia after burnout, and how her background in human performance became the foundation for helping founders build smarter systems, not just work harder. We talk about the reality of starting messy, why most founders begin with broken systems, and how small, consistent actions borrowed from behavior change science can compound into massive business growth. Kerry also breaks down how she tripled her revenue in under a year, the importance of building systems only after repetition, and what it actually feels like when your business finally runs without you. Check this out for a grounded look at entrepreneurship that replaces perfection with progress and proves that reinvention is not just possible, it’s often necessary. 🔗 Connect with Kerry Taft:• LinkedIn: https://www.linkedin.com/in/kerry-taft/• Official Website: https://taftsystems.com/👉 Start your GoHighLevel free trial here: http://stacia.io/gohighlevel🎁 Want help building your own systems and scaling sustainably? Register for the live training here: https://go.staciakennedy.com/mit-challenge

April 26, 202632 min

How Jenna Larson Made $1.2 Million with Zero Ad Spend

💰 How Jenna Larson Made $1.2 Million with Zero Ad SpendIn this episode of SaaS Business Secrets, I talk with Jenna Larson, CEO of GroupTrack CRM, and we unpack a business model that feels almost too simple to work, but clearly does. Jenna shares how she built a 7-figure company generating over $1.2 million in sales with zero ad spend, relying entirely on genuine conversations inside social media DMs. What started as a coaching business quickly revealed a major gap: people could generate leads, but they had no system to manage and convert those conversations. That insight led to the creation of GroupTrack CRM, a tool designed to bring structure, follow-up, and strategy into the most overlooked sales channel: human connection. We also dive into Jenna’s exact DM framework, ranging from uncovering needs to guiding prospects through a natural, non-pushy sales process, and why most businesses fail when they skip this step. She breaks down why cold pitching doesn’t work, how small audiences can still generate serious revenue, and why borrowing other people’s audiences is often faster than running ads. You don’t need viral content, a massive following, or complex funnels to grow. You need a repeatable system, clear messaging, and the willingness to actually talk to people. 🔗 Get GroupTrack CRM: https://www.grouptrackcrm.com/home?fpr=stacia90Connect with Jenna Larson:• Instagram → https://www.instagram.com/grouptrack.organic• Facebook → https://www.facebook.com/jenna.d.larson• LinkedIn → https://www.linkedin.com/in/jennalarsongt👉 Start your GoHighLevel free trial: http://stacia.io/gohighlevel🎁 If you want help building your own funnel and scaling a predictable launch system, check out my live training here: https://go.staciakennedy.com/mit-challenge

April 19, 202628 min

From Special Needs Teacher to Landing Million-Dollar Government Contracts

✍️ From Special Needs Teacher to Landing Million-Dollar Government ContractsIn this episode, I talk with Dr. Wesley Fisher and break down a business model most people have never heard of. He shares how he went from being a special education teacher to landing government contracts as a middleman, connecting opportunities with subcontractors and earning the difference. One standout example: he secured a six-figure snowmobile contract in Alaska without ever being there or owning the equipment. We also talk about leverage and using AI tools to simplify complex work, and eventually turning his experience into a coaching business through the “learn, do, teach” model. This episode is a reminder that you don’t need to know everything to start. You just need to take action and build from there.🔗 Learn more about Dr. Wesley Fisher’s 5-Day Middleman Challenge: https://www.fivedaymiddleman.com👉 Start your GoHighLevel free trial here:⁠http://stacia.io/gohighlevel⁠If you want help building your own funnel and scaling a predictable launch system, I’m also hosting a live training where I walk you through the exact funnel, automations, and pipeline I use for high-converting challenges. 🎁 Register here: 👉 ⁠https://go.staciakennedy.com/mit-challenge

April 12, 202611 min

The Tech Stack Behind Million Dollar Challenge Launches

💰 The Tech Stack Behind Million-Dollar Challenge LaunchesIn this episode, I break down what’s actually driving those challenge launches that generate six or even seven figures. From the outside, it can look like people are just hosting a five-day event and making money, but that’s not what’s really happening. The real driver is the system behind the challenge. I walk you through how these launches are structured and why the challenge itself is only the front end of a much larger conversion process.I also explain the core pieces of the tech stack that make everything work. From the registration funnel that turns strangers into committed participants, to the CRM that organizes your leads, to the automations that keep people engaged and showing up, every piece plays a role. Most importantly, I highlight how the follow-up and sales pipeline are where the majority of revenue actually happens. My goal is to show you that successful launches aren’t about being the best teacher or having the most hype. They’re about building a system that creates trust, tracks behavior, and consistently turns engagement into sales.👉 Start your GoHighLevel free trial here:http://stacia.io/gohighlevelIf you want help building your own funnel and scaling a predictable launch system, I’m also hosting a live training where I walk you through the exact funnel, automations, and pipeline I use for high-converting challenges. 🎁Register here: 👉 https://go.staciakennedy.com/mit-challenge

April 5, 202617 min

The Funnel Behind Coaching Challenges

💰 The Funnel Behind Coaching ChallengesIn this episode, I break down what’s really happening behind those five-day challenges that seem to generate $50K, $100K, or more in just a week. From the outside, it can look like people are just teaching on Zoom and getting paid, but that’s not what’s actually driving the results. The real engine behind these launches is the funnel and the systems supporting it. I walk you through what a five-day challenge launch actually is and how it’s designed to build trust, deliver quick wins, and naturally lead people into working with you at a deeper level. I also explain what a funnel really means in simple terms and how it moves someone from discovering you online to becoming a paying client. From attracting traffic to capturing leads, sending reminders, and guiding people through the experience, it’s the automation and structure that make everything work. My goal is to show you that successful launches aren’t about hype. They’re about having the right systems in place to create momentum, build relationships, and consistently generate revenue. 👉 Start your GoHighLevel free trial here:⁠⁠ http://stacia.io/gohighlevel⁠⁠If you want help building your own funnel and scaling a recurring revenue business, I’m also hosting a live training where I walk you through the exact systems, automations, and templates I use to run high-converting challenge launches. 🎁 Register here:👉 https://go.staciakennedy.com/mit-challengeInside the training, you'll learn:• How to structure a 5-Day Challenge Launch• The funnel pages you actually need• The automation that keeps people showing up• How coaches turn a challenge into a full program launch

March 29, 202613 min

The Biggest Mistakes Using Claude + GoHighLevel (No One Talks About)

🚫 The Biggest Mistakes Using Claude + GoHighLevel (No One Talks About)In this episode, I break down the biggest mistakes I’ve been making, and seeing others make, when using Claude with GoHighLevel. AI is powerful, but if you’re using it like Google or giving it vague prompts, you’ll end up with average results and wasted credits.I also talk about why AI doesn’t replace strategy. It can save you time and help you execute faster, but it won’t build your business for you. And if you don’t have a system behind it, everything you create just sits there without turning into leads or sales.The real shift happens when you combine AI with a platform like GoHighLevel, where your funnels, automations, and follow-ups actually work together. That’s how you move from just “playing with AI” to building something that makes money.👉 Start your GoHighLevel free trial here: http://stacia.io/gohighlevel🎁 Get The Free Training: http://staciakennedy.com

March 22, 202611 min

The Biggest Mistakes Coaches Make With Challenge Launches

💡 The Biggest Mistakes Coaches Make With Challenge LaunchesIn this episode, I break down why many coaching challenges fail. Not because of bad content, but because there’s no system behind them. When challenges are treated like pure training instead of structured launches, coaches overteach, undersell, and end up with high engagement but low conversions.I also cover the key mistakes that kill results, including missing funnels, lack of automation, weak offer structure, and no lead tracking. The biggest takeaway: the challenge itself is only a small part of the equation. The real results come from the systems that turn attention into sales.👉 Start your GoHighLevel free trial here:⁠⁠http://stacia.io/gohighlevel⁠⁠If you'd like help implementing these systems and growing a $10K+ recurring revenue agency, I also run a coaching lab where I share my templates, workflows, and strategies.🎁 Get The Free Training:⁠⁠http://staciakennedy.com

March 15, 202624 min

Why Most Marketing Agencies Stay Stuck at $10K/Month

💰 Why Most Marketing Agencies Stay Stuck at $10K/MonthIn this episode, I talk about why so many marketing agencies plateau around $10K per month. In my experience, the issue usually isn’t marketing skill; it’s the business model. When we sell services instead of systems, every new client creates more work, more stress, and more late-night messages. That structure traps us in fulfillment, where revenue only grows if we personally take on more work.I also explain why shifting to a SaaS-style recurring revenue model can change everything. Instead of stacking tools like CRMs, email platforms, schedulers, and automation apps, we can consolidate those systems and offer them as a subscription-based solution using platforms like GoHighLevel. I walk through several AI-powered features that make this possible, from AI website builders and conversational AI to automated workflows and review responses, so agencies can create recurring revenue while reducing manual work.👉 Start your GoHighLevel free trial here:⁠http://stacia.io/gohighlevel⁠If you'd like help implementing these systems and growing a $10K+ recurring revenue agency, I also run a coaching lab where I share my templates, workflows, and strategies.🎁 Get The Free Training:⁠http://staciakennedy.com

March 8, 202618 min

The AI Clone Every Entrepreneur is Getting in 2026

🚀 The AI Clone Every Entrepreneur Is Getting in 2026In this episode of SaaS Business Secrets, Stacia sits down with Lolita Sheriow to explore why more entrepreneurs are building AI “clones” of themselves in 2026. They explain how consistent visibility online builds familiarity, familiarity builds trust, and trust ultimately drives sales, but showing up every day can quickly lead to burnout. AI clones, when used strategically, allow entrepreneurs to extend their presence, answer common questions, and produce content even when they don’t have the energy to appear on camera. Instead of replacing the human behind the brand, AI can amplify a personal brand and help business owners maintain authority and visibility without sacrificing their time or energy.Stacia and Lolita also break down the biggest mistakes entrepreneurs make when trying to implement AI. Building tools before building the underlying systems, such as offers, funnels, and follow-up processes, often leads to disappointment, and failing to train AI with your tone and personality can make content feel generic. When used properly, however, AI can dramatically reduce the time and cost of content creation, from generating images and videos to maintaining a steady social media presence. As AI tools continue to evolve, entrepreneurs who embrace these systems will gain more time, more creative freedom, and new opportunities to scale their businesses while staying visible online.🔗 Follow Lolita Sheriow on LinkedIn🎙️ Check out the Take Action with Lo Show

March 1, 202635 min

How a Real Estate Agent Turned Handwritten Cards Into a Scalable Referral Machine

✍️ How a Real Estate Agent Turned Handwritten Cards Into a Scalable Referral Machine In this episode of SaaS Business Secrets, Dylan Kennelly, real estate agent, marketing coach, and Founder of Post Scripty, shares how he walked away from paid leads, cold calls, and burnout, and doubled his income by focusing on the people already in his database. After years of chasing new leads like most agents, Dylan discovered a simple but powerful truth: your biggest opportunity isn’t strangers. It’s the relationships you’ve already built.Stacia and Dylan unpack the psychology behind why agents ignore their existing sphere, how “relationship marketing” turns into predictable revenue, and why retention beats acquisition every time. Dylan breaks down his three-part referral framework (Recognize, Recall, Refer) and explains how handwritten outreach (done consistently and strategically) becomes a scalable referral engine. They also dive into mindset, belief, and why intention matters just as much as tactics when building systems that actually convert.If you’re in real estate, sales, or any relationship-driven business, this conversation will challenge how you think about your CRM, your database, and the money you’re leaving on the table.🔗 Learn more about Postscripty: https://www.postscripty.com/https://www.postscripty.com/🔗 Follow Dylan on Instagram: https://www.instagram.com/dylan.kennelly