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Rooted In Tomorrow

We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2022 Land O'Lakes, Inc.Formerly "Something Greater."

Last Episode Date: 8 April 2024

Total Episodes: 37

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8 April 2024
The young farmers thinking outside the box in rural Wisconsin

Send us a Text Message.Weddings, workshops, quality beef, and pick your own produce. Meet the Wisconsin couple, Derek and Nicole Sippel who are introducing the “Art of Agriculture” to anyone who pays a visit to their Southeastern Wisconsin farm. Did we mention world-clas...

30 min
29 January 2024
How cooperative members drive our philanthropy efforts in their communities.

Send us a Text Message.This episode highlights the most impactful areas of financial giving the past year and how it’s supporting the communities our cooperative members call home. Each year, Land O’Lakes, Inc. donates a portion of its pretax profits to the Land O’Lak...

30 min
20 November 2023
Changing The Rural Narrative: From podunk to preferable.

Send us a Text Message.Tyler Ribeiro is a fourth-generation farmer from Tulare, California. He’s amassed nearly 80,000 social media followers sharing life on the farm and daily moments in his rural community. He joins host Kim Olson to talk about the work being done in his...

35 min
23 October 2023
Co-Op or Corp? Understanding the cooperative business model.

Send us a Text Message.Consumers generally have positive attitudes about cooperatives. They are less sure about their level of understanding of what one is, how their purchases benefit members, and how an ownership structure is different from other business models. In this e...

30 min
25 September 2023
Innovating industry: Choosing work hours. Creating balance. Inside a Land O’Lakes manufacturing facility.

Send us a Text Message.We're rethinking the norms of manufacturing by offering flexible work environments at our facilities. In this episode learn how flexibility supplemental income, and simply choosing your own hours to work can impact consumers, which is better for o...

28 min
21 August 2023
The influencer: The farmer documenting daily life on the farm

Send us a Text Message.A new season of Rooted In Tomorrow kicks off with Alice Crothers. Alice helps run Long Green Farms in Rising Sun, Maryland, with her husband Caleb. Alice was raised in Knoxville, Tennessee, and met Caleb in college. The two ditched their lives and jobs...

29 min
24 April 2023
We're on a break! New episodes of Rooted In Tomorrow will be back soon.

Send us a Text Message.Season three of Rooted In Tomorrow is wrapped up. We'll be back soon with brand new episodes, new guests, and different topics. Check out all our stories from Land O'Lakes, Inc. Be sure to leave us a rating and review for the podcast on Spoti...

1 min
17 April 2023
Why a healthier food system begins at innovation with animal nutrition. Guest, Peter Karnezos of Purina Animal Nutrition

Send us a Text Message.In this episode, we get the inside scoop about the exciting research happening now at the Purina Animal Nutrition Center that’s helping unlock the greatest potential of every animal. Our guest in this episode is Dr. Peter Karnezos. Peter is the Senio...

24 min
30 March 2023
The field of innovation: Turning agtech tools on in an Indiana crop field.

Send us a Text Message.In this episode hear how an Indiana corn field is being "turned on" with technology technology tools.  24-hour data collection and sampling is helping local farmers act on the future of food and sustainability. Guests on this episode are, R...

34 min
28 November 2022
Ag trends to come: With futurist Jack Uldrich

Send us a Text Message.In this episode Kim welcomes on guest Jack Uldrich. Jack was a guest speaker this year at the Land O'Lakes, Inc. midyear meeting with farmers and members of the cooperative. He's a global futurist and keynote speaker that analyzes past indus...

40 min
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