Placemaking is an ever evolving story … alignment, influence but always authenticity
An absolutely fascinating conversation with Tarah Gear, Director of Brand and Place Futures (cue rock n roll job title!) at Milligan who revitalise towns and cities through creativity, innovation, curiosity and imagination. In this episode we consider the importance of storytelling and brand in place creation, tapping into the DNA of places, always listening and how the story of a place constantly evolves. We hear about great examples of story driven coastal regeneration, how it is deliverable and why culture, heritage and sport are the placemaking pillars of the future.





