Ride-in-Style: A Glimpse into the World of Auto Restyling and Aftermarket Upgrades

Hosted by AutoStyle Marketing

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Latest episode

Jul 2026

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EN-US

About the show

Ride-in-Style Podcast with Jesse Stoddard & Josh Poulson: Dive into the latest in automotive aftermarket accessories and restyling. Jesse Stoddard, the marketing maestro and owner of AutoStyle Marketing, and Josh Poulson, SEMA's 2022-23 "Person of the Year," offer insights, trends, and expert interviews for restylers and installers. Elevate your auto-accessorizing game with industry-leading tips and techniques. Join the future of automotive restyling!

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49 recent

July 2, 202656 min

How Restylers Can Maximize Their lead Flow With Paid Search & Google Ads

Are your Google Ads bringing in the right customers, or just costing you money? In this episode, we dive into how automotive restylers can use Paid Search Marketing to consistently generate qualified leads and grow their business. Whether you specialize in window tint, PPF, wraps, truck accessories, lift kits, leather interiors, or other aftermarket services, you'll learn how to reach customers who are actively searching for what you offer. We cover the fundamentals of building effective Google Ads campaigns, improving conversion rates, avoiding common mistakes, and creating a paid search strategy that delivers measurable ROI. Why paid search is one of the highest-intent marketing channels How to target customers ready to buy Common Google Ads mistakes restylers make Tips to improve conversions and lower cost per lead Building a scalable lead generation system for your shop If you're looking to generate more qualified leads, book more installs, and grow your restyling business, this episode is for you. 🎧 Subscribe for more marketing strategies designed specifically for the automotive restyling and aftermarket industry.

July 2, 202653 min

How Restylers Can Leverage Marketing Automation to Triple Their Conversions

Generating leads is only half the battle. What happens after someone contacts your shop is what truly drives conversions. In this episode, we explore how marketing automation can help automotive restylers turn more inquiries into booked jobs without adding more work to their day. From automated follow-ups and lead nurturing to appointment reminders and customer reactivation, you'll learn how to build a system that works around the clock to grow your business. Whether you own a window tint shop, PPF business, wrap company, truck accessory store, or full-service aftermarket shop, these strategies can help you improve response times, increase customer engagement, and close more sales. Why most shops lose leads after the first inquiry The role of marketing automation in increasing conversions How to automate follow-ups without sounding robotic Best practices for lead nurturing and appointment reminders Strategies to reactivate past customers and generate repeat business Building a scalable sales process that saves time and boosts revenue If you're ready to stop letting leads slip through the cracks and create a smarter, more efficient sales process, this episode is for you. 🎧 Follow the Ride in Style Podcast for practical marketing, sales, and growth strategies designed specifically for automotive restylers and aftermarket businesses.

July 2, 20261 hr 3 min

The AI Ranking Formula for Restylers: How to Get Your Shop Recommended by ChatGPT & Google AI

Your customers aren't just searching on Google anymore. They're asking ChatGPT, Google AI, Gemini, Siri, and other AI-powered search tools where to find the best restyling shops. In this episode, we explore how AI is transforming the way customers discover window tint, PPF, wraps, truck accessories, lift kits, and other aftermarket services. You'll learn why traditional SEO is evolving, what "zero-click searches" mean for your business, and how to position your shop so AI recommends you, not your competitors. Whether you're an independent restyler, aftermarket shop owner, or automotive marketer, this episode will help you understand the future of search and the practical steps you can take today to stay visible, generate more leads, and grow your business. In this episode, you'll learn: Why AI search is changing customer behavior How ChatGPT and Google AI choose which shops to recommend The difference between SEO, AEO, and GEO What zero-click searches are and why they matter Practical strategies to improve your online visibility How to future-proof your marketing as AI continues to evolve 🎧 Tune in and discover how to make your shop the obvious choice, whether customers search on Google, ChatGPT, or anywhere else AI is shaping buying decisions.

May 24, 2026Episode 61 hr 32 min

Webinar: Your 2026 Digital Marketing & Growth Plan for Restylers

Most aftermarket restylers aren’t losing because they lack skill. They’re losing because their marketing lacks structure. In this webinar, Jesse Stoddard reveals the exact digital marketing plan built specifically for restylers to attract better leads, fix weak funnels, and grow dealership, retail, and fleet revenue with confidence. Discover how aftermarket restylers can grow smarter with a proven, numbers-driven marketing strategy. This webinar covers goal setting, funnel optimization, lead tracking, marketing budgets, CRM structure, AI tools, and strategies for dealership, retail, and commercial fleet growth. All tailored specifically for the restyling industry.

May 23, 2026Episode 51 hr 5 min

Webinar: The NEW 2025 SEO Formula for Aftermarket Automotive Accessories Installers/Restylers

The future of search is here and automotive restylers who adapt first will dominate their markets. In this webinar, The New SEO & GEO Formula for Automotive Restylers , Jesse Stoddard reveals how shops can win visibility on both Google and AI-powered platforms like ChatGPT, Perplexity, and Gemini. From technical SEO and Google Maps optimization to AI-driven GEO strategies, attendees learn the modern 5-pillar framework for generating more leads, improving local rankings, and becoming the go-to restyler in their area. Packed with real-world examples, actionable AI tips, and proven marketing tactics, this session shows how smarter SEO, authentic content, and strategic online authority can dramatically increase visibility, conversions, and long-term growth in the evolving digital landscape.

May 22, 2026Episode 440 min

Webinar: How to optimize your Restyler website for MAXIMUM conversion

What if your website could turn 3× more visitors into paying customers without spending another dollar on ads? In this powerful webinar, How to Optimize Your Restyler Website for Maximum Conversion , Jesse Stoddard reveals the proven strategies top-performing aftermarket automotive restylers use to transform their websites into lead-generating machines. Designed specifically for window tint shops, PPF installers, leather and heated seat specialists, truck accessory dealers, and fleet upfitters, this session breaks down how to attract and convert retail consumers, dealership partners, and commercial fleet clients more effectively. Attendees learn the critical website elements that drive conversions including authentic visuals, trust-building reviews, high-converting calls-to-action, live chat automation, mobile optimization, and service-focused landing pages, while seeing real-world examples from successful restyling businesses already generating results. Whether you want more booked installs, stronger dealership relationships, or higher-value fleet contracts, this webinar delivers actionable tactics to increase leads, improve customer trust, and dramatically boost revenue within the next 30 days.

May 21, 2026Episode 340 min

Webinar: Perfect Mix of Paid Ads and SEO to Maximize Restyler Leads

This webinar focused on how auto restyling businesses can maximize leads by combining paid advertising and SEO into one cohesive digital marketing strategy. Jesse Stoddard and Badar Jaffer explained the differences between short-term lead generation through Google Ads and long-term growth through SEO, emphasizing that both are necessary to dominate local search results and outperform competitors. The presentation covered topics such as keyword targeting, landing page optimization, quality scores, conversion rates, local SEO, backlinks, and how businesses can use insights from paid ads to strengthen their organic search presence. Real-world examples from automotive restyling companies demonstrated how strategic SEO content, optimized websites, and highly targeted advertising campaigns work together to increase visibility, improve lead quality, and generate sustainable business growth in competitive local markets.

May 20, 2026Episode 451 min

Webinar: Mastering Google My Business

Unlock the strategies top restylers are using to grow faster, attract more customers, and dominate the aftermarket industry in 2024. In this webinar, you’ll discover how to set powerful business goals, build a winning digital marketing strategy, track the right KPIs, and tap into profitable markets like retail, dealership wholesale, and commercial fleet. Whether you’re struggling to increase visibility, generate leads, or scale your shop, this session is packed with real-world insights, actionable marketing tactics, and proven growth strategies designed to help your business thrive in the year ahead.

May 18, 2026Episode 11 hr 16 min

Webinar: Digital Marketing Plan For Restylers

Most restyling shops don’t fail because of poor products. They fail because of weak marketing systems. In this powerful December 2023 webinar, marketing strategist Jesse Stoddard breaks down a comprehensive 2024 digital marketing blueprint tailored to the automotive restyling industry. From setting realistic revenue goals and tracking KPIs to mastering paid ads, SEO, social media, email marketing, and AI-driven strategies, Jesse shares practical, real-world tactics that help shops generate leads, improve branding, and scale with confidence. Whether you serve dealerships, retail customers, or commercial fleets, this session delivers actionable insights on building a measurable marketing system that actually drives growth.

November 8, 2025Episode 4023 min

Ride-in-Style Podcast: Episode 40 Dino Perfetti SEMA PCC Interview

In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson welcome back Dino for a deep dive into the SEMA Pro Cup Challenge. Dino recounts the origins and evolution of the challenge, showcasing the creativity, resilience, and innovation behind its success. From past builds like the Chevrolet Silverado to upcoming projects such as the Lexus GX 550 and 2024 Ford F-150, the discussion explores strategic partnerships, trend adaptation, and lessons learned. This episode delivers a mix of inspiration, behind-the-scenes stories, and valuable insights into the ever-evolving world of automotive restyling. Key Moments: 00:00 – Introduction & Welcome 01:38 – Origins of the Pro Cup Challenge 03:03 – Overcoming Challenges 03:53 – Last Year's Build & Commercial Fleet Vehicle 05:18 – This Year's Build: Lexus GX 550 & Ford F-150 10:38 – Partnership with Metropolitan Ford 12:59 – Black Label Theme & Build Details 14:03 – Goals for Pro Cup Challenge 19:23 – Contact Information & Social Media 21:20 – Honda CT 70 Trail Bike Showcase 22:15 – Episode Wrap-Up & Closing Thanks for tuning in to the Ride-in-Style Podcast. Learn more about our guests: ac-mn.com Brought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers. Visit https://autostylemarketing.com Co-hosted by Josh Poulson of Auto Additions: https://autoadditions.net #RideInStylePodcast #AutoStyleMarketing #RestylerCRM