Ride-in-Style: A Glimpse into the World of Auto Restyling and Aftermarket Upgrades

Hosted by AutoStyle Marketing

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Episodes

Latest episode

May 2026

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EN-US

About the show

Ride-in-Style Podcast with Jesse Stoddard & Josh Poulson: Dive into the latest in automotive aftermarket accessories and restyling. Jesse Stoddard, the marketing maestro and owner of AutoStyle Marketing, and Josh Poulson, SEMA's 2022-23 "Person of the Year," offer insights, trends, and expert interviews for restylers and installers. Elevate your auto-accessorizing game with industry-leading tips and techniques. Join the future of automotive restyling!

Listen to episodes

46 recent

May 24, 2026Episode 61 hr 32 min

Webinar: Your 2026 Digital Marketing & Growth Plan for Restylers

Most aftermarket restylers aren’t losing because they lack skill. They’re losing because their marketing lacks structure. In this webinar, Jesse Stoddard reveals the exact digital marketing plan built specifically for restylers to attract better leads, fix weak funnels, and grow dealership, retail, and fleet revenue with confidence.Discover how aftermarket restylers can grow smarter with a proven, numbers-driven marketing strategy. This webinar covers goal setting, funnel optimization, lead tracking, marketing budgets, CRM structure, AI tools, and strategies for dealership, retail, and commercial fleet growth. All tailored specifically for the restyling industry.

May 23, 2026Episode 51 hr 5 min

Webinar: The NEW 2025 SEO Formula for Aftermarket Automotive Accessories Installers/Restylers

The future of search is here and automotive restylers who adapt first will dominate their markets. In this webinar, The New SEO & GEO Formula for Automotive Restylers, Jesse Stoddard reveals how shops can win visibility on both Google and AI-powered platforms like ChatGPT, Perplexity, and Gemini. From technical SEO and Google Maps optimization to AI-driven GEO strategies, attendees learn the modern 5-pillar framework for generating more leads, improving local rankings, and becoming the go-to restyler in their area. Packed with real-world examples, actionable AI tips, and proven marketing tactics, this session shows how smarter SEO, authentic content, and strategic online authority can dramatically increase visibility, conversions, and long-term growth in the evolving digital landscape.

May 22, 2026Episode 440 min

Webinar: How to optimize your Restyler website for MAXIMUM conversion

What if your website could turn 3× more visitors into paying customers without spending another dollar on ads? In this powerful webinar, How to Optimize Your Restyler Website for Maximum Conversion, Jesse Stoddard reveals the proven strategies top-performing aftermarket automotive restylers use to transform their websites into lead-generating machines. Designed specifically for window tint shops, PPF installers, leather and heated seat specialists, truck accessory dealers, and fleet upfitters, this session breaks down how to attract and convert retail consumers, dealership partners, and commercial fleet clients more effectively. Attendees learn the critical website elements that drive conversions including authentic visuals, trust-building reviews, high-converting calls-to-action, live chat automation, mobile optimization, and service-focused landing pages, while seeing real-world examples from successful restyling businesses already generating results. Whether you want more booked installs, stronger dealership relationships, or higher-value fleet contracts, this webinar delivers actionable tactics to increase leads, improve customer trust, and dramatically boost revenue within the next 30 days.

May 21, 2026Episode 340 min

Webinar: Perfect Mix of Paid Ads and SEO to Maximize Restyler Leads

This webinar focused on how auto restyling businesses can maximize leads by combining paid advertising and SEO into one cohesive digital marketing strategy. Jesse Stoddard and Badar Jaffer explained the differences between short-term lead generation through Google Ads and long-term growth through SEO, emphasizing that both are necessary to dominate local search results and outperform competitors. The presentation covered topics such as keyword targeting, landing page optimization, quality scores, conversion rates, local SEO, backlinks, and how businesses can use insights from paid ads to strengthen their organic search presence. Real-world examples from automotive restyling companies demonstrated how strategic SEO content, optimized websites, and highly targeted advertising campaigns work together to increase visibility, improve lead quality, and generate sustainable business growth in competitive local markets.

May 20, 2026Episode 451 min

Webinar: Mastering Google My Business

Unlock the strategies top restylers are using to grow faster, attract more customers, and dominate the aftermarket industry in 2024. In this webinar, you’ll discover how to set powerful business goals, build a winning digital marketing strategy, track the right KPIs, and tap into profitable markets like retail, dealership wholesale, and commercial fleet. Whether you’re struggling to increase visibility, generate leads, or scale your shop, this session is packed with real-world insights, actionable marketing tactics, and proven growth strategies designed to help your business thrive in the year ahead.

May 18, 2026Episode 11 hr 16 min

Webinar: Digital Marketing Plan For Restylers

Most restyling shops don’t fail because of poor products. They fail because of weak marketing systems.In this powerful December 2023 webinar, marketing strategist Jesse Stoddard breaks down a comprehensive 2024 digital marketing blueprint tailored to the automotive restyling industry. From setting realistic revenue goals and tracking KPIs to mastering paid ads, SEO, social media, email marketing, and AI-driven strategies, Jesse shares practical, real-world tactics that help shops generate leads, improve branding, and scale with confidence.Whether you serve dealerships, retail customers, or commercial fleets, this session delivers actionable insights on building a measurable marketing system that actually drives growth.

November 8, 2025Episode 4023 min

Ride-in-Style Podcast: Episode 40 Dino Perfetti SEMA PCC Interview

In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson welcome back Dino for a deep dive into the SEMA Pro Cup Challenge. Dino recounts the origins and evolution of the challenge, showcasing the creativity, resilience, and innovation behind its success. From past builds like the Chevrolet Silverado to upcoming projects such as the Lexus GX 550 and 2024 Ford F-150, the discussion explores strategic partnerships, trend adaptation, and lessons learned. This episode delivers a mix of inspiration, behind-the-scenes stories, and valuable insights into the ever-evolving world of automotive restyling.Key Moments:00:00 – Introduction & Welcome01:38 – Origins of the Pro Cup Challenge03:03 – Overcoming Challenges03:53 – Last Year's Build & Commercial Fleet Vehicle05:18 – This Year's Build: Lexus GX 550 & Ford F-15010:38 – Partnership with Metropolitan Ford12:59 – Black Label Theme & Build Details14:03 – Goals for Pro Cup Challenge19:23 – Contact Information & Social Media21:20 – Honda CT 70 Trail Bike Showcase22:15 – Episode Wrap-Up & ClosingThanks for tuning in to the Ride-in-Style Podcast.Learn more about our guests: ac-mn.comBrought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers. Visit https://autostylemarketing.comCo-hosted by Josh Poulson of Auto Additions: https://autoadditions.net#RideInStylePodcast #AutoStyleMarketing #RestylerCRM

November 5, 2025Episode 3923 min

Ride-in-Style Podcast: Episode 39 Jay Ehret of Pickup Outfitters

In this episode, Jesse Stoddard and Josh Poulson welcome Jay Ehret from Pickup Outfitters. Jay shares his incredible journey from starting as a DJ, moving into sales and marketing, and eventually becoming the owner of a successful truck accessories business in Texas. Learn about Jay's innovative marketing strategies, the challenges he faced in staffing and operations, and his involvement with SEMA. Jay provides valuable insights on the importance of understanding every aspect of your business and the significance of industry networks. Don't miss this deep dive into the world of automotive restyling and the steps Jay took to build Pickup Outfitters into what it is today.Key Moments:00:00 – Introduction & Welcome02:09 – Radio Broadcasting Background03:22 – Entering the Automotive Aftermarket05:30 – Outgrowing the Original Location07:23 – Finding and Remodeling the New Property08:52 – What Pickup Outfitters Does11:23 – Role in the Company12:26 – The Importance of Understanding Your Business13:58 – Biggest Challenge15:34 – Advice to Past Self16:53 – Industry Excitement18:16 – The Value of SEMA and Industry Networks18:58 – Work-Life Balance and Delegation20:03 – Building a Great Team Without Industry Experience21:12 – Marketing Genius: Truck Nudity Commercials22:03 – How to Follow Pickup OutfittersThanks for tuning in to the Ride-in-Style Podcast.Learn more about our guests: https://www.createacommotion.comBrought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers. Visit https://autostylemarketing.comCo-hosted by Josh Poulson of Auto Additions: https://autoadditions.net#RideInStylePodcast #AutoStyleMarketing #RestylerCRM

October 31, 2025Episode 3830 min

Ride-in-Style Podcast: Episode 38 Sara Morosan of LGE-CTS Motorsport

In this episode Jesse Stoddard and Josh Poulson welcome Sara Morosan from LGE-CTS Motorsports. Sara shares her inspiring journey from a young volunteer to a recognized industry leader and SEMA Person of the Year. Discover her insights on the importance of volunteering, building industry relationships, and the challenges of running an automotive shop. Learn about her company's unique services, involvement in charitable activities through SEMA Cares, and her plans for the future. Don't miss this episode packed with expert advice and passionate stories from the heart of the automotive restyling world.Key Moments:00:00 – Introduction and Welcome01:09 – Sara Morosan - SEMA Person of the Year02:29 – Why Volunteer? The Value of Industry Involvement04:25 – Sara's Background - Growing Up in the Family Business07:18 – The Insurance Adjuster Dream and Business Proposal at 1809:40 – Years of Volunteering with SEMA10:17 – What is SEMA Cares?13:20 – How to Donate to SEMA Cares15:19 – What Does LGE-CTS Do?17:31 – Business Plans and Future Growth Strategy20:30 – Work-Life Balance and Keeping Things Personal24:33 – Advice for People Entering the Industry28:11 – How to Connect with Sara and LGE-CTSThanks for tuning in to the Ride-in-Style Podcast.Learn more about our guests: https://lge-cts.comBrought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers. Visit https://autostylemarketing.comCo-hosted by Josh Poulson of Auto Additions: https://autoadditions.net#RideInStylePodcast #AutoStyleMarketing #RestylerCRM

October 27, 2025Episode 3732 min

Ride-in-Style Podcast: Episode 37 Tempy Bowman & Nate Stanley of Autoplex

In this episode, Tempy Bowman and Nate Stanley from Autoplex bring a unique viewpoint to the table. We dive into a range of topics, exploring their background, experiences, and insights. Join us for an engaging conversation that promises to offer fresh perspectives and valuable takeaways.Key Moments:00:00 – Introduction to Autoplex01:25 – Autoplex's Business Model and Revenue Streams04:08 – Nate's Journey: 10 Years of Growth and Change07:02 – Expanding to Colorado Springs08:45 – Big Announcement: A&A Topper Acquisition10:31 – The M&A Checklist: How Autoplex Integrates New Companies14:23 – Tempy's Background: From Collision to Customization17:42 – Nate's Origin Story: From Video Games to Automotive Marketing20:27 – What Excites Tempy About the Industry's Future23:08 – Nate on Product Evolution and Matching Lifestyle to Vehicle25:19 – Know Your Owner: The Josh Elliott Quiz29:26 – Where to Find AutoplexThanks for tuning in to the Ride-in-Style Podcast.Learn more about our guests: https://www.autoplexco.comBrought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers. Visit https://autostylemarketing.comCo-hosted by Josh Poulson of Auto Additions: https://autoadditions.net#RideInStylePodcast #AutoStyleMarketing #RestylerCRM