Rick Fuller Podcast

Hosted by Rick Fuller, Realtor®

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Episodes

Latest episode

Sep 2026

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EN-US

About the show

Learn what's going on in the real estate market. Cut through the noise and find the answers you need for a successful business, investment, and community.

Listen to episodes

30 recent

September 1, 2026Episode 328 min

Stop Agreeing With the Objection: What to Say When Clients Want to Wait

Send us Fan Mail “Prices are too high.” “I’m waiting for rates to come down.” “This isn’t a good time to sell.” “I’m going to wait.” You’re hearing these objections everywhere—but what if the answer isn’t to argue with them, agree with them, or try to predict the market? In this episode, we break down how to have better conversations with buyers, sellers, and investors when uncertainty is driving their decisions. We talk about affordability, interest rates, home values, insurance, the economy, and the challenge of timing the market—and share practical questions and conversation starters you can use immediately. You’ll also learn a simple five-step framework for handling objections and discover how AI can help you practice these conversations before you have them with a real client. The market may be unpredictable. Your preparation doesn’t have to be. Listen in, sharpen your skills, and be ready for your next “pop quiz” from a client, friend, family member, or someone you meet in the community. Review the slides and AI prompts here. Support the show

July 21, 2026Episode 215 min

FSBOs: One of the Best Listing Opportunities in Today's Market

Send us Fan Mail In this episode of The Rick Fuller Podcast, Rick shares one of the fastest ways to generate listing opportunities in today's market: For Sale By Owners (FSBOs). While your Sphere of Influence should always be your primary source of business, FSBOs are homeowners who have already made the decision to sell. The opportunity isn't convincing someone to move—it's showing them how a real estate professional can help them achieve a better outcome. Rick walks through: Why FSBOs are one of today's best sources of active business National statistics every agent should know Proven scripts to start conversations naturally Simple objection-handling techniques that build trust The importance of consistent follow-up How to position yourself as a resource instead of a salesperson A powerful analogy that demonstrates the value of professional representation Whether you're looking to add listings immediately or strengthen your prospecting skills, this episode provides practical strategies you can put into action today. Remember: Listings aren't won in a single conversation—they're earned through consistent follow-up, providing value, and being the agent homeowners trust when they're ready to make a move. Access scripts here. Support the show

July 7, 2026Episode 119 min

What Type of Agent Are You?

Send us Fan Mail Second Half of 2026 — It's Not Too Late The second half of the year is here, and it's the perfect time for every real estate agent to stop, reflect, and reset. In this episode of the Rick Fuller Podcast, Rick challenges agents to ask the questions that can change the direction of their business: Are you on track to achieve the goals you set at the beginning of the year? Have you taken the actions necessary to create the results you want? What needs to change in the next six months? Real estate continues to be one of the fastest paths to creating financial opportunity, but success doesn’t happen by accident. It requires intentional action, consistency, and a willingness to adjust when needed. Rick breaks down the Five Types of Real Estate Agents and helps you identify where you are today: The No-Time Agent — disconnected from the business and needing to re-engage. The Part-Time Agent — balancing another career while building a plan toward full-time production. The On-Time Agent — showing up consistently, building relationships, and creating momentum. The Overtime Agent — productive but overwhelmed, needing leverage and better systems. The Leveraged Agent — using people, technology, and systems to grow a sustainable business. The goal isn’t to create dozens of new goals. The goal is to identify the one or two actions that will have the greatest impact and commit to executing them. Rick’s challenge to every agent: identify where you are, share it with your coach or mentor, and create a clear plan to move to the next level. There are still six months left in 2026. It’s not too late to finish strong. Support the show

June 3, 2025Episode 1615 min

End of Spring 2025 Real Estate Market Update: Equity, Inflation & What Every Agent Should Know

Send us Fan Mail In this episode, we’re bringing you the End of Spring Real Estate Market Updates every agent needs to know heading into summer 2025. Backed by powerful graphs and insider insight from our recent team meeting, we break down the current market trends—from how home appreciation continues to outpace inflation , to the incredible equity homeowners have gained since 2020 . We’ll cover: 📈 The latest data on home price appreciation vs. inflation 🏡 How much equity your clients may be sitting on (and why it matters) 🔁 Why time in the market always beats trying to time it 📉 Insights into inventory trends, interest rates, and buyer demand 💼 Coaching takeaways and conversation starters to help agents educate and empower their clients Whether you're advising first-time buyers or seasoned homeowners, these updates will equip you to lead with confidence and close with clarity . 👉 Tune in and get the edge you need for the summer selling season. ricksmarketupdate.com View the charts Rick discussed here: https://rickfullerinc.com/should-i-buy-a-home-in-2025-heres-what-the-experts-say/ Support the show

June 3, 2025Episode 1510 min

5 Things You Must Know About New Builds in Spring 2025

Send us Fan Mail ’ve probably heard the phrase, “New homes are too expensive.” But what if I told you that, in today’s market, that’s simply not true anymore? In fact, brand new homes are now pricing the same—or even less—than existing homes nationwide. That’s a powerful shift, and it's one that can unlock a whole new level of conversations with your buyers. In this episode, Rick Fuller brings five powerful slides—and even more powerful insights—about the new home market . Whether you’re serving first-time buyers, move-up families, or those seeking that dream resort-style lifestyle, this episode will show you how builders are swinging back toward cooperating with real estate agents, offering commissions, and providing real value to your clients. You’ll learn: Why builders are once again eager to work with agents. How you can start conversations that open doors. And how new homes are no longer just for luxury buyers—but for everyone So get ready—grab a notepad, download the slides, and prepare to rethink what you know about new construction. Because as Rick says, “Without implementation, this is just entertainment.” Let’s turn this education into real action . Downloadables from this series https://rickfullerinc.com/new-build/ Support the show

May 29, 2025Episode 1417 min

New Build vs. Resale Part 4: Building a Long-Term New-Home Sales Business

Send us Fan Mail Welcome back to our New Home Value series. So far, Rick has covered why buyers are choosing new construction, how agents bring value to the process, and how to generate more leads through new home communities. But in Part 4, we’re digging into something that separates the occasional sale from a thriving career: how to build a long-term, sustainable new-home sales business. The truth is, success in this space comes down to two key ingredients: relationships and consistency. Strong relationships with builder reps and developers are the backbone of your credibility. They open doors, help you gain inside knowledge, and often lead to both buyer and listing opportunities. Consistency is what keeps you top of mind—because in this business, out of sight truly means out of mind. So today, I’m walking you through what it really takes to scale this part of your business. I’ll share the exact weekly, monthly, and annual action items you need to stay relevant and visible in the new-home market. I’ll even cover what to say when visiting builder reps—so you’re not just showing up, but showing up prepared. If you’re ready to get off the real estate roller coaster and start building a business that compounds over time, this episode is your roadmap. https://rickfullerinc.com/new-build/ How to Build a Long-Term Real Estate Business with New-Home Communities for Agents Blog New-Home Sales Business Checklist for Agents Support the show

May 27, 2025Episode 1315 min

New Home Value Part 3: Maximize the New Home Experience to Generate More Customers

Send us Fan Mail Welcome back to our New Home Value series! In Part 1, we talked about the rising popularity of new construction homes. In Part 2, we unpacked the critical role of a real estate agent in representing buyers during that process. Today, in Part 3, we’re shifting the spotlight to you —the agent—and how you can turn the new home experience into a powerful lead generation tool. Let’s face it: new builds are hot right now—and smart agents are using that momentum to create buzz, build brand awareness, and attract serious buyers. Whether it's posting model home video tours on Instagram and TikTok, hosting live virtual walkthroughs, or organizing new home caravan tours, there are countless ways to use new construction to grow your pipeline. In this episode, we’re walking through the Top 10 strategies every agent should be using to leverage new home communities—from co-hosting events with builders, to launching “VIP New Home Deals” lists, to creating lifestyle-driven content that sells the neighborhood , not just the house. Plus, we’ll give you practical weekly action items to help you stay consistent and visible, week after week. If you’re ready to stop waiting for leads to find you—and start positioning yourself as the go-to new home expert in your market—this episode is for you. Let’s get into it. https://rickfullerinc.com/new-build/ Support the show

May 22, 2025Episode 129 min

New Build vs. Resale Part 2: The Value of a Real Estate Agent

Send us Fan Mail Welcome back to our New Home Value series. In today’s episode, we’re diving into something that far too many home buyers simply don’t know—they should have a real estate agent representing them when purchasing a new build home. It’s easy to assume that walking into a model home is just the start of an exciting journey—but behind the polished countertops and smiling builder reps, there’s a complex process that buyers often don’t see coming. From understanding the differences between new builds and resale homes, to navigating builder contracts, evaluating costly upgrades, and comparing lender incentives—clients need someone in their corner. That’s where you come in. As a real estate specialist, do you truly understand the value you bring in these transactions? And more importantly—do your potential clients? In this episode, we’ll unpack how to position yourself as the trusted advisor your clients need before they ever step into that first model home. Because remember: the builder has someone looking out for their best interests. Your clients should too. 50 Ways RFT Agents Provide Value to Buyers in a New Home Community https://rickfullerinc.com/new-build/ Support the show

May 19, 2025Episode 1129 min

New Build vs. Resale: Are You Taking Advantage of this Market Opportunity?

Send us Fan Mail CNBC recently featured Compass CEO Robert Reffkin. In the interview, Reffkin highlighted a significant shift in the housing market: the price gap between new construction homes and existing homes has narrowed dramatically. He noted that, on average, new homes are now priced just $100 more than resale homes. This is a notable change from previous years, where new builds typically commanded a much higher premium. This development underscores the increasing competitiveness of new construction in the current market. That being said, are you taking advantage of the new home communities in your area? As the market shifts, many new build communities are creating commission opportunities for real estate agents. Listen in as Rick shares with his team why now is the perfect time to become the new build specialist for your clients. https://rickfullerinc.com/new-build/ New Home vs. Resale Home Buyer Perspective downloadable Support the show

May 7, 2025Episode 1026 min

Build Real Estate Wealth with Rick Fuller and Joel Miller

Send us Fan Mail In today’s episode, Rick sits down with Joel Miller, author of Build Real Estate Wealth: Enjoy the Journey of Rental Property Investment . Joel has been investing in rental properties since 1978—all while holding a full-time career—and has built a life of financial freedom through passive income and smart investing. If you’ve ever felt like investing in real estate is out of reach or too complicated, this conversation is for you. Joel shares step-by-step guidance on how to confidently begin or grow your rental property journey—even with a busy schedule. Stick around—this is a conversation you won’t want to miss! Find Joel's book here . investorsthrive.com Support the show