Review of Optometric Business

NaturalVue Enhanced Multifocal’s Unique EDOF Design a Good Fit for Emerging and Mature Presbyopes

EssilorLuxottica's HELIX Platform

Specialized Care + Patient Financing = Thriving Despite a Pandemic

ROB Professional Editor Mark Wright, OD, FCOVD, speaks with Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD, about how they differentiated their practice with vision therapy services, including how they leverage patient financing to grow their practice.

5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Post-Pandemic Practice

The Coronavirus pandemic tested our ability to provide continuity of care, including ensuring patients had all the products they had been prescribed. The CareCredit credit card has given Patty Casebolt’s OD-MD practice another resource to make it more likely patients leave from the office with the eyewear that will improve their vision and quality of life.  In a podcast sponsored by CareCredit, Casebolt shares with ROB Professional Editor Mark Wright, OD, FCOVD, how she and her colleagues in the practice are using patient financing, along with other approaches, to improve eyewear capture rate, so they remain profitable while knowing patients are getting only the best

The Resource Helping Us Boost Revenues $100 Per Patient & Speeding Our Pandemic Recovery

The Coronavirus pandemic caused emotional and financial distress for patients. Those challenges, by extension, were felt in optometric practices. Fortunately, says Dave Anderson, OD, his practice has a resource that is making it easier for patients to pay for the care they need while helping the practice to recover financially. Listen as Dr. Anderson talks to ROB Professional Editor Mark Wright, OD, FCOVD, about it in a podcast sponsored by CareCredit.

Secrets to Maintaining Strong Cash Flow During the Pandemic

Dr. Mart Wright and Dr. Roxanne Achong-Coan discuss maintaining a strong cash flow and insights from the year 2020.

Powering Medical Eyecare Service Growth

One area of practice that has grown consistently over the last decade within optometry practices is medical care. Dr. Mark Wright and Dr. Matthew Ward discuss how we can do this even better.

Creating a Winning Patient Experience for a Pandemic

Dr. Mark Wright and Dr. Justin Manning discuss creating a winning Patient Experience.

How to Create--and Retain--Happy Multifocal Contact Lens Wearers

In a podcast sponsored by Visioneering Technologies, Inc., (VTI) Susan Resnick, OD, FAAO, FSLS, president of Drs. Farkas, Kassalow, Resnick & Associates in New York City, shares how to ensure comfort and a high level of satisfaction among multifocal contact lens wearers, including the difference having a lens like NaturalVue® Multifocal 1 Day Contact Lenses makes to successfully serving these patients.

Succeeding with Ortho-K

Building Ortho-K services requires guidance from experienced practitioners, the right instrumentation and a great lens design. As a part of the The Ortho-K Knowledge Bank, Steven Turpin, OD, MS, shares how he created a thriving Ortho-K practice.