Episodes
6
Latest episode
Mar 2024
Language
EN
With GTM roles shifting to the right, B2B SaaS marketers need strategies and playbooks to implement today in order to make change for tomorrow. That's why we created "Revenue Bytes," to deliver byte sized frameworks that move the needle today so you can scale tomorrow.
We sat down with Tory Kindlick, Founder of the growth marketing consultancy, Growth TrajecTory to share how B2B brands between $1M and $5M ARR can win with a limited marketing budget. We cover 4 core areas of opportunity: 1. ABM (Without The Expensive Platform) 2. Founder-Led Growth 3. Answer Engine Optimization 4. Organic Social, Done Right
Happy New Year! We're kicking off 2024 strong with a new episode of Revenue Bytes. Isaiah and Chalique dive into department culture in our latest episode, where we focus on the marketing department’s unique environment, how to navigate as both a team member and department leader, and how to increase retention and output from your team. This episode offers valuable insights for leaders and team members, exploring how department culture differs from and interacts with the broader company culture.
Revenue Generation, which historically is associated with sales, is now an expectation that CEOs and the board have of B2B SaaS Marketers. So that means GTM roles are shifting to the right (towards revenue). This is the new right for B2B SaaS marketers, which requires new playbooks and focuses on revenue outcomes and sales ROI.
Learn how to identify your ICP as you scale from anyone who will buy(PMF), to actual profitable segments(GTMF). And learn how to verify which segment to pursue using data.
Some of the up and coming B2B terms and titles have become outrageous. In this episode we debunk a few. If you hear your role mentioned in this episode...RELAX! It's a joke...sort of :).
As GTM strategies evolve, we’re seeing more and more companies get left behind because they don’t know how to make effective content strategies or content roadmaps. We’re giving you the content framework for you to use whether you’re a solo founder or you have 500+ employees. In the same way your company has goals, so should your marketing department, and that trickles down to your content as well. Download the presentation: https://docs.google.com/presentation/d/1DGHILO3I9i0ESHwg1FJ78xxnLcPPeI_i8Cz2CMvIk2s/edit?usp=sharing
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