REVB - Real Estate Video Blueprint

Hosted by Katie Day & Tim Macy

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Oct 2026

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Welcome to REVB - Real Estate Video Blueprint with hosts Katie Day and Tim Macy. Our podcast features insightful interviews with top real estate professionals and content creators who share their proven strategies, tactics, and tips for creating a strong personal brand and engaging, high-converting video content. Whether you're a seasoned realtor looking to enhance your online presence or a newcomer eager to make your mark, REVB provides the tools and knowledge you need to succeed in today's digital landscape.

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October 27, 2026Episode 12426 min

Episode 124: Shivani Peterson

On this episode of the REVB Podcast, hosts Katie Day and Tim Macy welcome Shivani Peterson—mortgage loan officer, Chief Performance Officer, and content creator. Shivani breaks down how going all-in on daily video content transformed her personal brand, her approach to scripting with AI tools like Claude, and how defining a hyper-specific avatar helps drive business growth. Plus, she shares practical advice on how agents can overcome self-doubt, find their niche, and use content as a service to help others. Key Takeaways: Consistency and Repetition Build Authority: Posting content consistently—such as committing to daily video uploads—helps establish credibility, clarifies your message, and refines your skills over time. Most common content strategy questions are resolved simply by producing enough output (e.g., creating 10 videos) to see what resonates. Define a Clear Target Avatar: Focusing content on a specific, deeply detailed persona makes the messaging far more authentic and impactful. Niche content naturally attracts an audience without alienating those outside the defined target. Leverage Personal Strengths for Differentiation: Standing out requires expanding expertise beyond basic real estate knowledge. Professionals should lean into their unique skills or passions—such as tax strategy, local community focus, or specific niche markets like multigenerational living—to offer a holistic service. Use AI for Content Generation, Not Strategy: AI tools like Claude are effective for sourcing trending topics and overcoming creative blocks, but scripts should still be tailored to maintain a genuinely human voice and avoid generic "slop". Shift Focus to Service to Overcome Hesitation: To overcome self-consciousness or fear of judgment when making videos, shift the mindset from self-promotion to helping others. Framing content as an act of service removes personal ego from the process. Timestamps: 00:00 - Preview: Servicing others through content & the 10-video challenge 00:12 - Real Estate Video Blueprint 2027 announcement 00:41 - Welcome Shivani Peterson to the podcast 01:42 - Shivani's backstory: Psychology, mortgage, and Billions 02:26 - What daily video content has done for Shivani's business 03:56 - Shivani's script writing process & memorization 05:01 - Why people crave a different perspective online 05:32 - Defining your avatar client (and why you might be your own avatar) 07:58 - Energy, authenticity, and overcoming the fear of excluding people 10:14 - How real estate agents can apply these strategies 11:25 - The commitment: Posting every single day for a year 12:59 - Real Estate Video Blueprint 2027 14:22 - Shivani's initial struggle with content planning 15:20 - Using AI (Claude) to source daily trends & script ideas 17:10 - Avoiding "AI slop" and infusing your authentic voice 18:41 - What's next for Shivani: Launching small group cohorts in 2027 20:40 - Taking a holistic approach: Finding your niche in real estate 25:25 - Getting out of your head: Treating content as an act of service 26:11 - Where to connect with Shivani online Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 26, 202658 min

REVB Mastermind with Josh Rogers & Kelly Melody

Tired of posting 3 times a day only to get zero real estate leads? In this REVB Mastermind session, Jacksonville top agents Josh Rogers and Kelly Melody break down how they abandoned generic AI-generated captions and built a niche Instagram strategy that landed a $700,000 relocation client after just 9 posts—with only 192 followers. Josh and Kelly share their "Dani's Diary" avatar framework for getting psychotically specific on your ideal client, their 6-part "Right Hook" reel structure (Hook, Pain, Stack, Gap, Spike, CTA) that generated over 350 comment requests on a single property video, and their low-friction ManyChat automation workflow that filtered 197 active hand-raisers into 7 qualified transactions. ⏱️ TIMESTAMPS & CHAPTERS: 00:00 – Why Quantity Over Quality & Generic AI Captions Fail 03:15 – The Shift: From 50,000 Random Followers to 192 Targeted Followers 06:40 – "Danny's Diary": Building a Hyper-Specific Ideal Client Avatar 10:50 – How 9 Posts Generated a Real-Life $700K Relocation Lead 14:20 – The 6-Part Reel Formula: Hook, Pain, Stack, Gap, Spike, CTA 18:35 – Stacking Value: The 1-Acre Lot Community Breakdown 22:10 – The Low-Friction ManyChat Question (58% Yes Rate) 26:45 – The 2-Minute Smart Delay: Giving Leads Time to Read 31:30 – Transitioning DMs to Phone Numbers & Agent Hand-Offs 💡 KEY TAKEAWAYS FROM THIS SESSION: Ditch Generic AI Slop: Auto-generating AI captions and copying other creators' feeds without personal connection creates empty noise. Human relationship, connection, and intentional messaging are what actually convert. The "Dani's Diary" Avatar: Spend time getting psychotically specific on your ideal client avatar (location, income, family size, pain points, core values). Josh and Kelly defined "Dani" (a mom of 3 moving from NY to FL for a lifestyle change with a $700k–$1M budget). On post #9, an actual buyer named Danielle reached out who matched the profile 100%. Targeted Audience > Big Following: 192 hyper-targeted, local followers will generate more actual transactions than 50,000 random global followers. Focus on quality of connection rather than vanity metrics. The 6-Part Reel Structure (HPSGSC): Hook: Grab attention with a unique angle. Pain: Highlight the trade-off of typical buyer options (e.g., tiny yards, close neighbors). Stack: Layer irresistible features (1-acre lots, gated, no CDD fees). Gap: Position this home/neighborhood as a rare find (only 41 lots total). Spike: Create urgency (pick out the best lots before they're gone). CTA: Clear call to action to comment a keyword for the full guide. Low-Friction ManyChat Filter: Ask one ridiculously simple softball question: "Are you possibly thinking about buying a home in the next year or two?" (58% of respondents clicked YES, giving them 197 qualified hand-raisers to focus on). The 2-Minute Smart Delay: When sending a lead magnet guide via DM, wait 2 minutes before firing off your open-ended follow-up question. This gives the lead time to process the guide and makes the interaction feel natural rather than like an overwhelming bot sequence. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 20, 2026Episode 12338 min

Episode 123: Brandon Doyle

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Brandon Doyle, a Minnesota real estate agent, author, and YouTube creator, to break down how he’s built a business around video, new construction, and local expertise. Brandon shares why he chose to focus almost entirely on YouTube, how his new construction home tours generate business, and how he manages a production system with multiple videographers and editors. The conversation also dives into building authority with a 200-page local guide, using AI without losing the human element, relationship-building through weekly lunches, and why authenticity and relationships will matter even more as AI becomes increasingly common. If you're looking to build a real estate brand through content, YouTube, local expertise, or smarter systems, this episode is packed with practical ideas. __________________________________________________ 03:03 — Why Brandon Chose YouTube 06:11 — Scaling Video Production 12:43 — Building Authority With a Local Guide 36:15 — The Future of Real Estate Content Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 15, 202647 min

REVB Mastermind: Hunter Kirkman

Are your AI-staged listing photos looking fake, clunky, or like they came straight out of a video game? In this REVB Mastermind session, Atlanta agent Hunter Kirkman reveals his step-by-step workflow for creating realistic, high-converting virtual staging inside ChatGPT. Hunter breaks down why default AI prompts hallucinate rugs and beige furniture in every room, and how feeding ChatGPT alternate camera angles, floor plans, and specific buyer personas transforms cheap vacant listings into buyer magnets. Plus, he shares his custom Claude skill that automatically re-orders photographer photos for maximum Zillow click-through rates, and explains how he built a remote "Second Brain" AI assistant connected to 10 years of MLS market data! ⏱️ TIMESTAMPS & CHAPTERS: 00:00 – Why Default AI Virtual Staging Looks Fake 02:15 – The 3-Step Staging System: Edit, Stage, & Fix 05:40 – The Rule of 3: Preventing AI Hallucinations & Wasted Tokens 08:30 – Feeding ChatGPT Floor Plans & Alternate Camera Angles 12:10 – Persona Staging: Targeting First-Time Buyers vs. Downsizers 16:00 – The Photo Organizer Skill: Re-Ordering MLS & Zillow Images 20:45 – TextExpander Hacks for Instant AI Prompt Shortcuts 24:30 – Building an MLS "Second Brain" with Claude Dispatch 30:15 – Using AI Staging for Listing Presentations & Price Relaunches 💡 KEY TAKEAWAYS FROM THIS SESSION: The 3-Step Staging Rule: Never ask ChatGPT to remove clutter, fix lighting, and stage a room all in one prompt. Execute it in three distinct steps: 1) Edit (remove trash/sunspots), 2) Stage (add furniture based on buyer persona), and 3) Fix (correct wall colors or doorway glitches). Give AI Context: Upload the home's floor plan and an alternate camera angle alongside your main photo. This prevents ChatGPT from placing a bed over a bathroom door or misinterpreting room dimensions. Stage for the Likely Buyer Persona: Match the furniture and decor to your target demographic. Stage a ranch home differently for a first-time buyer versus a downsizer. You can even use AI staging during buyer tours to show clients what their actual furniture would look like in a vacant home. The Rule of 3: If ChatGPT fails to correct an image after 3 prompt attempts, do not keep arguing with it. Start a brand-new chat session to avoid token loops and hallucinations. Optimize Photo Order for Zillow "Doom-Scrolling": Buyers only see 4 to 6 photos before deciding to click. Use an automated skill to re-number photos so your front exterior "hero shot" is immediately followed by your best interior money shots (kitchen/living), skipping boring entryways or side yards. TextExpander Shortcuts: Save your longest, most detailed AI prompts and offer templates into TextExpander so you can trigger them instantly on your phone or computer with a short snippet keyword. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 15, 20263 hr 2 min

2027 Starts Today: The Real Estate Marketing Playbook - REVB Reunion (Full Replay)

Welcome to the full replay of the REVB Reunion! Hosted by Tim and Katie Day, this live event brings together top producers and marketing strategists to give you the exact blueprints working in today's real estate market. The market has shifted significantly, requiring agents to move away from passive branding and embrace proactive video, AI search optimization, and direct-response sales. --- ⏱️ SPEAKER LINEUP & TIMESTAMPS 00:00 - Introduction & The New Market Reality (Tim & Katie Day) Why waiting for the market to change is a trap, and why your 2027 strategy starts today. 00:15 - Simple, Raw Vertical Home Tours (Matt Petullo & Roland Osage) How to film simple, point-and-shoot walkthroughs on your phone, record voiceovers using MLS sheets, and repurpose single vertical videos across TikTok, Instagram Reels, and YouTube Shorts. 00:45 - Hyper-Local Video Strategy & Defining Your Audience (Alyssa Curnutt) Why agents create content backwards by asking what to film before deciding who they are speaking to, and how local business spotlights drive multi-six-figure GCI. 01:15 - "Dani’s Diary" & Writing for 1 Person (Kelly Melody) How mapping an ideal buyer persona down to her private diary thoughts and playlists created a 1-on-1 content strategy that generated high-intent leads in just 8 posts. 01:45 - Breaking Through Video Cringe & Industry Jargon (Giselle Ugarte + Katie Day) Why you must stop creating content for non-clients or competitors ("Respectfully, you're not my audience"), embrace uncomfortable video experimentation, and eliminate confusing industry jargon. 02:15 - Wingman AI & Winning AI Search (Jason Pantana) How consumer behavior is moving from Google search to asking conversational AI tools like ChatGPT, and how to optimize your digital footprint (Yelp map packs, YouTube transcripts, and bottom-of-funnel intent blogs) so AI search engines recommend you. 02:45 - Conversational Email Marketing & Circle Prospecting (Jimmy Mackin) How to turn a quiet database into listing appointments using short 5th-grade language, the 3-sentence "2nd Touch" follow-up formula (Afterthought + Fact + Question), and high-equity circle prospecting. 03:15 - The PPD Framework & Earning Attention (Neel Dhingra) Why organic video content must make viewers feel smarter rather than sold to, how to apply the Person → Payoff → Delivery formula, and how to build brand equity through value-first touchpoints. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 14, 2026Episode 12225 min

Episode 122: Derek Caldwell

AI is rapidly changing how real estate agents create content, run their businesses, and stay competitive. In this episode of Real Estate Video Blueprint, Katie Day sits down with Derek Caldwell, team leader of the Caldwell Group and partner/lead builder at AI Marketing Academy, to break down how agents and teams can actually use AI to create leverage. __________________________________________________ 04:23 — 75 Hard for Real Estate: Using challenges and accountability to drive business activity. 09:21 — Where to Start With AI: Practical advice for agents feeling overwhelmed by AI. 15:28 — The Rise of Agentic AI: How AI can perform tasks and create leverage for agents. 23:18 — AI and the Future of Content: How AI could transform editing and content creation. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 6, 2026Episode 12140 min

Episode 121: Aaron Cuha

Tim Macy and Katie Day sit down with YouTube strategist Aaron Cuha to break down what’s working on YouTube for real estate agents right now. They discuss the changing YouTube algorithm, property tours vs. talking-head content, consistency, paid promotions, AI search, and how agents can create content that actually generates business. __________________________________________________ 03:55 | Thumbnails, Titles & Clicks 07:50 | Property Tours vs. Talking Heads 18:11 | The Secret to Consistent Content 27:10 | YouTube & the Future of AI Search __________________________________________________ Join our Weekly Mastermind: https://bit.ly/revbm Check out our Online Community: https://www.skool.com/revb Join us at REVB 2027: https://www.realestatevideoblueprint.com/ Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

October 5, 20261 hr 2 min

REVB Mastermind: Bill Olson

Are your home tour videos getting low views and zero clients? In this mastermind session, Charleston top agent Bill Olson breaks down his complete blueprint for creating unscripted, story-driven property tours that get thousands of views and convert viewers into high-net-worth clients. Bill reveals why traditional listing videos fail when agents just point out granite countertops and bedroom counts. Instead, he shares his exact framework for making your audience "smarter" by uncovering the history, land origin, and unique quirks behind every property. Plus, he reveals his exact dual-camera "MacGyver" rig that allows him to record YouTube and TikTok footage simultaneously during a single walk-through, saving hours of filming and editing time! ⏱️ TIMESTAMPS & CHAPTERS: 00:00 – The "Make Your Audience Smarter" Philosophy 02:30 – Why Traditional "Countertop" Listing Videos Fail 05:15 – Storytelling on Home Tours (Historic Homes & New Builds) 09:40 – The "MacGyver" Dual-Camera Rig: Filming Vertical & Horizontal at Once 13:10 – The Voiceover & Single-Edit Workflow 16:45 – Why 7–15 Minute Long-Form Tours Beat 40-Second Clips 20:30 – 75% of YouTube Watch Time Happens on TV (What This Means for CTAs) 24:10 – Audio Pattern Interrupts & Mirror "What Up" Moments 28:15 – Gamifying Your Tours: Counting Quirks & Driving Comments 32:00 – Starting a Second Niche Channel vs. Keeping One Channel 💡 KEY TAKEAWAYS FROM THIS SESSION: Make Your Audience Smarter: The goal of all your content should be to leave the viewer feeling smarter after watching. Give them the information they want to know (history, builder origin, price differences inland), not just what you think they need to know. Storytelling Over Specs: Ditch boring listing facts like square footage and appliance brands. Tell the story of the land, when it broke ground, unique architectural quirks, or historical events attached to the neighborhood. The Dual-Camera Rig: Clamp a gimbal-mounted phone and a pocket camera together. Hit record on both at the exact same time while walking slowly through the home. You get high-quality horizontal footage for YouTube and vertical footage for TikTok/Shorts in a single pass. One Voiceover, Two Formats: Record one unscripted voiceover commentary over your walkthrough footage. The only part that changes between YouTube and TikTok is the final 15-second call to action. Optimize for Smart TVs: Over 75% of YouTube watch time happens on televisions where users can't easily click link descriptions. Use on-screen QR codes midway through your video (around the 4–5 minute mark) to drive viewers directly into your database. Gamify for Comments: Ask your audience to look for specific quirks in the video—like counting statues, spotting additions, or guessing a historical detail. This creates massive comment section engagement and drives the algorithm. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

September 29, 2026Episode 12023 min

Episode 120: Tim Macy & Katie Day

AI is changing the way real estate agents work, but it’s also changing the way clients make decisions. In this episode of the REVB Podcast, Tim Macy and Katie Day talk about how agents should adapt to AI, from clients using ChatGPT during transactions to using AI to create better, more personalized buyer and listing presentations. They cover: Why AI is killing some real estate deals The conversation every agent should have with clients about AI Why buyer consultations are becoming more important How to use AI to personalize your client experience Why generic AI-generated content isn't enough How transcripts can become powerful business assets Why the best AI results come from refining and iterating How agents can use AI to create a better overall client experience The goal isn't simply to use more AI. It's to use it in a way that makes your business better and your clients feel better served. __________________________________________________ 00:00 | The State of Real Estate Right Now 02:59 | How AI Is Killing Real Estate Deals 04:46 | The AI Conversation Every Agent Needs to Have 09:19 | Why Buyer Consultations Matter 11:36 | Why Content Still Matters in a Tough Market 13:05 | How Agents Should Actually Use AI 20:09 | Turn Every Client Conversation Into an Asset 22:11 | The Road to REVB Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

September 28, 202659 min

REVB Mastermind: Rick Lee

Are you getting views and followers on social media, but zero actual real estate clients? In this mastermind session, Long Beach agent Rick Lee breaks down how he closed over 25 transactions directly from Instagram and YouTube by shifting from generic viral content to high-converting local authority videos. Rick shares how he raised his average price point, targeted high-intent relocation buyers (including engineers moving for "Space Beach"), and built a seamless flywheel between short-form Instagram reels and long-form YouTube videos. If you're ready to stop chasing vanity metrics and start converting your video content into closed listings and buyers, this step-by-step masterclass is your blueprint. TIMESTAMPS & CHAPTERS: 00:00 – From Video Production to Real Estate: Rick Lee’s Journey 02:15 – The Shift to Hyper-Local Content & The First Big Wins 04:30 – "Content Gets You Known, Follow-Up Gets You Paid" 07:10 – The TV Show Formula: 22 Minutes of Value vs. 8 Minutes of Listings 09:45 – Quality Over Quantity: Ditching Fluff for Real Estate Value 13:20 – Why You Should Stop Trying to Go Viral 16:00 – Rick’s 35-Minute Filming, Scripting, & Editing Workflow 20:15 – Using AI for Hooks & Summaries Without Losing the Human Touch 25:00 – Creating Videos Tailored for "A Single Person" 28:30 – The YouTube + Instagram 1-2 Punch for Ultimate Conversion 33:15 – Target People Who Have to Move (The "Space Beach" Strategy) 38:00 – How to Handle Negative Comments & Build a Loyal Community 42:30 – Rick’s 4:30 AM Content Creation Routine KEY TAKEAWAYS FROM THIS SESSION: Content Gets You Known, Follow-Up Gets You Paid: Social media attracts the lead, but systematic agent follow-up (texting, property alerts, email nurturing) is what actually closes the transaction. Stop Chasing Vanity Views: Viral videos rarely generate clients. Aiming for focused local views (7,000–25,000 views) with local homeowners and buyers yields far higher conversion rates than millions of random global views. Talk About What Impacts Home Values: Ditch generic posts about local ice cream shops or coffee stores. Cover city council updates, new developments, zoning/ADU regulations, and storm/coastal repairs to position yourself as an expert real estate advisor. Market to People Who Have to Move: Focus on economic drivers in your city. Rick targeted incoming aerospace/defense engineers in Long Beach ("Space Beach"), capturing high-earning relocation clients who must buy or rent immediately. The Instagram + YouTube One-Two Punch: Use Instagram to build local awareness and short-form reach, then direct warm leads to 15–20 minute YouTube videos. Once a prospect watches 10+ minutes of your long-form video, they rarely call any other agent. The 4:30 AM Routine: Eliminate daily friction and phone distractions by writing and filming your content early in the morning before client calls and escrows begin. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/