Effective Revenue Growth. The hottest topic right now in successful B2B companies. So, what better way to help you learn more about Revenue Amplification than listening to insights from leading professionals?We’ve sourced a great lineup of experts who deliver fresh insights on the Strategies, Tools, Process, Analysis, and Alignment that they use. We hope you enjoy the series. Subscribe to get the latest videos straight to your inbox.
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May 22, 2025Episode 1132 min
Karthi Ratnam | Becoming a Revenue Architect
Are RevOps leaders stuck in tactical roles when they should be driving strategic growth? In this eye-opening episode, Karthi Ratnam joins us to challenge the traditional RevOps narrative. We explore the transformation of RevOps from system janitors to empowered revenue architects, the role of AI in GTM workflows, and what it truly means to lead a revenue movement.🔥 Whether you're a RevOps professional, a GTM strategist, or a B2B marketer, this conversation is packed with bold ideas, controversial takes, and tactical insights to help you reframe your role and own your impact.⏱️ **Timestamps / Chapters**00:00 – Intro00:10 – Meet Karthi Ratnam: From Open Source to Audience Haus and RevGenius01:50 – The Real Role of RevOps (and What Went Wrong)05:00 – Why RevOps Became the Cleanup Crew07:00 – How RevOps Can Reframe as Revenue Creators08:45 – Narrative Building for Non-Marketers10:39 – “RevOps Confessionals” & the Real Struggles14:00 – GTM Engineers vs. RevOps Architects18:00 – Why AI is RevOps’ Big Opportunity21:00 – Gatekeeping, Burnout & Letting Go of Busywork24:15 – The Agent Explosion & Workflow Chaos26:00 – Tools, Communities & RevOps Voice28:55 – What RevOps Can Learn from Customer Success30:00 – The Missing Metric: How to Measure RevOps Impact31:40 – Wrap-Up & Where to Connect with Hy---#RevOps, #RevenueOperations, #RevOpsStrategy, #AI in# RevOps, #GTM AI, #RevGenius, #CategoryCreation, #RevenueArchitecture---👍 **Like this episode?**Don’t forget to hit the 👍 button, share with your team, and **subscribe** for more deep dives into the evolving world of Revenue Operations and GTM strategy.💬 Drop a comment below with your biggest takeaway or how you're reframing your RevOps role!
May 15, 2025Episode 1034 min
Andy Mowat | From Corporate Unicorn to Startup Founder: Journey in RevOps and Beyond
In this episode of *RevAmp*, we sit down with **Andy Mowat** — former VP of RevOps at Carta, GTM exec at 4 unicorns, and now founder of **Whispered**, a stealthy new platform helping executives discover hidden roles.Andy shares hard-earned insights from scaling revenue operations at companies like **Box**, **Upwork**, **Culture Amp**, and **Carta**. We dive into the **evolution of RevOps**, what makes modern GTM teams effective, the **shift toward AI and data warehouse-driven systems**, and why he believes the next generation of RevOps leaders must build for **alignment, clarity, and speed**.If you’re a RevOps leader, GTM strategist, or startup founder — this is a must-watch conversation.🔗 **Learn more about Whispered** → [https://www.whispered.com](https://www.whispered.com)🎧 Subscribe to the podcast → [https://www.dealhub.io/revenue-podcast/](https://www.dealhub.io/revenue-podcast/)---📌 **Chapters:**00:00 – Introduction to Andy Mowat00:42 – Andy’s career path: from family office to RevOps at unicorns01:51 – Building the RevOps function at Upwork06:21 – GTM tech stacks: the next evolution with AI & data warehouses14:55 – Challenges slowing RevOps innovation19:24 – From Gated to Whispered: Andy’s founder journey33:32 – Final thoughts & where to find Whispered---👍 Like, comment, and subscribe for more insights from today’s top RevOps and GTM leaders.#RevOps #RevenueOperations #GTM #Startups #AI #SaaS #Leadership #Podcast
April 23, 2025Episode 939 min
Daryn Smith | Overcoming the AI Readiness Gap
Unlock the *real* path to AI-powered revenue operations.In this episode of **RevAmp**, Mark Lerner sits down with **Daryn Smith, CEO of Hubble Digital (HubSpot’s Global Partner of the Year)**, to unpack the data-readiness gap that is stalling AI adoption—even inside the world’s biggest B2B sales teams. If you’re wrestling with messy CRM data, rogue spreadsheets, or sky-high expectations for Gen-AI, this conversation is your fast-track primer on getting *truly* AI-ready.🎙️ Episode Highlights- Why only **9 %** of enterprises are genuinely ready for AI, despite 60 % wanting it yesterday - The “garbage-in, garbage-out” rules of large-language models (and how to clean your data pipeline) - Change-management tactics to stop shadow spreadsheets and drive CRM adoption - Whether AgentForce, deepseek, or HubSpot’s *framed.ai* acquisition changes the game - Why embracing *tech debt*—not avoiding it—may be your best strategic move this year ⏰ CHAPTERS00:00 Intro & episode teaser 00:15 Meet Daryn Smith – CEO of Hubble Digital 02:25 From Napster to Gen-AI: tech waves Daryn has ridden 03:24 Why Hubble studied enterprise AI readiness 05:20 Data quality: the #1 AI bottleneck 07:31 Ambition vs. reality: 60 % want AI, fewer than 9 % are ready 08:56 The C-suite’s “AI illusion” explained 10:25 RevOps tech stacks & the unstructured-data mess 13:24 Can AI fix unstructured data? 16:37 What *true* data readiness looks like 18:15 Change management & user adoption 20:31 AI as the new user interface 23:10 Are dashboards dead? 24:29 Voice, brand, and conversational UX 25:53 Risk, governance & point-solution sprawl 30:14 Get AI-ready: auditing data and tech stacks 32:56 HubSpot’s AI advantage vs. legacy CRMs 36:53 Embrace tech debt—or fall behind 38:30 Where to find Daryn & Hubble 39:06 Outro 🔗 Resources & Links- **Download Hubble’s AI-Readiness Report:** https://huble.com/ai-data-readiness-report- **Hubble Digital:** https://hubble.com - **Connect with Daryn on LinkedIn:** https://www.linkedin.com/in/darynsmith - **Follow Mark Lerner:** https://www.linkedin.com/in/markzlerner 👋 Stay in the Loop 👍 **Like** this episode if it sparked an idea. 🔔 **Subscribe** for weekly deep dives with today’s top RevOps & GTM innovators. 💬 Drop your questions below—we reply to every comment! #RevOps #AI #HubSpot #CRM #DataQuality #B2B #Podcast
April 3, 2025Episode 843 min
RevOps is Not Sales Ops | Ft. Yoni Spitzer (VP of Operations at Coro)
In this insightful episode of the RevAmp podcast, Mark Lerner welcomes Yoni Spitzer, VP of Operations and Head of Revenue Operations at Coro. Yoni shares his unique journey from marketing analyst to strategic leader in revenue operations, emphasizing why RevOps must transcend traditional SalesOps functions. Discover how to break organizational silos, align cross-functional teams, and strategically leverage operations for sustainable growth.From practical advice on managing internal alignment to navigating the evolving landscape of AI in operations, this conversation is packed with actionable insights for RevOps leaders looking to level up.🔖 **Chapters:**0:00 – Intro0:40 – Meet Yoni Spitzer & His Journey at Coro2:25 – Transition from Marketing Analyst to RevOps Leader4:53 – RevOps vs. SalesOps: Clear Definitions9:59 – Strategic Operations and CPQ Role13:07 – Avoiding Pitfalls: RevOps as Strategic Partners14:57 – Why RevOps Should Not Report to CROs18:18 – Creating Strong Alignment Across Teams22:53 – Best Practices for Sales and Product Alignment27:35 – Balancing Short-term Needs and Long-term Strategy33:11 – Advocating for Strategic Decisions with Data37:30 – The Future of RevOps: Embracing AI42:30 – Connect with Yoni & Learn More about Coro📌 **Connect with Yoni:**- LinkedIn: [Yoni Spitzer](https://www.linkedin.com/in/yoni-spitzer/)- Coro Cybersecurity: [www.coro.net](https://www.coro.net)🔗 **Subscribe & Stay Connected:**- Don't miss future episodes—hit subscribe!- Follow us for more RevOps insights and strategic growth tips.#RevenueOperations #RevOps #SalesOps #StrategicGrowth #Podcast #CoroCybersecurity #DealHub
March 7, 2025Episode 740 min
Lonny Sternberg | The Ongoing Evolution of RevOps
In this episode of the RevAmp podcast, Mark Lerner sits down with Lonnie Sternberg, a seasoned RevOps leader, to unpack the evolving landscape of revenue operations. They discuss the journey from tactical tasks to strategic influence, the challenges of integrating AI into RevOps, and how professionals can establish themselves as strategic, indispensable leaders rather than mere CRM administrators. Learn how AI is reshaping revenue predictability, explore why AI adoption is slower in RevOps, and discover strategies for making yourself invaluable in today's shifting market.🔔 **Don't forget to subscribe and hit the notification bell to stay updated on future episodes!**---**📖 Chapters:**00:00 - Introduction: Mark Lerner & Lonnie Sternberg00:42 - Mark’s RevOps Journey and the changing definition of RevOps02:46 - Lonnie’s RevOps journey and attraction to cross-functional challenges04:54 - The evolving definition of RevOps and the impact of AI07:13 - Why AI Adoption is Slow in RevOps10:20 - AI's Potential for Automating Sales Admin Tasks12:05 - Is RevOps Just Fancy CRM Admin? (Strategic vs Tactical)15:00 - From Chaos to Revenue Acceleration: Understanding the Journey19:52 - The Emergence of "Go-to-Market Engineer"23:40 - Building Internal Solutions vs. Tech Stack Consolidation27:05 - The Future of RevOps: How to Become Irreplaceable36:47 - Final Thoughts & Closing Remarks---**✨ Key Takeaways:**- Why RevOps remains one of the most dynamic and sought-after roles.- Understanding why AI adoption in RevOps is slower compared to other areas.- Strategies to transition from tactical to strategic RevOps leadership.- Exploring the rise of the Go-to-Market Engineer and its implications.🎧 **Subscribe to the RevAmp Podcast for more insights on revenue operations, leadership, and innovation.**
February 26, 2025Episode 639 min
Hassan Irshad | The Trends Impacting the Future of RevOps
Join host Mark Lerner and guest Hassan Ishad, Founder of Rev Infinity, as they explore how #RevOps has evolved, the strategic impact of #AI, and how companies can drive growth and efficiency through better alignment of sales, marketing, and customer success. Whether you’re an ops professional, revenue leader, or tech enthusiast, this episode will give you actionable insights on building a resilient RevOps function, optimizing your tech stack, and positioning yourself for success in today’s dynamic market.**In This Episode, You’ll Learn:**- **Hassan’s Journey in RevOps:** How he moved from sales ops into full-fledged revenue operations. - **Market Shifts & Trends:** The move from “growth at all costs” to efficient, data-driven scaling—especially amid VC vs. PE priorities. - **AI Adoption in Ops:** Why AI’s true power for operational efficiency is still emerging—and how to prepare for it. - **Reporting Structures & Strategy:** How RevOps can deliver the most value, and why reporting lines often miss the mark. - **Tech Consolidation & Tool Selection:** Deciding when to build vs. buy, cutting through vendor noise, and finding true technology partners. - **Career Tips for Ops Pros:** Leveraging proactive initiatives, strategic roadmaps, and storytelling to showcase your results and grow your career. **Chapters** **00:00 – Introduction** Mark welcomes listeners and teases the topics of today’s discussion: RevOps, AI, and strategic shifts.**01:18 – Meet Hassan & His Background** Hassan shares his journey from sales ops to founding Rev Infinity and highlights his passion for operational efficiency.**03:00 – Evolution of RevOps & Its Strategic Importance** Tracing the shift from pure “fix-it” ops to a cornerstone of growth and efficiency.**05:07 – AI’s Growing Role in Operations** How early adopters are experimenting with AI to automate repetitive tasks—and why the best is yet to come.**07:25 – Market Shifts & VC vs. PE Mindsets** Understanding how RevOps priorities differ under venture capital vs. private equity funding models.**09:42 – Hiring & Positioning RevOps Teams** Why many organizations misunderstand what they actually need from RevOps—and the pitfalls of poor alignment.**12:17 – Ideal Reporting Structures** The debate on whether RevOps should report to the CRO, CFO, or stand alone, and how unbiased data benefits everyone.**15:40 – Career Growth Tips for Ops Pros** Showing strategic impact, measuring ROI, and championing your successes across departments.**18:21 – Navigating the Tech Stack & Consolidation** When to consolidate vs. invest in specialized tools, the rise of AI-driven platforms, and the buy vs. build debate.**22:35 – Closing Thoughts & Where to Find Hassan** Hassan shares final insights on the future of RevOps and how you can connect with him. **Connect with Hassan**- **LinkedIn:** [lhttps://www.linkedin.com/in/hassan-irshad-5b0a6840/](https://www.linkedin.com/in/hassan-irshad-5b0a6840/) ### **Resources Mentioned**- Hassan’s **30-60-90 Day RevOps Plan** (link coming soon)---### **Enjoying the Podcast?** - **Like & Subscribe** for more expert insights on RevOps, AI, and go-to-market strategies. - **Comment Below:** What was your biggest takeaway or question about RevOps?#RevOps #RevenueOperations #SalesOps #MarketingOps #AI #SaaS #Podcast #Tech #Startups #Salesforce #GoToMarket #BusinessGrowth #CustomerSuccess #SalesEnablement #B2BThank you for watching this episode of **The RevAmp Podcast**! Don’t forget to subscribe for more conversations at the intersection of growth, technology, and revenue operations.
February 13, 2025Episode 539 min
David Held | Revenue Operations in 2025: Going Beyond Growth
In this episode of the Revamp Podcast, Mark Lerner sits down with David Held, a seasoned expert in sales, marketing, and technology and currently DealHub's Director of Product Marketing. David shares his insights on the evolving #RevOps role and how companies can leverage it as a competitive advantage in 2025 and beyuond. Key Takeaways:📌 [00:04:38 - 00:21:36] David's background and experience working at enterprise companies like Microsoft and Amazon, and how that has shaped his perspective on RevOps.📌 [00:21:36 - 00:27:30] The importance of RevOps being the "owner" of technology decisions to ensure agility and adaptability in a rapidly changing landscape.📌 [00:28:34 - 00:40:47] The role of automation, real-time data, and cross-functional collaboration in making RevOps a strategic driver for the business.Don't miss this insightful conversation on the evolving world of RevOps and how companies can stay ahead of the curve. Tune in now!#RevOps #SalesEnablement #DigitalTransformation #Podcast
January 30, 2025Episode 429 min
Michelle Pietsch | Bringing on RevOps at an Early Stage
In this insightful discussion, revenue operations expert Michelle Pietsch shares her expertise on setting realistic expectations for revenue operations teams in the coming years. With her experience building high-performing sales teams from the ground up, Michelle provides valuable perspectives on navigating the evolving landscape of go-to-market strategies and technology.Key Takeaways:- [0:00 - 6:00] Michelle's background in building early-stage sales teams and founding her own consultancy, Beacon GTM- [6:01 - 15:00] The challenge of setting realistic expectations for revenue operations, avoiding outlandish goals, and empowering teams for success- [15:01 - 24:00] The rise of creative, "duct-tape" solutions to fill gaps in the tech stack, and the importance of thinking outside the box- [24:01 - 29:00] Predictions for the go-to-market tech stack and revenue organization in 2025 and beyond, focusing on efficiency, AI, and adaptabilityDon't miss this insightful conversation on the future of revenue operations. Tune in now and get ahead of the curve!Links:- Beacon GTM: https://beacongtm.com/- Michelle Pietsch on LinkedIn: https://www.linkedin.com/in/michellepietsch/
January 24, 2025Episode 335 min
Klemen Hrovat | AI’s Place in the GTM Tech Stack in 2025 and Beyond
In this episode of The RevAmp Podcast, host Mark Lerner dives deep into the future of AI in RevOps with special guest Klemen Hrovat, Co-founder at Sellestial. From AI-powered personalization to CRM data quality, predictive insights, and building internal tools, this conversation is packed with actionable insights for sales, marketing, and RevOps professionals. Klemen shares his journey from pharmacist to tech founder and offers a forward-looking perspective on how AI will shape the future of revenue teams.🔖 Timestamps & Chapters0:00 - Intro: Meet Klemen Hrvat, Co-founder of Sellestial2:15 - From Pharmacy to RevTech: Klemen’s unique career path6:45 - AI in Sales: Personalized messaging for HubSpot users10:20 - AI’s Role in CRM Data Quality: Solving deduplication challenges15:35 - The Importance of Data Sources: Trusting the right data for AI success19:50 - Predictive Insights: The next big thing in RevOps23:40 - AI in Marketing: Personalized email campaigns at scale27:15 - Building Internal Tools: AI’s potential to transform RevOps roles32:50 - Future of AI Models: Reducing costs and increasing accessibility37:10 - RevOps as Builders: Elevating your impact with AI-powered tools42:00 - AI for Data Enrichment: A game changer for RevOps45:25 - Looking Ahead: The rapid evolution of AI tools49:00 - Closing Thoughts: Klemen’s advice for leveraging AI in RevOps50:20 - Connect with Klemen: Where to find him online💡 Key Takeaways* How AI is solving CRM deduplication and data enrichment challenges* Why prompt engineering is the most important skill for salespeople* Predictive analytics: Leveraging AI to discover hidden patterns in your data* Building internal tools: How RevOps can step into a more technical role* The future of personalization in marketing and sales💬 Want more tips on AI and RevOps? Connect with Klemen on LinkedIn for insights on using AI to supercharge your sales processes: https://www.linkedin.com/in/klemenhrovat/🎧 Don’t miss this episode—subscribe now for more RevOps strategies and insights!🔔 Like, comment, and hit the notification bell to stay updated.#RevAmpPodcast #AIInRevOps #Personalization #SalesTech #RevOpsInnovation
January 16, 2025Episode 234 min
Kanako Tone | Ensuring RevOps is Treated as a Strategic Function
Discover the secrets to transforming Revenue Operations (RevOps) from a service-oriented role to a proactive strategic function. Join Mark Lerner as he interviews Kanako Tone, Senior Revenue Operations Manager at PathFactory, to discuss her expert insights on the evolution of RevOps, actionable strategies, and the future of AI in the field.Chapters:0:00 - Introduction1:12 - Meet Kanako Tone: Career Journey in RevOps4:32 - The Evolution of RevOps: From Service to Strategy8:45 - Challenges in Changing Perceptions of RevOps12:20 - Proactive vs. Reactive RevOps: Shifting the Mindset16:30 - The Importance of Process and Self-Service Systems19:50 - Key Principles for Strategic RevOps Success24:15 - Identifying Initiatives for Impactful Change27:40 - Navigating Organizational Dynamics as a RevOps Professional31:00 - Future of RevOps: AI’s Role and Critical Skills35:10 - Closing Thoughts and Where to Learn MoreKanako also shares her thoughts on leveraging AI and building strategic RevOps functions in any organization. Don't miss this episode packed with actionable advice for RevOps professionals and beyond!Follow Kanako on Linked: https://www.linkedin.com/in/kanakotone/#RevOps #RevenueOperations #BusinessStrategy #ProactiveOps #AIinBusiness #PathFactory #StrategicGrowth #RevOpsInsights #PodcastEpisode #MarketingStrategy #SalesEnablement #CustomerSuccess #B2BMarketing #DataDriven #BusinessSuccess #FutureOfWork #TechInnovation #SelfService #OperationalExcellence #LeadershipTips
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