Rethink Outside the Pod

Hosted by Rethink Media

Business Marketing

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Nov 2024

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About the show

Rethink Media hosts Rethink Outside the Pod, the podcast where advertising, pop culture, and fierce females all collide for one tantalizing podcast that will leave you wanting more. Led by marketing insider, Makayla Buckley, Rethink Outside the Pod is a new take on what's happening in the world of marketing and advertising, as well as a special way to feature women who are truly doing it all. Every episode is sure to leave you thinking outside the box.

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9 recent

November 11, 2024Episode 828 min

The Power of Influence: How to Leverage Influencers for Your Brand

In this episode, we dive deep into the world of influencer marketing and explore how brands are harnessing the power of social media stars to build authentic connections and drive results. From Calvin Klein’s campaign with The Bear’s Jeremy Allen White to Tarte Cosmetics' viral trips with beauty influencers, and Hello Fresh’s partnership with foodies, we break down what makes these campaigns successful. Tune in for real-world examples, actionable tips, and insights on how to leverage influencers to elevate your brand—whether you’re a big player or a small business.

September 10, 2024Episode 71 hr 10 min

Campaign Chronicles: The Role of Ads in Politics

In this episode, we sit down with Dr. Dustin York, who brings his experience from working on President Obama's 2008 campaign to discuss the evolving landscape of political advertising. We explore how political ads have changed over the years, the strategies behind them, and analyze real-time examples that shape today's political narratives. Tune in for an insightful discussion on the power of media in politics. Visit www.drdustinyork.com for more insights from Dr. York. Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of Rethink Media. Our company remains neutral and does not endorse any specific political party, candidate, or ideology. This podcast is intended for informational and entertainment purposes only.

July 30, 2024Episode 625 min

The Feature is Female: Audrey Bruening

On this month's episode of Rethink Outside the Pod with have our second audio installment of our Feature is Female blog series. In this episode listeners have the opportunity to get to know Rethink's summer intern, Audrey Bruening.

June 28, 2024Episode 530 min

Adventures in Advertising: How Advertising Can Inspire Your Travels

Ever wonder why you keep getting served ads for that location you just searched? Makayla and Robin get into just that in this month's podcast. Tune in to learn the ins and outs of travel advertising and how you can use it for your business.

June 3, 2024Episode 430 min

Holiday Hype: How to Harness the Power of Seasonal Advertising All Year Long

When you think about seasonal advertising, do you just think about that end of the year rush? If so, allow us to reintroduce you to how seasonal advertising can be utilized all year long. Makayla dives into the pros and cons of seasonal advertising, and even dives into her favorite (and least favorite) examples of big brands who have taken the seasonal ad world by storm.

April 30, 2024Episode 333 min

The Feature is Female: Tammy Pressey

On this month's podcast, Makayla is joined by none other than her mother, Tammy Pressey. As the Director of Reimbursement at Denman Services in Quincy, Illinois, Pressey has learned a thing or two about what it means to be a leader and how to do so as a mother. Makayla and Tammy dive into the inner workings of being a working mom in this episode and how Tammy herself successfully navigated raising three children, while also working full time. You'll laugh, you'll cry, you'll learn.

April 1, 2024Episode 240 min

Generation Rethink: A Generational Perspective on Generational Advertising

Marketing is all about knowing your audience and how to reach them. In this month's podcast, Makayla sits down with Rethink's Co-Founding Partner, Corie Royer, to discuss the intricacies of developing a strategy that fits each unique generation and how you can avoid common missteps others may not have. Want to watch the ads we've referenced? They're linked below! Dove Pro Age - https://youtu.be/Ff7bVFEaXSQ AARP - https://videos.aarp.org/detail/video/4834178739001/millennials-show-us-what-%E2%80%98old%E2%80%99-looks-like---aarp Diet Coke - https://youtu.be/5oEBYmgJLIg?si=nWmSiiO0S-78Z9UR

February 29, 2024Episode 151 min

Pop Off: Unpacking the Influence of Pop Culture in Advertising

There is no escaping pop culture especially in today's social media driven world. Because of that, advertisers love to use various trending topics and pop culture moments in their ads as a way of relating to their audience. This episode dives into the pros and cons of Pop Culture Advertising, as well gives solid examples of how this advertising style has been used well and not so well. With references to Taylor Swift, ReesaTeesa, Bravo, and more, you don't want to miss this episode! Joining the pod today is Rethink's Digital Marketing Manager, Robin Bailey!

January 23, 2024Episode 10 min

Welcome to Rethink Outside the Pod

Welcome to Rethink Outside the Pod! A brand new podcast where advertising, pop culture, and fierce females all collide for one tantalizing podcast that will leave you wanting more. Led by marketing insider, Makayla Buckley, Rethink Outside the Pod is a new take on what's happening in the world of marketing and advertising, as well as a special way to feature women who are truly doing it all. Every episode is sure to leave you thinking outside the box. First official episode launches in March.