Subscription retention playbooks for DTC brands doing $1M+. Each episode breaks down how brands like Grüns, Dr. Squatch, Create and IM8 build their offers, cancel flows and retention, scored on the 48-point Subscription LTV Scorecard™, plus the playbooks we run on Recharge, Skio, Stay AI and Loop to keep subscribers past order 3. Hosted by Rahi Jain, Subscription LTV Specialist and founder of RetainUP: 80+ DTC brands, 30+ subscription programs, in ecommerce since 2009. Free subscription audit: https://retainup.co/free-subscription-audit/
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October 28, 202614 min
Cancellation Timing: 30,275 Cancels Fall on 3 Days | Subscription LTV Playbook™
I pulled 30,275 cancellations from one brand and counted them by day. Most fall on three days. Day zero: 5.6% to 8.4% cancel the day they subscribe, at every frequency. The reminder: a pre-charge email three days out made its own cancel day, with 588 cancels on day 27. The charge day, the biggest of all, and what to fix on each of the three. Read the full breakdown: https://retainup.co/subscription-cancellation-timing/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 28, 202612 min
Cancel Flow: How One Brand Went From 14.8% to 29.6% Saved | Subscription LTV Playbook™
The average cancel flow saves 1 in 6. We moved one brand from 14.8% to 29.6%, about 1 in 3. All 7 screens, in the order they should run. Why a discount is the wrong first answer. Why you read post-save revenue next to the save rate. Read the full breakdown: https://retainup.co/cancel-flow-case-study/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 28, 202610 min
Pause and Skip: 40 to 60% of Saves Gone in 90 Days | Subscription LTV Playbook™
I tracked the accounts. 40 to 60% of subscribers "saved" by a pause or skip were gone within 90 days. Pause is rehearsed churn: a one-month pause brings back 9 in 10, a three-month pause brings back 6. The seven levers before cancel: reschedule, skip, change frequency, swap, pause, discount, cancel. Get the order right and 70% of your saves happen before anyone reaches the cancel flow. Read the full breakdown: https://retainup.co/subscription-pause-skip/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 28, 20267 min
Subscription Reminder Email: Build the One That Cuts Cancellations | Subscription LTV Playbook™
The email before every charge is where a lot of subscribers decide to cancel. I'll show you how to build one in Klaviyo that keeps them instead. What goes in it: the product, the date, and skip and swap buttons, not a bill. When to send it, and a different version for orders 2, 3 and 6. The Klaviyo build step by step, with the events for Recharge, Skio, Loop and Stay AI. Read the full breakdown: https://retainup.co/subscription-reminder-email/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 28, 202618 min
Offer Framework: 5 Decisions, $110 to $240 Order Value | Subscription LTV Playbook™
Your offer can make or break your subscription. IM8 moved new customers to a three-month plan and order value went from $110 to $240, same product. Terms: match frequency to consumption, and why three months pays back CAC on order one. Price ladder and bundles: one "save X%" everywhere, 10% extra for two products, 15% for three. Rewards and save offers: gifts where your cohort drops, and pause and skip before any discount. Read the full breakdown: https://retainup.co/subscription-offer-framework/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 28, 202624 min
Grüns: A $1.2B Program, the Top Score Yet at 85.5/100 | Subscription LTV Playbook™
Grüns sold for $1.2B, and their subscription scored 85.5 out of 100. The highest score I have given. They sell to the whole household, with a kid supply added right from the cart. Seven emails in the first seven days, and the results timeline on the checkout page. Limited drops, a detailed FAQ, and the one piece they have not built: rewards and milestones. Read the full breakdown: https://retainup.co/gruns-subscription-teardown/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 28, 202615 min
Mars Men: $100M on One Product, Scored 62/100 | Subscription LTV Playbook™
Mars Men did $100M in eighteen months on a single SKU. Their subscription scored 62 out of 100. The subscribe gap: $125 one-time against $59 on subscription. About $70 of free product on order one, then nothing to reach order three. They talk in 90 days and bill in 30, and one SKU is a ceiling. Read the full breakdown: https://retainup.co/mars-men-subscription-teardown/ Get your program scored, free: https://retainup.co/free-subscription-audit/
IM8 built a $188M subscription brand in 18 months. I scored it 64 out of 80 on 48 checkpoints. Offer engineering: two frequencies, and the same discount on every product and bundle. The best gifting roadmap I have seen: six months of gifts on the page before you subscribe. Where they lose points: no results timeline, flexibility mentioned once, too much celebrity. Read the full breakdown: https://retainup.co/im8-subscription-audit/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 26, 202619 min
Dr. Squatch: How a $6 Bar of Soap Scored 73/100 | Subscription LTV Playbook™
Dr. Squatch scored 73 out of 100. They put a $6 bar of soap on subscription by selling a $36 box. Why they fix the frequency at every 3 months and let you choose how many bars. Why their subscribers actually use swap, which I rarely see. Discounts from 12% to 50% across the site, and points you can't spend on your subscription. Read the full breakdown: https://retainup.co/dr-squatch-subscription-breakdown/ Get your program scored, free: https://retainup.co/free-subscription-audit/
October 25, 202611 min
How To Calculate Subscription Retention Rate (Formula + What’s Good)
Get a FREE subscription audit to find the hidden leaks in your subscription program. 48 checkpoints. https://retainup.co/free-subscription... WORK with us to retain 70%+ at order 3, done for you in 30 days: https://retainup.co/subscription-ltv-... Get a weekly NEWSLETTER to improve your subscription: https://retainup.co/newsletter/ ---If it's your first time here, I'm Rahi Jain, founder of RetainUP.We help DTC subscription brands keep subscribers past order 3. Most brands lose half by then. We fix the offer, the subscription platform, and the lifecycle, so they stay. SunMed went from 61% to 73% 90-day repeat rate. Boka went from 41% to 63%.Here's my story2009: Start in ecommerce after college2012: Launch my own fashion brand.2019: Close it after scaling past $20M. Retention sat under 20%.2019 to 2024: Moved to Dubai. Generate $63M in email revenue for DTC brands.2024: Go all in on subscriptions.Today: 80+ DTC brands, 30+ subscription programs, on Recharge, Skio, StayAI and Loop.---Shopify says 32%. Your subscription app says 61%. A blog says 70% are gone by order 3. Which retention rate is right, and is yours any good?In this video: Why the usual retention formula breaks for subscriptions 8 retention numbers your tools show, and what each one hides Order 3 Retention: the one number we track for every brand Where to find it in Skio, Loop and Recharge, plus poor, average, good and excellent bands
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