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Respecting the Beer

Respecting the Beer

Hosted by McFleshman's Brewing Co

Episodes

119

Latest episode

Jun 2026

Language

EN

About the show

The smartest podcast for nerdy brewers and beer lovers in under thirty minutes. Hosted by owners of McFleshman's Brewing Co, Bobby and Allison Fleshman with special apparances from Ciceron and historian, Joel Hermansen. Kept on subject by Gary Arndt, host of Everything Everywhere Daily. In our first few episodes, we cover the origins of McFleshman's brewery and brew master, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Allison decided to start a brewery with a different type of experience. Thus McFleshman's was born! Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer's taste, homebrewing, starting a brewery, why beer get's skunked, the origins of hops, the business of brewing, Benedictine Monk's effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, Sierra Nevada Brewing, brewing collaboration, Dry January, Reinhehtsgebot, beer history, New Realm Brewing Co, Mitch Steele, and much more.

Listen to episodes

60 recent
June 11, 202647 min

Find the Leaky Tap in Your Craft Brewery Business w/ Chris Farmand

To many brewers, P&L statement bring fear. But to Chris? Those numbers make his world go round. Chris Farmand started Small Batch Standard, a brewery consultant and accounting firm back in 2010. Since then, they've helped craft brewers all over find the leaky tap in their business. McFleshman's recently brought on SBS and it's been a learning experience for everyone!Listen to this episode where we cram into the business office cause an Irish jam session has filled the tap room below!Visit Small Batch Standard: https://sbstandard.com/Listen to The True Craft Podcast: https://sbstandard.com/podcast/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!01:12 Chris Farmand of Small Batch Standard01:54 Packed Taproom Mystery02:59 Small Batch Standard Origin06:32 Emy Finds The Fit09:09 Profit Hat Philosophy12:57 Blue Ocean Beer Strategy17:23 Onboarding Wins So Far19:44 Following The Dollar23:31 Keg Profit Reality Check24:29 Holding the Line on Pricing25:55 Margins Versus Mission29:17 Hard Decisions for 202633:15 Execution and Focus Framework35:08 Two Week Task Triage36:12 True Craft Podcast Breakdown41:29 Embrace Change Know Numbers42:26 Brewery Data Tools and Models47:27 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

June 4, 202621 min

Yuengling's 200 Year Celebration Plans with Wendy and Jennifer Yuengling

Part two of our conversation with the Yuengling sisters! They share more family stories like their least favorite jobs at the brewery and their plans for the 200 year anniversary celebration.Visit Pottsville, PA for a free tour! https://www.yuengling.com/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!00:29 Family Business War Stories02:40 Family Work Ethic04:15 Heritage Beers Origins05:23 Old Labels New Batches06:49 Wisconsin Launch Buzz08:40 Expansion Plans Quality Control11:06 Doing Every Job13:22 Planning 200th Anniversary14:46 Favorite Beers Lineup17:34 Brewing Industry Icons21:09 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

May 28, 202627 min

Yuengling Beer Is On Tap in Wisconsin Thanks to These Sisters

America's oldest brewery expanded into Wisconsin this spring! We talk with two of the daughters that keep the brewery running, Jennifer and Wendy, and how they are carrying on their family legacy.Visit Pottsville, PA for a free tour! https://www.yuengling.com/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!01:17 Yuengling Sisters Intro01:39 Jennifer Operations Role03:39 Wendy Marketing Path06:21 Succession and Exposure08:02 Innovation vs Tradition09:54 Westward Expansion Plan14:31 Culture Across Breweries16:46 Women Leading Brewing18:09 Supply Chain Stories20:41 Staying Independent21:49 Prohibition Survival22:40 Why Come Back Home26:49 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

May 21, 202629 min

Taplist: The Italian Pilsner

Decker hops back on mic to taste a new, unnamed Italian pilsner from Bobby. They discuss what makes pilsners unforgiving and visually driven, including how the first unfiltered keg pull can be hazy from yeast. This beer is a collaboration with Stefano Viglietti who owns Slo Food Market, Il Ritrovo, and Field to Fork. It's officially been named Pil Ritrovo!Visit Sheboygan and check it out!https://www.ilritrovopizza.com/https://www.slofoodmarket.com/https://www.fieldtoforkcafe.com/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer! 02:10 Lukr Faucets and Pilsner Pride 04:24 First Tasting Notes 05:25 Hops Breakdown Saaz to Saphir 08:41 Italian Pilsner Origin Story 10:20 IBUs ABV and Decoction Tease 15:40 Decoction Surprise Results 16:33 Why Decoction Clears Beer 17:28 Color Control Without Fire 18:45 Old School Brewing Logic 19:28 Better Foam From Decoction 20:36 Naming Beers Is Hard 23:03 Community Collabs And Causes 23:42 Italian Pilsner Origin Story 26:25 Dry Hopping A Pilsner 27:41 Taproom Timing And Festivals 29:14 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

May 14, 202638 min

Photographing the Hidden Pubs of England w/ Horst Friedrichs

Gary and Bobby interview London-based photographer Horst Friedrichs! While known for his portrait photographer (including Steven Hawkin!), Horst has spent several years photographing the pubs of London. Listen to some of his stories and the process of capturing iconic British watering holes.Pick up Local Legends: The Hidden Pubs of England: https://www.amazon.com/Local-Legends-Hidden-Pubs-London/dp/3791389734 Follow Horst on Instagram: https://www.instagram.com/horstfriedrichs/?hl=enPATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!00:38 Meet Horst Friedrichs01:30 Beer Gardens Vs Pubs02:55 Books And Pub Types05:49 Pub Atmosphere Rules07:50 Finding Great Pubs09:56 Shooting Pubs Process11:14 People Behind The Bar13:54 Hidden Backstreet Boozers15:47 Pubs As Community Hubs18:55 Music And Subcultures21:04 Are Pubs Dying?z22:50 Top Pub Picks Tease23:15 East End Time Capsule Pub24:43 Soho French House Vibes25:24 Kingston Local Favorite26:04 Next Books Watchmakers Fans27:58 Access Secrets And Sam Smith30:25 Respect Behind The Bar36:55 Where To Find Horst37:27 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

May 7, 202629 min

Randy Mosher Knows Your Tasting Brain

Part 2 of our conversation with Randy Mosher! Randy discusses the differences between tasting wine and beer and how you can develop your on palette to be a better taster.Pre-order your copy of "Your Tasting Brain" by Randy Mosher: https://press.uchicago.edu/ucp/books/book/chicago/Y/bo264674950.html Randy's Website: https://randymosher.com/Randy's Instagram: https://www.instagram.com/chemosensationalist/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!00:29 Freshness and Beer Ratings03:05 Brand Bias in Tasting04:06 Training Your Palate04:46 Building Flavor Vocabulary06:05 Judging and Calibration08:45 Subjective Smell Reality11:05 Layering Flavors Like Perfume13:05 Tinctures and Precise Dosing15:10 Tradition Versus Creativity17:13 Terpenes and NA Challenges19:27 Forbidden Root Botanical Brewing21:51 Death Row Beer Flight27:00 Your Tasting Brain - Out May 15!28:35 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

April 30, 202632 min

Randy Mosher on Sensory Science and Beer Flavor Synergy

Do you taste beer? Or do you taste beer? Chicago-based beer author Randy Mosher stops in to break down the science of taste. A foremost authority on beer tasting, Randy's new book takes your tastebuds to task!Pre-order your copy of "Your Tasting Brain" by Randy Mosher: https://press.uchicago.edu/ucp/books/book/chicago/Y/bo264674950.html Randy's Website: https://randymosher.com/Randy's Instagram: https://www.instagram.com/chemosensationalist/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!01:04 Meet Randy Mosher01:30 Why Write Your Tasting Brain03:32 Deep Dive Into Sensory Science06:53 Siebel Institute Changes09:58 Ray Daniels and Beer Education12:14 Smell Loss and Retraining19:05 Inner Taster and Memory21:49 Flavor Lab and Synergy26:17 Wine vs Beer Tasting Myth31:40 Freshness and Beer Ratings--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

April 23, 202631 min

Taplist: Stefano's Snail Ale, Rye IPA

Gary and Bobby discuss Snail Ale, a West Coast–style Rye IPA made with Wisconsin rye! Created with Sheboygan restaurateur Stefano Viti, Snail Ale is a lower-alcohol alternative to everyones favorite 547.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!00:58 Rye IPA Origin Story03:33 What Is Rye Anyway06:09 Why Husks Matter09:37 Brewing Raw Rye12:36 Taste Test Hop Choices14:57 Water Chemistry Color Dial16:36 Naming a New Rye Ale21:18 Custom Beer Requests21:32 Credit Union Collab Liquid Asset22:46 Haitian Lager Concept24:55 Amber and Fossil Gimmick27:25 Indiana Jones Beer Release28:03 Snail Ale Availability Label Art29:17 AI and Beer Creativity31:17 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

April 16, 202634 min

Cari Guerin's Beer Pours Are Certified

Backdropped by a Irish jam session, Cari Guerin joins Bobby and Gary for her story! From growing up in small town Wisconsin to becoming a certified cicerone, Cari just loves a good beer.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!00:54 Cari Guerin Beer Origins03:33 Wisconsin Drinking Laws06:10 Craft Beer Education09:48 Cask And Sour Culture12:21 Breaking Into The Industry13:24 Stalking To Get Hired15:08 Bar Staff Are Everything16:04 Cicerone Levels Explained18:51 Why Get Certified19:35 Beer vs Wine Complexity21:24 Consistency and Big Brewers23:46 Favorites at McFleshman’s26:02 200 Breweries and Top Picks27:55 Costa Rica Jungle Brewery29:06 Desert Island Beer Pick30:24 Building the Perfect Flight34:00 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

April 9, 202636 min

This Beer Lover Visited Over 1500 Breweries (and Wrote a Book About It)

Joel Geier, author of Flights Across America: A Beer Lovers Journey, shares the origins of his love for beer, why he visited 1500 breweries, and his beer flight to end all beer flights.Buy Flights Across America: A Beer Lovers Journey: https://www.amazon.com/Flights-Across-America-Brewery-Journey/dp/B0DN3RH9KJFollow Joel on Instagram: https://www.instagram.com/brewery_travels/Follow Badger Beer Report: https://www.badgerbeerreport.com/PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Welcome to Respecting the Beer!01:24 Beer Journey Origins03:12 Traveling for Breweries04:27 Why Flights Matter05:23 Flights vs Europe09:09 Creative Flight Boards10:41 Picking the Perfect Flight14:46 Notes Cask and Czech Pours19:05 Flights of Flights Stories20:46 Ultimate Uber Flight Picks28:58 Weirdest Beer Ever32:08 Flights Versus Full Pours35:03 Flights Across America: a Brewery Lovers's Journey by Joel Geier36:17 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

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