Reside Platform Podcast

Hosted by Reside Platform

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Episodes

172

Latest episode

Aug 2026

Language

EN-US

About the show

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.

Listen to episodes

60 recent

August 19, 202626 min

Your First Hire Could Unlock Your Next Level of Growth

Growth creates a difficult tension for real estate professionals. The more clients and transactions you earn, the less time you have to keep generating new business. In this episode, Lauren and Karlton explain how solo agents and team leaders can identify the work that truly requires their attention, delegate the rest, and build support without sacrificing the client experience. They walk through the four hats every agent wears, share a simple 30 minute time audit, and explain why a transaction coordinator, virtual assistant, marketing partner, or buyer's agent may be the right next hire. You will also learn how to evaluate every investment by the time and revenue it can create, why delegation does not mean giving up control, and how consistent time blocking can help you grow even before you are ready to hire. If you want to scale your production while creating more freedom in your business and life, this conversation offers a practical place to start. Chapters: (00:00:00) The transaction trap that can stall your growth (00:02:20) Knowing when you have outgrown doing everything alone (00:04:35) The four hats every real estate agent wears (00:06:30) Using a 30 minute audit to find work you can delegate (00:09:00) Choosing support based on return on investment (00:12:10) Reinvesting a portion of every closing (00:15:10) Why a transaction coordinator can be the best first hire (00:17:00) Letting someone own the 70 percent so you can excel at the 30 percent (00:20:15) Protecting the client relationship while handing off paperwork (00:24:20) Using time blocking to grow before you hire Links and Resources: Karlton Utter on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

August 12, 202636 min

How to Build a Team That Does Not Depend on You

The habits that make someone a successful solo real estate agent can become the very habits that limit a growing team. In this episode, Brooke and Karlton unpack the identity shift from top producer to true team leader. They explain why hiring agents or support staff does not automatically create leverage, how unclear expectations turn leaders into bottlenecks, and why goals, systems, accountability, and honest conversations matter at every stage of growth. They also share practical ways to protect your calendar, coach more efficiently, help agents make confident decisions, assign roles around individual strengths, and decide whether stepping out of production is actually right for you. If you lead a real estate team, own a brokerage, or are preparing to make your first hire, this conversation will help you build a business that supports your people without depending on you for every answer. Chapters (00:00:00) Why top producers struggle with leadership (00:03:00) Hiring people does not make you a leader (00:06:00) How team leaders become bottlenecks (00:10:00) Define team goals, production, and roles (00:12:00) Time blocking for team leadership (00:15:00) Scale support through group coaching (00:18:00) Empower agents to make decisions (00:21:00) When to step back from production (00:25:00) Build roles around each agent's strengths (00:32:00) Lead with empathy, accountability, and service Links and Resources: Karlton Utter on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

August 5, 202633 min

Ignoring Your Database Cost Her 20 Years. Here Is What Changed with Michele Mamo

What would happen to your business if you disappeared for three weeks? Suneet sits down with Michele Mamo, team leader of the Dwell Well Group at eXp Realty, who just returned from a three week family trip through Europe to find her best month ever waiting for her, plus nearly 40 deals already pending for the month ahead. Eighteen months ago she was seriously thinking about quitting. In this conversation she breaks down exactly what changed: getting obsessed with her database, working Follow Up Boss every single day, joining the Zillow Preferred program, building a leadership team that watches out for every agent, and creating an onboarding school inside Agently that turns brand new agents into producers. Michele also shares her remarkable origin story, from leaving a federal government job at the U.S. Treasury in 2002 to restarting her business from scratch in Cincinnati with $200 short sale consultations, along with her honest take on referral fees, online leads, and what it really takes to win listings. If you are a team leader or broker owner who wants a business that keeps producing while you actually live your life, this episode is proof that it can be done, and that it is never too late to start over. Chapters: (00:00:00) The $200 short sale hustle that restarted her business (00:01:08) Three weeks in Europe without touching the business (00:04:41) Coming home to a record month and a packed pending board (00:06:23) The database obsession that changed everything (00:10:22) Leadership meetings, agent pods, and accountability (00:12:04) Training new agents with a team school inside Agently (00:13:47) From the U.S. Treasury to a career in real estate (00:17:38) Divorce, a new city, and starting over in Cincinnati (00:21:12) The honest truth about online leads and Zillow Preferred (00:25:31) How to win listings, plus advice for agents and team leaders Links and Resources: Website Michele Mamo on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

July 29, 202630 min

Your Agents Don’t Need Your Ambition—They Need Accountability with Jana Adams

Jana Adams joins Karlton Utter to share how she transformed personal adversity, caregiving, and advocacy into a real estate business built around accountability, empathy, and service. After struggling to create the right systems for a growing team, she learned that leadership is not about doing the work for agents, but helping them take ownership of the goals they say they want. Jana explains how joining Reside helped her move systems out of her head, mentor her daughter more effectively, and build a stronger team culture that contributed to a 120 percent increase in transactions and a 123% increase in earnings. She also reveals how her experience caring for her daughter and helping her parents through aging transitions inspired the Aging Well Blueprint and the Aging Well With Intention program, a community based resource designed to help seniors, caregivers, and families prepare before a crisis. This conversation is a powerful look at how real estate leaders can grow production, attract aligned agents, build a meaningful niche, and create a business that succeeds because it serves people well. Chapters: (00:00:00) - The accountability lesson that changed Jana’s leadership (00:00:34) - Building a mission driven business with 120% transaction growth (00:01:47) - From real estate office manager to brokerage owner (00:04:39) - Why joining Reside changed Jana’s systems and team (00:06:44) - Building agent accountability without dragging the team (00:09:54) - Choosing seniors and family transitions as a real estate niche (00:13:42) - Creating the Aging Well Blueprint and 12 session program (00:18:16) - Caregiving, advocacy, and appearing on the Today Show (00:23:45) - How passion created confidence and stronger leadership (00:27:51) - The mindset that keeps Jana moving forward Links and Resources: Website Jana Adams on LinkedIn Karlton Utter on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

July 22, 202639 min

She Ditched Traditional Recruiting and Built This Instead with Lisa Gengelbach

What happens when the person running your brokerage has never sold a home? Suneet sits down with Lisa Gengelbach, Vice President of Operations at Key Associates Signature Realty, who helped grow the company from 8 agents to 80 across five offices in two states in just six years. Lisa got licensed in February of 2020 after owning a restaurant and running operations for large hotels, and that outside perspective shows up in everything she does. She and Suneet get into what breaks first when a team scales too fast, why recruiting without real processes is a trap, and how she rebuilt onboarding so new agents get true follow up instead of an open door nobody walks through. Lisa also opens up the full tech stack her team runs on, from Follow Up Boss and SkySlope to the ClickUp automations that carry a deal from recruiting all the way through closing, and she shares the coaching shift that changed everything for her, which is meeting each agent where they are instead of pushing her own goals onto them. If you lead a team or own a brokerage and you want growth that actually holds together, this episode was made for you. Chapters: (00:00:00) Why your brand will not bring you business (00:02:11) From diner owner and hotel operations to real estate (00:07:41) What breaks first when a team scales past 8 agents (00:12:36) Coaching agents to their own definition of success (00:17:03) Rebuilding onboarding with real follow up and benchmarks (00:21:23) The structure of an effective one on one (00:24:02) Inside the tech stack behind an 80 agent operation (00:28:14) Fixing the SkySlope and ClickUp roadblock with AI (00:31:26) Recruiting, retention, and the culture that attracts agents (00:35:04) Back to basics advice for agents and team leaders Links and Resources: Website Lisa Gengelbach on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

July 15, 20261 hr 0 min

You're Not Losing Better Leads, You're Losing Faster Agents with Karlton Utter

Most teams are converting internet leads at 1 to 1.5% when the real ceiling is closer to 9 or 10%. The gap isn't about lead quality. It's about response time, dialogue, and whether or not your team has a system worth running. In this episode, we pulled straight from a live Reside Platform webinar hosted by Carlton Utter, our head of training and agent development with 26 years in the business. Carlton breaks down the five killers of internet lead conversion, the ALM approach for warm transfers, the LP Mama follow-up framework, and the cadence that top teams use to stay in the game long enough to win it. If you're spending money on leads right now and not seeing the ROI you expected, this is the episode that tells you exactly why and exactly what to do about it. Chapters: (00:00:00) Intro and why internet lead conversion is broken (00:05:00) The real cost of leads and what 1.5% conversion actually means (00:09:00) The problem is not the lead — it's us (00:11:00) Accountability, systems, and value: The three pillars (00:18:00) The wrong way most agents approach internet leads (00:25:00) Speed to lead: Why 47 hours is killing your deals (00:33:00) The right dialogue and the ALM warm transfer approach (00:40:00) LP Mama and locking down the appointment (00:44:00) The follow-up cadence that top-converting teams actually use (00:53:00) Hot, warm, and cold ponds plus your 5-step action plan Links and Resources: Karlton Utter on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

July 1, 202646 min

How a Mother-Daughter Team Owns 80% of Their Market with Michelle Williamson & Brandi Long

Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home at 3:30. Nobody was farming neighborhoods back then — she just started sending letters about homes that had sold nearby, whether she sold them or not. Fast forward to today and she and her daughter Brandi are sending upwards of 30 pieces of mail per year to 13,000 addresses, carrying 45 active listings in a town of 34,000 people, and holding 80% of the local realtor market share. In this episode, Suneet sits down with Michelle and Brandi to dig into the exact mail strategy they've used for over two decades, how Brandi built a lead-generating Facebook presence with zero AI and zero posting schedule, the paid listing video ads that generate 100,000+ views for $500-750 a pop, what it's really like building a team when your accountability partner lives on the same 10-acre property and also happens to be your mom, and why they believe showing up — consistently and authentically — will always beat whatever trend is running through every other agent's feed. Chapters: (00:00:00) - Intro: Meet Michelle and Brandi of the Williamson Group (00:02:00) - Michelle's origin story: farming neighborhoods from scratch in 1999 (00:07:00) - The mail strategy that built a business before the internet (00:13:00) - Mailbox Power, automations, and 30+ touches per year (00:16:00) - 80% market share, 187 closings, and 45 active listings in their county (00:18:00) - What it's actually like working with your mom (six years to find the rhythm) (00:25:00) - How Brandi built real listings from Facebook with zero AI and zero schedule (00:31:00) - Paid listing video ads: $500 to $750 per video, 100k+ views (00:36:00) - Office expansion, recruiting strategy, and Humanize (00:40:00) - Mindset coaching, team standards, and advice from both of them Links and Resources: Website Brandi Long on LinkedIn Michelle Williamson on Facebook Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

June 24, 202640 min

The VIP Event Playbook Top Producers Run Every Quarter

Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, this one is for you. They get into why most agents treat events as an expense instead of an investment, the four part framework that makes every event repeatable, the three event formats that work in almost any market, and the seven levers that turn one Saturday afternoon into a full quarter of referral conversations. You'll hear how teams are zeroing out their entire event budget through vendor sponsorships, why the post event thank you video is the step nobody does and the one step that drives the most goodwill, and how giving back has to be a real line item in the budget, not a nice to have. Whether you're a team leader trying to scale, an operator building the playbook behind the scenes, or an agent looking to deepen your sphere without burning out your wallet, you will walk away with a system you can put on the calendar this quarter. Chapters: (00:00:00) Why most agents leave referral business on the table (00:02:30) The mindset shift that turns events into investments (00:05:00) The four part framework behind every winning event (00:09:30) Three event formats that work in almost any market (00:14:00) The seven levers that turn one event into ten touchpoints (00:19:30) How to build a CRM follow up that runs itself (00:23:30) Branded swag your sphere actually keeps and uses (00:27:30) Letting vendors fund the entire event through sponsorships (00:31:30) Why giving back belongs on the event budget line (00:36:30) Your one action item this week and team building ideas Links and Resources: Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

June 17, 202636 min

The BER Months Mistake That Costs You a Whole Quarter with Karlton Utter

Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren sits down with Karlton Utter, Head of Training and Agent Development at Reside, to talk about the trap that swallows so many good agents. You grind through the spring market, everything closes over the summer, and then you coast into the holidays telling yourself you will start fresh in January. Karlton breaks down why that gap quietly costs you a full quarter of income, and why the agents who never go cold simply keep filling the top of the funnel no matter the season. You will hear the real math behind production, the one hundred conversations that turn into a single closing, how to sort your database into hot, warm, and cold, and the everyday activities that still beat every shortcut. If your business feels like feast or famine, this one hands you a plan to even it out and run on purpose instead of hope. Chapters: (00:00:00) An empty pipeline is a choice (00:02:18) Why the ber months quietly kill your income (00:04:42) Diagnose before you prescribe and know your numbers (00:08:05) You cannot run a business on hope (00:11:20) The math behind one closing (00:15:30) How many deals before you earn real time off (00:18:10) Sorting your database into hot, warm, and cold (00:21:00) The activities that actually fill your pipeline (00:26:40) Getting back to the basics that built your business (00:31:15) Stay internally driven and get face to face Links and Resources: Karlton Utter on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!

June 10, 202652 min

Your Team Is Only As Strong As Your Weakest Agent with Karlton Utter

Most team leaders think the fix for flat production is simple. Hire more agents. In this episode Brooke and Karlton Utter from Reside sit down to push back on that instinct and explain why so many teams are quietly solving the wrong problem. They get honest about the real difference between a hiring problem and a development problem, and what it actually costs you when you confuse the two. Karlton walks through how to reverse engineer a production goal into the exact hires you need, why recruiting without a real support system is unfair to the agents you bring on, and how the right onboarding experience sets the tone from day one. Brooke shares what she sees inside teams every single day, from rosters full of agents who have not logged in for a month to piles of leads that never get touched. Together they dig into accountability that actually sticks, the one on one conversations that move the needle, and the patience it takes to give a new agent a real first year ramp up. If you have ever looked at your roster and wondered who you would trust with your next big referral, this conversation is for you. Chapters: (00:00:00) Why most teams are solving the wrong problem (00:03:11) Recruiting as strategic growth, not just adding bodies (00:08:04) Reverse engineering your production goal into the right hires (00:12:58) What a real onboarding and training system looks like (00:17:46) Treating real estate like a job and checking in daily (00:23:35) Why experienced agents leave and how to keep them (00:29:42) One on ones, the Oreo method, and the got a minute trap (00:35:28) What the first year really looks like for a new agent (00:41:15) Development problem or mindset problem (00:47:33) Where to start: systems, tools, and your best recruiters Links and Resources: Karlton Utter on LinkedIn Team Leader Secrets by Suneet Agarwal Reside Platform Reside Platform Website Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!