Episodes
26
Latest episode
Jun 2026
Language
EN
Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.
From protecting his mother from domestic violence to becoming the first Black Special Agent in Charge of the FBI’s Dallas Field Office, Eric Jackson shares a powerful story of resilience, leadership, and transformation. In this episode of Reputation Matters, he reflects on how a late-night FBI recruitment commercial sparked a path that would ultimately define his career and service.
Matt King leads with a simple philosophy—"shut up and serve”—which has shaped everything from his leadership of the national mastermind group for elite business leaders, Gobundance, to his 2,000-mile ride across America, delivering real-time support directly to communities in need.
In Texas, legendary oil titans like the Hunts, Murchisons, and Richardsons carry a fame rivaling that of U.S. presidents. Yet, few names shine brighter in modern history than T. Boone Pickens.In the latest episode of #ReputationMatters, we are honored to welcome @Jay-Rosser, Pickens' longtime chief of staff. Often described as the "right-hand man" to the famously left-handed oilman, Rosser joins us to share insights from his years working alongside one of the industry's biggest icons.
From a local reporter to CNN’s Chief White House Correspondent, Jim Acosta is a seasoned journalist who has spent his career holding leaders accountable and reporting on some of the most pivotal moments in our nation’s history. From covering presidential administrations to breaking world news, he’s built a reputation for fearlessness and resilience. In this episode of Reputation Matters, Acosta reflects on his career, how the news industry has changed and why accountability still matters.
Robert Edsel has transformed his love of art and history into a lifelong mission. As founder and chairman of the Monuments Men and Women Foundation, he works to honor the heroes who protected the world’s cultural treasures during World War II to ensure their legacy continues. Best known as the author of The Monuments Men, the book that inspired the feature film, Edsel’s storytelling, brings history to life and inspires new generations to appreciate, protect and preserve humanity’s greatest achievements. In this conversation, he shares how a spark of curiosity grew into a mission to safeguard culture for the future.
Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he’s led with heart and persistence. His three-term leadership has helped shape a stronger, more connected city. Tune into this episode of Reputation Matters, where he reflects on the defining moments, tough decisions, and values that have guided his leadership.
Few people have changed the way we think about health like Dr. Kenneth Cooper. Known as the “father of aerobics,” he risked his reputation to start a movement that showed the world how regular exercise could transform and even save lives. Early on, critics dismissed his ideas as dangerous, but through science and persistence, he proved them wrong. His research and books inspired millions to take charge of their health. In this episode of Reputation Matters, Dr. Cooper shares the personal stories behind his journey.
Sit courtside with veteran journalist Brad Townsend as he shares his unique perspective on balancing journalistic integrity while covering one of basketball’s most iconic franchises – the Dallas Mavericks. In this exclusive feature, Brad reflects on the moments leading up to the controversial Luka Dončić trade and how that pivotal event shaped the Mavericks' public perception in the weeks that followed.
In this episode of Reputation Matters, we dive into the challenges facing American media - diminishing trust, the rise of digital platforms, and changing consumer habits that favor speed over substance. Our guest, Sonal Shah, CEO of the Texas Tribune, the nation's first nonprofit and nonpartisan news outlet, provides an insider's view on the state of journalism's reputation and the steps needed to ensure its survival and restore public confidence.
For 40 years, Hattie Hill has been a trusted advisor to some of the world’s most iconic leaders and brands—@IBM, @Southwest Airlines, @McDonald's, @TD Jakes Foundation, and more—helping them build strong, resilient reputations and elevate their brand presence. Now, in the latest episode of #ReputationMatters with Crayton Webb, she shares her inspiring journey and explains how taking risks and challenging the status quo are crucial for building brand reputation and driving transformative change.
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