Reputation Matters with Crayton Webb

Hosted by Sunwest Communications

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Oct 2026

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About the show

Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.

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29 recent

October 13, 2026Episode 231 hr 2 min

Michele McConnell: Behind the Curtain of The Phantom of The Opera

Michele McConnell took the Broadway stage by storm when she was introduced into her new role as Carlotta in the world-renowed musical, The Phantom of the Opera. After 2,228 performances and ultimately breaking the record as the longest-running Carlotta in the show’s history, Michele opens up about her journey to the top and the relationships she built along the way. She gives us an inside look at what it really takes to sustain excellence in the spotlight, and is a reminder that careers are rarely built overnight.

September 16, 2026Episode 2256 min

Stephen Holley: Co-Founder, Carry the Load - The "Load" We All Carry

As a former Navy SEAL, Stephen Holley has transformed extensive military experience and passion for service into his lifelong vocation. As co-founder of Carry The Load, he has helped create meaningful ways for communities across the country to honor the men and women who have sacrificed their lives for others. From its beginnings as a personal tribute to fallen friends to its growth into a national nonprofit, Carry The Load continues to bring people together through remembrance and service. In this conversation, Holley shares the experiences, values and stories that have shaped his commitment to carrying the load for others.

August 26, 2026Episode 211 hr 1 min

Elyse Slayton: Beyond Star Power - Building the WNBA's Dallas Wings Star Brand

From helping build the Dallas Wings’ brand during a period of growth to navigating the rapidly evolving landscape of women’s professional sports, CMO of the Wings Elyse Slayton shares her perspective on marketing, storytelling, and building lasting connections with basketball fans. In this episode of Reputation Matters, she discusses the importance of making the Wings a recognizable brand in their own right, using players’ stories to drive engagement, and what it takes to turn a women’s basketball team into a brand fans can’t stop talking about.

June 1, 2026Episode 201 hr 3 min

Eric Jackson: Agent of Change

From protecting his mother from domestic violence to becoming the first Black Special Agent in Charge of the FBI’s Dallas Field Office, Eric Jackson shares a powerful story of resilience, leadership, and transformation. In this episode of Reputation Matters, he reflects on how a late-night FBI recruitment commercial sparked a path that would ultimately define his career and service.

May 7, 2026Episode 1941 min

Matt King: Riding 2,000 Miles to Change Countless Lives

Matt King leads with a simple philosophy—"shut up and serve”—which has shaped everything from his leadership of the national mastermind group for elite business leaders, Gobundance, to his 2,000-mile ride across America, delivering real-time support directly to communities in need.

March 12, 2026Episode 1851 min

Jay Rosser: The Right Hand Man Working with the Left-Handed Legend, T. Boone Pickens

In Texas, legendary oil titans like the Hunts, Murchisons, and Richardsons carry a fame rivaling that of U.S. presidents. Yet, few names shine brighter in modern history than T. Boone Pickens. In the latest episode of #ReputationMatters, we are honored to welcome @Jay-Rosser, Pickens' longtime chief of staff. Often described as the "right-hand man" to the famously left-handed oilman, Rosser joins us to share insights from his years working alongside one of the industry's biggest icons.

October 1, 2025Episode 1756 min

Jim Acosta: Journalism, Trust, and Reporting in Today's Fractured Media

From a local reporter to CNN’s Chief White House Correspondent, Jim Acosta is a seasoned journalist who has spent his career holding leaders accountable and reporting on some of the most pivotal moments in our nation’s history. From covering presidential administrations to breaking world news, he’s built a reputation for fearlessness and resilience. In this episode of Reputation Matters , Acosta reflects on his career, how the news industry has changed and why accountability still matters.

September 18, 2025Episode 161 hr 3 min

Robert Edsel: Preserving History, Inspiring the Future

Robert Edsel has transformed his love of art and history into a lifelong mission. As founder and chairman of the Monuments Men and Women Foundation, he works to honor the heroes who protected the world’s cultural treasures during World War II to ensure their legacy continues. Best known as the author of The Monuments Men , the book that inspired the feature film, Edsel’s storytelling, brings history to life and inspires new generations to appreciate, protect and preserve humanity’s greatest achievements. In this conversation, he shares how a spark of curiosity grew into a mission to safeguard culture for the future.

August 7, 2025Episode 1552 min

Jeff Williams: Leading with Unity - the mayor who transformed Arlington, TX into a tourist destination

Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he’s led with heart and persistence. His three-term leadership has helped shape a stronger, more connected city. Tune into this episode of Reputation Matters , where he reflects on the defining moments, tough decisions, and values that have guided his leadership.

July 1, 2025Episode 1443 min

Dr. Kenneth H. Cooper: Defying Skeptics, Defining Wellness

Few people have changed the way we think about health like Dr. Kenneth Cooper. Known as the “father of aerobics,” he risked his reputation to start a movement that showed the world how regular exercise could transform and even save lives. Early on, critics dismissed his ideas as dangerous, but through science and persistence, he proved them wrong. His research and books inspired millions to take charge of their health. In this episode of Reputation Matters, Dr. Cooper shares the personal stories behind his journey.