Reluctantly Marketing

Hosted by Lucie Lincoln

Business Marketing

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Episodes

Latest episode

Jan 2024

Language

EN-GB

About the show

The marketing podcast for Purpose-Driven Creators Who Crave Growth, Not Marketing. Join me on a marketing journey for the reluctant as I go from ghosting marketing to getting into a long-term committed and loving relationship.

Listen to episodes

13 recent

January 17, 2024Episode 129 min

12. AI your 2024 Marketing Buddy

Welcome back to Reluctantly Marketing! In this final episode of season 1 Lucie shares how she is using AI to help her marketing efforts and one of her current favourite prompts that is laying the foundation of marketing success in 2024. In this episode, you'll discover: Why AI can help us as marketers A handy AI prompt that will help all of your marketing efforts this year Want to delve deeper into Reluctantly Marketing? Connect with the story on Instagram or TikTok Ready to say hi to Lucie or have questions? You can connect with her at ⁠⁠www.lucielincoln.com

January 3, 2024Episode 1110 min

11. Your Habits Are Everything

Welcome back to Reluctantly Marketing! As we step into a new year, Lucie is here to guide us on making 2024 a successful marketing year. Join her as she shares her insights on potential marketing goals and two tactics to help us stick to them. In this episode, you'll discover: Inspiring ideas for cultivating effective marketing habits in 2024. Two strategic approaches to not only set but also stick to your marketing goals, building sustainable habits around them. Want to delve deeper into Reluctantly Marketing? Connect with the story on ⁠YouTube⁠, ⁠LinkedIn⁠, or ⁠TikTok⁠. Ready to say hi to Lucie or have questions? You can connect with her at ⁠www.lucielincoln.com

December 27, 2023Episode 109 min

10. 3 Reasons Why You're Secretly Great at Marketing

Welcome back to Episode Ten of Reluctantly Marketing – the podcast meticulously tailored for Purpose-Driven Creators aspiring to grow without the typical marketing headaches. In this episode, Lucie unveils a powerful realization: the very reasons you might have struggled with marketing in the past could be your secret marketing superpowers if harnessed correctly. In this episode, you'll discover: The three essential skills to become a standout marketer. Why your creativity is a vital asset in your marketing journey. The transformative impact of authenticity on your marketing success. Want to dive deeper into Reluctantly Marketing? Stay tuned for the ongoing story on ⁠⁠YouTube⁠⁠, ⁠⁠LinkedIn⁠⁠, or ⁠⁠TikTok⁠⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠⁠www.lucielincoln.com⁠

December 20, 2023Episode 99 min

9. Everybody Needs Good Niche Neighbours

Welcome back to Episode Nine of 'Reluctantly Marketing' – the podcast for Purpose-Driven Creators who aspire to grow without the typical marketing headaches. In this episode, Lucie shares her fresh perspective on community building, bidding farewell to any notions of competition and connecting to everyone in your space. In this episode, you'll uncover: The transformative power of connecting with your Niche Neighbours. Strategies for engaging with individuals in your niche, even if you're just starting out. Insights into why collaboration stands as the key to success in your marketing journey. Lucie's inspiration this week comes from Pat Flynn and his Smart Passive Income podcast episode 'Don't Go it Alone'. ⁠Listen to the podcast here. Want to dive deeper into Reluctantly Marketing? Stay tuned for the ongoing story on ⁠⁠YouTube⁠⁠, ⁠⁠LinkedIn⁠⁠, or ⁠⁠TikTok⁠⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠⁠www.lucielincoln.com⁠

December 13, 2023Episode 811 min

8. Should I Instagram or Should I Tik Tok? Channel Decisions in a Noisy World

In this episode of Reluctantly Marketing, Lucie untangles the intricacies of social media accounts and the quest to find your audience. Join her as she shares her personal journey in deciding which social media platform to prioritize. In this episode, we cover: Strategic approaches to make informed decisions on where to establish your online presence. The advantages of selecting one platform to kickstart your journey. The crucial roles of discovery and relationship building in your social media strategy. Step-by-step guidance on laying the foundations for a successful launch on your chosen social platform. Want to dive deeper into Reluctantly Marketing?Stay tuned for the ongoing story on ⁠⁠YouTube⁠⁠, ⁠⁠LinkedIn⁠⁠, or ⁠⁠TikTok⁠⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠⁠www.lucielincoln.com⁠

December 6, 2023Episode 79 min

7. You Are Your Community

In this episode of Reluctantly Marketing, Lucie shares the key to understanding your audience and community, especially when you're just starting out and uncertain about who they are or haven't established a following yet. In this episode, you'll uncover: Immediate actions you can take today to start understanding your audience Strategies for connecting with real humans and the transformative impact on your marketing Ways to engage with your community, even if you think you have little to offer Tips on selecting the right online platforms to connect - and why enjoying the process matters so much Want to delve deeper into Reluctantly Marketing? Stay tuned for the ongoing story on ⁠⁠YouTube⁠⁠, ⁠⁠LinkedIn⁠⁠, or ⁠⁠TikTok⁠⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠⁠www.lucielincoln.com⁠

November 29, 2023Episode 610 min

6. The One Question You Should Spend Your Time On

In this episode of Reluctantly Marketing, Lucie navigates the maze of marketing overwhelm, focusing on key questions that lay the foundation for all your marketing endeavours. Gain insights into why these questions are essential for falling in love with marketing and conquering marketing procrastination. In this episode, you'll discover: The two vital questions that pave the way for successful marketing. The transformative impact of truly understanding your audience. The power of delving beyond the obvious to unlock marketing potential. This week's inspiration comes from Modern Millie's insightful video 'If I had to start from 0' on YouTube. Want to explore more of 'Reluctantly Marketing'? Stay tuned for the ongoing story on ⁠⁠YouTube⁠⁠, ⁠⁠LinkedIn⁠⁠, or ⁠⁠TikTok⁠⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠⁠www.lucielincoln.com⁠

November 22, 2023Episode 510 min

5. Oh Na Na, What's Your Taste?

Welcome back to Episode Five of Reluctantly Marketing – the podcast tailored for Purpose-Driven Creators seeking growth without the marketing headaches. In this episode, Lucie delves into the topic of our marketing taste, exploring the impact our preferences can have on our marketing journey. She shares insights on why she believes it's one of the keys to falling in love with marketing. In this episode, you'll learn: What marketing taste buds are and why cultivating them is essential. Ideas for growing your own marketing taste. Plus, your actionable step for the week. Lucie's inspiration this week comes from the inspiring Creative Pep Talk Podcast, which offers fantastic ideas on developing our tastes. Want to dive deeper into Reluctantly Marketing? Stay tuned for the ongoing story on ⁠YouTube⁠, ⁠LinkedIn⁠, or ⁠TikTok⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠www.lucielincoln.com⁠

November 15, 2023Episode 49 min

4. I Think This Might Be the Secret to Marketing

Welcome back to Episode Four of Reluctantly Marketing – the podcast crafted for Purpose-Driven Creators seeking growth without the marketing headaches. In this episode, Lucie unveils the aha moment that's reshaping her entire marketing approach—a true game-changer. In this episode, you'll discover: Why it's crucial to view your audience as humans, not just numbers on a spreadsheet. How to shift your perspective towards your audience or target audience. Practical strategies to apply a human lens to your marketing. Plus, your actionable step for the week. Lucie's inspiration this week comes from the insightful Spotify for Podcasters Masterclass podcast. Listen to the podcast here. Want to dive deeper into Reluctantly Marketing? Stay tuned for the ongoing story on ⁠YouTube⁠, ⁠LinkedIn⁠, or ⁠TikTok⁠. Ready to connect with Lucie or have questions? You can reach out and say hi at ⁠www.lucielincoln.com⁠

November 8, 2023Episode 310 min

3. How to Build an Audience from Scratch: We Built This Audience on Caring and Sharing

Welcome back to Episode Three of Reluctantly Marketing – the podcast designed for Purpose-Driven Creators in search of growth without the marketing headache. Everyone starts somewhere, and it's crucial to remember that even the most successful individuals in your field began with nothing and no one. The key is starting, right? In this episode, you'll uncover: A well-kept secret to audience building and sustaining your journey for the long run. The undeniable significance of passion in your projects. The value of sharing your unique journey. The importance of choosing the right platform to share that journey. Plus, your actionable step for the week. This week, Lucie draws inspiration from the insightful 'Creator Science' podcast. Listen to the episode here. Want to delve deeper into Reluctantly Marketing? Stay tuned for the ongoing story on YouTube⁠, ⁠LinkedIn⁠, or ⁠TikTok⁠. Ready to connect with Lucie or have questions? Don't hesitate to reach out and say hi at www.lucielincoln.com