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REIPRENEURS Podcast With Esteban Andrade (Former Online Hustlers)

REIPRENEURS Podcast With Esteban Andrade (Former Online Hustlers)

Hosted by Esteban Andrade

Episodes

223

Latest episode

Sep 2025

Language

EN

About the show

We reveal the secrets of successful high-level entrepreneurs that turn hustles into multi-million dollar businesses online. Join our host Esteban Andrade (Owner of hesel media) as he will share with you actionable tips to help you grow your business, learn skills and help you level up in your self-development journey. We'll start with Real Estate Investors and wholesalers We will invite and bring highly successful millionaires that have created massive success from zero or from very little and will make sure to extract all the nitty-gritty content to help you truly take you to the next level.

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60 recent
September 17, 202548 min

The TRUTH About Making $50k/month In Wholesaling With Only $60/Day With Watson Saine

Wholesaling With Only $60/Day With Watson Saine’ in 5–10 bullet points with timestamps, adding Glasp insights only if they meaningfully enhance context.]"(00:00–01:22) Watson Saine states he’s closed consistent deals via paid ads and has made six figures annually from wholesaling; last 3 months from paid ads alone he cleared $50k+ with more contracts pending.Source video: https://www.youtube.com/watch?v=LtLHHQagz2U(02:57–04:01) Core philosophy: control what you can control—script, approach, and process. He emphasizes a consistent sales process to make outcomes more predictable, built from earlier careers selling credit cards, insurance, and energy.(04:21–05:32) Early learning was the standard “four pillars” (motivation, timeline, condition, price), but he moved beyond purely logical/price talk by adopting NEPQ (Neuro-Emotional Persuasion Questioning) to uncover personal impact, define desired outcomes, and create a gap the offer can close.(06:06–07:56) With stronger sales skills, the main constraint became lead volume, so he layered inbound PPC (people already seeking solutions) on top of warm leads; inbound conversations differ from cold outreach and generally convert better.(11:28–12:35) Numbers (as reported): ~70 inbound leads over ~5 months at ~$60/day (~$1,800/month). He says total ad spend was < $10k and “closer to ~$4k,” producing ~$50k revenue from 4 closed deals, with more in the pipeline. Team: just Watson + a TC/admin. (Note: $60/day ≈ $1.8k/month; 5 months ≈ $9k.)(14:12–14:57) Example market: Philadelphia. Despite title complexity and modest prices in some neighborhoods, spreads like $51k to $79k are possible when the conversation and underwriting align.(16:16–17:08) Marketing ↔ Sales alignment: marketing “brings the horse to water,” sales makes it drink; without a defined sales process, inbound leads get wasted.(24:46–30:10) NEPQ outline: connection/rapport → situation → problem awareness (personal impact) → solution awareness (future pacing) → consequence questions → offer. If done right, objections are pre-handled during discovery.(34:48–36:45) Why many wholesalers get stuck: they run price-based, logical conversations and chase volume (“numbers game”) instead of results-based, gap-driven conversations with persuasive questioning.(39:58–46:06) Next steps: hire an AI-literate admin/EA to buy back time, then add lead manager and acquisitions roles; focus on leadership and building a business that works without him.

September 15, 2025Episode 252 min

How to Escape the Wholesaling Rat Race (And Finally Scale) With Cody Hofhine and Mark Stubler

🔑 Key Points from the Video(00:00-00:32) — Wholesaling is high pressure: you close one deal and immediately need another. Many plateau at year 1-3 because they lack system, support, or scale. Consistency beats “knowing it all.”(01:01-01:38) — Joe Home Buyer is a franchise model built around an already operating system. You can plug in, use their framework, assess fit, and avoid starting from scratch.(04:16-05:21) — The franchise model has evolved: frameworks got packaged, resources organized, consistency and data leveraged. But starting a franchise system is expensive and heavily regulated (e.g. attorney work, FDDs).(07:57-09:14) — Ideal franchisee profile: people who’ve done a few deals already, believe they can scale, have core values aligned (named the “4 H’s”: Hunger, Heart for others, Humble, Honest). Not beginners.(23:04-24:04) — Onboarding & ramp up: They build a customized blueprint for each franchisee (market-specific), help hire roles (e.g. acquisition manager) based on strengths, and optimize both marketing and sales processes.(29:18-30:45) — Core lead generation strategy: the “Core Three” — Direct Mail, PPC/Online Presence (SEO, Facebook, etc.), Cold Calling. Then add ancillary channels. Sales process calibration often more important than which marketing channel you pick.(34:24-35:12) — Brand & online presence matter: local territory Instagram accounts, content, reviews — these build trust, reduce friction, and compound over time.(38:39-39:48) — Using credibility videos & FAQs in the funnel: placing objection-handling content on landing/thank you pages increases conversion rates (they reported bump from ~14-16% to ~22%).(50:44-52:12) — They’re developing supporting products: e.g. a service called Hunt Closers for recruiting acquisition managers / closers. Also forming strategic partnerships with industry names to refer franchisees and co-brand.

September 12, 2025Episode 155 min

From $0 to $400K/Month in Wholesaling – Here’s How Joe Potenza Did It!

(00:00-00:30) Joe Potenza scaled his wholesaling business to $400-500K/month, with the goal of reaching $1 million/month in the next ~24 months. He attributes success largely to mastering ads (Google, Facebook) and staying adaptive as systems change.(02:13-02:43) His operations are well scaled: the wholesaling business runs mostly without his constant involvement. Profits go into buying rental real estate—he owns ~70 rental units ranging from single-family homes to smaller apartment buildings.(04:21-06:26) Team structure: ~20-22 staff. In the past year they’ve not grown much in headcount, but they made operational adjustments. They’re converting many 1099 contractors to W-2 employees to add stability and professionalism.(05:27-06:57) Business model & Lead flow:  • Marketing/ad spend heavily focused on PPC: Joe expects to spend ~$1M/year on Google Ads.  • Structure: a lead gen system → acquisition sales teams to get contracts → disposition sales teams to sell/assign contracts → transaction coordinators to close deals.(09:57-10:30) Geographic & deal types: They operate in ~32 states, but ~80-90% of revenue comes from about 10-12 states. They do “assignment” deals, traditional cash equity deals, and novations; creative deals have been mostly dropped.(12:11-14:28) SOPs, underwriting & disposition system: They use standard operating procedures (SOPs) for each type of market (metro, suburb, rural). They track cancellations carefully, analyze why deals fall apart, and adapt both underwriting (pricing & comps) and disposition strategy based on market type and local factors.(18:06-20:46) Documentation & training: Emphasis on documenting everything (playbooks, video walkthroughs using Loom, etc.). Training combines reading SOPs + live walkthroughs + hands-on coaching to ensure people follow the SOPs properly, not just theoretically.(21:13-23:37) Remote vs office & culture: He started remote, but now believes having an office is better for culture, leadership development, and maintaining high standards for sales teams. Remote works in some roles, but harder to build leadership virtually.(29:28-35:14) His backstory & hustle: Joe nearly declared bankruptcy on a rehabbing project; to recover he committed to wholesale real estate full-throttle. During that period, he worked ~80-100 hrs/week, doing tons of calls, texts etc., to make enough deals to pay off debt. He made ~$400K profit in his first 12 months of wholesaling, but sacrificed personal life heavily.(52:29-52:59) Margins & long-term vision: Their wholesaling business has margins of ~40-50%. Joe is focused not just on revenue but building a real estate portfolio, growing sustainably, and maintaining integrity (transparent with sellers, ethical contracts) so the business lasts and has strong reputation.

December 15, 2024Episode 751 hr 3 min

74 - From Chaos to 7-Figure Wholesalers: How Abner & Jason Built HPO Home Solutions

In this episode of the Online Hustlers Podcast, we sit down with Jason and Abner, co-founders of HPO Home Solutions, to uncover how they scaled their real estate wholesaling business to $100K+ months. From mastering inbound marketing to leveraging novations for bigger deals, this conversation is packed with actionable insights you don’t want to miss. {Time stamps} 0:00 - 0:32 Introduction 0:33 Welcome to the Podcast 1:17 Episode Overview: Scaling Wholesaling in 2024 2:26 Meet the Guests: Abner and Jason of HPO Home Solutions 3:32 How They Got Started in Real Estate 4:06 Jason’s Journey: Realtor to Wholesaler 6:16 Abner’s Path: From Small Business to Real Estate 8:02 Early Wholesaling Lessons and First Deals 9:54 How Masterminds Accelerated Their Growth 11:34 Investing in Coaching to Scale 13:18 Why Inbound Marketing Works for Them 15:13 Streamlining Lead Generation and Closings 18:44 Using Tools Like InvestorLift for Remote Success 20:09 Skills and Traits for Consistency in Business 21:43 Lessons Learned: Structuring Operations for Growth 24:28 Creating Accountability and Defined Roles 27:44 Tips for Structuring a New Business 30:19 Leveraging Networking and Joint Ventures 32:16 Tackling Title Issues and In-House Transaction Coordination 35:00 Delegating Marketing to Experts for Consistent Leads 37:20 Building a Reliable Client Acquisition System 40:55 Establishing Credibility with Sellers 42:29 Standardizing Processes and Creating SOPs 44:35 Core Values: Commitment, Resourcefulness, Gratitude 46:49 Adding Novations as a Key Business Strategy 48:05 Customizing the Seller Experience for Better Results 50:28 Using Coaching and KPIs to Scale 52:51 Scaling Dispositions and Novation Strategies 56:40 Lessons from the Trenches: Consistency and Persistence 58:50 Staying Resourceful and Determined

December 12, 202456 min

073- Why Storage Units Are a Real Estate Game Changer? An interview with Alex Prado

Whether you're new to self-storage investing or looking to refine your strategy, this video offers actionable advice and expert insights to help you achieve your goals. This exclusive interview unlocks the secrets of building wealth through self-storage investing. In this insightful interview, we dive deep with Alex Prado, a self-storage millionaire, to uncover the strategies, mindset, and skills needed to dominate this lucrative real estate niche.  From finding the right deals to building credibility with mom-and-pop operators, this podcast is your ultimate guide to self-storage success. #PodcastInterview #LearnAndGrow #RealEstatePodcast #WealthBuildingTips #InvestSmart #GrowthMindset #SelfStorageInvesting #StorageUnitWealth #StorageInvestments #SelfStorageSuccess #RealEstateInvesting #RealEstateWealth #InvestmentStrategies

February 10, 202441 min

072- How Did a Car Flipper Turned Into House Flipper Owning $9M of Real Estate Your 2024 Guide with Lincoln Amstutz - REI Marketing & Conversion

Welcome to another episode of the REIpreneurs Podcast! Formerly the Online Hustlers Podcast, we want to offer tips, tricks, and golden nuggets to the best REI entrepreneurs you can be. In this episode, Esteban interviews Lincoln Amstutz, a prominent figure in the real estate sector with a diverse background in wholesaling and multimillion-dollar deals. Lincoln shares insights from his entrepreneurial journey, which began with flipping cars and evolved into real estate ventures worth $9 million.Highlighting a case study, Lincoln demonstrates his resourcefulness in closing deals, even from leads under contract with real estate agents. Tune in to discover Lincoln's entrepreneurial evolution and his strategies for success in both car flipping and real estate. And here’s what to look forward to in today’s episode: Transition to Real Estate Wholesaling Importance of Relationships Prioritizing Team Success Focus on Passive Income Balancing Work and Personal Life And much more! About Lincoln Amstutz: Lincoln Amstutz is a prominent figure in the real estate industry, known for his role as a real estate wholesaler and investor, as well as being a rental property owner. As the owner of HomeLink Properties, Lincoln is dedicated to assisting individuals in navigating the complexities of the real estate market, offering solutions to homeowners looking to sell their properties quickly and efficiently. Alongside his team, including lead manager Luke and administrative agent Matt, Lincoln facilitates numerous deals each month, prioritizing a stress-free process and ensuring a mutually beneficial outcome for all parties involved. At HomeLink Properties, Lincoln's primary focus is on helping homeowners by purchasing properties in any condition, striving to make the selling process seamless and advantageous for all parties.   Connect with Lincoln Amstutz on… Website: https://homelinkprop.com/ Connect with me: https://www.facebook.com/lincoln.amstutz.3 LinkedIn: https://www.linkedin.com/in/lincoln-amstutz-597205219/ Instagram: https://www.instagram.com/growthcirclepod/   Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick Linkt.ree: https://linktr.ee/estenick?utm_source=IGbio

February 2, 202418 min

071 - Lessons I've Learned in Q4 to End With Millions in Profits - REI Marketing & Conversion

Welcome to another episode of the REIpreneurs Podcast! Formerly the Online Hustlers Podcast, we want to offer tips, tricks, and golden nuggets to the best REI entrepreneurs you can be. In this insightful episode, Esteban reflects on Q4, expressing optimism about a successful year and ongoing team restructuring. He talks about the importance of learning and the value of frameworks in entrepreneurship, drawing parallels to scientific methods. Esteban shares his journey, celebrating reaching a million dollars in profit for the first time. The key lesson from Q4, "strict authorization," emphasizes a shift from sales to developing systems before scaling with people. Esteban outlines his approach and the podcast's mission to provide valuable, free content for entrepreneurs navigating challenges. Are you ready to revolutionize your approach to entrepreneurship? Tune in for inspiring insights and practical advice! And here’s what to look forward to in today’s episode: Implementing EOS System for Business Structuring Personal Growth and Talent Attraction Content Strategy for Effective Learning The Impact of Right People in Business Prioritizing Learning Methods for Business Growth And much more!   Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick Linktree: https://linktr.ee/estenick?utm_source=IGbio

January 26, 202433 min

070 - Better Than AirBnb Use This Hidden Hack in Real Estate to Make More Money in 2024 with Sam Wegert - REI Marketing & Conversion

Welcome to the 2nd episode of the REIpreneurs Podcast! Formerly the Online Hustlers Podcast, we want to offer you tips and tricks and golden nuggets to the best REI entrepreneurs that you can be. In this episode, Esteban sits down with visionary entrepreneur Sam Wegert, who's reshaping the real estate space with innovative co-living approaches. We delve into the untapped potential of co-living, challenging the dominance of Airbnb and short-term rentals, and uncover the transformative impact it can have on achieving financial freedom and wealth creation. Sam shares his mission, company achievements, and the hidden secrets of co-living, providing actionable tips for building wealth and financial freedom. Ever wondered if there's a hidden gem in the real estate market that could revolutionize your approach to wealth creation? Tune in!   And here’s what to look forward to in today’s episode: Co-Living as a Transformative Model Evolution of Co-Living Companies Contrasting Co-Living with Airbnb Practical Advice for Co-Living Blue Ocean Strategy in Real Estate And much more! About Sam Wegert: Sam Wegert is a multifaceted individual renowned as the Founder and CEO of UpLevel Martial Arts, an accomplished Coach, Investor, and Entrepreneur. Schooled at home alongside his seven siblings, Sam's entrepreneurial journey began at 15 when, armed with a $15,000 loan from his parents, he purchased his first martial arts school and simultaneously graduated high school. Over the next 15 years, he expanded his martial arts venture to six brick-and-mortar locations, navigating challenges like the COVID pandemic by developing a successful online program. You can find Sam Wegert on... Website: https://www.scaleyourrealestate.com/ Facebook: https://www.facebook.com/samwegert LinkedIn: https://www.linkedin.com/in/sam-wegert-a547ab54/ Instagram: https://www.instagram.com/samwegert/   Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick

January 19, 202441 min

069 - Emergency 2024 Wholesaling Update: How to Crush The New Economy with Nick Perry

Curious about the journey from hustling to true entrepreneurship in real estate? In this special edition, the Online Hustlers Podcast welcomes Nick Perry, a key figure in their evolution as they rebrand to the REI Printers Podcast. Securing the domain reiprinters.com and launching communities in Miami and Colombia, the duo, with nearly 60 episodes in their repertoire, reshapes the show to deliver heightened value. Exploring the nuances of real estate investment entrepreneurship, they, along with Nick, drawing on his transformation from corporate America to multimillionaire real estate success. Join Esteban to uncover the secrets that shaped Nick's career and gain insights into mastering the art of becoming a highly skilled REI entrepreneur. And here’s what to look forward to in today’s episode: PPC Revolution: Shifting from Outbound to Inbound Marketing in Real Estate Real Estate's Evolving Landscape Mastering Google Ads for Effective Marketing Building Killer Teams: Approach to Hiring A-Players in Real Estate The Path of Professional Development And much more!   About Nick Perry: Nick is the Owner/Founder/Executive Chairman of Want To Sell Now, the largest nationwide wholesaling company in the United States based out of Austin, TX. He also owns a fleet of semi-trucks, multiple eCommerce businesses, and invests in multiple companies and commercial real estate. You can find Nick Perry on... Website: https://www.7figurecartel.com/ Facebook: https://www.facebook.com/nicolasjperry LinkedIn: https://www.linkedin.com/in/nickperryatx/ Instagram: https://www.instagram.com/nickperryrei/   Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick

August 25, 202340 min

068 - Digital Marketing Secrets for Real Estate Investors and Wholesalers With Bob Mcintosh - REI Marketing & Conversion

Embark on an exhilarating episode of the Online Hustlers Podcast with Esteban as he delves into the captivating conversation with Bob Mcintosh, from real estate investor to digital marketing virtuoso. Discover how Bob's humble beginnings led him to venture into real estate armed with limited funds and a desire to learn. Unveil the rollercoaster of challenges and triumphs that propelled him to diversify his investments and wholeheartedly embrace the digital landscape. Tune in as he shares his evolution from educator to providing cutting-edge digital marketing services, underscoring the power of impactful website design, long-term SEO tactics, and strategic follow-up systems that fuel success in both real estate and the dynamic world of marketing.   And here’s what to look forward to in today’s episode: ·         Crafting an Exceptional Website: Unveiling the Secrets of Real Estate Investor's Online Presence ·         The Power of SEO: Igniting Real Estate Success through Effective Online Strategy ·         Communicating Identity and Approach: Building a website that Speaks to Real Estate Clients ·         SEO Unwrapped: Mastering Keyword Research, Quality Content, and Backlinks for Real Estate Ventures ·         Follow-Up Mastery: Unveiling the Key to Real Estate Success Through Effective Communication ·         And much more!   About Bob Mcintosh: Bob McIntosh is a transformative Freedom Creator, dedicated to assisting entrepreneurs in harnessing the power of the internet to amplify sales, establish substantial credibility, and effect meaningful change. Drawing from his own quest for success and realization that conventional approaches fell short of his aspirations, Bob adopted an unconventional philosophy and business strategy that defies societal norms, ushering in a new era of achievement. You can find Bob Mcintosh on... Website: https://thebobmcintosh.com/ Facebook: https://www.facebook.com/bmcintosh LinkedIn: https://www.linkedin.com/in/thebobmcintosh Instagram: https://www.instagram.com/thebobmcintosh/     Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick

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