REI Marketing Nerds

Hosted by Dan Barrett

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Episodes

100

Latest episode

Oct 2024

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About the show

The world's only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

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60 recent

October 16, 202437 min

Episode #289 - Encore: What Happens When an Online Marketer Gets Into Real Estate Investing? with Josh Eberly

Most investors are more interested in finances, management and processes than online marketing. While all those skills are useful, marketing leaves a big gap. That gap is often filled by bad marketing advice from fake gurus, agencies who overpromise and underdeliver or marketing templates that haven't worked since 1998. This week's guest Josh Eberly started investing with a big marketing skill set. In this episode, he'll show you how you can get practical marketing skills to boost your real estate investing business. Ready to learn the one skill you're missing to build the life you want? Listen now! Show highlights include: The one book most millionaire investors read. (5:55) How to convince your spouse real estate investing is great for both of you. (9:02) Why knowing nothing about marketing can make you better at it. (11:52) Where most investors' digital marketing fails—and how to succeed now (16:52) The "wild west" marketing platform no other investor is using now. (18:31) How "earned media" magnetizes leads, sellers and buyers to you. (22:54) Why great software can make you less effective. (26:09) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Josh at: https://www.717homebuyers.com/. and https://www.glanzair.com/

October 9, 202440 min

Episode #288 - Encore: 139 Deals a Year In Small Markets With Andrew Newlon

Are you closing 139 deals per year in your real estate investing company? If not, you'll discover how to do that in this episode — whether you have years of experience or are brand-spanking new. In this episode, Andrew Newlon joins me to discuss how he scaled his company from working on a couple fix and flips a year to doing 139 deals a year. Best part? Andrew only works with two small markets in different locations. Listen to the episode now and unlock the keys to massive growth and success in your business. Show highlights include: Why your fear of messing up paralyzes your growth more than your biggest boneheaded mistake (5:39) The 'Sell Houses Backwards" secret for getting your foot in the door of wholesaling when you don't have extra cash (5:54) Why people with zero business background or skills create the best businesses (6:52) The "Rural Migration" phenomenon happening right under you nose (and how to capitalize on it this year) (11:18) The counterintuitive reason slowing down your growth scales you company faster than taking on more volume (19:05) Why managers with no ties to the real estate industry make the best hires for your team (19:57) The "compete on fun" method for poaching top talent even if you offer them a lower salary (23:45) The dark side of generating too many leads and how it can bankrupt your real estate investing company (26:28) If you'd like to learn more about Andrew and connect with him, you can find his website at OzarksHouseBuyers.com. Or you can follow him on Instagram here: @newlon_andrew and Facebook here: Ozarks House Buyers on Facebook. Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

October 2, 202427 min

Episode #287 - Encore: From Knocking On Doors To $80k Deals With Michael Lee

If you have door-to-door sales experience, you can crush it in the world of real estate investing. It pays better, requires less work, and gives you a better life. But what if you don't have door-to-door sales experience? Then this episode is for you! In this episode, Michael Lee, a former door-to-door salesman turned real estate investor, joins me to reveal his sales secrets that help him net $75k from closed deals. Listen to the episode now to discover how to inject door-to-door sales strategies into your real estate investing company and close bigger deals. Show highlights include: The unsexy "Craigslist trick" for closing $80k deals in 3 hours or less (even if you have no experience in wholesaling) (3:37) How being a miserable failure with door-to-door sales is a cheat code for real estate investing (6:04) The weird way wearing a suit slaughters your sales — especially in saturated markets (9:48) How to get into real estate investing when you can't afford to buy a house with your own cash (13:22) The cold, hard truth about why you can't scale your real estate investing business past a certain level (16:53) Why generating all the leads in the universe doesn't increase your revenue (and the counterintuitive way to close more deals with less leads) (21:13) The "Door-to-Door Follow Up" secret that helps you net $75k (or more) from your wholesale deals (21:24) The simple "Double Tap" method that makes strangers answer your cold calls (and thank you for calling them) (22:23) Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds

September 25, 202421 min

Episode #286 - Encore: Growing a Successful Real Estate Investing Business in Your Free Time - with Erik Pinuelas

If you're not running your REI business full-time (yet), it can seem impossible to catch up with full-time investors who have all the time in the world to generate leads and close deals. But the truth is: You can build and run a thriving real estate investing business in your free time. Today's guest Erik Pinuelas has done just that. In today's episode, you'll find out how Erik has optimized his life and business to have plenty of free time, close deals and work a full-time job—all at the same time. Listen now if you're ready to build a business that supports your lifestyle. Show highlights include: The management principle that lets you get more done in 4 hours than others can in 40. (5:58) Erik's highest-leverage activities that he focuses on to get more done in less time. (7:35) The 3 main numbers you need to worry about if you want to flip houses. (9:55) How accountability can turn your construction and remodeling projects into successes—or ruin them if you do it wrong. (14:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Erik's business here: https://serodevelopments.com

September 18, 202428 min

Episode #285 - Encore: How Discipline Can Save Your Real Estate Investing Business, with Chris Music

There are a ton of important things in real estate investing: Lead generation, sales, lead conversion, etc. But when it comes down to it, real estate investing is one thing: Getting the numbers right. No matter how great your marketing is, you're not profitable if you spend more than you make. In this episode, Chris Music tells you how he makes sure he gets the numbers right every time. Show highlights include: The one book that sparked the success of many highly profitable investors (don't read this if you're comfortable and want to stay that way). (7:30) How Chris went from just reading books to closing his first deals. (11:55) How to become a successful full-time investor, even if you're stuck in a job right now. (17:05) Why "knowing your numbers" is what makes the difference in a falling market. (24:30) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

September 11, 202415 min

Episode #284 - Encore: Insights From Helping 100 Investors Generate Online Seller Leads

When an investor generates leads online using any given method, they might just have gotten lucky or not have a lot of competition. Copying them might be like expecting to win by copying someone's winning lottery numbers. But what if a strategy helps generate motivated seller leads online for 100 investors? In this episode, you'll hear about the insights gained from working with 100 investors to generate more motivated seller leads. Listen now and find out what works across the board and how you can apply the learnings to improve your own lead generation process and close more deals! Show highlights include: The 4 biggest obstacles in the way of most investors' success. (2:45) 3 questions to ask yourself when you encounter the "strategic hurdle" and don't know who to target. (4:24) How the 2 biggest online marketing obstacles can set your investing business up for failure—and how not to let them ruin you. (6:55) How to make sure you actually implement what you learn in coaching programs or courses. (10:36) The most important thing you have to do whenever you learn something new about business or investing. (12:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

September 4, 202417 min

Episode #283 - Encore: The REI Lead Gen Strategy Matrix: How You Can Use It To Improve YOUR Marketing

What's the best marketing channel? Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads. Many of the channels get a bunch of hype, but they might not be the best fit for you. Here's the bad news: There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads. That's why I put together the REI Lead Gen Strategy Matrix. It helps you identify which channels are the most profitable for your unique business so you don't blow your budget on ads that don't move you toward your goals. Listen to the episode now before you spend another penny on marketing. Show highlights include: The 2x2 Grid that reveals your most profitable lead gen strategies in an instant (2:12) Why Facebook Ads drown you in leads but not new deals (5:25) How SEO crushes Facebook Ads with the close percentage of your leads (9:02) The "Google Ads" trick for closing 1 out of every 12 people who visit your site (10:01) The counterintuitive way to close more deals by getting less leads (11:51) Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/c/AdWordsNerds.

August 28, 202418 min

Episode #282 - Encore: Using The Dunning-Kruger Effect To Save Time, Money, and Heartbreak In Your Real Estate Investing Business

You've probably realized that more and more investors are pouring into the market. This means more competition, but it also means more profit potential for people who target investors. When you want help with your marketing, tech or sales, you'll have to hire service providers. But how do you know who'll make you money and who will suck you dry? In this episode, you'll find out how to use a little-known psychological effect to weed out the bad ones and find the people who'll grow your business and help you run the business you wanted all along. Listen now! Show highlights include: Why the recent REI boom will flood your business with people asking for money. (4:20) The biggest advantage of having a competitor with a better offer. (5:58) Why the best experts are often timid–and how to use that to choose service providers. (11:11) How to choose the right service providers for your business—and how to spot money-sucking "service providers" who'll ruin your business. (13:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

August 21, 202426 min

Episode #281 - Encore: There Are Only 4 Ways To Get More Clicks From Online Marketing. Here's What They Are...

If you've tried paid ads, you know they're a lot harder to pull off profitably than some people would have you believe. And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It's easy to say "I don't get paid traffic" and walk away. In this episode, you'll find out the 4 ways you can use to get more clicks from online marketing and how to get those clicks profitably. Show highlights include: Why clicks or views aren't important—and the one metric that determines your success in online marketing. (3:00) How to write an ad people want to click on (incl. the one headline that usually gets a lot of clicks). (5:25) When to add more keywords to an AdWords campaign. (15:00) How to find out the most profitable area to target so your marketing profitable. (19:50) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

August 14, 202439 min

Episode #280 - Encore: Link-Building Tactics For Real Estate Investors with Tessah Aihara

The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today. This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future. But how do you create content and focus on SEO when you have a million other things to do and aren't a great writer? In this episode, Tessah Aihara, SEO expert and owner of The SEO Mama, joins me to reveal simple SEO strategies that helps your content close more deals. Listen to the episode now before the entire real estate investing industry gets left behind. This is the future of online marketing! Show highlights include: The "Hone Everyday" filter for selecting an SEO agency that delivers the results you promise (5:24) How to create massive PR campaigns (even if you can't get into major media publications) (5:57) The cold, hard truth about why link-building isn't as effective for SEO as it once was (and the "outcome" mindset that helps you build links that drive sales) (10:02) The insidious "Illusion of Activity" trick SEO agencies use to steal your money in plain sight (13:28) Why designing your content strategy like a restaurant menu gives you a positive ROI from SEO (16:50) How ranking for niche searches with a fraction of the traffic volume drives better SEO results for real estate investors than targeting "we buy homes" (20:49) The "Content Cluster" SEO strategy that makes Google want to rank you higher than your competitors (23:57) Why it takes at least 8 months for Google to notice your articles (and how to use this to build a profitable SEO strategy) (30:39) How to compete with other real estate investors pumping out 100 articles a months (without writing nearly as many posts) (31:21) Why thinking about your content like products in a store makes it profitable instead of a massive waste of time and money (33:18) Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/. Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.