
Decision Making Like a CEO: What NOT to Do
I’ve been a CEO for almost 20 years. And for most of that time, I’ve associated doing more with success. More opportunities, more initiatives, more growth. And that belief has driven a lot of what we’ve built. It’s also driven a pattern I haven’t been able to break. Every year we go through strategic planning. We say we need to simplify. We talk about focusing on fewer things. And every year we end up with a plan that’s bigger than we have the capacity to execute. Our people work incredibly hard and still feel like they came up short. I’ve had to own how much of that is on me. This year I had to get honest about what that pattern has actually cost us. People working hard, missing goals, going into the next year and doing it again. I can’t keep telling my team we need fewer priorities and then expect them to figure out what I’m actually willing to cut. Those decisions are mine to make. And I haven’t been making them consistently. I’ve been measuring ambition by how much we’re trying to accomplish rather than by how much we’re actually getting done. And underneath that is a belief I’ve carried my whole career: that doing more is how you achieve more. I’m working on changing that. But I’ve made this commitment before, and the list has always grown back. I know the pattern well enough to describe it in detail. Whether I’ve actually changed it is something I’m going to find out this planning cycle. To learn more, visit http://kerrysiggins.com Let’s connect on LinkedIn, Instagram, or TikTok! LinkedIn: https://www.linkedin.com/in/kerry-siggins-166b66/ Instagram: https://www.instagram.com/kerry.siggins/ TikTok: https://www.tiktok.com/@kerry.siggins
















