Redefining Incentives

About the show

Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points Traditional retail promotions that rely on coupons and discounts don’t cut it with customers the way they used to. Shoppers want to connect with brands in new ways. They seek experiences that are more personalized, more exciting or fun, and available on multiple channels. Promotions need a carefully thought out strategy that includes efforts like bundling and referrals in addition to traditional methods. In this three-part podcast series from Talon.One, learn from guest retailers like Sephora, who lead the way when it comes to standout promotions programs that keep customers coming back. They share insights on key things to consider, such as: What makes some loyalty programs so popular—and why they’re more valuable than ever Why an omnichannel strategy is best, and how to do it right How hyper-personalization changes the promotions game and drives growth.