Momfluencers With Chelsea Clark
Influencer marketing is one of the most talked-about strategies in the business world right now — but how does it actually work, and is it really accessible for small brands and everyday creators? In this episode of the Redefine Business Podcast, host Brittni Schroeder sits down with Chelsea Clark, founder and CEO of Momfluence, to find out. Chelsea breaks down how her agency works as a managed middleman between brands and a network of 9,000+ mom creators, handling everything from campaign strategy to creator coordination and final delivery. She shares her unconventional path from restaurant owner to remote entrepreneur in Costa Rica to agency founder, and explains why she built Momfluence to solve a real gap she kept running into with her own clients. The conversation covers what UGC (user generated content) actually means and why brands are investing in it more than ever, why you don't need a large following to start making money as a creator, and Chelsea's honest take on which platform she'd focus on if she were starting from scratch today. Chelsea and Brittni also dig into the role of AI in marketing and business, the importance of maintaining your authentic brand voice, and why building an email list should always be part of the strategy. Whether you're a brand exploring creator partnerships or a mom curious about breaking into content creation, this episode is packed with practical, no-fluff advice. Find Chelsea and the Momfluence team on Instagram or connect with her directly on LinkedIn. Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/momfluencers-with-chelsea-clark




