
You Cannot Control the Market. You Can Control Your Response: Lindsay Strom on Building Through Any Cycle
Lindsay Strom started in real estate at 13 years old answering phones at the front desk of Royal LePage. She spent her high school years typing offers and navigating deal files, left to try advertising, felt the emptiness of sales without human connection, and came back. Fifteen years later she leads the Key Advantage team at Royal LePage RCR in Newmarket and the lesson she returns to in every market, every cycle, every hard year, is always the same. You cannot control the market. You can only control your response to it. In this episode Lindsay breaks down her give first philosophy, how she finds opportunity in any market through natural life transitions, the divorce support group she started after her own divorce that became a meaningful business avenue, and what she tells agents who are stuck at the same volume year after year. She also shares her 14-day annual business planning process, why the definition of insanity applies directly to realtors running the same playbook expecting different results, and how Key Advantage is preparing for 2027 with intention and discipline. TIMESTAMPS: 0:00 Introduction: you cannot control the market, only your response 1:20 Starting at 13 at the Royal LePage front desk 3:11 The moment she knew real estate was in her blood 4:00 Her hardest year in 15 years and how she kept perspective 6:17 Her strongest suit as a team leader: positive outlook and leverage 8:30 The give first mentality and why it is the foundation of her business 12:15 Finding opportunity in any market through natural life transitions 16:40 The divorce support group she started and how it built trust and referrals 18:47 What she tells agents stuck at the same number year after year 21:34 Her definition of success beyond real estate awards 22:42 How Key Advantage is finishing the year and planning for 2027 24:05 Her 14-day business planning process and why it works Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing consistency that keeps their brand working through every market cycle. Connect with Lindsay Strom: Instagram: https://www.instagram.com/keyadvantageteam/ Linkedin: https://www.linkedin.com/company/keyadvantage/ Youtube: https://www.youtube.com/channel/UCmaVVftZnkaTFfBylaHcmTA Facebook: https://www.facebook.com/KeyAdvantageTeam Website: https://keyadvantage.ca/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Spotify: https://open.spotify.com/show/4hvQFX6SBae8cD2DKxoR3J Apple Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290










