
Real Estate Revamp | Robbie Lafaro – CEO & Founder, Place Purpose Group
🎙️ Real Estate Revamp | Robbie Lofaro – CEO & Founder, Place Purpose Group In this episode of Real Estate Revamp, Rex and Daniel welcome Robbie Lofaro, CEO and Founder of Place Purpose Group. Robbie shares his journey from selling televisions at Harvey Norman to becoming a million-dollar real estate agent and eventually building a rapidly growing real estate business across Brisbane. After generating over $1 million in GCI in his first full financial year, Robbie made the decision to step away from sales and focus entirely on leadership, recruitment, and creating opportunities for other agents to succeed. The conversation explores the challenges of business ownership, scaling from a small office into a multi-office operation, and why Robbie believes real estate principals should treat their agents as their primary clients. He also shares his approach to developing leaders, building strong teams, managing financial pressures, and creating a business that doesn't rely entirely on its founder. Robbie discusses his decision to join the Place network, the importance of operational support, and how strategic partnerships have helped accelerate the growth of Place Purpose Group. From high-performing agent to business owner, Robbie's story offers valuable lessons on leadership, entrepreneurship, resilience, and creating sustainable growth. 🎧 Tune in to this episode of Real Estate Revamp.





