Earning Trust & Winning Luxury Deals with Richard Rojas
Dominate Real Estate with Taliya & Carina, Episode 11In this episode of Dominate Real Estate!, Taliya Bashani & Carina Tom speak with Richard Rojas, Licensed Real Estate Salesperson at SERHANT.With over a decade of experience in New York City’s luxury real estate market, Richard has closed over $200 million in sales, specializing in townhouses, new developments, and high-end condos. Known for his white-glove service and client-first approach, he shares how relationships, trust, and strategy drive long-term success in a competitive market.From his roots in the Bronx as the son of Dominican immigrants to advising high-net-worth clients, Richard brings a perspective shaped by discipline and hustle. With a background in finance and advertising, including Univision, he blends analytics and marketing to elevate properties and create real opportunities for his clients.Tune in to the episode to hear about: * Richard sharing his journey from the Bronx to luxury real estate, shaped by his upbringing, early career in finance and marketing, and a drive to build meaningful client relationships and generational wealth * How Richard broke into the luxury market by delivering a white-glove experience, turning a rental client into a high-net-worth buyer through trust and long-term relationships * Richard’s approach to winning business by staying honest, identifying client needs, and creating demand through proactive effort, including generating off-market interest and door-knocking * Richard’s transition from solo agent to team, highlighting the importance of mentorship and the principle of “first you work to learn, then you work to earn” * His negotiation framework focused on understanding needs, leveraging position, and knowing when to walk away to secure the best outcome for clientsLearn more about Richard Rojas: * View Richard’s profile on serhant.com: https://serhant.com/agents/richard-rojas * Connect with Richard on LinkedIn: https://www.linkedin.com/in/richrojas * Follow Richard on Instagram: https://www.instagram.com/realestaterich * Follow Richard’s YouTube channel: https://www.youtube.com/@RealEstateRich_/featured***********************************Check out our sponsor, Ari Brody @ Cross Country MortgageM 845.304.8518 | D 646.586.3182 | W http://ccm.com/Ari-Brody | E arib@ccm.com***********************************About Dominate Real Estate with Taliya & Carina:Welcome to the world of luxurious real estate and inspiring success stories with the Dominate Real Estate Podcast, hosted by the dynamic duo, Taliya Bashani, a top real estate attorney, and Carina Tom, the president of New World Connect Title.Watch or listen to more episodes of Dominate Real Estate with Taliya & Carina: * Subscribe on Apple: https://podcasts.apple.com/us/podcast/dominate-real-estate-with-taliya-carina/id1692689906 * Subscribe on Spotify: https://open.spotify.com/show/5x8QNiynUSPhBkTkHQKZyG * Subscribe on YouTube: https://www.youtube.com/channel/UCkEH5ZEcTM2v8ZgLyiYUHLQConnect and learn more from your hosts, Taliya & Carina: * Follow Taliya on Instagram: https://www.instagram.com/taliya_esq * Connect with Carina on LinkedIn: https://www.linkedin.com/in/carina-tom-7b1a562bb * Connect with Taliya on LinkedIn: https://www.linkedin.com/in/taliya-bashani-esq-2114386
