It's NOT what you SELL for, it's what you KEEP - Deanna Allen
Send us Fan MailIf a buyer offered you $600,000 but you’d pocket $500,000, would you still take it over $575,000 that nets you $520,000? That simple question exposes a trap many home sellers fall into: obsessing over sale price while ignoring net proceeds. I’m Deanna Allen hosts today: "I’m sharing the tool we rely on to help homeowners make smarter, calmer real estate decisions: a four-option net sheet comparison."We break down why two sellers can close at the same price and walk away with totally different results. Closing costs, mortgage payoff, repairs, buyer concessions, carrying costs, time on market, and even the risk of a deal falling apart can quietly erase “top dollar.” We also talk about a reality most people don’t plan for: once inspections happen, many contracts hit turbulence, leading to re-trades, credits, or worse, a canceled deal right when your move is already in motion.Then we lay out four clear home selling options: for sale by owner, the traditional listing process, conventional Certified Pre-Owned (CPO), and Cash CPO. You’ll hear how CPO flips the script by identifying issues up front through a pre-inspection, helping reduce surprises and improve certainty to closing. We also cover why Cash CPO can be a game changer for sellers who need flexibility, speed, or peace of mind, including relocations, inherited properties, and seniors transitioning to assisted living.If you’re thinking about selling a house, don’t start with “What’s my home worth?” Start with “What are my options?” Subscribe for more practical real estate guidance, share this with a homeowner who’s weighing a move, and leave a review with the question you want us to tackle next.








