
Moving the Middle: How to enable widespread voluntary change on-farm with Suzie Greenhalgh
In this episode of RaboTalk Growing our Future episode, host Blake Holgate speaks with Suzie Greenhalgh, Project Lead for the Moving the Middle programme, a research project aimed at giving farmers the confidence to voluntarily improve their environmental performance on farms.Suzie discusses the findings from this multi-partner research project, which launched in 2020, to understand how to support the large group of farmers in the middle, who sit between the early adopters and those resistant to change.By analysing the complex network of pressures surrounding farmers, Suzie explains how industry bodies and policy makers can adjust their approach to support farmers and growers who want to make positive change but often feel constrained by competing pressures.Suzie challenges farmers to identify one positive environmental action they would not regret doing even if compliance rules changed tomorrow.Like what you’ve heard? Follow our podcast for more great content.Show NotesThe Moving the Middle ConceptThe program aims to give the majority of farmers the confidence to voluntarily improve their environmental performance. Suzie explains that many producers want to make positive changes but feel disempowered by competing industry pressures. The research focuses on how to intervene in the surrounding system to give farmers the headspace needed to move forward.A Systems Approach to ChangeLaunched during high regulatory uncertainty in 2020, the program covers four deep pressure points identified by farmers: policy interventions, debt and investment practices, trusted agents of change, and community narratives. An overarching systems piece ensures researchers capture how these distinct areas intersect to impact daily decision making.Moving Beyond Cookie-Cutter ExtensionNew Zealand has a habit of over-relying on single extension models, like flooding the sector with demonstration field days when they become popular. Suzie emphasises that a practice that is simple for one farm system can be incredibly difficult for another. Extension must be tailored to a farmer’s specific context rather than assuming non-adoption is simply a lack of willingness.Insights from Māori AgribusinessThe research highlights that Māori agribusiness cannot be treated as a single block. By mapping the distinct stages of the journey from emerging to thriving, the program identifies the exact resources needed at different times. Collaborative work on 100-year farm plans demonstrated how long-term thinking completely shifts short-term operational decisions.Shallow vs. Deep System LeversThe sector naturally defaults to shallow system interventions, like tweaking an advisory tool, because they offer quick wins. However, transformational change happens deeper in the system. The program works with schools, next-generation change makers, and banks to develop deep levers, such as cheap loans for on-farm environmental trials.Shifting from Policy to Farmer-Led ActionLooking ahead, Suzie envisions a sector where environmental progress is driven entirely by farmers rather than policy. For this to happen, technology providers and researchers must ensure new innovations actually fit existing farm systems, rather than blaming producers when uptake is slow.Final Advice: Make No-Regrets DecisionsSuzie challenges farmers to step back from the daily operational noise and give themselves the luxury of long-term planning. To regain agency in an uncertain regulatory environment, producers should identify one positive environmental action that they would not regret doing even if compliance rules changed tomorrow. Starting with a single, secure choice is the best way to build lasting confidence.



