
QC#95: Win the First 30 Seconds
Felix joins from San Francisco, a day after his guest talk at the Stanford Graduate School of Business, close to where he and Pat first met about ten years ago. They start with the Apple Vision Pro and why three-dimensional interfaces that blend into the real world could shape the next era of products. Felix then runs through his unconventional rules for building products people fall in love with: win the first 30 seconds, and solve the blank canvas problem instead of leaving users alone with an empty prompt box. Pat explains why the new onboarding benchmark is a product that does the whole job in under a minute. From there the conversation turns to why products have to be proactive, agents that can run any product on autopilot, the trust journey from the first aha moment to "approve, approve, approve", and the approval interface that keeps people in control. They wrap up with Felix's biggest takeaway from the talk and his last days in the Bay Area. Grab a coffee and listen in! Our episode overview (0:00) Cold open: two hot takes (0:28) Welcome back, live from San Francisco (0:59) Where we met, and Felix's guest talk at Stanford GSB (2:26) The Apple Vision Pro and 3D interfaces (5:13) Pat's take: interfaces that blend into the real world (8:02) Eight unconventional rules for products people fall in love with (10:14) Rule one: win the first 30 seconds (11:51) The blank canvas problem (13:10) When the product does the work: the new onboarding benchmark (16:10) Your product has to be proactive (17:53) Designing the perfect next colleague (19:46) An autopilot button for every product (20:39) The trust journey (23:16) The approval interface and staying in control (24:23) The biggest takeaway from the Stanford talk (25:21) Bay Area wrap: Nico Rosberg's German dinner and surfing in Santa Cruz (26:06) Ten years of Bay Area stories and see you next week Mentioned in this episode: Apple Vision Pro: https://www.apple.com/apple-vision-pro/ Stanford Graduate School of Business: https://www.gsb.stanford.edu Lovable: https://lovable.dev Superscale: https://superscale.ai Claude Code: https://claude.com/product/claude-code Watch on YouTube: https://www.youtube.com/@quickcoffeevc Want to connect? Find us at https://quickcoffee.vc and on YouTube at https://www.youtube.com/@quickcoffeevc Felix on LinkedIn and X: https://www.linkedin.com/in/felixhhaas/ https://x.com/felixhhaas Pat on LinkedIn and X: https://www.linkedin.com/in/patrickhaede/ https://x.com/PatrickHaede















