Publish & Prosper

Hosted by Matt Briel & Lauren Vassallo

Entrepreneurship Arts Books

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Episodes

145

Latest episode

Nov 2026

Language

EN-US

About the show

Where publishing, technology, and marketing collide. Brought to you by Lulu.com.

Listen to episodes

60 recent

November 11, 2026Episode 14449 min

Creating the Book Your Audience Actually Needs

How do you know if a book is the right solution for your audience and your business? In this episode, Lauren sits down with Lulu Author, creator, and physical therapist Dr. Stephen Cabebe to explore how an intentional, functional print book can help creators share their knowledge, connect with their target audience, and build a stronger business. Dive Deeper 💡 Explore These Resources Learn More About Stephen and Fit for the Magic See Different Product Variants with the Lulu Pricing Calculator 💡 Check Out These Episodes Ep #87 | Austin Church on Live from Content Entrepreneur Expo Ep #110 | Why Print is the Missing Piece in Your Creator Ecosystem Ep #124 | Where Does AI Belong in an Author’s Workflow? 💡 Read These Blog Posts Turning Your Content Into a Book Harness the Power of Publishing: Using Your Book for Lead Generation 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

November 4, 2026Episode 14351 min

Using Transactional Emails to Turn Buyers Into Subscribers

In this episode, Lauren is joined by Lulu’s Email Marketing Manager, Laurie Shipley, for another edition of The Email Marketing Podcast with Laurie & Lauren! This time we’re planting a flag on the most valuable real estate in any inbox: transactional emails. Tune in now to learn how to use transactional emails to convert one-time buyers into loyal subscribers and fans! Dive Deeper 💡 Explore These Resources Help Article | How Will My Customers Receive Their Tracking Information? Blog | Mastering Email Marketing for Authors Blog | How to Build an Author Email List On Your Website 💡 Listen to These Episodes Ep #82 | The Email Marketing Podcast with Laurie & Lauren Ep #89 | Inside the Inbox: How to Plan an Email Campaign Series Ep #131 | Giving Your Customers a Reason to Come Back Ep #139 | How Justin Moore Sold Over 10,000 Books 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

October 28, 2026Episode 14232 min

The Best Professional Advice We've Received

🥳 Three Cheers to Three Years of Publish & Prosper! 🥳 Last year we looked back on what we’ve learned from podcasting. This year, we’re looking out at what we’ve learned from our friends, peers, and mentors. In this episode, Matt & Lauren each share three of their favorite pieces of professional advice… or at least, the ones we’re currently living by. Dive Deeper 💡 Explore These Resources More from Joe Pulizzi on Creating Before Consuming More from Leigh Bardugo on Being As You Mean to Go On 💡 Listen to These Episodes Ep #45 | AMA: Ask Matt (and Lauren) Anything Ep #95 | How Podcasting Changed Our Game (and How it Can Change Yours Too) Ep #130 | Showing Up Effectively and Authentically on YouTube 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

October 21, 2026Episode 14159 min

Your Audience Isn't Your Community (Yet)

Your audience and your community aren't the same thing. Your audience is your fans, readers and followers, but your community is the group of people who show up to bond over shared interests and ideas. In this episode, Lauren & Chelsea go beyond the importance of community for authors and creators. We discuss the practicalities of hosting your own community, recognizing when to foster organic growth instead of trying to force engagement, and finding the value even in failed attempts at shifting from audience to community. Dive Deeper 💡 Listen to These Episodes Ep #118 | How to Get Your Readers to Sell Your Book for You Ep #125 | Reality Check: 6 Publishing Trends for 2026 Ep #131 | Giving Your Customers a Reason to Come Back 💡 Explore These Resources Watch → Ep #137 | Going Live From Your Living Room Watch → Lulu U | How to Build a Community of True Fans Read → Joe Pulizzi | Stop Trying to Build a Community Read → Lulu Blog | The 1,000 True Fan Theory: Sustainable Income for Creators Learn More About Fictionary Learn More About Women in Publishing 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

October 14, 2026Episode 14056 min

From Podcaster to Podcaster

In this episode, Matt puts Lauren in the hot seat for a podcaster to podcaster interview! We’re exploring Lauren’s brand new podcast, and digging into the practical realities of starting a passion project while maintaining your day job. Dive Deeper 💡 Check out Alternative Park Days ! 💡 Listen to These Episodes Ep #53 | How to Create A Writing Habit That Actually Sticks Ep #126 | 13 Lessons Taylor Swift Has Taught Me About Marketing Ep #133 | Building Excitement Before Your Book Launch Ep #137 | Going Live From Your Living Room 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

October 7, 2026Episode 1391 hr 11 min

How Justin Moore Sold Over 10,000 Books

In this episode, Matt & Lauren are joined by the incredible creator, author, entrepreneur, and friend, Justin Moore! We’re checking in on Justin’s goal to sell 10,000 copies of his book Sponsor Magnet, and diving into how the book has impacted his brand, his business, and his legacy. “It was the best thing that I've ever done professionally. Was write the book. And consciously kill off these other revenue streams because of it.” Dive Deeper 💡 Explore These Resources Learn more about Sponsor Magnet & Sponsor Games Read our Case Study with Justin Watch Justin’s iconic Emo Song Reel 💡 Listen to These Episodes Ep #79 | How Justin Moore Sold Over 1,000 Books in 90 Days Ep #113 | What Authors and Creators Can Learn From Each Other Ep #130 | Showing Up Effectively and Authentically on YouTube Ep #136 | Measuring Your Publishing ROI 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

September 23, 2026Episode 13854 min

Stop Leaving Holiday Revenue on the Table

In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales! Whether this is your first year selling direct or you’re just looking for new ways to tighten up your end of the year book sales and marketing efforts, we want to make sure you’re not leaving easy money on the table this year! Dive Deeper 💡 High Level Holiday Help Lulu.com | Preparing for Holiday Book Sales Lulu.com | Gift Ideas 💡Part 1: Know Your Campaign Goals Ep #119 | Marketing Your Book to Humans by Optimizing for Robots Ep #131 | Giving Your Customers a Reason to Come Back 💡 Part 2: Get Your Products Holiday Ready Ep #83 | Calendars Are Still Cool (We Can Prove It) Blog | What the Hell Is Metadata? YouTube | DIY Holiday Gift Ideas 💡 Part 3: Get Your Storefront Holiday Ready Ep #41 | Getting Your Bookstore Ready for the Holidays Blog | 9-Step Holiday Preparation Guide For Independent Booksellers Blog | Lulu Direct Buy Button Setup Guide 💡 Part 4: Proactively Provide Customer Support Ep #92 | 5 Customer Service Tips for Ecommerce Success Blog | Customer Service and Your Ecommerce Business 💡 Part 5: Build a Realistic Holiday Marketing Plan Ep #133 | Building Excitement Before Your Book Launch Ep #136 | Measuring Your Publishing ROI Blog | Black Friday & Cyber Monday Holiday Sales Planning Webinar | Holiday Marketing Tips for Non-Fiction Authors with Alexa Bigwarfe 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

September 16, 2026Episode 1371 hr 1 min

Going Live From Your Living Room

In this episode, Lauren & Chelsea finally tackle the topic you’ve all been waiting for: how to actually go live on your social media channel of choice. We share our favorite tips and insights into... 🎥 How different types of live content can help support your brand goals 🎥 Building and growing your live studio and tech stack 🎥 What you need to go live today ( after you listen to the episode, obviously) And a ton of our favorite ideas for live video content! Tune in now, or watch the episode in all its video glory on YouTube . Dive Deeper 💡 Listen to These Episodes Ep #66 | How Authors Can Use Long-Form Video to Build Their Brand Ep #130 | Showing Up Effectively and Authentically on YouTube Ep #131 | Giving Your Customers a Reason to Come Back 💡 Explore These Resources Lulu University Playlist on YouTube Blog | YouTube for Authors London Writers’ Salon 💡 See Our Video Tech Stack Ecamm RODE Wireless Micro & Wireless Pro Lavalier Mics Shure MV7+ Mics Phone Tripod and Ring Light 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

September 9, 2026Episode 13658 min

Measuring Your Publishing ROI

In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including: 📖 Book Production Costs 🧲 Marketing & Promotional Costs ⚙️ Operational Costs Understanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube . Dive Deeper 💡 Listen to These Episodes Ep #47 | Metrics That Matter: A Guide for Authors & Creators Ep #54 | Can Books Add Value to Your Business (Beyond Just Revenue)? Ep #129 | The Real Cost Behind Selling Books Direct 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

September 2, 2026Episode 13551 min

Developing Creator Tools with Nick Foster

In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster! Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life. Listen wherever you get your podcasts, or watch the episode on YouTube . Dive Deeper 💡 Listen to These Episodes Ep #106 | Building Your Book Business Using Lulu’s Print APIs Ep #108 | Developing Publishing Technology with Lulu’s CTO Christoph Kepper Ep #131 | Giving Your Customers a Reason to Come Back Ep #134 | Direct Sales Solutions for Creators at Every Stage 💡 Explore These Resources Learn more about the Direct Buy Button Tutorial | Direct Buy Button Setup 💡 Read These Blog Posts Blog | Lulu Is a Technology Company Blog | Simplify Selling Books with Lulu’s Order Import Tool Blog | Understanding API: Lulu Book Printing 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. 💀 Find us on Facebook , Instagram , and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.