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The Diablo Way - CrossFit Affiliate Podcast

The Diablo Way - CrossFit Affiliate Podcast

Hosted by Diablo CrossFit - Craig Howard & Coach Jamie Lee

Episodes

126

Latest episode

May 2026

Language

EN

About the show

Formerly PRsAllDay Podcast Real world talk about CrossFit: Affiliation, Community, Programming & Competition. Diablo CrossFit Founder & Owner Craig Howard (L2) and Progressive Programming Owner & Head Programmer Jamie Lee (L3) discuss the latest trends & happenings in the world of CrossFit, CrossFit Affiliates and CrossFit the sport.

Listen to episodes

60 recent
May 16, 202658 min

CF Palo Alto Only Allows 3x a Week - Tim Dymmel

Owner Tim Dymmel describes his successful gym membership strategy that has helped him become one of the longest running successful CrossFit Affiliates in the world.

May 8, 202656 min

Coach Sarah - Flutist, Air Force Master Sergeant, CFG SemiFinalist

Diablo Coach Sarah talks about her CrossFit background. Her preparation for SemiFinals, her Air Force Band and more!

November 19, 20251 hr 0 min

NorCal Affiliate Owner Gathering Recap

Jamie and Craig recap the best ideas and strategies discussed at the NorCal CrossFit Affiliate Owner gathering at Diablo CrossFit on Nov 15 2025

November 19, 202550 min

Affiliate Owner Bitch Sesh with Tim Dymmel CF Palo Alto

Fun session talking about affiliate owner and coach experiences with members and sharing scaling opportunities for affiliate owners.

November 5, 20251 hr 14 min

Robots, AI, BioHacking, Beer & CrossFit

Diablo member Chris Graham owns a brewing supply company and is a passionate CrossFitter and recreational athlete. He's also an amateur bio-hacker and has lost more than 60 pounds since joining Diablo almost 10 years ago. We talk nutrition, injury recovery, meal prep, home-made supplements and more!

November 5, 20251 hr 4 min

Zia is betting on CrossFit!

Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.

October 22, 202551 min

Forging Elite Fitness and It's Open Season!

We'll talk about CrossFit's return to its original tagline: Forging Elite Fitness, the new marketing campaign and the Open Schedule. We'll talk about how to get athletes ready for the Open and your affiliate as well!

July 18, 20251 hr 28 min

Juliet Starret - CF San Francisco Founder, NY Times Best Selling Author, Ready State owner

Great conversation about the history of CrossFit San Francisco and CrossFit - from $0 to $3m a year! Juliet & Kelly Starrett's transition to The Ready State mobility system & education and a little about their NY Times bestseller: Built To Move.

July 9, 20251 hr 39 min

TJ's Gym: Selling HARD is hard. Owner: TJ Belger - est 2002

In this very entertaining show, TJ talks about longterm business success. How to make profitable business decisions. Hiring quality coaches and more.

June 13, 20251 hr 4 min

NorCal Classic - Affiliates Save The Day!

We loved the festival feel at NCC! And, there's room for improvement. We'll talk workout design, equipment needs, and volunteers,

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